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SEO & SEMJUST AN INTRODUCTIONBY NAHHAS MOHAMMED

1

IT’S NOT NEW

IT’S UNTAPPED

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SEARCH ENGINE ?

Search engines are designed to search for specific information on the world wide web (www) and FTP servers.

These are programs that search documents for specified keywords and returns a list of relevant documents where the keywords are found.

The search results are generally presented in a list of results or "search engine results pages". The information may consist of web pages, images, information and other types of files.

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MOST POPULAR SEARCH ENGINES

In February 2014, Google controlled 67.5 percent of US search query volume. Bing had 18.4 percent and Yahoo, 10.3 percent. These numbers were essentially unchanged from last month.

Source: www.comscore.com - ComScore Releases February 2014 U.S. Search Engine Rankings

18.4%

10.3%

67.5%

3.8% THE REST

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HOW DO THEY WORK?

SEARCH

Spiders crawl the web to find new

documents (web pages, images, documents...)

The search engine then indexes the

results found across thousands of

machines.

An overall score is then established for

each page upon searching (More than 200 factors are taken into consideration)

Users type in they search keywords

Half a second after that, they get results ranked according to

the overall page score for that

specific keyword

RESULTSINDEX

PAGERANKCRAWLERS

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WHAT IS SEO?

SEO (Search engine optimization) is the process of improving the visibility of a website or a web page in search engines via the organic search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users. SEO may target different kinds of search which may be image search, video search etc…

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2 MAJOR COMPONENTSON-PAGE SEO

• Structure (Sitemap)• Keywords• Content• Meta Data

OFF-PAGE SEO

• PageRank• Backlinks• Social Signals• Directory

Submissions

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WHAT IS SEM ?

SEM (Search engine Marketing) is about the paid search marketing of a website or a web page in via sponsored or In-organic search results.

It is sometimes referred to as CPC (cost-per- click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

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SEM PROCESS

Doing correct keyword research is crucial!

Google, bing, yahoo…

Many factors must be taken into consideration, such as sex, age, timezone…etc

SEE IT HAPPEN

WHAT KEYWORD SHOULD I TARGET?

WHAT PLATFORM SHOULD I USE?

CREATE CAMPAIGNS

LAUNCH!

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BIGGEST ADVANTAGE ?

WORLDWIDE REACH

Of earth’s current population have internet access or are internet users39%*

MALES & FEMALESKIDS AND ELDERS

NOT SO EXPENSIVE

* Source: International Telecommunications Union.

Online promotion is cost effective. Especially for small businesses!

WORTH

THANK YOU

HAVE A NICE DAY