Senior Marketing Consultant, EquiTrust Life Insurance ... · and annuity business with both ... LEAVE ON! WealthMax Bonus Life ... 12% Premium Bonus Added to Accumulation Value Immediately

• Senior Marketing Consultant, EquiTrust Life Insurance Company

• 15+ years experience in the life and annuity business with both marketing and new business

• Life licensed

LEAVE ON!

WealthMax Bonus Life® & MarketTwelve Bonus

IC14-WX-1091 For Producer Use Only.

Two Exciting Products from EquiTrust Life

LIVE ON… AND

LEAVE ON!

Products that give your clients money to

EQUITRUST LIFE PRODUCTS

Help Fulfill Client Objectives with Single Premium Life Insurance

Turn $50,000

Into $103,500

An Effective Means for Wealth Transfer

Example assumes female age 60 non-smoker. For Producer Use Only.

Death Benefit


Help Fulfill Client Objectives with Single Premium Life Insurance

Turn $50,000

Into $103,250* Living Benefits

*When Death Benefit accelerated and taken as monthly payments. Example assumes female age 60 non-smoker. For Producer Use Only.

Living Benefits for Certain Health Conditions


Underwriting Process

Simplified-Issue Standard to Table 4 – Accept/Reject

Pre-Qualification Chart Health Questions on Application

Phone Interview: Point-of-Sale or Scheduled NO EXAMS OR FLUID

DRAWS

APS at Underwriter Discretion Underwriting Decisions Usually Within 48 Hours

Real-Time Notification of Decisions

For Producer Use Only.


Point-of-Sale Flow Chart

Agent completes all appropriate application

paperwork with the proposed insured.

Agent and client call out to conduct phone interview.

The first few questions will be directed to the agent

before handing the phone to the insured. Interview runs

about 15 to 20 minutes.

Agent faxes all required paperwork including

application to EquiTrust.

EquiTrust Underwriter accepts or

rejects based on review. Currently at 89% approval.


Application, MIB, and interview results are sent by us to our underwriter

for review.


WealthMax Liquidity Options

5% Free Withdrawals – One Per Year, $25 Fee Per Withdrawal – Proportionate Reduction to Death Benefit

Accelerated Death Benefit Rider for Living Benefits

Return of Premium



Living Benefit Rider

Automatically included in the Policy at no charge in states where it is approved. One-time administrative fee of $250 if benefit is elected.*

Nursing Care Confinement 100% of Death Benefit over 3 Years or 85% of Death Benefit in Lump Sum

Terminal Illness 95% of Death Benefit in Lump Sum

Chronic Care 100% of Death Benefit over 5 Years or 75% of Death Benefit in Lump Sum

*Rider provisions and availability may vary by state. For Producer Use Only.

WealthMax Bonus Life Standard Features:


WealthMax Bonus Life

Issue Ages 50-85 (No backdating to save age)

Single Premium – Min: $10,000/Max: $750,000

Guaranteed Death Benefit to Age 121 10-Year Declining Surrender Charge Schedule

Index and Fixed Accounts Available 12% Premium Bonus Added to Accumulation Value Immediately Return of Premium Guarantee

Guarantees subject to the claims-paying ability of EquiTrust Life Insurance Company. Return of Premium is net of any prior partial withdrawals and any outstanding loan balance. Policy issued on Contract Form Series ICC11-ETL-IUL-2000(04-11). Policy and riders may not be available in all states and may vary by state. For Producer Use Only.

2-Year Average Cap Index

3.80%

3.25% Cap

1-Year Point-to-Point Cap Index

3.80%

5.90%

6.40%

11.90%


WealthMax Bonus Life Rates

8.50% Cap

No Cap

1-Year Interest

1-Year Monthly Cap Index

Account Options Cap Rates* Illustrated Rates

*Current rates, effective May 1, 2014. For Producer Use Only.

WEALTHMAX BONUS LIFE

Excellent Commissions

Ages 50-75

9.0% Ages 76-80

8.5% Ages 81-85

6.5%



Client asks, “remind me again what this product offers me?”

Living Benefits

Return of Premium


Guaranteed Death Benefit


WealthMax Bonus Life Scenario

Non-Smoker | Age 60 | $50,000 in a CD earning 2%

Betty Objective:

Concerns:

Options:

Leave this money to her two grandchildren when she dies

Potential for health-related expenses during her lifetime, such as medical costs or nursing home care

• Leave the money in a CD • Transfer it to an annuity, at 3% • Purchase a WealthMax Bonus Life policy



Death Benefit Comparison

$180,000 –

$160,000 –

$140,000 –

$120,000 –

$100,000 –

$80,000 –

$60,000 –

$40,000 –

$20,000 –

$0 – Immediate

Value At 10 Years

At 20 Years

Annuity Death Benefit CD1

WealthMax Bonus Life Death Benefit Guaranteed2

WealthMax Bonus Life Death Benefit Non- Guaranteed2,3

$50,000 $50,000

$103,500

$103,500 $103,500

$57,884 $62,381

$136,271

$161,088

$79,020 $67,494

1Assuming a 28% tax bracket. Values assume CD value less all taxes paid in prior years. Actual CD death benefit will be current CD amount less income tax withheld in year of death. 2Single Premium Life is an insurance product and is not FDIC insured. 3Based on a 6% illustrated rate. The values shown are non-guaranteed and may not be presented to a client without a compliant illustration. The policy must be in force at the time of death to pay a death benefit. The death benefit will be reduced by any outstanding loan balance at the time of death. The death benefit is also reduced by any payment of Accelerated Death Benefits or partial withdrawals. Neither the Company nor its agents give tax, accounting or legal advice; please consult your professional advisors in theses areas. Guarantees subject to the claims-paying ability of EquiTrust Life Insurance Company. For Producer Use Only.


