!!

Congratulations and welcome to Mary Kay Inc and Sentra’s Sensational Stars Unit! I am so excited to have this opportunity to work with you as a brand new Independent Mary Kay Beauty

Consultant. !

I am going to help you every step of the way. Don’t get overwhelmed; I know it is a lot of information at the beginning. I will guide in a way that fits your needs and once we talk, I will

know best how to customize the next steps for you!!

I am your Independent Sr. Pink Cadillac Sales Director, coach, and your biggest fan! I can’t wait to celebrate your successes! !

!

Sentra Hannasch !1

Sentra’s Sensational Stars

!New Consultant

Orientation Packet

Table of Contents !Section 1: WELCOME

* Welcome Note from Your Sales Director

* Dream Life Worksheet

* Understanding Your Business

* Image & Etiquette

Section 2: BUILD * Business Sense

* Invest in Inventory

* Finance Your Dream

* Preparing Your Home Office

* Networking: Contact List

* Power Start

* Booking: Start to Sell & Pearls of Sharing

Section 3: START * 24 Hour Checklist

* 15 Day Checklist

* 30 Day Checklist

!2

Aerodynamically the bumble bee should’t fly. But it doesn’t know that

and it goes on flying anyways!

~ Mary Kay ash

There are 3 types of people in this world:

1. those who make it happen

2. those who watch it happen

3. those who wonder what happened

Which one are you?

~ Mary Kay Ash

Welcome

!3

Welcome to Sentra’s Sensational Stars Unit! My name is Sentra and I am your Independent Sr. Pink Cadilllac Sales Director, coach and your biggest fan!!!I want to celebrate you and your new business in Mary Kay. I want to be a great resource for you and I vow to help, guide and train you along the way. However, your success will depend entirely on you, and the action that you take. !!Your “Dream Life” will not develop on its own, but the more effort and time you invest into your opportunity, the success of your business will grow. In Mary Kay we like to say, “it takes 80% attitude and only 20% skill”. We all know that skills can be taught, so as long as you have a great attitude, you will go a long way, both professionally and personally.!!The “Dream Life” that I am talking about is not just financial freedom and the lifestyle that your business can provide. It also includes the life-long friends and the fellowship with God. It will provide opportunities to grow leadership skills, business sense, confidence and self-empowerment. Most importantly your Mary Kay business can have an impact on your family, your friends and the women that God places in our paths. That is why we are so much more than makeup!!

In order for you to make your “Dream Life” come true, you need to know what you would define as your “Dream Life.” On the next page is a worksheet that will help you to determine what you want from your Mary Kay business. Once you have a clearer picture of your desires and passions, we can create a plan to fuel your success. You will have a lot of support in your business and I will match the effort you invest with my mentoring, guidance and coaching. Staying in communication will allow me to best serve your needs.!

This handbook should help you as you get started and much more training will follow. I am still learning things about my business daily, so devote yourself to growing and learning and I know that you will succeed!!

Most importantly I want you to know that you are part of a Unit that is committed to your success. I want you to know that I believe in you and I can’t wait to celebrate each step of success you and your business achieve!!

Love and belief,!

Sentra Hannasch

Dream Life

!4

Complete this “Dream Life” Worksheet by either filling it out and handing it to me, or with me over the phone! You have the freedom to answer honestly in any

way you choose!!

!1.! Did you start your Mary Kay business as a hobby, for part-time income, or

as a means to replace a full-time income?!

!2.! How much time do you feel like you are willing to invest and based on that,

how much income would you like or expect to earn?!

!3.! What goals would you like to accomplish in your Mary Kay business?!

!4.! Are you interested in earning the use of a career car?!

!5.! Are you interested in a leadership position?!

!6.! Express any fears and/or concerns you have about achieving your goals.!

!7.! What brings you joy?!

!8.! Tell me about a time that you experienced success. What did you love most

about that time?!

!9.! Imagine one year from today… If time and money were not an issue, what

dreams would you like to be living? !

