SEND ME SOMETHING AWESOME!An overview of the Office of Student Communications

WHO WE ARE & WHAT WE DO

OUR TOOLS AND SERVICES

OUR WORK

FUTURE PLANS

AGENDA

STUDENT COMMUNCATIONS TEAM

3

EMINE MARTINICommunications Ninja

LI GARDINERSenior Design Extraordinaire

ABIGAIL TORRESAmazing Assistant

PAUL PHILIPSDirector Guy

JASON WILLIAMSMarketing and Design Genius

PATRICIA LAPINSKIProject Queen

OUR MISSION

The Office of Student Communications provides and promotes effective marketing and communication support to the Division of Student Affairs. Through strong collaboration within the Division, our aim is to develop

and implement clear, consistent and meaningful strategies that will engage the Hunter student population and enhance the mission of the College.

OUR VISION

As we move towards our goal in support of the Division of Student Affairs, we envision ourselves as trailblazers of higher education

communication and strive to cultivate a nurturing environment where every individual is empowered to learn, share, and grow for the good of

the Office, the Division and the College.

OUR CORE VALUESWe strive to embody the following in all that we do:

6

We love to create. We leverage our experience, passions and skills to bring about ideas and innovations that solve problems and make things work in new and unconventional ways.

Creativity

We are committed to professionalism and doing our best work. We also understand the importance of enjoying and managing one's personal life. We promote an environment that respects this need for proper balance.

Life/Work Balance

We take our work seriously, but recognize the need to smile. We encourage lighthearted moments that bring joy as a means to a more productive, efficient, and harmonious workplace.

Levity

We honor our commitments and speak up for what we believe. We understand that honesty,

respect, and clarity are at the center of good relationships and effective collaboration.

Integrity

We own what we do. We take responsibility for our actions in times of success and failure.

Accountability

We believe that intellectual growth lies in challenging ourselves. Sometimes we struggle, sometimes we fail-but always we learn, persist

and grow.

Resilience

SERVICES FOR PRIMARY CLIENTSPrimary clients include all offices that fall under the Division of Student Affairs

7

Print Media

Event Support

Digital Display Ads

Email Broadcasts

Mass emails for prospects, applicants, admitted, and enrolled students.

Includes single monitor and large 3x1 displays throughout campus.

Automated event communication plans via Hobsons E&I module.

Includes postcards, flyers, brochures, posters, and banners. Limited quantities.

Web Support

eNewsletters

Social Media

Phone Outreach

Targeted phone outreach campaigns and scripts via Hobsons Telecenter module.

Includes Schools App announcements and Hunter main social media channels.

Regularly scheduled emails for thematic content. Typically requires opt-in.

Includes troubleshooting , best practice recommendations, strategy, and training.

SERVICES FOR SECONDARY CLIENTSSecondary clients includes offices that fall outside the Division of Student Affairs

8

Event SupportEmail Broadcasts

Mass emails for prospects, applicants, admitted, and enrolled students.

Automated event communication plans via Hobsons E&I module.

eNewslettersPhone Outreach

Targeted phone outreach campaigns and scripts via Hobsons Telecenter module.

Regularly scheduled emails for thematic content. Typically requires opt-in.

TOOLS WE MANAGEThe Office of Student Communications provides access, training and support for the following tools:

9

A CRM tool used primarily for communicating with prospective students through the point that they are enrolled in the College. Used to host MyChoice portal.

Hobsons Connect

A CRM tool used primarily for communicating with enrolled students through graduation. Used to host MyHunter student portal and DegreeAuditprocess.

Hobsons Retain

An appointment scheduling tool that allows students to easily schedule, cancel or change an advising appointment.

Agile Advisor

A private, branded social community primarily for newly admitted students. Includes standalone mobile app and desktop versions. Provides predictive model for Fall yield.

