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SERVDES.2012CO-CREATING SERVICES8 FEBRUARY – 10 FEBRUARY 2012Shortly aboutStructureTimelinePartnersSchedulesContentContacts
ServDes 2012 Structure Version 1.4.2
ServDes.2012/Co-Creating Services Service Design & Innovation Conference
Venue & Schedule• Service Design & Innovation
conference• Organizer & venue: SID – Service
Innovation & Design Campus, Laurea University of Applied Sciences• http://servicedesign.laurea.fi/index.
html• http://laureasid.com/• Espoo Leppävaara, Finland
• Marketing cooperation with World Design Capital Helsinki 2012
• 8-10 February 2012• Theme: CO-CREATING SERVICES• Conference days
• Preconference day• Research day• Business day
• www.servdes.org
Laurea SID Campus Espoo
ServDes 2012 Structure Version 1.4.2
ServDes 2012 Structure Version 1.4.2
Organizing Committee & Programme Committee
• Organizing Committee, Laurea UAS– Janne-Valtteri Nisula, Senior lecturer Service Business & SID/Laurea UAS– Virpi Kaartti, Senior lecturer Service Business & SID/Laurea UAS– Katri Ojasalo, Principal lecturer, Head of Masters Degree Programme SID/Laurea UAS– Hanna Lotti, Project manager/ServDes 2012/Laurea UAS
• Programme Committee– Stefan Holmlid, Linköping university– Simon Clatworthy, School of architectureand design, Oslo – Jukka Ojasalo, Laurea UAS– Päivi Tossavainen, Laurea UAS (’Chairman’ Research day)– Tore Strandvik, Hanken university– Daniela Sangiorgi, Lancaster university– Kirsikka Vaajakallio, Aalto university– Satu Miettinen, University of Lappland– Nicola Morelli, Aalborg university– Mark Davis, Bentley University– Markus Hormess, Service Innovation Consultant– Business rep. SID Masters Advisory Board Laurea
Conference 3 days / 8-10 February 2012
ServDes 2012 Structure Version 1.4.2
PRECONFERENCE DAY:SERVICE DESIGN JOURNEYWEDNESDAY 8 FEBRUARY 2012
Day in a nutshellWorkshopsService Design JourneyExamples
ServDes 2012 Structure Version 1.4.2
Preconference day in a nutshell– Service Design Journey through World Design Capital- Nature: Get together, hands on, seeing Helsinki Metropolitan area, WDCH cooperation- Groups (max. 25 pers.) are sent trough different paths to workshops- Different groups go trough different paths and they meet in the evening in Get together.
ServDes 2012 Structure Version 1.4.2
Workshops in Espoo and Helsinki1. TBWA, Marketing agency -Fast from ideas to practice2. Design Reform Ltd. & Zone Interactions Ltd. - Public services3. Jaana Komulainen - Metrics4. Terveystalo Ltd. (uncertain, will be confirmed on week 25)5. Aalto University6. Aleksanterin teatteri & Workplayexperience - Theater methods7. Hanken School of Economics –Service stories8. Hanasaari & Laurea UAS – Hospitality case9. WeeGee & Laurea UAS
ServDes 2012 Structure Version 1.4.2
ServDes 2012 Structure Version 1.4.2
About the workshops• Workshop of some real life challenge
– Each workshop is different by context, challenge and leader(s) expertise– Max. 25 person/workshop
• Can be divided into smaller groups just as the workshop leaders want
– Participants have varying backround and professional expertise (designers, different business skills, academic skills...)
– Workshops runtime 1h – 2h– Max. 3 workshops/workshop leader– In own location or location specified by Laurea staff– At least parts of the workshops will be filmed (if not opposed by participants &
leaders)• The film material will be used in the conference (Get together + Service Design Service
Design Bazaar) • The film material might also be used by World Design Capital Foundation (WDCH 2012)
– Each group has Laurea/Aalto staff member with them tio eliminate hazzle with navigation and time loss
ServDes 2012 Structure Version 1.4.2
Service Design Journey workshop stops
Reijo Markku & Markku Nurminen
& HSLWorkplay Experience
Aleksanterin teatteri &
Jaana Komulainen
Goal!Get together
Start! Espoo CityEspoo Matkailu
Terveystalo?
