September | Real Estate 1 REAL On The Web E-DITION ESTATEmysccar.org/archives/nl-09.04.pdf · September | Real Estate 2 Pacific Inland Home Mortgage A Mortgage Broker A Mortgage Broker

REALESTATE

Coastal Clean-upDon’t miss the opportunity ............ 1

SCAOR Golf TournamentLadeedadeedadeeda ....................... 1

Santa Cruz Statistics ..............5

SANTA CRUZ ASSOCIATION OF REALTORS®

REALESTATE Santa Cruz County’s

REAL ESTATENEWS SOURCE

On The Web

C R E A T I N G B E T T E R R E A L T O R S ®

NEWS

INSERT

Inside Real Estate

Legislative Watch

PRSRT STDUS POSTAGE PAID

CAPITOLA, CAPERMIT NO. 59

REALTOR®

DEPARTMENTSAffiliate News .............................3

Affiliate Spotlight.......................3

Message from our C.E.O.Phil Tedesco ................................... 3

New Members ...........................3

Did You Know?Helpful reminders and resources . 13

On the CalendarSCAOR September events ........... 13

September | Real Estate 1

E-DITIONMore News atWWW.SCAOR.ORGWWW.SCAOR.ORG

SANTA CRUZ ASSOCIATION OF REALTORS®

2525 MAIN STREETSOQUEL, CA 95073

REALTOR®

It’s a lot of work. It’s hectic. But it’salso a great deal of fun! And it’s greatfor our local charities that are the recipi-ents of the proceeds. The Santa CruzAssociation of REALTORS® held itsAnnual Golf Tournament on August 20th

2004 at De Laveaga Golf Course.This event raised over $12,000 for

Families in Transition, Women’s CrisisCenter, Habitat for Humanity, SecondHarvest Food Bank, and the Santa CruzAssociation of REALTORS® HousingFoundation. This year, we had the honorof entertaining Jim Hamilton, C.A.R’sincoming President, who flew up fromRedondo Beach to join us for the day.

Over 140 golfers and 20 local real es-tate related companies contributed to thesuccess of the event. Thanks to the helpof the REALTORS® and many commu-nity businesses, such as Title companies,

Annual Golf Tournament Raises over$12,000 for Local Charities

Mortgage Lenders, Home Inspectors, Ter-mite companies and the many other localmerchants that donated goods or servicesto be won as raffle prizes.

If you missed out on the fun, don’t letit happen again. You don’t need to be agolfer to participate. There are manyopportunities to volunteer on-site the dayof the event, or in planning for the event.Every year we get more and more peopleto join in the fun, and each year we raisejust a bit more money than last year. Sodon’t get left out. Participate in the suc-cess that has become a tradition.

Congratulations to the following win-ners: 1st Place - Graham Morland, TimGukin, Sean Jiggins, and Ron Mortenson;2nd Place – Spencer Hays, Andy Mitchell,Mike Perkins, and Ben Strock; and 3rd

Place – Ivon Cornell, Kip Jackson, DaveMann, and John Sipin.

Coastal Clean-up Day Planned for Sept. 18Don’t Miss the OpportunityI hope you already know that the Na-tional Association of REALTORS® is inthe midst of a huge awareness campaignto increase the public awareness andimage of REALTORS®. You may haveheard the ads or have seen it in print. TheCalifornia Association of REALTORS®has been involved, too. And, the SantaCruz Association of REALTORS® isNOT sitting back passively! Your Asso-ciation has a Marketing & Public Rela-tions Committee to increase REAL-TOR® exposure through

See Coastal Clean-up, Page 13

SCAOR Board Members Bobbie Nelson, RonnieTrubek, SCAOR Member Services Director NormaMilete, C.A.R. incoming president, Jim Hamilton

S E P T E M B E R 2 0 0 4

Home Sales Set RecordNAR reports highest recorded secondquarter sales pace ............................ 7

Listing and Data PiracyFree tool offered by Center for Realtor Technology ................................ 8


Pacific Inland Home MortgageA Mortgage Broker and A Mortgage Banker

Pacific Inland Home MortgageA Mortgage Broker and A Mortgage Banker

Over 300 in-houselending programs for:

• Residential• Construction• Land• Investment

Committed to your home finance success!Offering:

• Highly competitive rates• Creative solutions• Respect for you and your needs• Personal attention and expert consultation• Honest, straightforward information• Ability to approve and fund loans in 47 states

