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1
Semester wise course Distribution of Post Graduate 2016-17
Jr. M.Sc. (SEMESTER I) CREDIT TOTAL(CREDITS)
Theory Practical
EXC 2101 Research Methods 3 0 3
EXC 2102 Seminar I 0 2 2
EXC 2103 Programme Planning &
Supervision in Ext.
2 1 3
EXC 2104 Development Communication 2 1 3
EXC 2105 Field Experience 0 2 2
Jr. M.Sc. (SEMESTER II)
EXC 2205 Gender & Development 2 0 2
EXC 2201 Statistic & Computer Application 3 0 3
EXC 2202 Media Production I 0 2 2
EXC 2203 Communication Theories 3 0 3
EXC 2208 Entrepreneurship Management 3 0 3
EXC 2204 Field Experience 0 2 2
Sr. M.Sc. (SEMESTER III) CREDIT TOTAL(CREDITS)
Theory Practical
EXC 2301 Development Journalism 2 1 3
EXC Extension Management 3 0 3
EXC 2303 Adult and Non Formal Education 2 1 3
EXC 2304 Media Production II 1 1 2
Sr. M.Sc. (SEMESTER IV)
EXC 2401 Community Health & Recreation
Management
2 0 2
EXC 2402 Seminar II 0 2 2
EXC 2403 Dissertation 10 Credits
ELECTIVE COURSES
SEMESTER II
SR.
No.
Course No. Course Name Credits
1 EXC 2211 Entrepreneurship Management 2(2+0)
SEMESTER III
2 EXC 2306 Media Appreciation 2(1+1)
2
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M.Sc.
Year 1 CORE / Elective /Foundation
Course title: RESEARCH METHODS - EXC 2101
Credits 3
(3+0)
Semester 1 Hours 3
Objectives 1. To understand the significance of statistics and research methodology in
Family and Community Sciences research.
2. To understand the types, tools and methods of research and develop the
ability to Construct data gathering instruments appropriate to the
research design.
3. To understand and apply the appropriate statistical technique for the
measurement scale and design.
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I SCIENCE , SCIENTIFIC METHODS, SCIENTIFIC
APPROACH
5%
UNIT II ROLE OF STATISTICS AND RESEARCH IN
FAMILY AND COMMUNITY SCIENCES
DISCIPLINE OBJECTIVES OF RESEARCH :
EXPLANATION , CONTROL AND PREDICTION
5%
UNIT III TYPES OF RESEARCH : HISTORICAL, SURVEY,
EXPERIMENTAL, CASE STUDY, SOCIAL
RESEARCH, PARTICIPATIVE RESEARCH
10%
UNIT IV DEFINITION AND IDENTIFICATION OF A
RESEARCH PROBLEM
10%
4.1 Selection of research problem
4.2 Justification
4.3 Formulation of Objectives
4.4.Theory, hypothesis, basic assumptions, limitations and
delimitations of the problem.
UNIT V TYPES OF VARIABLES 5%
UNIT VI THEORY OF PROBABILITY 10%
6.1 Population and sample
6.2 Probability sampling : systematic random sampling,
two stages and multi stage sampling, cluster sampling.
6.3 Non probability sampling : purposive, quota and
volunteer sampling/snowball sampling.
3
UNIT VII BASIC PRINCIPLES OF RESEARCH DESIGN 15%
Purposes of research design : fundamental, applied and
action exploratory and descriptive expermental. Survey
and case study, ex-post facto, longitudinal and cross
sectiona
UNIT VIII QUALITATIVE RESEARCH METHODS : 15%
8.1 Theory and design in qualitative research
8.2 Defination and types of qualitative research 8.3 Methods and techniques ofdata collection 8.3.1 Informal group discussions 8.3.2 Interviews : Key informants, in-depth interviews 8.3.3 Observations - social mapping - participatory rapid assessment - participatory learning assessment
UNIT IX DATA GATHERING INSTRUMENTS : 10%
Observation, questionnaire, interview, scaling methods, case study, home visits, reliability and validity of measuring instruments
UNIT X SCALES OF MEASUREMENT AND THE APPROPRIATE STATISTICAL TECHNIQUES
10%
UNIT XI CRITICAL ANALYSIS OF RESEARCH 5%
11.1 Writing a research proposal 11.2 Analysis of data and research report
REFFERENCES
1. Bandarkar P.L. and Wilkinson T.S. ( 2000) : Methodology and
Techniques of Social Research, Himalaya Pub. House, Mumbai.
2. Bhatnagar G.L. ( 1990) : Research Methods and Measurement in
Behavioural and social Sciences, Agri. Cole Pub. Academy, New Delhi.
3. Best J.W. ( 1959): Research in education. Englewood. Cliffs. New
Jersey, Prentice hall Inc.
4. Dooley d. ( 1995) : Strategies for Interpreting qualitative data , Sage
Pub., California.
5. Fastnger L.( 1953) : Research Methods in the behavioural sciences.
New York
6. Good C.N. ( 1963) Introduction to educational research New York.
Appleton Century.Crofts.
7. Long J.S. (1988) : Common problems proper solutions ; Avoiding
errors in Quantitative Research, Beverly Hills, Sage Pub., California.
8. Mukherjee R. ( 1989) : The quality of Life : Valuation in Social
Research, Sage Pub., New Delhi
9. KarlingerF.n. ( 1965) : Foundations of Behavioural Research New York
Holt Rinehart & Winston, Inc.
10. Stranss A. And Corbin J. ( 1990) : Basis of Qualitative research :
Grounded Theory Procedures and Techniques, sage Pub., California
11. Sukhia et al. Elements of educational research Allied pub. , New Delhi,
1963.
4
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M.Sc.
Year 1 CORE / Elective /Foundation
Course title: SEMINAR –I EXC 2102
( Problems in Extension & Communication)
Credits 2(0+2)
Semester 1 Hours 4
Objectives 1. To recognize various areas and their scope in Extension &
Communication
2. To locate research and reference literature in various areas of Extension
& Communication
3. To study research literature in selected areas of Extension&
Communication.