Your Mentality

!5

It is important to know what you want out of this new opportunity. Your Starter Kit holds MANY life changes for you! It holds Financial Stability, Freedom to make Choices, and helps you design your life and paycheck the way YOU want it to look. It holds Free Cars, Diamonds, Prizes and Trips. It holds new Life-long Friendships and Spiritual Growth. This Kit holds the Changes you are looking for in your life. I believe with all my heart these things are in EVERY Starter Kit, but they only happen for those who take advantage of them by creating a Business. It is up to you what type of Mentality you want to have when approaching this new opportunity.!!Hobby Mentality!You are only looking for a little bit of extra income here and there. You just want to have fun and make some new friends, but aren’t looking to grow a large customer base or a great amount of income."For a Successful Hobby it is important to…!

•! Get some training so you are more knowledgeable about the product!•! Plug into Events where you can receive training and meet new friends!!

Business Mentality!You want to make some great extra money to add to your current income. You want to be respected as a Business Owner and be treated as a Professional. You plan to maintain a Large Customer Base and take advantage of some of the great perks this company offers such as a Free Chevy Cruze, Prizes and Diamonds."For a Successful Business it is important to…!

•! Take advantage of all training to become more knowledgeable about the product!•! Plug into Events each week where you will receive training, updates on new products and

promotions and develop friendships!•! Have product on hand for your Customers (at least a Star level, your Director can help you

decide what amount would be best for you to start with)!!Career Mentality!You want the dream life. You want to take advantage of ALL the perks this company has to offer. You want to not only be Financially Stable, but you want to build a Substantial Income. You are looking to replace your current job and work for yourself by making this a Career. You are not only interested in growing your Customer Base, but you want to be a Leader in this Company and are passionate about showing others what this Opportunity can do for them as well."For a Successful Career it is important to…!

•! Take advantage of all training so you are more knowledgeable about the product!•! Plug into Events every week where you will receive training, updates on new products and

promotions and develop friendships!•! Attend all Company Conferences!•! Have a full store of product on hand for your Customers so that you can see lots of people which

will result in more sales and help build your business much faster. Having a full store of product will allow you to not only make more money, but also move up the career path faster.!

•! Work your Business consistently each week!

!6

Here are some terms that you will hear quite a bit in Mary Kay!

Career Path: The basic structure of Mary Kay is that Nationals train Directions and Directors train Consultants. Every Consultant has a Director and a National. You can promote yourself as quickly as you choose. As a consultant you are responsible for learning the products, sharing the product and sharing the Mary Kay opportunity. !

Red Jacket: Consultants that add 3 active team members are considered to be at a mid-leadership level and called Red Jackets.!

Unit: Every Director has a group of women that they train and mentor. This team is called a unit. You are in the Beauty from Ashes Unit! Once you become a Director you will have your own unit to train and encourage!!

National Area: This is not a physical area or a territory. A National Area consists of one MK National and all of her personal offspring Directors and their units. We are part of the “Go Give National Area.” !

InTouch: Mary Kay Corporate has a website dedicated to its Consultants. This site can only be accessed by women in our company. You will receive a Consultant number through email after you have signed your agreement. Your temporary password is your mother’s maiden name. Having access to InTouch will allow you to order product, get training, access product info, order prizes and so much more. To put it simply, you will use this website A LOT to help you run your business! www.marykayintouch.com!

Fast Facts: This is the “buzz word” we use that means sharing the business opportunity with other women. This is something that you should practice over and over. The more you know about the Mary Kay business opportunity, the better. Every time you meet with a client, you should share your Fast Facts, because you never know how this opportunity could bless someone if you don’t share it!!

Pearls of Sharing: Part of the Power Start, this is a program that encourages new consultants to share the MK opportunity with their director. !

There are a lot of other terms and resources that you can find at: www.sentrasunit.com !

Understanding Your Business

!7

Image & EtiquetteMary Kay Consultants dress for success!!!

Mary Kay Attire consists of:

-! A smile!!

-! A skirt or dress!

- Nice blouse!

-! A business Jacket or Blazer!

-! Mary Kay Policy states that no pants are allowed at its events!

-! Please make sure you are not showing too much leg or chest!

-! Find a good skirt or jacket set that you can change out until you earn your sassy red jacket!!

Important Things to Remember:

-!We are in the Skin Care and Cosmetics Industry, which is why we always want to look our best. Dressing in professional attire will gain trust and recognition from our clients.!