CHECK RATES ONLINE • APPLY ONLINEwww.pacificinland.com

(831) 475-2600

Pacific Inland Home Mortgage

JIM CHUBBBranch Manager, ext 204

DOMINIC BOULTERext 211

CA Dept. of Corporations License #813-7279

5161 Soquel Dr., SoquelVisit our website at www.pacificinland.com

Available 7 days a week until 9pm(831) 475-2600

JESSE FREDERICKext 312

MARK DEMOSext 210

KIMBERLY BYLERext 214

GINA LENSONext 229

ROBB JONESext 223

CHRISTY SIEFKEext 224

AMIE SAUCEDOext 224

CINDY FROSText 203

★ PEACE OF MIND

Message from the C.E.O.

AffiliateNews

AffiliateSpotlight

New Members

PresidentPeggy Gillett

President-ElectDan Sedenquist

Ex-OfficioRonnie Trubek

Secretary/TreasurerBobbie Nelson

DirectorsDan DavisDebra Frey

Janet RomanowskiDennis Stewart

Lori StrusisTrevor Thorpe

Lela WilletSuzanne Yost

RE InfoLink RepresentativeSuzanne Yost 688-7434Chief Executive Officer

Philip B. Tedesco, RCE, CAEMember Services Director

Norma I. MileteBookkeeper

Colette AlexanderReceptionist/Administrative

Leslie FlintAdministrative Assistant

Gloria SpitzerExecutive Assistant

Toni Eaton

2004 Board of Directors

Managing EditorElana Andersen

Publication ManagerJanice Elrod

Graphic DesignerJeremy Van Horn

Production/Pre-pressCoastal Homes Magazine

Account ExecutiveBarbara Quinton

ADVERTISING INFORMATIONFor advertising and deadline

information please call

Barbara Quinton462-5700 ext 23

By Scott Pine, Vice Chair of theAffiliate Committee

As is often the case, many activitiesand functions within the Santa Cruz As-sociation of REALTORS® go on yearafter year without many of our membersbeing aware of how these activities areaccomplished. The Affiliate Committeemay be a case in point.

The Affiliate Membership is com-prised of the designated representativesof companies that are Affiliate membersof the Santa Cruz Association of REAL-TORS®. Most Affiliate members arecompanies actively engaged in somefacet of the real estate business other thana REALTOR® engaged in representingbuyers and sellers. Typical Affiliatecompanies include title companies,mortgage lenders, banks, appraisers, pestcontrol companies, sign companies, ar-chitects, publications, home inspections,attorneys, roofers, insurance companiesand vendors such as flooring, repair andmaintenance. Current SCAOR Affiliatemembership is now in the neighborhoodof 100 members.

The Affiliate Committee is comprisedof any SCAOR member who chooses toparticipate on the Committee includingREALTOR® participants. In an effort

See Affiliate News, Page 5

REALTOR®REAL

ESTATEREALESTATE

S A N TA C R U Z A S S O C I AT I O N O F R E A LT O R S ®

C R E A T I N G B E T T E R R E A L T O R S®

Coastal Homes StaffEquitecx Mortgage

Services725 Front Street #101Santa Cruz, CA 95060Phone: (831)425-2274

Fax: (831)425-2280

Equitecx Mortgage Services is a fouryear old mortgage broker started withthe idea of being a community centriccompany. Our mission is to “strive toover-service all of our customers andprovide outstanding real estate loanproducts for all borrowers. Of equalimportance is the company’s focus ongrowing our support program for eachlocal community.” Because ofEquitecx’s commitment to its custom-ers and to the dozens of local non-profitorganizations we sponsor, we wereawarded the Santa Cruz Chamber ofCommerce “Business of the Year” awardfor 2003. I would like to say thank youto all our clients and communitymembers for their support.- Hal Denton, Regional Manager

Bailey Properties, Inc.Jorge AlvarezVicki Basham

Peggy O’ConnorCal Coast Realty & Lending

Leon BolerDavid Foose

Century 21 Showcase REALTORS®Joanne Tabasz

John UrwinColdwell Banker Jackson and Mann

Sonya WeeksChristopher J. Daheer

Evans & O’BrienChristine Helm

Flat Rate Real EstateTom Moulding

Heritage PropertiesChris Davis

David Lyng Real EstateMichael Floyd

Cynthia CorneliusKathleen Manning, Real Estate

BrokerKathleen Manning

Network Alliance Real EstateVictor Di MascioPhyllis Harbert

Vanguard REALTORS®

Jackie Davis (former)Zip Realty

Carmel Crowther (secondary)

Welcome to the second issue of ournewly redesigned newsletter. There is alot of progress being made on manyseparate fronts at the Association thesedays, and the new newsletter is represen-tative of the many improvements beingmade throughout SCAOR, as we striveto continually provide more value to ourmembers.