4. To define a research problem with its objectives , limitations and
hypotheses
5. Discussions, presentations and assignments will be used to meet the
objectives of the seminar.
COURSE CONTENT/ SYLLABUS- PRACTICAL
UNIT I AREAS OF EXTENSION & COMMUNICATION 20%
1.1 Philosophy and history of Extension
1.2 Curriculum and educational planning
1.3 Methods of Teaching Extension
1.4 Media and technology for Extension
1.5 Issues related to Extension
- Urban areas
- Rural areas
1.6 Adult and non-formal education
1.7 Administration, supervision and evaluation of
extension programme
1.8 Guidance and counseling
1.9 Communicator, message, channel, audience related
studies
1.10 Role and impact of media
- Portrayal of various groups in media
- Media and social sensitization
- Media and family with special reference to women
and children
1.11 Developmental Communication
1.12 Media production and appreciation
1.13 Media education
5
1.14 Media organizations
1.15 Media profession studies
UNIT II REVIEW OF LITERATURE 20%
2.1 Sources of research literature
2.2 Importance of research literature
2.3 Steps involved in doing review of literature
2.4 Incorrect ways of reviewing research
UNIT III STUDY OF A EXTENSION & COMMUNICATION
AREAS FOR LOCATING A RESEARCH
PROBLEM
20%
3.1 Kinds of literature
3.2 Research objectives
3.3 Kinds of respondents
3.4 Amount and level of research available
3.5 Research findings
3.6 Generalizations and suggestions
UNIT IV IDENTIFICATION OF IMPORTANT ASPECTS OF
A RESEARCH STUDY
20%
4.1 Objectives
4.2 Assumptions
4.3 Hypotheses
4.4 Limitations
4.5 Operational definitions
UNIT V PREPARING A RESEARCH PROPOSAL 20%
5.1 Background
5.2 Justification
5.3 Objectives
5.4 Assumptions
5.5 Hypotheses
5.6 Respondents
5.7 References
REFFERENCES
1. AHEA Journal of Home Economics
2. AHEA Pub. Research Abstracts in Home Economics Education
3. Buch M.B. editor( 1974, 1970, 1983) : A survey of Research in
Education. CASE Library, M.S.U., Baroda
4. Chandra A. & T.P. Saxena.( 1974) : Reference and Research Sources
in Home Science. Ludhiana Punjab Agricultural University Library,
New Delhi.
5. Master’s theses in Department of Home Science Edu. Ext. FHS,
FSW,FEP
6. Gage, N. L. Editor. ( 1963) : Handbook of Research in teaching,
Chicago Illinois. Rand. Mcnally and Co.
6
7. Indian society of Extension Education Indian Journal of Extension
Education 1965 onwards
8. Any other Research journals and pub. Related to Home Science
Extension & Communication.
7
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M.Sc.
Year 1 CORE / Elective /Foundation
Course title: PROGRAMME PLANNING AND
SUPERVISION IN EXTENSION - EXC 2103
Credits 3(2+1)
Semester 1 Hours 4
Objectives 1. To develop an understanding about the process of programme design in
Extension programme .
2. To develop an understanding about the various concepts of supervision in
Extension Programme.
3. To develop an understanding about the importance of supervision in
Extension Programmes.
4. To develop an ability to supervise the Extension programmes.
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I PROCESS OF PROGRAMME DESIGN IN
EXTENSION
20%
1.1 Nature of programme planning
1.2 Importance of programme planning
1.3 Steps in programme planning
1.4 Methods of programme planning according to , extent
of participation,Type of approach , place of planning ,
type planning
1.5 Programme projection
UNIT II CONCEPT OF SUPERVISION IN EXTENSION
PROGRAMME
10%
2.1 Meaning of supervision
2.2 Need and Scope for supervision in extension
programme
2.3 Principles of Extension supervision
UNIT III IMPORTANCE OF SUPERVISION IN EXTENSION
PROGRAMMES
20%
3.1 Planning for supervision in Extension Education
3.2 Role of supervisor at various stages in extension
programme Planning,
Organising, Motivating, Controlling, evaluating
3.3 Competencies required by an extension supervisor
3.4 Problems in supervision of extension programme
8
UNIT IV TECHNIQUES OF SUPERVISION 20%
4.1 According to the approaches, namely Supervisory
visit, Individual contact,
Group contact and Need based
4.2 According to different programmes Government,
Non - government and Academic
4.3 According to the job description of different
functionaries such as - Administrative
Personnel, Project officers and Field workers
LEARNING EXPERIENCES :
1. Review of different extension programmes conducted in
the Dept. of EC
2. Observation of the supervision work of the supervisors
in any Government Agency
REFFERENCES
1. Adam M.E. ( 1988) : Agricultural extension in developing countries.
English Language Book Society , Longman.
2. Chandrapalsing( 1992) : Dimensions of Rural Leadership. Anmol Pub.,
New Delhi
3. Dahiya : Extension Education for Rural Women, Anmol Pub., New
Delhi
4. Dhama O.P. ( 1991) : Education & Communication for development
Oxford pub. Co. New Delhi
5. Kamat Prasad ( 1988) ; Planning at the Grass root , Sterling Pub., New
Delhi.
6. Sandhu ( 1996) : Extension Programme Planning, Oxford IBH Pub.,
New Delhi.
7. Sharma A. Rajgopal : Planning for Rural Development Administration,
RawatPub.Jaipur.
8. Supe( 1983) : An Introduction to Extension Education, Oxford IBH Pub.
Co,, New Delhi.
9. Somaserkhana( 1985) ; Rural Energy, Sterling Pub., New Delhi.
10.Waghmares.K. ( 1989) : Exploring of Extension Excellence,Multi Tech.
