Senior Sponsorships (55+ Demo)

Static + Digital + Live Interaction Account Executive: Paul Crowder

paulcr@allpointsco.com 503-626-0669 ext. 315

503-626-0669 ext. 315

Campaign Description

• Through the use of All Points Media’s Senior Network, your brand has the opportunity to engage with the senior population throughout the nation utilizing a combination of…

• Static Signage & Promotional Materials

• Social Media/Newsletters

• And Live (Engaging) Interactions with your target demo

Venue Descriptions

• Venues that will be utilized in each market

– Senior Community Centers

– Retirement Community Rec Areas

– Assisted Living Facilities

– Place of Worship Rec Halls

– VFW, American Legion, and Bingo Halls

– Adult Daycares

Audience Description

• Approximately 24,000 monthly senior venue impressions per 4 weeks

• Average dwell time per venue = 2+ hours

• Seniors spend over 21% of their income on health related products

• Seniors account for 60% of all health care spending

• Purchase 74% of all prescription drugs

• 55+ control over 75% of America’s wealth

Part 1 of 3: Static Place-Based

Multiple signage applications & take one opportunities

Part 1 of 3: Static Place-Based • Posted in each venue will be 1 qty – 2’x5’ Vinyl Banner Stand in the highest

traffic, bottleneck point allowed. Bulletin posters, take-ones, product sample distribution, promo items available as well.

Part 2 of 3: Social & Newsletters

Part 2 of 3: Social & Newsletters

• Each participating venue will mention your brand in their print newsletters, e-newsletter as well as social sites (location participation levels can vary)

• Access Social Media membership avg. 100 likes per venue.

• Access to over 10,000 senior newsletters and e-news letters with over 1,000,000 readers

Part 2 of 3: Social & Newsletters

Part 3 of 3: Live Interaction

Part 3 of 3: Live Interaction

• Your brand has the unique ability to sponsor Senior Tech/Social Media Classes nationwide – Classes on how to use Facebook/Facetime/Skype/Gmail – Classes are taught with iPads and a 60“ digital display – Curriculum is custom built w/ your brand in mind by our

brand ambassadors – 1.5 hour class – Food & beverage are provided – Approx. 2 locations per day x 40 days = 80 visits over 8 week

period

• Other class types: Wii Bowling, health classes on diabetes, arthritis and other diseases that are treated by your brand, other custom classes available.

Part 3 of 3: Live Interaction

Part 3 of 3: Live Interaction

• Convert! – After the class, seniors are invited to stay and learn more

about your product and benefits • Health Insurance – we will walk through how to sign up for your

Medicare on healthcare.gov, pass out paper applications, and info books on your product

• OTC & Pharma – we will walk through how your product treats and cures diseases, where to purchase, refer local physicians that treat and write prescriptions for condition

• Pharmacy – we will walk through your brand, its benefits, what health insurance is accepted, local stores, distribute coupons, etc.

• Retail – we will walk through your product offerings and offer local retail stores that carry your product as well as show on iPads how to purchase online

Part 3 of 3: Live Interaction

Cost of Campaign Market (DMA) # of Venues $ Per Venue Total $ Per Market #of Visits over 8 wk. Approx. Imps

New York City 20 $5,500 $110,000 40 960,000

Chicago 20 $5,500 $110,000 40 960,000

Los Angeles 20 $5,500 $110,000 40 960,000

Philadelphia 20 $5,500 $110,000 40 960,000

Dallas 20 $5,500 $110,000 40 960,000

San Francisco 20 $5,500 $110,000 40 960,000

Boston 20 $5,500 $110,000 40 960,000

Atlanta 20 $5,500 $110,000 40 960,000

DC/Baltimore 20 $5,500 $110,000 40 960,000

Houston 20 $5,500 $110,000 40 960,000

Detroit 20 $5,500 $110,000 40 960,000

Phoenix 20 $5,500 $110,000 40 960,000

Seattle 20 $5,500 $110,000 40 960,000

Tampa 20 $5,500 $110,000 40 960,000

Totals 280 $5,500 $1,540,000 560 13,440,000

All Costs Are NET

Minimum 20Locations Per Market

All costs include Brand Ambassador, Mobile Display, Class iPads, Internet Connection, Branded Transportation Van, Food & Beverage, Gas, Charging Station, Signage Production, BA Training, etc.

What Locations Will Be Used?

• Locations will be vetted by researching each venue to rank priority locations.

• Locations that can offer us the highest traffic with your target demo will be utilized for participation first and foremost.

• An 8 week schedule will be put together based on peak hours/days for each location to maximize each live interaction.

• If locations do not wish to participate in the signage portion/digital portion, but would like to have us come in for the live interaction, we will include them as added value. These locations will also help fill occasional gaps in the schedule to keep our 40 live interaction days filled.

Proof of Performance

• Weekly report containing all locations visited with logged hours

• Brand Ambassadors will check-in @ each location via app @ beginning and end of each activation and will attach phone screen shot with each report

• Photos will be taken of each live activation and included in weekly report, including posted signage.

• Screen shots of any digital recognition and print newsletter will be added to the weekly report as well

Proof of Performance

• Weekly report containing all locations visited with logged hours

• Brand Ambassadors will check-in @ each location via app @ beginning and end of each activation and will attach phone screen shot with each report

• Photos will be taken of each live activation and included in weekly report, including posted signage.

• Screen shots of any digital recognition and print newsletter will be added to the weekly report as well

Account Executive: Paul Crowder

paulcr@allpointsco.com 503-626-0669 ext. 315