The major undertaking of 2004 hasbeen the creation of the Santa Cruz As-sociation of REALTORS® HousingFoundation (SCAORHF). SCAORHF isan autonomous charitable foundationthat is in the final stages of organization.The Foundation was recently grantedtax-exempt status from the State of Cali-fornia Franchise Tax Board, and we hopeto complete the arduous process with theInternal Revenue Service soon. Thisyear, the Board of Directors also ap-proved a Strategic Plan that gives theorganization a clear vision of where weare heading, and incorporates measur-able goals and objectives that ensure weare accomplishing what we set out to do.

As part of that plan, a Marketing & Pub-lic Relations Committee has been intro-duced to the organizational structure toincrease our exposure throughout thecommunity. The new design of this pub-lication furthers that goal as well.

I am very pleased with the look andfeel of the new newsletter, and also quiteproud of its evolution over the past twoyears. In addition to increasing the edi-torial content, you will notice that thenewsletter has increased its advertising,hoping to provide additional exposure forthose companies targeting the SantaCruz real estate community. We are cog-nizant of the ratio of editorial content toadvertising space, and have alreadyadded an additional 4 pages to this issueto allow for more editorial content, en-suring a better mix.

Advertising specific property listingswill not be included in this or future is-sues of the newsletter. The associationis not interested in competing with themany media outlets throughout the com-munity that are already successfully per-

forming these services. Brokerage re-cruitment ads will be discouraged aswell. SCAOR has built an invaluablesense of community – an atmosphere ofnetworking and education – thatshouldn’t be jeopardized by allowing theassociation to become a recruitingground for agents.

The SCAOR newsletter is a dynamicprocess that will be continually improv-ing with each new issue. If you haveany comments or suggestions on howthis publication may be of more value tothe members, please let me know. Youmay reach me at 464-2000 or [email protected].


Sincerely,Philip Tedesco,RCE, CAECEO

Comments about an applicant’s admittanceshould be submitted in writing to the: Santa CruzAssn. of REALTORS®, 2525 Main St., Soquel,CA 95073.

REAL ESTATE is the official monthlynewspaper of the Santa Cruz Associationo f REALTORS ® p rov ided a s amember-service to inform, educate andupdate REALTOR® and Aff iliatemembers on local, state and national realestate news and the Association’s cal-endar of events.

SANTA CRUZ ASSOCIATION OFREALTORS®

2525 Main Street, Soquel, California 95073(831) 464-2000 • (831) 464-2881fax

www.scaor.org


Santa Cruz’s #1 Mortgage Team!Santa Cruz Home Finance is proud to present Santa Cruz’s #1 Mortgage Team. We are a dedicated group of professionals

providing mortgage banking and mortgage brokering for all of Santa Cruz County and throughout the nation.

1535 Seabright Avenue | Santa Cruz, CA 95062 | Tel: 831.425.1250 | www.SantaCruzHomeFinance.com

AndreaKrempaMortgage Consultant

Cathy HaasBanking Operations

Jeff BaysGabrioMortgage Consultant

RH JonesMortgage Consultant

Joel HerzelMortgage Consultant

TyraVaughanMortgageConsultant

Mary AnnKirchMortgage Consultant

DavidGoldbergUnderwritingManager/SecondaryMarketing

Nani HosmerBookkeeper

Peter BoutellMortgage Consultant

Sheri NavarroSeniorProcessor/Underwriter

Tai BoutellMortgage Consultant

LindaNakagwaMortgage Banking

LucyDesautelsMortgage Coordinator

Carrie WoodsProcessor

...to increase communication, the SCAORPresident-Elect has been added to this com-mittee, it’s one standing REALTOR®member. Each year the current President-Elect takes this role. The Chairman of theAffiliate Committee is chosen in the samefashion as all other committee chairs withinthe Santa Cruz Association of REAL-TORS®. The seated President appointsthe Committee Chairs, and allows them topull together their committee for that year,with the final committee roster being ap-proved by the SCAOR Board of Directors.