Pub. Co
11.Yugandhar B.N. ( 1991) : Studies in Village India concept Pub., New
Delhi
9
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M.Sc.
Year 1 CORE / Elective /Foundation
Course title: DEVELOPMENT
COMMUNICATION- EXC 2104
Credits 3(2+1)
Semester 1 Hours 4
Objectives 1. To develop understanding regarding the perspectives of developmental
Communication and sustainable development.
2. To develop understanding regarding role of media in development.
3. To develop understanding about the participatory approaches in
development Communication
4. To develop ability in designing communication strategies for
developmental Communication
5. To develop ability in evolving communication strategies for
developmental Perspectives
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I PERSPECTIVES ON DEVELOPMENT
COMMUNICATION
10%
1.1 Meaning of development and its paradigms.
1.2 Influence of communication on development/
Development and communication
Perspectives
1.3 Concept of development communication and its
approaches
1.4 Process of development communication
1.5 Models of development communication
UNIT II SUSTAINABLE DEVELOPMENT 10%
2.1 defining sustainable development.
2.2 communicating for sustainable development.
2.3 role of environment education in sustainable
development
UNIT III PARTICIPATORY APPROACH 10%
3.1 Participatory communication
3.2 Participatory Message Development
3.3 Target Free approach
3.4 Steps in planning participation strategy.
10
UNIT IV MODELS OF MESSAGE DESIGN 15 %
4.1 Message design in development communication
A) Need assessment
B) Communication flows
C) Linkages
4.2 Various models of message design
4.3 Steps in planning communication strategy
4.4 Media for development communication ( modern
media, traditional media and
Media blending)
4.5 Influence of new communication technology
UNIT V ROLE OF NGOs IN DEVELOPMENTAL
COMMUNICATION
10%
UNIT VI DEVELOPMENTAL PROJECTS UNDERTAKEN AT
NATIONAL LEVEL
15%
6.1 New Avenues for developmental communication
- Women's issues
- Literacy
- Environment
- Health
- Population
- Human rights
- Rural Development
PRACTICALS :
1. Analysing communication strategies suggested by
Government for community
development.
2. Designing a communication strategy for
implementation of any programme of rural
community.
3. Planning developmental message for a component of
social change.
30%
REFFERENCES
1. Bhattacharya V.R. ( 1976) : Communication in a global village. Chetna
Pub. , New Delhi.
2. Freire P. ( 1971) : Pedagogy of the oppressed . Harder & Harder , N.Y.
3. Interaction. Journal of the national Council of Developmental
Communication
4. Joshi Uma ( 2001) : Understanding developmnet communications :
Dominant Pub.,New Delhi
11
5. Marsh, . P.O. ( 1983) : Messages that work : A guide to communication
design. New Jersey. Englewood Diffs
6. Mehta, S.R. ( 1991) : Communication for development in the Third
world, Theory and practice, SAGE Pub. New Delhi
7. Melkote S.R. ( 1991) : Communication for Development in the Third
world, Theory & Practice , SAGE Pub., New Delhi
8. Modi Bella ( 1991) : Designing Messages for development, SAGE
Pub., New Delhi
9. Nair K.S. and White S.A.( 1993) : Perspectives on Development
communication. SAGE Pub New Delhi
10. Nair R. ( 1993) : Perspecive in Developmental Communication, SAGE
Pub. New Delhi.
12
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M.Sc.
Year 1 CORE / Elective /Foundation
Course title: FILED EXPERIENCE -EXC 2204
Credits 2(0+2)
Semester 1 Hours 4
Objectives 1. To develop an understanding regarding the existing village conditions
and problems.
2. To develop an ability to plan programmes for solving the selected
problems of village
3. To develop an ability to organize camp in the village to study village life
and its
Problems.
4. To evaluate the programmes conducted in the village to see the impact.
5. To develop ability to collaborate with various organisations working for
development
Of the village
COURSE CONTENT/ SYLLABUS- THEORY
PRACTICALS :
This course is divided in two semesters. Students will be
required to visit the selected village
1. IDENTIFY GROUPS AND DEFINE THEM IN
TERMS OF THEIR CHARACTERISTICS
- Women
- Youth
- Children
- General Public
10%
2. IDENTIFY THEIR AREAS OF WORK ON
THE BASIS OF
- Their interest
- Their ability
- Subject matter know - how
- Language proficiency
10 %
3. IDENTIFY VARIOUS ON GOING
DEVELOPMENTAL & WELFARE
PROGRAMMES. IN ONE’S AREA OF
INTEREST AS WELL AS GEOGRAPHICAL
AREA AT THE TIME OF THEIR FIELD
EXPERIENCE COURSE.
5%
13
4. IDENTIFY AND ACQUAINT THEMSELVES
WITH THE
INSTITUTIONS/ORGANIZATIONS/AGENCI
ES WORKING FOR RURAL
DEVELOPMENT, NAMELY,
- Government
- Non-Government/Semi-Government
- Voluntary
5%
5. IDENTIFY AND GET ACQUAINTED WITH
THE PROCESS AND PROCEDURE TO BE
FOLLOWED IN TERMS OF
- Minimum and maximum number of participants in a
given programmes.
- Period of time to be utilized
- The required characteristics of the target groups.
- In terms of age, caste/community, income and
educational level and land holdings.
- The required contribution in terms of percentage by
various change agents namely
The participants, village panchayat, Talukapanchayat,
Voluntary contributions by Individuals and groups.
- Technical assistance required in terms of people and
physical as well as financial Assets.
20%
6. IDENTIFY AND APPLY
APPROACHES/METHODS/ MATERIALS
FOR PROMOTION OF PROJECT SUCH AS
Approaches - Individual, Group, Mass problem solving
system analysis, Quality Circle.
Methods - Teacher centred, people centred,
Materials, Written, Audio-visual.
35%
7. REPORTING IMPLICATIONS OF
PROGRAMME CARRIED OUT IN TERMS
OF
- Target achieved
- Expenditure incurred
- Gain in terms of physical assets
- Gain in terms of observable behavioural change
- Gain in terms of income
- Training needs for particular group.
