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@tservicecouncil www.servicecouncil.com | Boston, MA | 2017 Customer Support & Experience Benchmark Results Performance Metrics

Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

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Page 1: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

@tservicecouncilwww.servicecouncil.com | Boston, MA|

2017Customer Support

& Experience Benchmark

Results

Performance Metrics

Page 2: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

1

Value

BENCHMARKYOUR PERFORMANCE INKEY FUNCTIONAL ANDSTRATEGIC AREAS VIA ANASSESSMENT AVAILABLEPOST-BENCHMARKSURVEY.

ATTENDEVENTS FOROVERALLKNOWLEDGE ORSPECIFIC TOYOUR AREA OFINTEREST

REVIEW CONTENT AND INSIGHT FROMOUR ANALYST TEAM

TSC

CONNECT WITH ACOMMUNITY OF LIKEMINDEDPROFESSIONALS ANDTSC-RECOGNIZEDSUBJECT MATTEREXPERTS

MARGIN54%

ACCESSRESEARCH DATATIED TO YOUR RESEARCHGROUP AND MORE. THEDATA WILL ALSO BEPRESENTED THROUGH THELENS OF THOSE WITH THETOP PERFORMANCEMETRICS

2

3

4

5

Page 3: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

TSCResearch

Groups (Service Councils)

Safety

L

S

W

F

T

P

C

D

Note: Research Topics might overlap across research groups. SM

Workforce & Talent

Field Service

Technology

Parts

Customer Experience

Data

Sales and Marketing

Leadership and Strategy

TSC

2017

Page 4: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

Customer Support and Experience

–Results (40 Organizations)

TSC-C

2017

Page 5: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

About Survey2017(Still Live)- 40 respondents

- By Revenue- <$100m – 18%- $100m-$1b – 22%- $1b+ - 60%

- Regional Focus (Survey):- North America – 77%- Global – 23%

- Industries- Healthcare/Medical- Software/Hardware- Construction- Industrial Manufacturing

S

Planned Output

TSC

FSTSC-C

2017

About the Project

- August – Sept 2017

Page 6: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

MetricsTSC-C

2017

Page 7: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

Question: What was your CSAT score in 2016?Source: TSC Data June 2017

TSC-C

2017Customer

SatisfactionPERCENT OF CUSTOMERS SATISFIED–

2016

85%ANALYST NOTE:

CSat numbers (as measured by percentage of customers satisfied) rose slightly from 2015 results and organizations have extremely aggressive targets for Csat growth in 2017.

2015 Actual – 83%2017 Goal – 90%

Page 8: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

Question: What was your customer retention performance in 2016?Source: TSC Data June 2017

TSC-C

2017Customer Retention

CUSTOMER RETENTION – 2016

82%ANALYST NOTE:

Customer retention numbers were mostly flat vs. 2015. As seen with Csat, there is a desire to see a significant improvement in customer oriented numbers in 2017.

2015 Actual – 82%2017 Goal – 85%

Page 9: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

TSC-C

2017Net Promoter

ScoreORG NPS (RELATIONSHIP) - 2016

59 ANALYST NOTE:

Numbers for Org NPS:

2015 Actual – NA2017 Goal – 59Numbers for Service and Support NPS:

2015 Actual – 532017 Goal – 62

SERVICE AND SUPPORT NPS – 2016

61Question: What was your NPS performance in 2016?

Source: TSC Data June 2017

Page 10: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

Question: What was your first-call resolution rate in 2016?Source: TSC Data June 2017

TSC-C

2017Ops – First-Call

ResolutionFIRST-CALL RESOLUTION – 2016

70%ANALYST NOTE:

Organizations indicate that 65% of incoming service requests come via the phone. Of those requests, we see nearly 7 out of 10 area resolved on a first-call basis.

2015 Actual – 73%2017 Goal – 72%With regards to requests on the phone, there is an increased intention to reduce the proportion of requests coming in via the phone. While 65% of requests originated on the phone in 2016, organizations would like to see that number drop to 60% in 2017.

Page 11: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

Question: How did you do in meeting your service level goals in 2016?Source: TSC Data June 2017

TSC-C

2017Ops – Svc Level

AttainmentSERVICE LEVEL ATTAINMENT – 2016

83%ANALYST NOTE:

On average the service level goals established by organizations are:

- Answering 90% of calls within 4 minutes (actual 215 seconds). Removing some of the major outliers brings this down to 67 seconds.