In 2004, the Board of Directors approvedan SCAOR Strategic Plan. One compo-nent of that plan established specific ob-jectives to be accomplished by each of thecommittees. The Affiliate Committee ob-jectives fell under Goal 5, “To market andcommunicate the benefits and value of theREALTOR® and the REALTOR® Asso-ciation to both the public and our mem-bers.”

The Affiliate Committee is actively in-volved in many aspects of our REAL-TOR® Association, with a current empha-sis in three areas: Fundraising and Char-ity events, Social Activities and Education.· The Affiliates are responsible for put-ting on the annual Golf Tournament fundraiser which benefits Families in Transi-

Affiliate News...continued from page 3

tion, Women’s Crisis Center, Second Har-vest Food Bank, Habitat for Humanity andthe SCAOR Housing Foundation.· The Affiliates participate in the SpringFling BBQ, Holiday Open House, Instal-lation Dinner and Annual Ski Trip.

· Affiliate Committee members participateon many educational forums including theSCAOR new agent training Lenders Panel,Education Committee, SCAOR HousingFoundation, the Marketing and Public Re-lations Committee, New Buyer Seminars,

and the Santa Cruz Housing Show.The Affiliate Committee would like to

encourage more participation! Pleasemention this opportunity to any prospec-tive Affiliate Members. The Associationgrows stronger by member participation!

2004 Current inv. New Sold Average Median

Single Family ResidencesSanta Cruz County Statistics

Condominiums & Townhomes

2004 Current inv. New Sold Average Median

May 850 406 247 $691,893 $639,000

June 813 344 293 $673,999 $599,500

July 852 371 274 $687,265 $635,000

May 103 66 47 $464,560 $408,500

June 93 70 65 $456,146 $415,000

July 97 63 52 $441,994 $429,000

Please visit: http://www.scaor.org-/html/stats.htm for more Santa Cruz County statistical information.


�Purchase and Construction Loans Are Our Specialities

At Shoreline Residential & Construction Lending, we pride ourselves on our combined experience of 75 years in banking, financial services, mortgagebanking, and mortgage brokering. We represent the best lenders available in the mortgage business. When your client needs a purchase loan or thatunusual construction or home rehabilitation loan, we have it. We’ve spent over 75 years making sure that a client’s special needs can always be served. Callany one of our loan specialists for intelligent and well considered recommendations.

HORELINERESIDENTIAL & CONSTRUCTION LENDING INC.

Shoreline Residential & Construction Lending, Inc., 1395 41st Ave., Suite E, Capitola, California 95010Phone: 831-462-8840 • Fax 831-462-8843 • Toll Free 800-655-6027

Broker, California Department of Real Estate, License #01232795

Loan Officers

Art Cabral Rod Wilkerson Pete Pearson Don Hastings

Purchase Transactions• Stated Income to 100%• Investment Property• Commercial Transactions• Automated Approval (fast)• First-Time Homebuyers

Construction Loans• 95% Loan to Value• Spec Construction• Off-Site Improvements• Owner Builder• Lots and Land


Total State Existing-House Sales Set Record in 2Q, NAR ReportsStrong housing market fundamentalspropelled total existing-home sales to thehighest pace on record in the secondquarter, according to the NATIONALASSOCIATION OF REALTORS®.Sales rose by double-digit rates in 34states and the District of Columbia com-pared to the same quarter in 2003, andno state recorded a decline. Completedata for two states was not available. TheNAR survey showed that nationwide, theseasonally adjusted annual rate of exist-ing single-family, apartment condo-minium and co-operative home sales to-taled 7.79 million units in the secondquarter, up 16.0 percent from the 6.72million-unit pace in the second quarterof 2003. The previous record was a salesrate of 7.36 million in the third quarterof 2003.Low Rates Not Only FactorDavid Lereah, NAR’s chief economist,says low mortgage interest rates are onlypart of the picture. “Technology stream-lining in mortgage origination has re-duced costs in recent years through in-creased efficiencies,” he says. “Combinethat with low interest rates and a strongdemand from both the growing and ag-ing segments of the population, alongwith rising consumer confidence in animproving economy, and you have both