In case some projects cannot be completed, future
actions will be suggested by the groups/individual working
on them and experience to the future batch will be based on
15%
14
that along with the above mentioned steps.
Learning experiences will be in terms of participation,
observation, talks, discussion and field visits,
demonstration and workshops. Evaluation will be done on
the basis of three reports on programmes undertaken and
one report of village stay.
REFFERENCES
1. Dhama O.P. : Education & Communication for Development, Oxford
Pub. New Delhi 1991.
2. Chaubey B.K. A handbook of Education Extension Jyotiprakashan
Allahabad, 1979
3. Singh R. Textbook of Extension Education, Sahitya Kala Prakashan,
Ludhiana 1987
4. Supe S.V. : Introduction to Extension Education, Oxford pub. New
Delhi 1982.
5. Roy G.L. ; Extension Communication & Management. NayaPrakashan,
Culcutta,1991
6. Waghmare, S.K. Exploring of Extension Excellence, Multi Tech. Pub.
Co. Bombay 1989
15
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M. Sc.
Year 1 CORE / Elective /Foundation
Course title: GENDER AND DEVELOPMENT-
EXC 2205
Credits 2(2+0)
Semester 2 Hours 2
Objectives 1. To create awareness about the development issues concerning women in
urban &
rural areas.
2. To develop understanding about the factors rendering the development of
women.
3. To develop understanding about the factors enhancing women’s
development.
4. To create awareness about the international, national and local efforts for
the
development of women.
5. To create awareness about women’s studies as a growing/developing
area of
research.
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I GENDER AND DEVELOPMENT 15%
1.1 Concept of Gender
1.2 Gender roles
1.3 Changing trends
1.4 Gender analysis matrix
1.5 Shift from welfare to development and empowerment
1.6 Gender in development
1.7 Gender and development
1.8 National and International efforts for gender
empowerment
UNIT II STATUS OF WOMEN 15%
2.1 Status - meaning
2.2 Status of women - a situational demographic analysis
2.3 Education
2.4 Employment
2.5 Political and health ( general, occupational and
reproductive)
2.6 Changing scenario
16
UNIT III FACTORS CONSTRAINING WOMEN’S
DEVELOPMENT
20%
3.1 Dual roles/responsibilities for working women
3.2 Sex ratio and public policies
3.3 Lack of recognition to women headed household
3.4 Family, sex and wages as focus of control for men
3.5 Media portrayal of women - the personal and social
consequences
3.6 Gender issues in education
3.7 Skewed interpretations of religious texts
UNIT IV EFFORTS AT WOMEN’S DEVELOPMENT 15%
4.1 International efforts
a) UN Conferences on women
b) Programmes and policies promoting women’s
development
4.2 National efforts
a) National organisations - objectives, activities on
women and developmental
issues
b) Prominent organisations/achievements of other
countries.
4.3 Local efforts
a) Local organisations - objectives, activities
b) Prominent organisations/achievements of other
states
4.4 Role of media in consciousness raising regarding
a) Portrayal of women in media
b) Issues related to women
UNIT V RESEARCH ON WOMEN’S ISSUES
5.1 Women’s studies - an emerging discipline
5.2 Women Studies research centres/cells/associations
5.3 Research areas on women and development - Trends
and prospects
UNIT VI POLICIES AND PROGRAMMES FOR WOMEN'S
DEVELOPMENT
10%
6.1 National policy for empowerment of women
6.2 Policy perspectives
17
6.3 Main streaming
6.4 A gender perspective in the development process.
UNIT VII SUPPORT SYSTEM 10%
7.1 Role and functions of the Department of Women and
Child Development
7.2 Central Social Welfare Board.
7.3 State Social Welfare Boards
7.4 National Commission for Women
7.5 Women's development corporation
LEARNING EXPERIENCES :
1. Expert Talk/discussion on issues concerning urban/rural
women and development
2. Collecting statistical data about urban and rural women
in employment and health
facilities.
3. Compiling and discussing recent trends in women
studies -
a) In the department
b) From the women’s studies Research Centre at
M.S.U., Baroda.
4. Analyzing media portrayal of women and its impact on
attitudinal change
5. Identifying gender discrimination in text books and
suggesting remedial steps
6. Discussion on impact of theatre and other media on
consciousness raising
7. Collecting names and major highlights of international/
national programmes
and recommendations for women’s development
8. Visiting local organisations to get reports of their
activities on the development of
women.
9. Collecting statistical data on various are of concern for
women.
REFFERENCES
1. Agarwal N. Women, Education and Population in India
Chugh Pub. Allahabad 1993.
2. Black M. ( 1993) : Girls and Women, A UNICEF Development
Priority, UNICEF, New York
18
3. RanjanaKumari Women-headed households in rural India.
Radiant Pub. New Delhi 1989.
4. Mathu A. ( 2001) : Annotated bibliography for women and
development, M.S.U., Baroda
5. Mehta N. Enhancers, constraints and training needs of women
administrators in the city of Baroda. Unpublished M.Sc. dissertation
, M.S.U. Baroda 1993
6. RanjanaKumari( 1989) : Women - headed households in Rural
India, Radiant Pub., New Delhi.
7. Sahay S. ( 1998) : Women and Empowerment ; Approaches and
Strategies , Discovery Pub. House, New Delhi.
19
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M. Sc.
Year 1 CORE / Elective /Foundation
Course title: STATISTICS AND COMPUTER
APPLICATION - EXC 2201
Credits 3(3+0)
Semester 2 Hours 3
Objectives 1. To develop ability in developing various types of scales of measurement
2. To understand the role of statistics in research.
3. To be able to apply statistical techniques to research data for meaningful
analysis And interpretation.
