Dr L. Ravindran, CFP, Ph. D, Founder Managing Director & CEO, Wealthmax Enterprises Management P Ltd, Bangalore

8/16/2019 Dr L. Ravindran, CFP, Ph. D, Founder Managing Director & CEO, Wealthmax Enterprises Management P Ltd, Bangalore

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CFP meetBengaluru

15/05/2016Organised by Shri.Keyur Shah

Presented By Dr. L.Ravindran, Ph.D, CFM CM,

Founder MD & CEO, Wealthmax Enterprises Management Private Limited


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Profile: Dr.L.Ravindran, Ph.d, CFP CM

Total experience 30 years

Prior to Wealthmax: Held 18 yrs of leadership positions in General Mgmt., Strategic

Sales & Marketing , in manufacturing and Financial Services Industries

Work experience in diverse Companies like IL&FS, Allianz, Zurich Financial ,

various NBFC’s , GE Alstom, etc MD, Wealthmax & Director in few other companies

Mentor at CIIE ( Centre for Innovation, Incubation, Entrepreneurship at IIM,

Ahmedabad)

Doctorate in pension funds management

P.G. in Mgmt., ICWA, Insurance Mgmt, CFP CM

Alumnus: St. Xaviers College, Kolkata & IIM-Ahmedabad

Board member MDRT-India (08-09)

Regular columnist in dailies, magazines Represented our country in various international forums

Company and contributions : award winning, professional, ethical , committed, etc

Societal commitments:

Elected committee member – Bangalore chamber of Industry & commerce;

VP- IIMAAA;

VP- COFP;

Honorary Secretary: Federation of HSR Layout Residents Welfare Associations

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Your wealth, managed our way


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Motivation to do CFP

Pre qualification

Quest for knowledge

Post qualification:

Higher level of acceptance in the peer group

Customers : Ethical, capable, confident practioner

Deeper insight into every aspect of financial practi

Practice requirement, post qualification:

Updating oneself regularly, Develop higher order

skills , keep writing blogs, contribute to news flow

articles, etc

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Visualisation

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Benefits of doing CFP with Keyur bhai

Nothing depends on luck, everything depends on work, even luck has to work

Accessible most times

Helps solves doubts to your problem

He gives you a realistic assessment as to where you stand

Special concentration when you are nearing your examination

He does not deviate from basic principles and is focussed

He is very clear , does not mislead you and is non-committal on the exam pape

Problems in the CD are imaginative, extends beyond examination, creates

pragmatic thinking;

Makes you work hard and enjoys success of his students

Follow the Guru, see the results…….

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Enjoy the success

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Cracking the examination

Follow the guru:

Drawing timelines to understand aproblem is vital which Keyur bhai insists.

In an exam , drawing the timeline andvisualising the problem will consume 75%of the time, while the resultant answer willappear once you key the data on thecalculator in 120 seconds.

For even a complicated question, you shallspend 12 minutes in understanding theissue on hand and drawing the timelineand within the next 2 minutes, lo behold ,you have an answer which is matching/closer to one of the 4 options.

Moral of the story : the 5 step ( MAGICAL)process defined by keyur bhai will helpyou significantly.

How to do it ?

Follow the directions o

Be regular at work

When in doubt, call Ke

Keep it simple

Regular practice of goa

retirement, vacation, i

Reserved for later on d

it from the guru himsel


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Benefits of CFP in professional life

Higher respectability

Improved brand image and positioning of yourself

Follow code of ethics seriously You become more accurate and precise

Please keep improving your knowledge

Improved number crunching abilities

Walk the talk

Halo effect

You are your own competitor

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Few anecdotes

No1: Story of the faithful :

Bitter truth of life: nature of this material world

No end to expectations

Moment you go wrong, they start pointing your mistakes

All good of the past is forgotten

Any small mistake is magnified

Story no 2: Management lesson from Sholay ( Gabbar Singh)

Jo Darr gaya – samjho mar gaya (courage and enterprise –imp for successful foundat

Kitne admi the? ( imp to know competition, size, etc)

Are yo Sambha, kitna inaam rakhe hai Sarkar hum par ? ( know your mkt value, promoting ines own brand is vital) and to be reiterated always

Goli 6 aur aadmi 3 (perform or perish)

Le ab goli kha ( orgn int matters, take tough decisions)

Yeh ramgarh waale apni betiyon ko kaunsi chakki ka aata khilate hai re

(understand value propositions, need for markt reserach)

Yeh haath mujhe dedey Thakur (eliminate threats to the markets)

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Client acquisition steps to reach

100 crs AUM Get regn with various regulators for products Focus on solution/s than products Value every business at initial stage Wholesale / Retail / micro-retail Build steady stream of clients , service them well Your time : is to be compensated as fees: do not

hesitate Take support of your competitors, collaborate with

them Don’t bug anybody repeatedly beyond 3 follow ups

Show respect , maturity , professionalism Under-promise vs over-delivery Take mistakes on your stride. Don’t blame market

economy / support staff. Learn from mistakes Good days and bad days : take it in your stride First 1001 days crucial : get ready, success is your

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Setting up successful fee based

practice Retail : focused on growth oriented individuals

Fee based, agreement with clear cutdeliverables on both sides.

Charge for your services without hesitation

High on service orientation, low on falsepromises

No passbacks, no freebies: loyalty is difficult tbuy ( how long can freebies last)

Single door policy : manage only what is

manageable Do not do front running: racing ahead of

customers interest

Blind calling / telemarketing : a strict no

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Setting up a successful fee based

services Maintain high ethics

Respect laws of the land

Maintain strict code of conduct with employees Respect systems and processes

Have a combined mix of assets

Maintain record of discussions

Ratio of sales: service

Categorisation of clients : low/ high value

Last mile connectivity : choose between onlineoffline

Non value / non core functions to be outsourc

Smartphone : powerful transaction enginebetween buyer and seller

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Successful fee based business

Cost structures that you have built will no longer hold,reduce overheads

Entry margins getting stiffer, but still low, margins wafethin

Don’t depend on your manufacturer for your customersdata/ information

Be medium term focused: neither long nor short

Talk reasonable numbers : for growth / return

Don’t follow the crowd: have your mind

Large and unhappy customers will leave you anyway

Cut off supplies when your fee is unpaid for 2 quarters

Have flexible office staff To build a great franchise: you should be known as the

best in something : retirement/ wedding planner

Save for a rainy day

Do not overstaff

Focus on empathy, branding, quality services, loyalty

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My coordinates

Dr.L.Ravindran, Ph.D, CFP CM,

E-mail : [email protected]

Cell: +91-98453-94608

THANK YOU

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mailto:[email protected]:[email protected]

Documents

Dr L. Ravindran, CFP, Ph. D, Founder Managing Director & CEO, Wealthmax Enterprises Management P Ltd, Bangalore