the wherewithal and the need to create arecord housing market.” According toFreddie Mac, the national average com-mitment rate for a 30-year conventionalfixed-rate mortgage was 6.13 percent inthe second quarter, up from 5.60 percentin the first quarter. The rate was 5.51percent in the second quarter of 2003—the lowest quarterly average since theseries began in 1971.NAR President Walt McDonald, broker-owner of Walt McDonald Real Estate inRiverside, Calif., says favorable marketconditions are expected to continue.“Mortgage interest rates have come backdown to the 6.0-percent range over thelast few weeks,” he says. “Althoughmortgage rates will trend gradually up-ward, they will remain historically low.What won’t change is the demographicdemand from more people entering theyears in which they typically buy a firsthome, which is freeing existing ownersto make another purchase and keep homesales at a higher plateau than we saw inthe beginning of this decade.”Nevada, Idaho Record Biggest GainsThe strongest year-to-year increase wasin Nevada, where the second quarter re-sale pace rose 32.5 percent over the sec-ond quarter of 2003. Next came Idaho,which rose 31.0 percent from a year ago.

Arizona posted the third highest in-crease, up 25.1 percent from last year’ssecond quarter rate. Regionally, the Westexperienced the strongest increase withsales activity in the second quarter at arecord annual rate of 2.17 million units,up 19.8 percent from a year ago. AfterNevada, Idaho and Arizona, the nexthighest increase was in Colorado, whereexisting-home sales rose 23.5 percent.Oregon re-sales were up 21.8 percentfrom the second quarter of 2003. TheSouth, with a record resale rate of 3.17million units, posted a 17.5 percent risefor the second quarter of 2004 comparedwith the same quarter a year ago. Thestrongest increase was in North Carolina,where the resale pace was 24.8 percenthigher than the second quarter of 2003.South Carolina was up 23.5 percent,while Florida rose 22.8 percent in the lastyear.Record Pace in NortheastIn the Northeast, total existing-homesales jumped 12.6 percent to a recordpace of 903,000 units in the second quar-ter from the same period a year ago.Leading the region was Connecticut,where existing-home sales rose 23.3 per-cent from the second quarter of 2003.At the same time, both Massachusettsand New Jersey increased 22.5 percent

while Maine was up 20.3 percent. In theMidwest, total existing-home sales in-creased 10.1 percent to a record annualpace of 1.54 million units, comparedwith the second quarter of 2003. Thestrongest increase in the region was inNorth Dakota, with a gain of 19.8 per-cent in resale activity over the same pe-riod in 2003, followed by Kansas with arise of 15.2 percent, and Minnesota,which increased 13.8 percent.



The exceptionally strong perfor-mance of home sales this year, com-bined with a favorable economy andaffordability conditions, means therecord expected for housing this yearwill be larger than earlier projected,according to the National Associationof REALTORS®.

David Lereah, NAR’s chief econo-mist, said the biggest surprise this yearhas been the performance of interestrates. “At the end of 2003, most econo-mists expected a gradual rise in mort-gage interest rates,” he said. “In real-ity, they declined in the first quarter,shot up during the second quarter andthen came back down. The bottom lineis mortgage interest rates have beenlower than expected, the economy isimproving and jobs are being createdin an environment of strong housingdemand – all favorable factors forrecord home sales.”

Lereah said the 30-year fixed-ratemortgage should gradually rise to 6.4percent in the fourth quarter. The av-erage rate for all of 2004 is expectedto be 6.1 percent, only modestly abovelast year’s 5.8 percent. Nearly a mil-

lion jobs have been created in the lastfive months, and unemployment is pro-jected to drop to 5.2 percent in thefourth quarter.

“The momentum of existing-homesales this year is unprecedented, risingsteadily each month and hitting a newrecord in June,” Lereah said. “In addi-tion, new-home sales have been at ornear-record levels each month in 2004.”

NAR forecasts existing-home sales torise 5.7 percent this year to 6.45 mil-lion, well above the record 6.10 millionin 2003. New-home sales also shouldhit a record, increasing 10.8 percent to1.20 million in 2004. Housing starts areexpected to come in at 1.90 million, 2.6percent above 2003, and would be thestrongest level of housing constructionsince 1978.

The median existing-home price willcontinue to show above normal appre-ciation, rising 7.3 percent in 2004 to$182,400. The median new-home priceshould increase 8.3 percent this year to$211,100.

Lereah forecasts the U.S. gross do-mestic product to grow 4.5 percent in2004. At the same time, the Consumer

Price Index is expected to increase 2.8percent. Inflation-adjusted disposablepersonal income should rise by 3.5 per-cent this year, while the consumer con-fidence index is forecast to reach 107by the fourth quarter.