4. To develop ability in analysing research critically.
5. To develop ability in developing research proposal
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I 1.1 scales of measurement - meaning and importance
1.2 Types of scale
1.3 Problems in obtaining effective ratings.
1.4 Errors in rating
1.5 Evaluation of rating scales.
20%
UNIT II 2.1 What is statistics ?
2.2 organization of data - classification and tabulation.
2.3 Measures of Central tendency.
2.4 Normal distribution
2.5 Parametric and non-parametric tests.
2.6 Chi-square test, t-test, coefficient of correlation and
their application
2.7 Analysis of variation - one way and two way
classification
2.8 Factorial design.
50%
UNIT III 3.1 Importance of computer in research
3.2 Data organization
3.3 Computer analysis of data using various softwares
3.4 Use of graphics
15%
UNIT IV 4.1 critical analysis of research
4.2 Writing a research report
4.3 Guideline to write a thesis and Research Article for
Journals
15%
LEARNING EXPERIENCES :
1. Constructing rating scale
20
2. Coding and tabulation of data
3. Applying statistical tests to the data using computer
REFFERENCES
1. Best J.W. ( 1959) : research in education. Englewood. Cliffs. N.J.
Prentice Hall Inc.
2. Fastnger, Leon and Katz (1953) : Research Methods in Behavioura
Science. N.Y. Holt Rinehart & Winston
3. Good C.N. (1963) : Introduction to educational research. N.Y.
ApplatenCentry Crofts
4. Kerlinger F.N. ( 1965) : Foundation of Behavioural Research.
N.Y.Holt Rinehart And Winston Inc.
5. Kaul L. Methodology of educational research. Vani educational books,
Vikaspub.New Delhi
6. KerlingerF.n. ( 1965) : Foundations of Behavioural Research, N.., Holl
Rinehart and Winston Inc
7. Pattor Q.M. ( 1990) : Qualitative evaluation and Research methods, sage
Pub., New Delhi
21
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M.Sc.
Year 1 CORE / Elective /Foundation
Course title: MEDIA PRODUCTION-I EXC 2202
Credits 2(0+2)
Semester 2 Hours 4
Objectives 1. To develop understanding regarding the role of media in communication
process
2. To develop understanding regarding the process of producing various
audio-visual
Materials
3. To develop ability in producing various media for developmental
communication
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I MEDIA PRODUCTION 20%
1.1 Importance of media production
1.2 Need for media production
1.3 Problems in media Production
1.4 Agencies involved in media Production -
1.4.1 Private agencies
1.4.2 Government agencies
1.4.3 NGO
1.5 Process of Producing media
PRACTICALS :
I OPERATION OF -
2.1 OHP
2.2 Slide projector
2.3 Filmstrip projector
2.4 Film projector
2.5 LCD
2.6 Video recorder
2.7 Disc recorders
2.8 Epidioscope
2.9 Various screens
30%
II PRODUCTION OF SOFTWARE FOR PRINTED
MEDIA
30 %
3.1 Booklets
3.2 Pamphlets
3.3 Invitations
22
3.4 Manuals
3.5 Cover pages for text and other books
III PRODUCTION OF SOFTWARE FOR PROJECTED
MEDIA
4.1 Slides
4.1.1 Script writing
4.1.2 Shooting
4.1.3 Developing and Mounting
4.1.4 Recording of commentary
4.1.5 Presentation
20%
REFFERENCES
1. Barger A.A. ( 1991) : Script Writing for radio and television. Sage
Pub. New Delhi.
2. Berdeek( 1946 ) : Making the Movies. Paul ElekHalton garden,
London
3. Brown et. Al. ( 1983 ) : A.V.Instruction technology. Media &
Method .6th ed. Mcgraw Hill book Co. N.Y.
4. Brown J.W. ( 1977 ) : Educational Media Year book
5. Dale (1964 ) : Audio-Visual Methods of Teaching. Holt, Rinhart and
winston. London
23
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M.Sc.
Year 1 CORE / Elective /Foundation
Course title: COMMUNICATION THEORIES-
EXC 2203
Credits 3(3+0)
Semester 2 Hours 3
Objectives 1. To develop understanding regarding the concept of communication
2. To develop understanding regarding the process of communication
3. To impact knowledge, about the models and elements of communication
4. To impart knowledge regarding the concept of media education, the
organisations And policies of the media.
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I UNIT I : NATURE OF COMMUNICATION 15%
1.1 The communication process
1.2 The purposes of communication
1.3 Models of communication
UNIT II UNIT II : THEORIES OF COMMUNICATION 45%
2.1 Introduction of C’ Theories
2.2 Functions of Communication Theories
2.3 The Theories of Communication :
2.3.1 Agenda setting theory
2.3.2 Authoritarian Theory
2.3.3 Libertarian
2.3.4 Social Responsibility Theory
2.3.5 Development Communication
2.3.6 Cognitive Dissonance Theory
2.3.7 Social Marketing Theory
2.3.8 Gate Keeping Theory
2.3.9 Cultivation Theory
2.3.10 Media Dependency Theory
2.3.11 Diffusion of Innovation Theory
2.3.12 Magic Bullet
2.3.13 Two Step flow Theory
2.3.14 Users & Gratification Theory
UNIT III UNIT III : ELEMENT IN COMMUNICATION 10%
3.1 Human Elements
3.1.1 Beliefs, Attitudes and values
3.1.2 Attention, comprehension and acceptance
24
3.1.3 The communication receiver
3.1.4 The communication source.
3.2 Message Elements
3.2.1 Content
3.2.2 Orgnisation
3.2.3 Language and style
3.2.4 Delivery
UNIT IV UNIT IV : COMMUNICATION SETTINGS AND
FORMS
10%
4.1 One -to-One Communication
4.2 Small group Communication
4.3 Audience Communication : Exposition, Entertainment
and facilitation
4.4 Audience Communication : Persuasion
4.5 Mass Communication
UNIT V UNIT V : PERPECTIVES IN COMMUNICATION 5%
5.1 Evaluation of effects
5.2 Ethical Dimensions
5.3 Freedom& Responsibility of Speech.
UNIT VI UNIT VI : MEDIA ORGANISATIONS AND ITS
PROJECTS
10%
UNIT VII UNIT VII : MEDIA EDUCATION 5 %
7.1 Meaning and Significance
7.2 Various approaches
REFFERENCES
1. Andderson K. ( 1972) : Introduction to Communication Theory &
Practices , Cumming ub. Company, California.
