SEO V/S PAY PER CLICK

1. It’s free and the payoffs are huge.

2. A much higher percentage of people click on the organic search results than the paid search results.

3. Organic results give more “authority” to a site than paid.

1. Having control of your traffic, testing keywords, testing landing pages, testing products, testing ads, testing banners.

2. The testing opportunities are endless and instantaneous because you’re in charge of the search term and who you want to click, how many clicks you want, etc.

3. You have control and aren’t at the mercy of Google, other than paying them to advertise, of course.

SEO Pay Per Click

SEO V/S PAY PER CLICK (PROS.)

1. It’s time consuming, there are no guarantees, a site can loose page rank overnight for no apparent reason.

2. It’s never ending, the rules change regularly.

1. Costly

2. Time consuming

3. Needs to be monitored and be managed regularly to be effective.

SEO PPC

SEO V/S PAY PER CLICK (CONS.)