Send Me Logo Guidelines

8/6/2019 Send Me Logo Guidelines

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SendMe LogoGuidelinesversion 1.0

© 2011 SendMe., Inc.



00 Intro

We are an evolving company ocusing onmobile phone entertainment.

SendMe Inc. is the leading provider o direct to consumer mobile entertainment,SendMe Inc. ofers the broadest selectiono mobile subscription services currentlyavailable online in the US.

The guidelines set in this document area re erence point or all designers creatingdigital and print materials or the SendMeMobile Brand.

The design philosophy underpinseverything we do as a user experienceand design team.

The oundations should be used by all. This document in orms the way our logoshould be handled in-house and shouldalso be sent to vendors creating materials

or SendMe Inc. as well.



01 Logo

What makes SendMe an identitythat is memorable and creates animpact that will make users attachthe concept o mobile phoneentertainment with this brand?



Glossary of Logos

You will nd the ollowing words usedrequently throughout the guidelines.

De nitions are speci c to this documentand intended to provide a commonunderstanding o content.

Standalone Logo / Wordmark: Re ers tothe proper name o our company, whichconsists o the Wordmark “SendMe”displayed in all lowercase letters.

Mobile Logo: Re ers to the SendMeInc.’s speci c product “SendMe Mobile.”Distinguished by the tagline “Mobile”underneath the Wordmark.

SendMe Inc.’s Logo

SendMe Mobile’s product logo



02 Standalone Logo

The corporate logo that acts as theumbrella or all o SendMe’s amily o products.



Standalone Logo

The Standalone logo re ers to SendMe Inc.as a company. This is NOT to be con usedwith the Mobile logo, which is associatedwith the SendMe Mobile product.

The Standalone logo is designed orapplication when direct expression o the corporation as a singular uni edentity is desired or mandated by physicallimitations, e.g., podium or stage signage,

architectural signage, promotionalmerchandise.

The Standalone logo and Wordmark,has been created to allow or maximumlegibility and scaling (enlarging andreducing); it is provided as an .EPS leand should be used as a xed piece o art. Individual letter orms have beencare ully positioned, may not be alteredand must always remain as one cohesiveunit. Individual letters may never be reset,resized, replaced or in any othermanner changed to alter the nalappearance o the Standalone logo.

In addition .PSD les with enhanced logosare provided or digital materials.

.EPS Corporate logo for print materials

.PSD Corporate logo for digital materials

.PSD Corporate logo for digital materials (optimized for adark background)



Standalone Logo: One color

Speci c applications will require using aone-color version o the Standalone logo. The black or white one-color Standalonelogo may be used when:

• The Standalone logo does not provideadequate contrast and legibility.

• The Standalone logo appears non-complementary when placed on a colorbackground or photograph.

• Black is the only available color.

Black Color

White (shown on a black background)



Standalone Logo: Clear Space

In order to maintain the integrity o the SendMe visual identity, it will be important topreserve a clear, unobstructed area surrounding the Standalone logo. This area, known asClear Space, is intended to eliminate visual disruption and distortion o the identity.

The Clear Space required around the Standalone logo equals 1x the cap height o the “S” inthe Wordmark.

X-Height

1x



Standalone Logo: Minimum Sizing

To ensure consistency, legibility and reproduction quality, adherence to minimum sizing isrequired. As one cohesive unit, the Standalone logo may be scaled (enlarged or reduced) butshould never be reproduced smaller 0.64”in or 16.5mm total overall length.

The ollowing example de nes minimum acceptable sizing.

.64 in x .24 in or 16.5mm overall length



03 Dos & Don’ts

The ollowing provides examples o acceptable and unacceptable uses o the SendMe Standalone logo.



Standalone Logo: Acceptable Usage

When placing the Standalone Logoon photographs, graphics or colorelds, care should be taken to

ensure optimum legibility.

The ollowing examples visuallydepict acceptable usages o the Standalone logo on variousbackgrounds.

The preferred background forthe Standalone logo is white.

If the Standalone logo is placedon a solid color, the white solidlogo should be used.

It is acceptable to place theStandalone logo on light,clean areas of photography.

It is acceptable to place theStandalone logo on light,neutral or pastel backgrounds.

If the Standalone logo is placedon a PMS 367 background, thewhite solid logo should be used.

If the Standalone logo must beplaced on a dark photographicbackground, use the white solidsignature.



Standalone Logo: Unacceptable Usage

When working with theStandalone logo it is importantthat all applications adhere to theguidelines. Maintaining maximumsignature legibility is critical orconsistent brand expression.

The ollowing examples visuallydepict various unacceptableusages and modi cations to the

Standalone logo.

sendm

sen

X

X

X

X

X

X

X

X

X X

Do not re-create the logo bytypesetting the word “SendMe.”

Do not alter or replace fonts.

Do not skew the logo or scale itdisproportionately.

Do not apply strokes toletterforms.

Do not alter baseline.

Do not alter letter spacing.

Do not incorporate art into thelogo.

Do not use unapproved colors.