2. Green Michael ( 1991) : Media Education and Communities in Jenson
B.J. and Jankwski N.W., A handbook of Qualitative Methodolie for
Communication Research, London New York : rouhedge
3. Kumar K. ( 1995) : Media Education Communication and Public Policy
: An Indian Perspective, Himalaya Pub. House, Bombay, Delhi, Nagpur.
4. Kumar K. ( 1990) : Mass Communication in india, Jaico paperbacks,
revised Ed., Bombay
5. Kumar K. ( 1994) : Communication approaches to participation and
Development : Challenges the Assumptions and perpectives in whiteseta
( Edu. Participatory communication) Sage pub. ,Delhi
6. Melody W.H. ( 1992) ; Communication Policy in the global
information economy : Whiter the public Interest in Fergusson M ( Ed.
25
Public communication : The New Imperatures : Future Directions for
Media Research, sage Pub. London
7. Ministry of information and Broadcasting ( 1991) : Varadan Committee
report, New Delhi
8. Ministry of Information anD Broadcasting ( 1993) : Govt. Of India,
Annual report
9. Read H. ( 1982) : Communication methods for all media, University of
Illonis at Urbana - Champaig college of Agriculture
26
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M. Sc.
Year 1 CORE / Elective /Foundation
Course title: ENTREPRENEURSHIP
MANAGEMENT - EXC 2208
Credits 3(3+0)
Semester 2 hours 3
Objectives 1. To develop an understanding regarding the concept of entrepreneurship.
2. To develop an understanding regarding entrepreneurial competencies.
3. To develop an understanding in identifying and implementing
entrepreneurship opportunities.
4. To develop an understanding about the growth of enterprise.
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I UNIT I : CONCEPTUAL FRAMEWORK 15%
1.1 Concept , Need and Process of entrepreneurship
development
1.2 Types of enterprise, their merits and demerits
1.3 Role of Enterprise in National and Global economy.
1.4 Government policies and schemes for enterprise
development.
1.5 Institutional support in enterprise development &
management.
UNIT II ENTREPRENEUR 20%
2.1 Entrepreneurial motivation
2.2 Entrepreneurial competencies meaning concept.
2.3 Developing Entrepreneurial competencies.
2.4 Process of entrepreneurship development.
2.5 Factors affecting entrepreneur's role.
UNIT III ORGANISING AND SETTING AN ENTERPRISE 30%
3.1 Environmental scanning, information source schemes
of assistance problem.
3.2 Enterprise selection, market assessment enterprise
feasibility study.
3.3 Resource mobilisation, finance, technology, raw
material, site and manpower.
3.4 Quality, control, costing and marketing management.
3.5 Feed back monitoring and evaluation.
3.6 Micro enterprises micro credit delivery system
27
UNIT IV EXPANSION OF ENTERPRISES 10%
4.1 Performance appraisal & assessment
4.2 Profitability and control measures demands and
challenges
4.3 Need for diversification
4.4 Future expansion, technique of expansion,
Diversification.
UNIT V ENTERPRISE NETWORKING 10%
5.1 Concept and dynamics
5.2 Method
5.3 Joint venture coordination
UNIT VI PREPARATION OF PROJECT PROPOSAL ON
ENTERPRISE
15 %
6.1 Criteria for successful Entrepreneurship.
LEARNING EXPERIENCES :
1. Surveying and reporting on various types of enterprises
2. Visit to Institutions assisting entrepreneurship
development.
3. Reporting on case study of any successful
entrepreneurship.
4. Preparation of project proposal for entrepreneurship
REFFERENCES
1. 1. Akhauri MMP. ( 1990) : Entrepreneurship for women in India,
NIESBUD, New Delhi.
2. Basotia G.R., Sharma K.K. ( 1999) : Handbook of Entrepreneurship ,
Malgaldeeep Pub., Jaiur
3. Batra G.S. ( 1999) : Entrepreneurship and small scale Industries, Deep
&Deeep pub., New Delhi
4. Crisp ( 1992) : Entrepreneurship development , tataMcgraw Hill Pub. ,
New Delhi
5. David . ( 1998) : Entrepreneurship New venture creation, Prentice Hill
of India, New Delhi
6. Harper Malcon( 1998) : Impact of small enterprise, Oxford IBH Pub.
Co., New Delhi
7. Hisrich R.D. & Brush C.G. ( 1986) : The women entrepreneurs, D.C.
Theanh&Co.Toranto
8. Kulshrestha( 1999) : Successful Entrepreneurship , Kanishka Pub. Co. ,
New Delhi.
9. Mathew j. ( 1999) : Entrepreneurship theory at the crosswords,
Wheeler Pub., New Delhi.
28
10. Mathew P.M. ( 1999) : Small enterprise and regional development,
Kanishka Pub. Co. , New Delhi
11. Meredith G.C. ( 1982) : Practice of Entrepreneurship , ILO, Geneva.
12. Mital R.K. ( 1999) : Entrepreneurial management, rajat Pub., New
Delhi.
13. Patel V.C. ( 1987) : Women Entrepreneurship , Enlneforeneuship
development Institute, Ahmedabad
14. Pratik ( 1999) : Self employment& successful entrepreneurship,
Kanishka Pub. Co. , New Delhi.
15. Shah H. & Pathak C. (1999) : Group entrepreneurship for rural women,
ICECD, Ahmadabad
16. Shah H. & Pathak C. ( 1998) : Entrepreneurship development, ICECD
29
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M.Sc.