-!What you put on Facebook will reflect who you are as a business owner, so be conscious of the picture and status updates that you post!!

-!You may also want to record a professional outgoing voicemail message. Something that you would want your customers to hear.!

Meeting and Event Etiquette:

-!Arrive 10-15 minutes early to all events, meetings and appointments.

-!Arrive with a 100% positive attitude.

-!Bring guests to all events

-!When you bring a guest, make them your focus (not other consultants)

-!Electronic devices should not be used at meetings or events

-!Please leave children at home. They are wonderful, but remember that unit meetings and skin care classes are not the places for them.

-!At any Mary Kay event or skin care classes, no alcoholic beverages can be served to clients or yourself.

!8

Business SenseBusiness Sense for Small Business Owners

You have become a business owner, congratulations!!! This truly is an amazing thing. You have the ability to set your schedule, priorities, goals and your income. Your success is in your hands, but you are not alone on an island! Mary Kay has been building its brand, refining its products, developing new products and marketing them for the past 50 years! You are joining a globally known, multi-billion dollar company that will be behind you and celebrating your every success!!!Set yourself up for business success: You didn’t just order a starter-kit; you invested in an opportunity! It is entirely up to you what you do with it. You are in control of the lives you decide to bless by sharing this opportunity, including your own. Here are some general best business practices for our industry to keep in mind:!!

1.! Your customers are your livelihood. Make sure that they are your priority and you take care of them with love!!!

2.! Know your business! Make sure that you invest time in learning about each product and the Mary Kay business structure. You will gain a tremendous amount of trust from your customers. The more you know, the more you will sell!!!

3.! Treat this like a job and it will pay like one. This seems simple or obvious, but it is a crucial point that you should take to heart. Even if you plan on Mary Kay being a part-time commitment, make sure you work it like any other job! Your business will grow and grow, even if you commit to 5-10 hours per week!!!

The following pages in section two will help you to build a strong business foundation. This is YOUR business, so you have the liberty to try out anything and implement your very own strategy; however, many women have gone before you and learned some great lessons. Take everything you can from them and don’t be afraid to step out of your comfort zone!

!9

Invest in Inventory If I can impart one piece of advice that was given to me, it is to consider the importance of investing in inventory! Your small business is based on sales. The more product that you have on hand, the quicker you can make sales and the more money you’ll earn. Mary Kay offers some amazing deals for new consultants who launch their business off by investing in inventory. Here are some practical reasons to buy into inventory: !-! Convenience for you and your clients. Usually when they run out of something they need it yesterday! -! Cosmetics can often be impulsive and the opportunity for your clients to take products home generally

increases sales and increases customer loyalty (You sell 3x more!) -! The immediate gratification of profits! -! You establish yourself as a professional and not an order taker. -! Clients know that they can come to you when they need products, so you can build and maintain your

customer base. -! You can provide CUSTOMIZED customer service and make payment plans available. That is something no

department store can offer. -! Time is money and having inventory will save you time which you can use to sell more and continue

building your team! !Other things to consider with Inventory: !-! If you decide to have product on hand, within 15 DAYS of signing your agreement, you will receive free

product. You can use that product for yourself, you can sell it, you can demo it or you can gift it! The amount of free product you will get with the initial order ranges from $245 to $860!!!

-! You can start a business for under $5,000, which is incredible. It is certainly an investment, but the potential to create a career that can provide you with financial freedom is worth every cent!

- !

!10

Finance Your Dream FINANCING  OPTIONS  FOR  INVENTORY  !Mary  Kay  has  done  an  incredible  job  of  crea3ng  an  opportunity  where  you  can  start  a  business  for  under  $5,000.  Many  of  the  costs  that  would  normally  be  associated  with  star3ng  a  small  business  are  taken  on  by  Mary  Kay  including  research  and  development,  manufacturing,  packaging,  storage,  shipping,  marke3ng  and  much  more!  !While  that  is  an  incredible  opportunity,  it  is  s3ll  a  reality  that  many  of  us  don’t  have  an  extra  $5,000  lying  around.  While  you  can  truly  start  your  business  with  just  a  starter  kit,  finding  a  way  to  get  inventory  on  hand  will  jump  start  your  business  and  set  you  up  for  future  success.  Finding  a  way  to  finance  your  star3ng  inventory  may  be  scary,  but  100%  worth  it!  Remember  that  the  risk  you  take  on  is  minimal  as  Mary  Kay  will  buy  back  90%  of  your  inventory  if  you  decide  this  isn’t  the  opportunity  for  you.  !Here  are  some  ways  that  you  can  finance  your  business:  !1.   Personal  Savings  !!!2.   Trusted  Investor  !!!3.   ConvenAonal  Loan  !!!4.   Credit  Card    !!!

