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aptaracorp.com
Pre-meeting Seminar: Repurposing Content
Society of Scholarly Publishing
2009 Annual Meeting
May 27, 2009
Key Business Goals
• Make the move from print to dynamic, online products
• Monetize content in as many ways as possible
• Create new revenue streams & publishing channels
• Drastically cut cycle times & production costs
• Stay nimble in the face of uncertain future competition
Stephen King brought e-publishing to the attention of the
world by publishing his novel, “Riding the Bullet,” exclusively
in eBook form. In the first 24 hours of availability, 400,000
copies were downloaded - more than any other book in
any format!
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What is an eBook?
• An eBook is the digital media equivalent of a
conventional printed book. Such documents are either
read on personal computers or on dedicated hardware
devices known as eBook devices or eBook readers.
• Key advantages
– simple navigation for easy access to previously viewed pages
– instant access to the content
– powerful search function
– environmentally friendly, no trees are destroyed
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Some eBook Devices
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Challenges of Present eBook Formats
• Multiple formats, hardware devices…which is best?
• Cost of trying a new format and the risk of competition
• Conversion costs due to a staggered production model
• Consumer expectations
– interactive (audio, video, animations)
– available (anywhere, anytime)
– participative (“I matter and so does my opinion”)
– cost (micro-payments)
Manuscript
Ready
0 4 5 6 10
“P” Book
Released
E-Book
ReleasedCompanion
Website
Released
Elearning
Course
Launched
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The Parallel Solution
AUTHOR
SME MANUSCRIPT CONTENT
EDITING
DEVELOPMENT
TEAM
TRAINING
NEEDS
ANALYSIS
INSTRUCTIONAL
DESIGN
XML
COMPOSITION &
LAYOUT
MEDIA DESIGN &
PROGRAMMING
PUBLISH
BOOKS
E-PUB
ADOBE
INDIVIDUAL
CHAPTERS
ONLINE
ASSESSMENTS
COMPANION
WEB SITES
WEB PORTALS
The alternative…
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XML & Parallel Publishing
• Producing the same content or information in more than one medium, simultaneously
• Using a single source for cross-media publishing
• Integrating production of text and graphics for print with learning modules and animations for media
• Editing the content once, publishing it multiple times
• Advantages
– reduced “time to market”
– additional revenue channels
– easier maintenance of data
– consistency of data
– overall cost savings
– builds bridges between print & media world
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The Power of XML
XML to EPUB
XSLFO
wiki
XSLT Transformations
blog
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Some Interesting Book Readers on iPhone
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StanzaClassics2GoClassicsWattpad
Some Examples of ePub
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XML & EPUB
• The EPUB content standard allows publishers to
produce and send a single digital publication file
through distribution, and offers consumers
interoperability between software/hardware for
unencrypted reflowable digital books and other
publications
• ".epub" is the file extension for EPUB reflowable digital books and publications
• EPUB acronym soup
– container: OCF (Open [OEBPS] Container Format)
– markup packaging: OPF (Open Packaging Format)
– markup content: OPS (Open Publication Structure); XHTML & DTBook
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EPUB Workflow
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EPUB
Distributor or
Compiler
Sony Read
er
Adobe
DE
Stanza/iPhone
Mobi
Kindle
.Lit
eReader
Global
Reader
Five Best Practices
1. Make ALL your content available digitally
2. Explore different business models and mediums
3. XML-first workflow is a MUST
4. Automation in digital workflows is critical
5. Quality assurance on actual devices is essential
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Contact Information
Gurvinder BatraCTOAptara
www.aptaracorp.com
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