Schools App

OUR WORK BY THE NUMBERSIn the past six months

10

95 110 290 1225

Multi-ChannelProjects

Hunter-GathererEntries

EmailsQueued

InquiriesFielded

11

MyHunter Portal for New StudentsVarious Offices

The MyHunter Portal for New Students leverages a mobile-friendly gaming concept where students must

complete tasks in order to change their tiles from purple to green. Once all tiles are green, students may continue to register for courses. A weekly reminder is sent to let

students know what steps are complete, incomplete and/or locked.

Over 80% of Fall 2016 deposited freshmen completed their MyHunterpage by July 1, 2016.

Completion Rate

80%

12

OOA Monthly NewsletterOffice of the Arts

A monthly newsletter for students interested in Arts & Culture events and internships. Each volume includes a

main feature, NYC event, Hunter event, and an internship opportunity.

Includes 12 volumes sent over the past year.

Average Open Rate

30%

Includes current Hunter students who have opted-in to receive newsletter.

Newsletter Distribution List

7,205

13

Career FairCareer Development Services

Working with Career Development Services, print and digital media was produced to promote the Fall 2016

Career Fair for current students (formerly Career Expo) including single monitor displays, 3x1 display ads, flyers,

postcards and posters. To help capture attention, we showcased the benefits of attending and highlighted

well-respected companies and brands that participated in the event.

14

Get Ahead of the Game WorkshopsFinancial AidSeries of hands-on Financial Aid Workshops offered to currently enrolled undergraduates in November 2016.

Email invitation sent to 15,300 enrolled undergraduate students.

Average Open Rate

34%Registrations for the four November workshops reached capacity (25 RSVPs each).

Registration Capacity

100%

15

Admissions Road PieceAdmissions & RecruitmentIntended for prospective students, the Road Piece aims

to highlight the a wide breadth of opportunities at Hunter College. The design leverages info graphics and

hi-quality photos to allow readers to easily peruse the content.

The Road Piece purposefully speaks to the many benefits of attending Hunter, rather than highlight the application process and requirements.

It’s All About the Benefits

The look and feel of the brochure will be mimicked on the new prospective-student webpages to create cohesion between the print and web experience.

Synergy

16

ePermit Request ConfirmationRegistrar

The ePermit Request Confirmation is an automated process that provides students with an email to confirm receipt of an ePermit request. An automated data feed

(provided by ICIT) and a series of four emails allow students receive up to one confirmation per semester.

Over 1,050 ePermitRequest Confirmations sent for the Fall 2016 semester.

Confirmations Sent

1,050

17

Major Madness Division of Student Affairs & Division of Academic Affairs

A month-long event themed around NCAA’s “March Madness” to encourage undeclared undergraduates to explore major interests and connect with faculty and

advisors. Major Madness culminated with Major Day –an event designed to showcase majors and facilitate

student-faculty engagement.

Over 52 academic areas represented during the Major Day event on March 24, 2016.

Academic Areas

52+

18

Commencement ProgramHunter College

Over 7,000 Commencement Programs are printed and distributed during winter and spring Commencement

Ceremonies. The project involves strong collaboration between the Commencement Committee, Registrar, and

OSC. Our primary role includes program design and layout, copyediting, and to help facilitate the transition of

student names and awards into the program.

19

Connect With Your AdvisorAdvising

This Fall, an email communication plan was created to invite various advising cohorts to schedule an advising appointment via AgileAdvisor. Messages were targeted

and tailored toward specific transfer, sophomore, junior and senior audiences.

Includes 4 targeted emails sent in October 2016.

Average Open Rate

46%

To more easily identify various “Advising” cohorts, a “Combined Credit Total” was created in Retain that combines each student’s Current Enrolled Credit Total + Earned Credit Total.

New Way to Target

20

Sexual Misconduct Prevention TrainingStudent Conduct

In 2016, the Sexual Misconduct Prevention training program was added to new students’ MyHunter portal as

a required task prior to registration. Students are shown instructions and provided a link to access the training

module on the EverFi platform. A manual data feed is used to populate compliance on the student record.