Year 1 CORE / Elective /Foundation
Course title: FILED EXPERIENCE -EXC 2204
Credits 2(0+2)
Semester 2 Hours 4
Objectives 1. To develop an understanding regarding the existing village conditions
and problems.
2. To develop an ability to plan programmes for solving the selected
problems of village
3. To develop an ability to organize camp in the village to study village life
and its
Problems.
4. To evaluate the programmes conducted in the village to see the impact.
5. To develop ability to collaborate with various organisations working for
development
Of the village
COURSE CONTENT/ SYLLABUS- THEORY
PRACTICALS :
This course is divided in two semesters. Students will be
required to visit the selected village
8. IDENTIFY GROUPS AND DEFINE THEM IN
TERMS OF THEIR CHARACTERISTICS
- Women
- Youth
- Children
- General Public
10%
9. IDENTIFY THEIR AREAS OF WORK ON
THE BASIS OF
- Their interest
- Their ability
- Subject matter know - how
- Language proficiency
10 %
10. IDENTIFY VARIOUS ON GOING
DEVELOPMENTAL & WELFARE
PROGRAMMES. IN ONE’S AREA OF
INTEREST AS WELL AS GEOGRAPHICAL
AREA AT THE TIME OF THEIR FIELD
EXPERIENCE COURSE.
5%
30
11. IDENTIFY AND ACQUAINT THEMSELVES
WITH THE
INSTITUTIONS/ORGANIZATIONS/AGENCI
ES WORKING FOR RURAL
DEVELOPMENT, NAMELY,
- Government
- Non-Government/Semi-Government
- Voluntary
5%
12. IDENTIFY AND GET ACQUAINTED WITH
THE PROCESS AND PROCEDURE TO BE
FOLLOWED IN TERMS OF
- Minimum and maximum number of participants in a
given programmes.
- Period of time to be utilized
- The required characteristics of the target groups.
- In terms of age, caste/community, income and
educational level and land holdings.
- The required contribution in terms of percentage by
various change agents namely
The participants, village panchayat, Talukapanchayat,
Voluntary contributions by Individuals and groups.
- Technical assistance required in terms of people and
physical as well as financial Assets.
20%
13. IDENTIFY AND APPLY
APPROACHES/METHODS/ MATERIALS
FOR PROMOTION OF PROJECT SUCH AS
Approaches - Individual, Group, Mass problem solving
system analysis, Quality Circle.
Methods - Teacher centred, people centred,
Materials, Written, Audio-visual.
35%
14. REPORTING IMPLICATIONS OF
PROGRAMME CARRIED OUT IN TERMS
OF
- Target achieved
- Expenditure incurred
- Gain in terms of physical assets
- Gain in terms of observable behavioural change
- Gain in terms of income
- Training needs for particular group.
In case some projects cannot be completed, future
actions will be suggested by the groups/individual working
on them and experience to the future batch will be based on
15%
31
that along with the above mentioned steps.
Learning experiences will be in terms of participation,
observation, talks, discussion and field visits,
demonstration and workshops. Evaluation will be done on
the basis of three reports on programmes undertaken and
one report of village stay.
REFFERENCES
7. Dhama O.P. : Education & Communication for Development, Oxford
Pub. New Delhi 1991.
8. Chaubey B.K. A handbook of Education Extension Jyotiprakashan
Allahabad, 1979
9. Singh R. Textbook of Extension Education, Sahitya Kala Prakashan,
Ludhiana 1987
10. Supe S.V. : Introduction to Extension Education, Oxford pub. New
Delhi 1982.
11. Roy G.L. ; Extension Communication & Management. NayaPrakashan,
Culcutta,1991
12. Waghmare, S.K. Exploring of Extension Excellence, Multi Tech. Pub.
Co. Bombay 1989
32
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M. Sc.
Year 1 CORE / Elective /Foundation
Course title:: DEVELOPMENT JOURNALISM -
EXC 2301
Credits 3
(2+1)
Semester 3 Hours 3
Objectives 1. To develop understanding of the difference between development
journalism and main stream journalism
2. To understand development journalism as a practice
3. To know the traits of a development journalist
4. To development the various approaches and channels used for
development journalism
5. To analyze the present status of development journalism nationally
and internationally
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I CONCEPT OF DEVELOPMENT JOURNALISM 15%
1.1 Meaning and definition
1.2 Difference between Mainstream and Development
Journalism
1.3 History of Development Journalism
UNIT II DEVELOPMENT JOURNALISM AS A PRACTICE 15%
2.1 Present status of Development Journalism
2.2 Factors affecting development journalism
2.3 Areas of re-orientation of journalist for development
journalism practice
UNIT III DEVELOPMENT JOURNALIST 10%
3.1 Pre-service training
3.2 Traits required
3.3 Problems and Challenges
UNIT IV APPROACHES TO AND CHANNELS USED IN
DEVELOPMENT JOURNALISM
15%
4.1 Need for special approach
4.2 Print and Electronic media
4.3 Online Journalism
4.4 Citizen Journalism
4.5 Cyber Journalism
4.6 Photo Journalism
4.7 Alternative media
33
UNIT V Present status of Development Journalism 15%
1. Nationally
2. Internationally
3. Agencies contributing in Development Journalism
4. Problems faced
REFFERENCES
1. Aggarwala, N. K. (1978). News with Third World perspective: A
practical suggestion. In Philip C. Horton (Ed.), The Third World and
Press Freedom (pp. 197-209). New York: Preager.
2. Aggarwala, N. K. (1979). What is development news? Journal of
Communication 29 (2), 181-182
3. Ayish, M. I. (1992). International Communication in the 1990s:
Implications for the Third World.
4. International Affairs (Royal Institute of International Affairs 1944),
68(3), 487-510.
5. Chalkley, A. (1980). Development journalism: A new dimension in the
information process. Media Asia, 7(4), 215-217.