Do not apply drop shadows orbevels.

Do not stack letterformsvertically.



04 Mobile logo

The logo that represents the productSendMe Mobile.



Mobile Logo

The Mobile logo represents the productSendMe Mobile. This should NOT becon used with the SendMe Inc. Standalonelogo. It distinguishes itsel by its “Mobile”tagline underneath the SendMe Wordmark. The Mobile logo is designed to be usedwhen communicating the unique bene to the SendMe Mobile brand.

The Mobile logo has been created or

maximum legibility and scaling (enlargingand reducing). It is provided as an .EPSle and should be used as a xed piece

o art. Individual words and letter ormshave been care ully positioned, may notbe altered and must always remain asone cohesive unit. Individual letters maynever be reset, resized, replaced or in anyother manner changed to alter the nalappearance o the Mobile logo.

.PSD Corporate logo for digital materials

.PSD Corporate logo for digital materials (optimized for adark background)

.EPS Mobile logo for print/digital materials



Mobile Logo: One color

Speci c applications will require using aone-color version o the Mobile logo. Theblack or white one-color Mobile logo maybe used when:

• The Mobile logo does not provideadequate contrast and legibility.

• The Mobile logo appears non-complementary when placed on a colorbackground or photograph.

• Black is the only available color.

Black Color

White (shown on a black background)



Mobile Logo: Clear Space

In order to maintain the integrity o the SendMe visual identity, it will be important topreserve a clear, unobstructed area surrounding the Standalone logo. This area, known asClear Space, is intended to eliminate visual disruption and distortion o the identity.

The Clear Space required around the Standalone logo equals 1x the cap height o the “S” inthe Wordmark.

X-Height

1x



Mobile logo: Minimum Sizing

To ensure consistency, legibility and reproduction quality, adherence to minimum sizing isrequired. As one cohesive unit, the Standalone logo may be scaled (enlarged or reduced) butshould never be reproduced smaller 0.64” or 22mm in total overall length.

The ollowing example de nes minimum acceptable sizing.

.87 in x .41 in or 22mm in length



05 Dos & Don’ts

The ollowing provides examples o acceptable and unacceptable uses o the SendMe Mobile logo.



Mobile Logo: Acceptable Usage

When placing the Mobile Logo onphotographs, graphics or colorelds, care should be taken to

ensure optimum legibility.

The ollowing examples visuallydepict acceptable usages o theMobile logo on various backgrounds.

The preferred background forthe Mobile logo is white.

If the Mobile logo is placed on asolid color, the white solidlogo should be used.

It is acceptable to place theMobile logo on light,clean areas of photography.

It is acceptable to place theMobile logo on light, neutral orpastel backgrounds.

If the mobile logo is placed on aPMS 367 background, thewhite solid logo should be used.

If the Mobile logo must beplaced on a dark photographicbackground, use the white solidsignature.



Mobile Logo: Unacceptable Usage

When working with the Mobile logoit is important that all applicationsadhere to the guidelines.Maintaining maximum signaturelegibility is critical or consistentbrand expression.

The ollowing examples visuallydepict various unacceptableusages and modi cations to the

Mobile logo.

sendm

senmobile

X

X

X

X

X

X

X

X

X X

Do not re-create the logo bytypesetting the word “SendMe.”

Do not alter or replace fonts.

Do not skew the logo or scale itdisproportionately.

Do not apply strokes toletterforms.

Do not alter baseline.

Do not alter letter spacing.

Do not incorporate art into thelogo.

Do not use unapproved colors.

Do not apply drop shadows orbevels.

Do not stack letterformsvertically.



06 Visual System

Corporate typography and color palettebelonging to the SendMe brand.



Visual System: Typography

Myriad Pro Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijkvlmnopqrstuvwxyz 1234567890

Myriad Pro RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcde ghijklmnopqrstuvwxyz1234567890

Myriad Pro SemiBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Myriad Pro Semibold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Myriad Pro Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Corporate typography provides a strongvisual cue or brand identi cation and is acritical element or maintaining uni ormbrand expression.

SendMe typography consists o the sans seri Myriad amily - visible andable to be read as an ad or a long bodytext. It is also the basis or the SendMewordmark ound in both the Standalone

and Mobile logo.



Visual System: Color Palette

Pantone 367

RGB: 121 / 179 / 0HTML:# 79B300

Pantone Cool Gray 10

RGB:HTML:#787878

RGB:HTML:#000000

Pantone Black 6 C

CMYK:32 / 0 / 59 / 0

CMYK:54 / 45 / 45 / 10

CMYK:0 / 2 / 0 / 60

The color palette contains three PMS(Pantone Matching System) colors, PMS367,PMS Cool Gray 10, and PMS Black 6 C.

Translations o these are displayed as PMS,CMYK and RGB / HTML ormats.

Web Colors

Print Colors



07 Thanks

Please adhere to the rules stated inthis document when creating digital orprint materials. Thank you or readingthe SendMe Logo guidelines.

Documents

Send Me Logo Guidelines