Death Benefit Comparison

Assume Betty needs to access funds to help pay for a terminal illness, nursing care confinement or chronic illness.

$98,075 income tax-free


lump sum — or —

$2,868/mo for 3 Years

Nursing Home Confinement Chronic Illness Terminal Illness


lump sum — or —

$1,720/mo for 5 Years

Before electing any benefits, clients should contact their tax advisor regarding taxability of living benefits. Neither the Company nor its agents give tax, accounting or legal advice; please consult your professional advisors in theses areas. For Producer Use Only.


What if Betty Changes Her Mind?

Fortunately there’s a Return of Premium Guarantee!


LIVE ON!

Guaranteed Income, For Life! Income Planning

The highly competitive Income For Life rider is available on all EquiTrust index annuties!

Guarantees Lifetime Income Based on 6.50% Accumulation For Up to 15 Years

Annual Fee 0.75% calculated off Accumulation Value and taken from Accumulation Value only

“Benefit Base” is a term that applies only under the Income For Life rider. The contract accumulation value grows as a separate value and has an annual 0.50% rider fee. Guarantees subject to the claims-paying ability of EquiTrust Life Insurance Company. Neither the company nor its agents give tax, accounting or legal advice. Consult your professional advisors in these areas. Income rider issued on Form Series ET-IBR(06-08). For Producer Use Only.

2% of Accumulation Value Beginning of Years 2, 3 and 4

6% of Premiums Year 1

MarketTwelve Bonus Index Product Features:

12% Bonus Over 3 Years

SINGLE PREMIUM FIXED INDEXED ANNUITY

MarketTwelve Bonus Index

8.5% MGA Commission

Contract issued on Form Series ET-MPP-2000(02-05) with Rider ET-AVBR(06-09). For Producer Use Only.

ILLUSTRATION

Bonuses Are Included in the Benefit Base

Illustration: Benefit Base Growth for MarketTwelve Bonus

When the 12% Bonus is combined with the 6.5% Income For Life rollup rate, the Benefit Base grows at an attractive rate.

The higher the Benefit Base, the greater the withdrawal amount.

After 10 Years $211,156

Year-End Benefit Base Growth

Percentage Growth

$125,083

$154,118

$135,877

$133,213

$122,631

$115,147

$112,890

$106,000

$100,000

111.1%

54.1%

35.9%

25.1%

15.1%

After 5 Years

2% Accum Bonus $2,664

6.5% Rollup Rate: $8,130


6.5% Rollup Rate $7,484


6.5% Rollup Rate: $6,890

6% Premium Bonus: $6,000

Betty’s IRA at Age 60

3 Yrs, 1 Day

2 Yrs, 1 Day

1 Yr, 1 Day

At Issue

“Benefit Base” is a term that applies only under the Income For Life rider. The contract accumulation value grows as a separate value and has an annual 0.75% rider fee. Surrender of the contract may be subject to Surrender Charge or Market Value Adjustment. Withdrawals before age 59 ½ may result in a 10% IRS penalty tax. Withdrawals do not participate in index growth. Contract issued on Form Series ET-MPP-2000(02-05) with Rider ET-AVBR-06-09. For Producer Use Only.

Betty turns on her income rider at age 70 she locks in an annual payment of $11,614 or $968 monthly for the rest of her lifetime.

LEAVE ON!

Achieve Wealth-Transfer Goals!

Legacy Creation

Access to Cash

Medical Expenses

WealthMax to increase the value of your clients estate!

Provide an income-tax free legacy to heirs

ROP Guarantee

Accelerated death benefits for certain health conditions

Guarantees subject to the claims-paying ability of EquiTrust Life Insurance Company. Neither the company nor its agents give tax, accounting or legal advice. Consult your professional advisors in these areas. Return of Premium is net of any prior partial withdrawals and any outstanding loan balance. Issuance of the policy may depend on answers to the health questions. Policies issued on Form Series ICC11-ETL-IUL-2000(04-11) and ICC11-ETL-ISWL-2000(01-10). Policies and riders may not be available in all states and may vary by state. For Producer Use Only.

SALES TOOLS

WealthMax Bonus Life Showbook

Support your WealthMax Bonus Life sales with the EquiTrust WealthMax Showbooks featuring product information, financial comparisons and hypothetical examples.

What’s Inside:

Product Positioning Information

Life Product Information

Hypothetical Examples

Market Comparisons



Thank you!

Documents

Senior Marketing Consultant, EquiTrust Life Insurance ... · and annuity business with both ... LEAVE ON! WealthMax Bonus Life ... 12% Premium Bonus Added to Accumulation Value Immediately