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SeniorNet Regional Conference Cary, North Carolina November 7, 2003. New Learning Centers. Growth was 87% from 1997 to 2000 (108 to 197). Growth at about 45% from 2000-2003 (197 to 244). Growth has stabilized. Expect to increase this year by 12-16 new Learning Centers (260). - PowerPoint PPT Presentation
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
SeniorNet Regional Conference Cary, North Carolina
November 7, 2003
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
New Learning Centers
• Growth was 87% from 1997 to 2000 (108 to 197).
• Growth at about 45% from 2000-2003 (197 to 244).
• Growth has stabilized. Expect to increase this year by 12-16 new Learning Centers (260)
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Learning Center Volunteers
• 385% growth in # of volunteers from ‘97 to ‘00
• Growth at about 25% from 2000 to 2003.
• SeniorNet currently has 5,775 volunteers. 0
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Learning Center Membership
• Rapid growth ‘97 to ‘00
• Decline after Sept. 11, 2001
• Reasons:– Economy– Competition– Lack of PR
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SeniorNet Regional Conference Cary, N.C.
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CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
SeniorNet Public Service Announcement (PSA) on TV
• PSA– 4,000,000 impressions, but only 350
calls to 800 number in ad.– Not too many airings of PSA in
Philly or NJ/NY– Evaluation
• Airings at off hours• TV is very expensive for impact
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
SeniorNet Local Center Marketing Program
SeniorNet has developed materials for you to use to recruit students and we have a training program to teach you how to use these tools locally.
• Press Kit on Leadership Exchange• Customized Print Ads Available to
Learning Centers• Public Relations
– National and local media stories
• Media Training- Conference calls with a media professional to help you
develop effective low-cost advertising and PR campaigns for your local learning center
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Our Five Steps to Value
1. Providing the most successful older adult technology curriculum in the nation.
2. Managing risks for students and creating a safe learning environment for older adults.
3. Minimizing stress with great teaching.4. Reducing the amount of time required of
people by focusing on their individual needs & learning style.
5. Facilitating learning processes simply & efficiently.
Learning Centers provide unmatched value for the older adults who choose us to learn technology by:
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Value: For Learning Centers and Volunteers
• SeniorNet Headquarters mission is to make your work providing value to students as easy as possible. We do this by:– Stepping up the 2003-4 effort to design,
test and distribute new courses– Improving our HQ training and service-
delivery standards– Providing new levels of functional
public relations and marketing support – Special Projects– Evaluation of fee structure
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Development Schedule for Revised and New Courses for 2003-2004
Course Release Date
• Computer Fundamentals (4 lessons) 7-1 (Done)• Introduction to Computers 7-1(Done)• Introduction to Word Processing 7-8 (Done)• Bargain Hunting Workshop (2 workshops) 7-29 (Done)• Exploring Windows 8-6 (Done)• SeniorNet IBM Web Settings Workshop (1 workshop) Pending• Storing and Sharing Your Photos (4 workshops) 9-30-03• Digital Imaging using Photoshop Elements 2 9-24-03 • Greeting Cards and Projects Workshops (8 workshops) 10-7-03• Introduction to Internet 8-26 (Done)• Scanner Workshop (2 workshops) no changes• eBay Workshop (2 workshops) 8-26 (Done)• *Introduction to Quicken 11-18-03• *Family Tree Maker 12-16-03
All courses are 8 lessons unless otherwise noted. *If software requires an update. Go to the HQ Curriculum Downloads area to see the current versions of these courses.
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
SeniorNet Curriculum Support: What’s Available On-Line
• Leadership Exchange– HQ curriculum
– Workshops and Seminars
• How To’s– Personal Computing Center
• Class Registration System• IBM WAT Software• Health Information Web Curriculum
Insert workgrouplogo on slide master
SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Insert workgrouplogo on slide master
SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Insert workgrouplogo on slide master
SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Insert workgrouplogo on slide master
SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Insert workgrouplogo on slide master
SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
How-Tos
Insert workgrouplogo on slide master
SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Class Scheduling
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
WAT
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Web Health Curriculum
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ
Strategic Planning
• Board of Director’s is Developing a 10-year Plan for SeniorNet– Education and support for Learning
Centers will be a central part of the plan.
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SeniorNet Regional Conference Cary, N.C.
Value
CurriculumCurriculum
Strategic Vision
Contact Info.
Marketing
Update from HQ Suggestions for improving the value headquarters delivers have always been vital to our success. They make us keep our eye on the ball and help SeniorNet remain a grassroots, peer-to-peer organization.
Please submit them in the way that’s most convenient to you…– Jan Adkins: [email protected]
– Beth Mercer at 415-495-4990 x 303
If You Have Suggestions
