Paper Title Authors Name

Marketing Campaign for 98.1 KDRU Radio Station at Drury

Brett J. Green

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Purpose of Project To enact an effective marketing campaign for the student-run radio station on campus and to increase awareness of organization.

To integrate a new, mainstay show that will air every weekday for potential promotion for organizations and events.

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ClientKDRU Radio Station at Drury UniversityTo further the station as a better tool for students following graduationThe deliverables involved in this project look to accomplish these goals

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Research http://www.soundconcepts.ltd.uk/managingradio/a21.htmlhttp://www.audiencedialogue.net/kya1a.html

- Profile and understand your audience. Cater to their needs.Small University, events going on every day.

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Research http://blog.wavestreaming.com/understanding-your-audience-a-guide-for-internet-broadcasters/Reflect on the station:Purpose (Why have you started a radio station?)Music (What type of music will you play?)Listeners (Who is your station intended for?)Branding (What is the identity of your station?)Lack of identity

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Research http://www.marketingprofs.com/ea/qst_question.asp?qstid=1005- DJ for a Day contest.

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DeliverablesPreliminary researchPromotional poster designedSGA re-registrationDJ for a Day on-air contestLunch Break show created & aired for first timePromotional posters distributedPromotional ad in The Mirror

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TimelineWeek of Oct. 5th 9th: Poster design with contact information was created with KDRU logo

Oct. 20th: Meeting with Curt GilstrapOct. 28th: Meeting with members of KDRU to re-register KDRU as a club through SGA

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TimelineOct. 26th On-air contest begins, ends Oct. 28th

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TimelineOct. 30th: The Lunch Break is created to air every weekday

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TimelineNov. 3rd: First Lunch Break airs.

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TimelineNov. 4th: Posters distributed around campus.

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TimelineNov. 3rd: Rough Draft Mirror Ad

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Moving ForwardLunch Break will continue throughout school year.More free publicity will lead to more activityOn-air giveawaysSocial media activityOn-site broadcasts

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Marketing Campaign for 98.1 KDRU Radio Station at Drury

Brett J. Green

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Questions?

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