Service advertising

7/30/2019 Service advertising

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Service

Advertising


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Group Members:

Meenakshi Garg (46)

Pooja Bhosale (47)

Arisha Shah (48)

S.Y.B.M.S / A

N.K.T College

Submitted To: Miss Aarti


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What is Service ADVERTISING?

Services are distinguished from products mainly because

they are generally produced at the same time as they are

consumed and cannot be stored away or taken and enhancedmarketing mix need to be deployed .

Its not about simply reaching about to customers with theright service. But, its also about creating that right desire to

possess service.


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AIRLINES AS A SERVICE INDUSTRY The Airline industry came into existence during the 17th

centuries.

Origin of Indian aviation industry can be traced back to theyear 1912.

Air travel remains a large and growing industry. It facilitateseconomic growth, world trade, international investment andtourism and is therefore central to the globalization takingplace in many other industries.


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India has the private airlines as its key players

75% of the market share is owned by the

private sector.

India is the 9th largest aviation market in theworld.


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Market Share: The market shares of the Major

Airlines (2012) are as given in the pie chart below:


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RAINBOW OF SERVICE MARKETING MIX

PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESSPHYSICAL

EVIDENCE


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Top 10 Airline Companies Of India

S.No Site

1. Indian Airways2. Kingfisher

3. Air India

4. Air Deccan

5.

Lufthansa India

Airlines

6. Air Sahara

7. IndiGo

8. Alliance Air

9.

Paramount

Airways Private

Limited

10. Jet Airways


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Started operations on 9 May, 2005

1st flight : Mumbai Delhi

Head Quarters : The Qube, Mumbai

Aircrafts called KingfisherFunliners

All aircrafts had IFE

Only 1 class - Kingfisher Class

Kingfisher Airlines

The King of Good Times


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Started operations on 5 May, 1993

1st flight : Chennai - Colombo

Head Quarters : Mumbai, India

Aircrafts called Jet Lite and Jet Konnect

All aircrafts had IFE

Only 3 class First Class, Premiere and Economy Class


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S.W.O.T. Analysis

Experience exceeding 14 year

Only private airline with

international operation

Largest fleet size

Loosing domestic market share

Scope for improvement in in-flight

service

Untapped air cargo market Scope in international service and

tourism

Strong competitors Fuel price hike

Overseas market competition

- Key Attraction - Key Problem

- Opportunities - Threats


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S.W.O.T. Analysis

First airline with full new fleet of

aircraft

Brand image with Flamboyant

Personality of Vijay Mallya

Unmatched in flight service

Service delivery to metros and

other big cities

High ticket pricing

High attrition in top brass

Under penetrated domesticmarket

International market

Expanding tourism industry

Fleet size expansion

Existing Operators Fuel price hike

- Key Attraction - Key Problem

- Opportunities - Threats


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OUTDOOR ONLINE

MOBILE

PRINT

K I N G F I S H E R A I R L I N E S


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Documents

Service advertising