Over 3,653 undergraduate students admitted in the Fall 2016 semester completed the EverFi | Haven Sexual Misconduct Training Program.

Compliance Rate

91%

21

Active Shooter Response Plan Public SafetyThe Active Shooter Response plan aims to leverage the

”Run-Hide-Fight” motto promoted by the US Department of Defense. Because of Hunter College’s

vertical campus environment, a nuanced version of the campaign is being developed that takes a non-linear

approach and places less emphasis on “Running” as the first and best option.

Public Safety Awareness (Fall 2017)To help promote the Active Shooter Response plan and other public safety resources, the MyHunterpage for new students will include a step dedicated to these topics. A Public Safety Awareness Week campaign is also being developed.

BRANDING DIGITAL & PRINTED MEDIA

COLOR PALETTES

TYPEFACES

LOGOS & MOTTOS

THE HUNTER BRANDOur office uses the Visual Identity Standards Reference Guide for appropriate guidelines and usage standards for:

In October of 2016, the Office of Marketing & Communications approved and released

a Hunter Identity Standards Reference Guide that is designed to help maintain and

strengthen the Hunter brand.

VISUAL IDENTITY STANDARDSreference guide

Approved | October, 2016

THREE T’s FOR AN EFFECTIVE COMMUNICATION

TARGETINGTargeting is a method of reaching a pre-defined audience who share a common attribute, completed a specific action, etc.

TAILORINGTailoring is a means of crafting your content to speak to your intended audience.

TIMINGEven a targeted and tailored message could miss the mark if the timing is off.

BASIC PROJECT WORKFLOWTo submit a project request, visit: www.hunter.cuny.edu/osc/request

24STEP 01

STEP 02

STEP 03

STEP 04

STEP 05

Every project has to start somewhere! The quickest way to get a project on our radar is to submit a request at www.hunter.cuny.edu/osc/request

1. SUBMIT A REQUEST

Once we have a communication plan, we create a Basecamp project where we can log action items and assets and communicate with you about the project.

3. LOG IN BASECAMP

Setting clear goals in advance will allow us to provide you with measurable data that can be used to inform future projects.

5. ASSESS AND REVIEW

Your request lands in Basecamp and is discussed by our team. A lead is assigned

to follow-up with you and formulate a communication plan.

2. DISCUSS AND PLAN

Before we ship, we will request your approval on content. Basecamp makes

the approval process really simple.

4. APPROVE AND EXECUTE

BASECAMP IS OUR BACKBONEThe Basecamp project management tool.

25

Once we have a communication plan, we create a Basecamp project where we can log action items and assets and communicate with you about the project. Communication with your team is completed directly via email, so you don’t need to sign-up or login to Basecamp. Your team will be provided a unique link and PIN # so that you can access our communication thread at anytime. You will get an approval request on all items requiring a sign-off.

ON THE DESK FOR 2017Here’s a few things we have planned for the new year:

26

Bi-weekly meet-up to discuss marketing and communication plans, issues, ideas.

COMMUNICATIONS COMMITTEE

A monthly newsletter to share communication efforts within the Division of Student Affairs.

OSC NEWSLETTER

Tentative text messaging implementation scheduled for late-Summer 2017.

TEXT MESSAGING

ON THE DESK FOR 2017Here’s a few more things we have planned for the new year:

27

The “everything” bible for new and current students.

DIGITAL STUDENT HANDBOOK

A comprehensive two-year plan for current undergraduates to increase student success and engagement.

TWO-YEAR STRATEGIC COMMUNICATION PLAN

On-Track is a web redesign project aimed to remove student obstacles pertaining to academic success & financial literacy.

ON-TRACK

Request a project at: www.hunter.cuny.edu/osc/request

Web: www.hunter.cuny.edu/osc

Email: osc@hunter.cuny.edu

CONTACT US :

Search “Student Communications”on the Hunter Directory:

www.hunter.cuny.edu/directory

Location: 209 North (enter via 203N)