More detailed information about

The Center for REALTOR Technol-ogy is offering a free program that canbe easily added to your Web site toprotect it from listing theft and e-mailaddress harvesting. Through new au-tomated technology, called reCaptcha(Completely Automated Public TuringTest to Tell Computers and HumansApart), Web sites can generate a dis-torted image of a word, then ask visi-tors to type in the word before access-ing data such as MLS listings or mem-ber rosters. It’s a simple thing for aperson to do, but almost impossiblefor a computer. As a result, it provides

Stop Listing and DataPiracy with Free Tool

Housing Forecast Upgraded as InterestRates Remain Low

NAR’s economic outlook, as well asother analysis of real estate industry sta-tistics, can be found in the August is-sue of NAR’s Real Estate Outlook:Market Trends and Insights.The publication may be purchased bycalling 800/874-6500.

a customer-friendly way to protectyour data. And to help you and yourIT department integrate the benefitsof reCaptcha and other antiscrapingtechnologies, CRT offers the FightListing Theft management guide thatreviews technologies and tactics youcan use to limit and prevent screenscrapping. It also discusses steps totake if you feel your listings have beenpirated.

To access, Go To: http://www.realtor.org/CRTweb.nsf/pages/CRTscrape?OpenDocument

Flooring Sales & Carpet Cleaning

6000 Soquel Drive, Aptos

476.4849

Carpet King


Keller Williams Realty®

Fifth-Largest Real Estate Firm in North America(Corporate Announcement to Press 8/13/2004, Based on Agent Count)

The Newest, Most Innovative and Fastest Growing National Real Estate Company

At Keller Williams, the agents are partners; they share in the profits, have a say in the decision-making, and are empowered to build their businesses to the highest possible level.

More than 33,000 Associates and 380 Offices Nationwide and CanadaEducational classes offered through Keller Williams University

Company Profit Share to Date is $48,898,180

Keller Williams Realty®

Visit our Web site at www.kw.com(831) 477-2181


Pay After Close of Escrow!Pay After Close of Escrow!

1923 Freedom Blvd. • Watsonville, CA 95019 • 831-728-31316000 Soquel Ave./Frontage Rd. • Santa Cruz, CA 95062 • 831-462-9721

8757 San Ysidro Ave. • Gilroy, CA 95020 • 408-842-0701

In today’s competitive real estate market it isnot enough that your listing is priced right…it also hasto look right! First impressions can make or break a sale.New floor and window coverings will make any home looknewer, brighter, larger and better maintained.

Your seller can increase the value of their property and best ofall pay absolutely nothing until after close of escrow!

Guarantee that quick sale, close more escrows and increase yourcommissions, with RAINBOW CARPET ONE’SNational Realtor Referral Program!

• Carpet

• Hardwood

• Pergo

• Window Coverings

• No-Wax Vinyl

• Ceramic Tile

*Escrow must close within 12 months of date of purchase OAC

1923 Freedom Blvd. • Watsonville, CA 95019 • 831-728-31316000 Soquel Ave./Frontage Rd. • Santa Cruz, CA 95062 • 831-462-9721

8757 San Ysidro Ave. • Gilroy, CA 95020 • 408-842-0701

Call Today

Steve CooleyReal Estate Specialist688-1794 ext. 206Affiliate Member of Santa Cruz &Watsonville Board of Realtors®

Call Today

Steve CooleyReal Estate Specialist688-1794 ext. 206Affiliate Member of Santa Cruz &Watsonville Board of Realtors®

Artists NeededAttention artists, graphic artists and

would-be artists, now is your chance

to submit a logo for the Santa Cruz

Association of REALTORS® Hous-

ing Foundation. The newly created

Foundation’s vision is “Bridging the

Gap to Home Ownership.” The

Stephanie O. WoodwardMary Ann Robinson

831.479.3303

4980 Capitola RoadCapitola, CA 95010

Every client has a need.We are here to listen.

We perform.

Please submit your artwork toPhilip Tedesco at the AssociationOffice by Friday, September 17th.Electronic submissions may besent as a .pdf file [email protected].

Foundation is in the final stages of

receiving tax-exempt status from the

Internal Revenue Service. The logo

will be incorporated into future pro-

motional items and marketing mate-

rials for the Foundation.