You  may  have  some  money  saved  up  and  this  is  an  investment  in  yourself  as  well  as  in  your  business!  Talk  to  family  members,  rela3ves  or  close  friends  that  may  be  willing  to  lend  you  some  money.    This  type  of  loan  will  help  you  establish  credit  in  your  own  name.  You  can  get  this  type  of  loan  at  a  bank.    Visa,  MasterCard,  Discover  and  American  Express  are  all  accepted  by  Mary  Kay  to  order  product.  Many  Credit  Card  companies  offer  0%  interest  for  up  to  12  months.  !!!What  are  your  Dreams?  What  do  you  want  your  Mary  Kay  Business  to  do  for  you  and  your  family?    !________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

!11

Preparing Your Home Office

Create a separate workspace for your business. This could be a separate room, or a corner of a room in your home. This is VERY IMPORTANT! A neat and organized workspace contributes greatly to a happy, healthy business owner. !

!What to set up? !

* Desk !

* Computer or Lap Top!

* Printer!

* High Speed Internet (if available in your area, if not the highest bandwidth available) !

* Shelving for your Invetory (book shelves, hutch, small linen closet with lots of shelves, etc.) !

* Instead of file folders for your papers and brochures, use a paper organizer on or near your desk!

* Cell phone or home phone with an unlimited or large minute plan. Also back-up service in case you lose or damage your cell phone. Check exclusive savings on www.marykayintouch.com for discount programs with cell phone providers!

* Brain Book - this will hold everything you’ll want to keep on you at all times, with spaces to take notes on potential customers, phones calls you may get from customers while you’re out of the office, etc. A 3 ring Binder with sheet protectors is perfect and will also hold your 3 subject spiral notebook. Your brain book should stay with you at all times! !

!12

Networking: Your Contact List How to Start? Build yourself a network of potential customers!!

Start with the obvious: Your family, in-laws, cousins, neighbors, friends and work associates.!In addition to the obvious, don't forget…

!Make a list of 40 names below and WORK to get their phone numbers! Put a star next to at least 10

women you can share the Mary Kay Opportunity with.

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- ! Colleagues from previous jobs!-! Acquaintances from school!-! Sport/Hobby buddies!-! Child’s activity parents!-! Church!-! Hairdresser!-! Bank Teller!-! Nail Salon!-! Bride in your local newspaper

-! Teachers!-! Pharmacist!-! Dermatologist!-! Sales Associates at your favorite store!-! Cleaning lady!-! Nurses/Doctors!-! Sorority Sisters!-! Veterinarian!- ! Clerk at the Grocery Store

!13

Power Start Tracking

!14

Booking: Starting to SellTurning Your Leads and Prospects into Customers !

You have just made a list of 35 people you already know and could sell some of your product to, but how do you get in front of them? !Your leads and prospects will want to attach themselves to your goals. We will create monthly goals that you can share with your potential customer base to get them excited about meeting with you! Here are a few scripts that you can use to invite women to meet with you: !

1.! “Hi (their name), this is (your name). I just started my own business in Mary Kay and I have a challenge as part of my training program to practice on 30 faces in 30 days. My MK mentor asked me to think of women who support and encourage me, so of course I thought of you! Is there any reason why you couldn’t be one of my faces? … Great, I am so excited! I have this time (day/time) and this time (day/time) available; which works best for you? You are more than welcome to bring some friends with you as it will make our meeting more fun and help me to meet my goal. Thanks!”!!

2.! “Hi (their name), this is (your name). I just started my Mary Kay business and I am working to put together a professional portfolio of ‘before and after’ pictures of models and thought you would be perfect! Would you be interested in being one of my models? Does the beginning or end of the week work best for you?!!!