2015 Actual – 84%2017 Goal – 87%

Page 12: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

Question: What was your call abandon rate in 2016?Source: TSC Data June 2017

TSC-C

2017Ops – Abandon

RateCALL ABANDON RATE – 2016

17%ANALYST NOTE:

We measure abandon rate as percentage of calls abandoned before a live connection.

2015 Actual – 19%2017 Goal – 14%

Page 13: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

AVERAGE RESULT

2015 303 sec

2016 273 sec

2017 Goal 331 sec

TSC

FT Data Average Handle TimeMeasured as Talk Time + Hold Time + After Call Work Time

Source: TSC Data June 2017

TSC-C

2017

Page 14: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

TSC

FT Data Email Performance Metrics90% of organizations offer support via email.

Source: TSC Data June 2017

TSC-C

2017

METRIC 2015 AVERAGE

2016 AVERAGE 2017 GOAL

Resolution in First Email 51% 68% 65%

Escalation Rate (Raisedto Other Channel)

23% 40% 18%

Replies per ticket NA 2.25 1.45

Page 15: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

LIVE CHAT

21%TEXT OR OTHER MESSAGING

12%SOCIAL MEDIA

20%

Source: TSC Data June 2017

Offer Support via: (Percentage that Do)

TSC-C

2017

Page 16: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

Survey (Ongoing)Drive to 50 Benchmarked OrganizationsSData Published (August)- 2017 Priorities- KPI Results- Business Capabilities- Service Champion Results (July)

TSC

FSTSC-C

2017

What’s Next

D

Research Published (August-Sept)- Summary Report- Key Takeaways- Champions Report- Champions Guides (How-To)

R

Page 17: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

C Q1 2017 Q2 2017 Q3 2017 Q4 2017

Q4 2016: CEX NEXT FRONTIERSURVEY: DEC 2016OUTPUT: Q1 2017

Q1/Q2 2017: CEXBENCHMARKSURVEY: MAR 2017OUTPUT: Q2 2017

FOCUS KPIS:- NPS- EFFORT- CSAT- RETENTION- LOYALTY

OTHER AREAS:- INITIATIVES AND INVESTMENT AREAS- CHALLENGES

Q4 2017: PERSONALIZATIONSURVEY/INTERVIEWS: OCT 2017OUTPUT: Q4 2017

FOCUS: IDENTIFY STEPS TAKEN BY SERVICE ORGANIZATIONS TO PERSONALIZE INTERACTIONS WITH THEIR CUSTOMERS.

TOPICS: PERSONAS, INTERACTION CHANNELS, INFORMATION SHARING

Q2/Q3 2017: VOC -CUSTOMER EFFORTSURVEY/INTERVIEWS: MAY 2017OUTPUT: Q2/Q3 2017

FOCUS: TO UNDERSTAND HOW VOICE OF THE CUSTOMER DATA IS BEING USED TO IMPROVE THE CUSTOMER EXPERIENCE

TOPICS: VOC, RESPONSE RATES, CUSTOMER EFFORT, UNSTRUCTURED VS. STRUCTURED DATA

SMARTER SERVICES SYMPOSIUMLIVE: SEPT 11-13

Page 18: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

Q1 2017 Q2 2017 Q3 2017

JULY

SEPTEMBER

AUGUST

N –NONE SCHEDULED

9 –CSAT, NPS, CUSTOMER EFFORT – WHAT MAKES SENSE? (C)

21 –SYMPOSIUM POST-EVENT (ALL)

28 –MOBILITY TRENDS FOR THE FIELD SERVICE ENTERPRISE (F)

27 –COMBATTING AN AGING WORKFORCE (W. FS)

N –NONE SCHEDULED (SMARTER SERVICES SYMPOSIUM)

29 –IMPROVING WORKER SAFETY: NEW TOOLS & STRATEGIES (S)

IdeaShareWebcast

Page 19: Service Council - 2017 Customer Support Performance & Experience Metrics … · 2017. 10. 10. · Field Service Technology Parts Customer Experience Data Sales and Marketing Leadership

2017 Smarter Services Symposium

Sept 11-13 in Chicagowww.servicecouncil.com/symposium2017