The winning design, to be chosen

by the Board of Trustees in Septem-

ber, will win a $50 gift certif icate

to Shadowbrook Restaurant com-

pliments of First American Title

Company.

REAL ESTATE


Serving Santa Cruz and Monterey

Phone (831) 476.2776 Fax (831) 476.2794 Email [email protected]

Mary Lee Wilks Certified Real Estate Appraiser

Over 21 Years of Real Estate Appraisal Experience

Offering Scheduling Within 24 hours and reliable Turnaround Time

Appraisals for Lending, PMI Removal, Trust, Gift and Asset Distribution

Quality Appraisals and Friendly Service

Wilks Appraisal Service

To Advertise yourREAL ESTATE

Professional Servicescall Barbara 831.462.5700

ext. 23

On June 23, 2004, GovernorSchwarzenegger signed into law Assem-bly Bill 920—new legislation sponsoredby C.A.R. which simplifies the disclo-sure of airport influences and indus-trial use zones in real estate transac-tions, and makes minor but beneficialchanges to the Natural Hazard Disclo-sure Statement (NHD). Unfortunately,C.A.R. has recently learned of misin-formation that is being circulated re-garding AB 920...misinformation thatis now causing confusion in the RE-ALTOR® community. The purpose ofthis Realegal is to set the recordstraight on AB 920.

Effective January 1, 2005, AB 920alters the NHD form to allow a sellerand his or her agent to specifically dis-close, via a checkbox, whether the in-formation in the NHD was prepared bya third-party company as a “substituteddisclosure”, and acknowledges that theseller and agent used good faith in se-lecting the report provider. Many RE-ALTORS® are being told that the dutyto use good faith in choosing a disclo-sure company represents a significantchange in the law that could increase a

C.A.R. CLARIFIES CONFUSION REGARDING NEWDISCLOSURE LEGISLATION

REALTOR®’s potential liability. Intruth, the duty to use good faith in se-lecting disclosure companies has been apart of the law for many years, and is astandard followed by responsible REAL-TORS® regardless of what the law says.

To reiterate, AB 920 does not createnew obligations for you or your clients;

it is C.A.R.-sponsored legislation de-signed to simplify and clarify existingdisclosure laws. C.A.R. is concernedabout the irresponsible statements thatare circulating regarding this beneficiallegislation, and encourages REAL-TORS® to contact C.A.R. should anyadditional information be required.

For additional information, C.A.R.members may contact C.A.R.’s MemberLegal Hotline at 213.739.8282, or213.739.8350 for office managers, bro-ker/owners, and Designated REAL-TORS®. Hotline access is also availablethrough C.A.R. Online at http://www.car.org/.

GeoDisclosureNatural Hazard Disclosure ReportsOn-Site Drainage/Erosion EvaluationsYour local natural hazard disclosure service owned andoperated by a geologist.

Serving Santa Cruz & Monterey CountiesMention this ad and receive $10 off of your next report.

Phone/Fax: (831) 469-4438Email: [email protected]

Order reports on-line atgeodisclosure.com

Chris GordonOwner

Real Estate RxDOES YOUR REAL ESTATE LISTING AD LACK THAT

CERTAIN SPARKLE?

TIRED OF THE SAME OLD HACKNEYEDHEADLINES? OUT OF TIME AND IDEAS?

RICHIE BEGIN

WRITER/EDITOR/WORDSMITH

CREATIVE RE AD COPYTEXT MEDICATION/EDITING/PROOFING/FREE

CONSULTATION/FREE TRIAL/OFFICE PACKAGE DISCOUNTS

(831)464-1302



Calender September 2004Sun Mon Tues Wed Thur Fri Sat

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28

TOURSAreas 23-439:30am –NoonAreas 44-5912:30 – 3:00pm

GRI 1108:00am-5:00pm

LABORDAYOFFICECLOSED

TOURDEADLINE2:00pm

AFFILIATECOMMITTEE8:30am·MARKETING &PR COMMITTEE2:00pm

TOURDEADLINE2:00pm

FOUNDATIONFUND RAISINGCOMMITTEE3:30pm

TOURSAreas 23-439:30am – NoonAreas 44-5912:30 – 3:00pm

RE INFOLINKCLASS2-3:30pm·FOUNDATIONTRUSTEES3:00pm

BUDGET &FINANCECOMMITTEE8:30am·GRIEVANCECOMMITTEE2:30pm


TOURDEADLINE2:00pm

ANNUALCALENDAR OFEVENTSOCTOBER 2004October 6-9 - C.A.R. Santa ClaraOctober 8 - GRI 112 –Environmental Concerns, ConstructionOverview & Land UseOctober 18 - Office Liaison MeetingOctober 27- OrientationOctober 29 - Orientation