Laurea & Hanasaari
TBWA
Under construction!
WeeGee
HankenDesign Factory
Preconference dayWorkshops example for one group
Workshops example for one group(60+ min):10.30 Espoo City/Espoon matkailu –
Kick off (30)13.00 Terveystalo (45)14.30 Aalto Design Factory (45)16.00 TBWA (45)17.30 Get together (120-180)
ServDes 2012 Structure Version 1.4.2
Timeline is set the way to enable sometime to move and for some delays
RESEARCH DAYTHURSDAY 9 FEBRUARY 2012
Day in a nutshellTheme & sub-themes
ServDes 2012 Structure Version 1.4.2
Research day in a nutshell- Nature: Presentations and discussions in relation to scientific research. Discussion of a cross-functional list of topics. Opportunities to “pitch” own research ideas to multiple scholars in the field of service.- Call for Papers deadline 30 September 2011
Conference dinner
Fun & experience
ServDes 2012 Structure Version 1.4.2
The number of tracks is subject to paper submission, and the quality of papers
ServDes.2012: Theme & sub-themes
• A full focus in research and accepted papers• Theme: Co-Creating Services• Conference topics include but are not limited to:
– Service concept development– Stimulating innovation in services– Infusing creativity and art into service innovation processes– Technology in service innovation– Service design tools and techniques– Evaluation and validation of new services– Service resources and management– Services in public – private services– User experience– Value co-creation in services– Service connections and relationships (networks)
• Case track• B-to-B track is carried out in Business Day • Track for discussion of research in service design is held on Business Day
ServDes 2012 Structure Version 1.4.2
BUSINESS DAYFRIDAY 10 FEBRUARY 2012
About & timelineService Design Bazaar
ServDes 2012 Structure Version 1.4.2
Business day: Business and research meet
• Business and application focused day with a academic twist
• Create an platform for business/practitioners and academic discussion & knowledge sharing– Service Design Bazaar
ServDes 2012 Structure Version 1.4.2
Structure & Schedule Schedule08.30 Coffee & Registration09.00 Welcoming words09.10 Key note speaker 109.40 Key note speaker 210.10 Key note speaker 310.40 Intro to rest of the day10.45 Coffee & Service Design Bazaar 11.30 Research papers: B-B12.30 Lunch break13.30 Workshops / Coffee15.30 Wrap up workshops/Wine &
Cheese >15.45 Closing remarks15.50 Wine & Cheese >ServDes 2012 Structure Version 1.4.2
Business day
Key note speakers
Service Design Bazaar & Coffee
Research papers:Business track
Lunch
Workshops and cases
Wine & Cheese
SERVICE DESIGN BAZAAR CONCEPT:– BLENDING RESEARCH KNOWLEDGE AND BUSINESS/PRACTICAL KNOW-HOW
ServDes 2012 Structure Version 1.4.2
The Service Design Bazaar Idea• Have Laurea lobby area full of
different Service Design Bazaar kiosks or stands to encourage the participants to see and find out different angles to the topic– To blend research and practical
knowledge
• Divide the Laurea lobby into four different areas and give a task for each participant to go through the area– To find out answers to specific
questions given– To solve specific tasks given
ServDes 2012 Structure Version 1.4.2
ServDes 2012 Structure Version 1.4.2
RESEARCHPAPERS/POSTERS
BUSINESS & DESIGN APPLICATIONS
PARTNERSBUSINESS &
DESIGN TRACKS
VENUE LAUREA SID CAMPUS ENTRANCE
AUDITORIO: KEY NOTE PRESENTATIONS
ServDes.2012 Co-Creating Services
ServDes 2012 Structure Version 1.4.2
ServDes 2012 Structure Version 1.4.2
Contacts• Laurea University of Applied Sciences, SID Campus
– Vanha maantie 9, 02650 Espoo, Finland • Planning, partners & marketing / Preconference &
Business day: – Janne-Valtteri Nisula: janne-valtteri.nisula@laurea fi/+358-
45-6330523 – Virpi Kaartti: [email protected] / +358-50-5023664
• Research, Call for papers, review committee / Research day: – Päivi Tossavainen: [email protected] / +358-40-708
0537
• Operational matters: – Hanna Lotti: [email protected] / +358-40-1284009