You can be as creative as you want with these bookings, but the most important thing is that you are bold! The worst response you will ever hear is no! So go for it and remember that the products that you have to offer them are great and they will love them! If you want more ideas on how to book meetings with women, go to our unit website at: !!!!Follow the 3x3x3 Rule: After selling to your customer, check back after 3 days, 3 weeks `and 3 months. MK offers a 100% customer satisfaction, so if your customer isn’t happy when you check in with them, they can return their product or get their money back!!!

!The fortune is in the follow-up!

!15

Pearls of SharingShare the Mary Kay

Opportunity with 9 Women (with your Sales Director over the Phone, In Person, at a Skin

NAME DATE PHONE INTEREST LEVEL

1. __________________________ _____________ _____________ 1 2 3

2. __________________________ _____________ _____________ 1 2 3

3. __________________________ _____________ _____________ 1 2 3

4. __________________________ _____________ _____________ 1 2 3

5. __________________________ _____________ _____________ 1 2 3

6. __________________________ _____________ _____________ 1 2 3

7. __________________________ _____________ _____________ 1 2 3

8. __________________________ _____________ _____________ 1 2 3

9. __________________________ _____________ _____________ 1 2 3

(1-Customer, 2- Needs More Information, 3-Consultant)

**SPECIAL BONUS**

Become a RED JACKET (3+ Active Team Members) in your first month of business, earn a gorgeous HOT PINK Tote Bag!

!16

24 Hour ChecklistComplete this checklist within your first 24 hours of receiving your New Consultant

Orientation Packet, you will earn the Beautiful HOT PINK Business Card Holder!!!

!!!!!!!!□! Getting Started Call with my Director (Your 24 Hours Begins )!

□! Watch the inventory video on www.SentrasUnit.com !

□! Listen to Stacy James Inventory Options!

www.nsdstacyjames.com/area/area.html !

Click on “Inventory Thoughts”!

or Listen to the audio by calling 641-715-3900 ext. 969578#!

□! Made my inventory decision and consulted with my Director!

□! I have been on InTouch (www.marykayintouch.com)!

□! I setup my MK E-mail using InTouch!

□! Added my Director as a friend on Facebook!

□! Get a 3 Subject Notebook (start 1 section right away for your potential customer, hostess and

team member list). !

!!

IT IS YOUR RESPONSIBILITY TO CONTACT YOUR DIRECTOR WHEN YOU

HAVE COMPLETED THIS CHECKLIST!!!

!17

15 DayChecklistComplete this checklist within your first 15 Days of receiving your New

Consultant Orientation Packet, you will earn the Beautiful HOT PINK

Checkbook Cover!!

!!!!!!!!

!□! I have placed my first order (with my Director’s help)!

□! I have opened a free MK Checking Account at my bank!

This will be a business only checking account!

You can do this at your personal bank!

□! I have completed my Networking Contact List of 35 names!

□! I have determined 10 names to share the MK opportunity with!

□! I have signed up for PROPAY on InTouch!

□! Create personalized MK Website on InTouch!

□! I have watched the DVD included in my Starter Kit!

□! I have been pinned as a New Consultant!

□! I have setup my voicemail with a professional MK greeting!

Example: “Hi! You have reached (your name) with Mary Kay. I am unable to take your

call, but I would love to hear from you. Please leave your name,

number and message at the tone. Have a great day!”!

!IT IS YOUR RESPONSIBILITY TO CONTACT YOUR DIRECTOR WHEN

YOU HAVE COMPLETED THIS CHECKLIST!!!

!18

30 DayChecklist

Complete this checklist within your first 30 Days of receiving your New

Consultant Orientation Packet, you will earn the Beautiful HOT PINK

Money Bag!

!!!!!!!!□! I have read the “Consultant Guide” in the Starter Kit!

□! I have read the “Start Something Beautiful” in the Starter Kit!

□! I have tried all the product in my Starter Kit!

□! Completed my Power Start: 30 Faces in 30 Days!

□! Completed my Power Start: Pearls of Sharing (10 Fast Facts)!