NOVEMBER 2004November 11 -

Veteran’s Day Office Closed

November 12 - GRI 113 –

Real Property & Tax Exchange

November 15 - InfoLink Class

November 25-26 - Thanksgiving Holiday

Office Closed


BOARD OFDIRECTORS8:30am·GRI 111-InvestmentPropertyAnalysis8:00am-5:00pm

TOURDEADLINE2:00pm

LGRCOMMITTEE8:30am

TOURSAreas 23-439:30am – NoonAreas 44-5912:30 – 3:00pm·CRS 202 –Effective BuyerSales Strategies8:30am-5:00pm

29 30

Continued from page 1...the community, on your behalf.

Part of the Santa Cruz Association ofREALTORS® strategic plan is to buildpositive public awareness about localREALTORS® and the local real estatemarket. This is the first year this com-mittee has been in existence, and all thecommittee members are working hardto do good things for the REALTOR®name and awareness. One of the eventswe are participating in is the upcoming“Coastal Clean Up Day.”

How many times have you volun-teered for community service or helpedout at the school or other communityevent, and wanted to let people knowyou are a REALTOR®? We have thesolution. Come and join us at the“Coastal Clean Up Day” on Saturday,September 18th and receive a free T-shirt that says “REALTOR®” acrossthe back…just like the police wearwhen they need to be readily identified,now you will be too.

The National Association of REAL-TORS® has gone to great lengths tobuild the public awareness of REAL-TORS® nationwide, now lets show thepublic that many of these great folkslive and volunteer in our very own com-munity.

For more information about the“Coastal Clean Up Day,” or to volun-teer, contact Randy Turnquist at 464-4002 or call the Association office at464-2000.

CoastalClean-up

1. When Reciprocating to an MLS outside of our database area:2. You must have an active listing with a confirmed MLS# on REIL’s System.3. Check to see if there is a Reciprocal Agreement with the desired area.4. You will then be faxed the necessary paper work to proceed:

a. Reciprocal Listing Request Formb. Credit card payment sheet. (Information will be provided as to what Boards/Associations allow payments by check.)c. A printout of your listing.d. Property Input Sheets. (All Cooperating MLS Boards/Associations havetheir own input sheets and you must fill out their property input sheets completely, in order to avoid any data entry delays. You may not use our property

data forms.)5. After the completion of the paperwork, please fax or mail it to the addressgiven to you on the coversheet of the packet that was faxed to you.

Did You Know?When you have changes to the listings,complete a status change form and fax itto the Cooperating MLS Board/Associa-tion. Call 1.800.546.5657 for additional in-formation or log on to www.reil.com/home.asp and click on Reciprocal Listings.You or an assistant MUST be present atyour Thursday’s Open House Tour or youmay be subject to a fine. The deadline forthe current week’s tour is 2:00 p.m. onTuesday. The cut-off time for cancellationsis Wednesday 4:30 p.m. If your tour iscancelled after the cut-off deadline, you canand should call SCAOR at 464-2000.




Building on Our Commitmentto Team Bailey

We Are Pleased to Announcethe opening of our career training center located in the CreeksideOffice Suites, at 2425 Porter Street, Suite 12, Soquel.

We have taken our commitment of career development to thenext level. We look forward to our peers and vendors within thereal estate community having the opportunity to do businesswith our ever growing team of real estate professionals.

Bailey PropertyManagement & Vacation Rentals

831.688.7009

Bailey Mortgage, L.P. A Chase Manhattan Affiliate

831.689.8500CHASE

Bailey PropertiesAPTOS SALES

831.688.7434

Bailey PropertiesSANTA CRUZ SALES

831.426.4100

Relocation Services3040 Valencia Ave. Suite 2, Aptos, CA 95003

(831) 685-6494 baileyproperties.com

Documents

September | Real Estate 1 REAL On The Web E-DITION ESTATEmysccar.org/archives/nl-09.04.pdf · September | Real Estate 2 Pacific Inland Home Mortgage A Mortgage Broker A Mortgage Broker