Search Engine Optimization (SEO) Process in a Nutshell

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    14-May-2015

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Search Engine Optimization is not a difficult task. All you have to do is follow a great precision in executing the techniques, and then see your site advancing on the search engines and traffic flowing to it.

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  • Search Engine Optimization (SEO)is not a difficult task, nor do you need great skill set to comprehend the guidelines and techniques employed in the process.

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  • All you have to do is follow a great precision in executing the techniques, and then see your site advancing on the search engines and traffic flowing to it.

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  • The entiresearch engine optimization (SEO) processcan be divided into two phases On-page optimization and Off-page optimization .

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  • When working on the on-page optimization, you have to strictly adhere to the guidelines laid by the search engines.

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  • The following are the important areas into which you have to carefully examine and work:

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  • The rightkeyword research .

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  • Good website analysis

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  • Competitor analysis

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  • Relevant, good and pure content on the web pages with a right density of relevant keywords.

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  • Precise title, description and tags for each web page.

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  • Proper arrangement of web pages

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  • Easy Navigation

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  • XML site map creation

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  • Similarly, when working on theoff-page optimization , you can follow several techniques. Some of the very important techniques are as follows:

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  • Submitting the URL of your website to search engines.

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  • Submission to relevant web directories.

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  • Onlinepress releases .

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  • Article submission.

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  • Blog posting and commenting.

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  • Forum creation and commenting.

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  • Video posting.

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  • Photo marketing.

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  • Power Point Presentations.

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  • Social Book Marking.

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  • RSS Feed submissions.

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  • Pod Casting.

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  • E-books.

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  • Community creation and management on social networking sites.