□! Completed my Power Start: Added my first Qualified Team Member!

!!

!IT IS YOUR RESPONSIBILITY TO CONTACT YOUR

DIRECTOR WHEN YOU HAVE COMPLETED THIS

CHECKLIST!!!

!19

Important Unit Information

Daily Hotline: Million $ Message

(641) 715-3900 Access Code 44336#

Learn from the Top Directors who are all

daughters of National Sales Directors. Get in

the habit of listening to this call each Monday -

Friday. Save the call number and access code

in your cell phone so you can listen anywhere,

while you’re driving, etc.

!Events & Training:

For Local Consultants

1st & 3rd Monday of every month is our Unit Success Meeting. The other Mondays we do Skin Care parties!

Saturday mornings 8-10am is NC Boot Camp - Please RSVP!

Bring your guests to join us for facials and fun! They get to try our products, you can learn and earn $ plus get recognition and prizes!!

Time: 6:30-8PM Located at: Sentra’s Home Studio 101 Scarlet Oak Way Lexington, SC 29072

Attire: Mary Kay Attire, Dresses/Skirts with a nice blouse (No shorts, pants or flip flops please)

For Out of the Area Consultants

I will connect you to a Weekly Success Event located near you! You will be bale to bring your guests to a Mary Kay Studio to be pampered, try our products and get fabulous training from TOP Sales Directors in our

Company!

Director Information: Sentra Hannasch

Your Independent Sr. Cadillac Sales Director

Office: (803) 520-7520

Cell: (303) 995-1990

Email: sentrahannasch@gmail.com

!

!20

Important Communication ToolsEmail You will need an email address that you check daily. Training, Informational and any changes with the company will be sent via Email. !!!Facebook Friend me on Facebook by searching for “Sentra Hannasch” I will add you to our Unit Facebook page. ” This page is set up so we can encourage each other and share ideas. !!!Mary Kay InTouch Website (www.marykayintouch.com) This is your connection to the company, your customers, and ordering your products. !!!Our Unit Website Our Unit Website is www.sentrasunit.com There is training, recognition & more here for you! !!!Monthly Newsletter You will be emailed our Monthly Unit Newsletter, which highlights our queens, of retail, wholesale, and sharing and recognizing your excellence in sales. !!!Weekly Accomplishment Sheets Submitting your WAS every Sunday night (On InTouch, Select Business Tools, Weekly Accomplishments, Enter WAS) not only holds you accountable, but helps me see where I can help you so that your business grows. !!!Phone or Text I am just a phone call or text message away. Please call or text message me at (303) 995-1990. I am committed to returning your phone call within 24 Hours. !!Voxer Voxer is a free app that is available on most smart phones. You can find and download it in your app store. Search for Voxer and download it. Find me under user name ‘sentra’ or Sentra Hannasch. !!!

!21

Mary Kay Ash never created a make-up company. Instead, she developed the perfect company for women based on a certain set

of values and principles. The cosmetics came later.

The Mary Kay culture attracts women who share the same values: !•! Faith and family come before career !•! Women should be praised to success!•! We do not need territories, because we will not take

someone else’s customer !•! We will honor the Golden Rule and treat others the

way we want to be treated !!Mary Kay is a tool, a vehicle to discover and use one’s God-given talents. In doing so, you discover your passion. Once you find your passion, it will lead to your life’s purpose. That is my prayer for you!!

The Mary Kay experience may be something as simple as gaining self-confidence in life skills (public speaking, organization, delegation, prioritization, money, time and attitude management) or something as profound as deepening your self-esteem (your feeling of self-worth, not connected to skill). Either way, I can promise you that by surrounding yourself with MK women, events, communication and philosophies,

your life will be GREATLY enriched. !!While I am interested in your financial success (the dollars you sell and the people you add to your team), I

am equally interested in the person you are becoming on this journey through life. !

Life is like a box of puzzle pieces that was put out on our coffee table of life. Each day, we turn over the pieces, but we don’t have the

box top, so we don’t know what picture we are constructing. Mary Kay and I are now a part

of your life, and YOU are a part of mine! !!I  am  sincerely  honored  to  be  your  Sales  

Director,  coach  &  biggest  fan!  

Sentra

From Me to You