&

Customer Experience

Purchase /Redemption

Rules calculation

Customer Service

Differentiators

Purchase/redemption Rules Calculation

Welcome to DDF

customer loyalty

program

Customer Service Auto registration

Customer Experience-Purchase through the

POS-Points accrual and

redemption through single interface

-Online points allocation/ calculation on

completion of sale

-Online communication – auto registration for new

customers and service messages for existing

customers

-Customer Service interface – Point

statements Redemption point

statements Dashboards

Real Time Combo Offers

Real Time Combo & Discount offers through SMS

All transactions are managed real time

Purchase/ Redemption

-Integration of POS system with database-Points available in the system shows through U ID (Passport number)-No reference system/ separate login required -Supports first time sale, refunds and redemption

Customer interface •Customer ID/ Passport number•Transaction date •Transaction time •POS no•Mobile number•Points and customer tier•SKU •Amount

Special feature of SMS based redemption

Rules Calculation

-Storing the POS SKU data-Point Matrix to calculate points basis the rules

Auto Enrolment

Sustained spend

Points earning

Auto Tier downgrades Lapsation Management

Matrix and Parameters

No data dumps/ excel uploads, all integrated real time values

SKU based points

Auto upgrades

Points burning

Customer Service

Online redemption catalog

Points statement

Customer dashboards

Communication-SMS and email-Transactions-Real time combo& Discount offersthrough SMS

Customer Profile-Tiers-Information

Redemption -SMS based-Online-POS based

Customer Service

Welcome to DDF

customer loyalty

program

Auto registration

Thanks for your purchase

total points: XXXXX

Points Accrual Communication

SMS <XXXXX> to 56767

Redemption through SMS

Auto Registration on completion of salePush communication and informative messages

First of its kind redemption through SMS Real time Special Combo Offers

Special Offers

Real time Special Offers

Differentiators

-First of its kind wing to wing online system

-Real time combo and discounted offers

-Defining SKU based combo offers

-SMS based redemption for offline handling

-Intelligent customer analytics-Dashboard for region, date and SKU wise transaction analysis-Points accrual cap per SKU

Backend Features-POS

-Normal and SKU transaction, refund and redemption data transfer from POS to online system using XML/JSON/Text-Total points display on POS using http protocol-Redemption from POS

-Online - application-Storing normal and SKU transaction data in online database-Points rule matrix containing rules for user tier, tier upgrade, tier downgrade, points lapse and SKU based points-Real time calculation and storage of points on the basis of points rule matrix

Backend Features-Online - users

-Home page-Login, registration and forgot password-Dashboard (after login page)-Points earning report with (export to xls)-Online redemption catalog with search-Product detail-Redemption cart (add products for redemption in cart)-Points redemption report (export to xls)-Email and SMS communication at the time of points earning and redemption from POS, online and SMS

-Online – SMS-Know total points using SMS-Redeem points using SMS-Real-time offers on SMS just after purchase

-Online – admin/merchant-Dashboard for interactive presentation of reports

-SKU wise (day/month/year)-Location/Pos wise (store)-Day/month/year wise (store)-Sale amount wise (store/SKU)-Number of product sale wise (store/SKU)-Most frequently buying customers (store/SKU)-Most spending customers (store/SKU)

Backend Features

-Online – admin/merchant-Manage product catalog (xls upload)-User earn report linked to dashboard (export to xls)-User redemption report linked to dashboard (export to xls)-Manage user-Manage SKU based points and maximum points limit-Manage SKU based offers

-Online – User interface-New user interface integration for user and merchant/admin interface

Backend Features

Thank You