6. Chalkley, A. B. (1970). A manual of development journalism. Delhi:
Vikas Publications
7. Shafer, R. (1998). Comparing development journalism and public
journalism as interventionist press models. Asian Journal of
Communication, 8(1), 31-52.
8. Shah, H. (1996). Modernization, Marginalization, and Emancipation:
Toward a Normative Model of Journalism and National Development.
Communication Theory, 6(2), 143-166
9. Shah, H. (1999). Emancipation from modernization: Development
journalism and new social movements. In R. Vincent, K.
Nordenstreng, M. Traber (Eds.), Toward equity in global
communication: MacBride report update. NJ: Hampton Press.
10. Verghese, B. G. (1976). Project Chhatera – an experiment in
development journalism.Media Asia, 5-11
11. Wimmer, J., & Wolf, S. (2005). Development journalism out of date?
An Analysis of its significance in journalism education at African
universities. Retrieved March 25, 2007, from http://epub.ub.uni-
muenchen.de/archive/00000647/.
12. Sterling Christoplier H.,( 2009), Encyclopedia of Journalisam, Sage
Publications, New Delhi
13. Ramadurai and Rao, (2014)Everything you wanted to know about
Freelance Journalism, Westland Publishers13
14. AggarwalVirbala, Gupta, V.S. , (2009), Handbook of Journalism and
Mass Communication, Concept Pub. Corporation
34
15. Mehta D.S. ,(1992) Mass Communication and Journalism in India,
Allied Publishers
16. Sharma Dinesh C. (2007) Development Journalism : An Introduction
Textbooks in Asian Journalism Vol. I, Asian centre for Journalism,
Ateneo de Manila University , Manila Pub.
17. Shrivastava K.M.,(2004) Broadcast Journalism in 21st Century ,
Sterling Pub. Pvt. Ltd. , New Delhi
18. Dale Jaeqette, Journalistic ethics moral responsibility in the media
19. Kamath M.V (1980), Professional Journalism, Vikas Pub. House,
Ahmedabad
35
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M. Sc.
Year 1 CORE / Elective /Foundation
Course title: EXTENSION MANAGEMENT- EXC
Credits 3(3+0)
Semester 3 Hours 3
Objectives 1. To develop the concept social change and extension management.
2. To develop an understanding regarding administration in extension
education
3. To develop an understanding regarding the process of co-ordination in
extension.
4. To develop an understanding regarding importance of training in
extension
5. To develop awareness regarding rural economic institutions.
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I SOCIAL CHANGE AND EXTENSION
MANAGEMENT
15 %
1.1 Pattern of social change
1.2 Factors influencing the process of change
1.3 Social changes in Indian villages and their impact on
families
1.4 Diffusion and adoption process
1.5 Need for Extension Management
UNIT II EXTENSION ADMINISTRATION 25%
2.1 Administration
a)Meaning
b) Nature
c) Characteristics
d) Purposes
e) Scope
f ) Functions
g) Problems
2.2 Past practices of administration and present trend
2.3 Personnel Management
a) Recruitment of extension workers
b) Classification of positions
2.4 Efficiency of personnel
a) Orientation to new workers
b) Training of the workers
c) Stimulus and incentives
36
d) Code of ethics
e) Supervision
f) Appreciation
2.5 Qualities of a good administrators
UNIT III COORDINATION 20 %
3.1 Meaning
3.2 Need and Importance
3.3 Linkage mechanism
3.4 Aspects of Coordination
3.5 Factors affecting coordination
UNIT IV TRAINING IN EXTENSION 20 %
5.1 Meaning
5.2 Importance & need
5.3 Types of training for extension personnel
5.4 Principles of extension training
5.5 Nature of training
5.6 Problems and prospects of training
5.7 Training institutions for -
a) Beneficiaries such as women, farmers, youth.
b) Personnel such as extension workers, functionaries
trainers
UNIT V RURAL ECONOMICS 20 %
5.1 Rural economic status in India
5.2 Impact of land reform on agriculture
5.3 Allied agricultural occupation and development
5.4 Rural Industries, cottage industries
5.5 Rural finance and marketing
5.6 Rural co-operatives
5.7 Role of banks in rural development
LEARNING EXPERIENCES
1. Discussion on social changes and their impact on
families
2. Visiting extension education institutions and reporting
about its administration and personnel management
3. Referring to different extension programmes and
studying the aspects of co-
ordination and reporting about it.
4. Visiting and studying the institutions, offering training
progammes for children, youth, women, adults and
extension functionaries
5. Collecting information and reporting about working
rural co-operatives or cottage industry
37
REFFERENCES
1. Adam M.E. ( 1988) : Agriculture Extension in develop countries,
English Language book Society, Longman.
2. Clark R. , Abraham R. ( 1960) : Administration in Extension, NAEC
for Advanced study, University of wisconsun.
3. Dhama O.P. Education &Communicationn for development, Oxford
pub. New Delhi 1985
4. Directorate of Extension Education in community Development,
Ministry of Food & Agri. New Delhi. 1981
5. Dube S.C. India’s changing villages. Applied Pub.Pvt.Ltd.
6. Desai Vasant( 1988) : Rural development (1988) : Himalaya Pub.
House, Bombay
7. Deulkar D. ( 1972) : studies of the Rural Communities , Lady Irvin
college, New Delhi
8. Supe( 1983) ; An Introduction to Extension Education , Oxford IBH
Pub.
9. Sharma D.F. rural economy of India. Vikasprakashan. New Delhi 1984
10. Misra S.K. Indian Economy. Himalaya Pub. House New Delhi 1984
11. Yugandharb.N. ( 1991) : Studies in village India , Concept Pub. New
Delhi.
38
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M. Sc.
Year 1 CORE / Elective /Foundation
Course title: ADULT / NON FORMAL
EDUCATION EXC 2303
Credits 3(2+1)
Semester 3 Hours 4
Objectives 1. To understand various strategies and intervention programmes
undertaken by the government to combat illiteracy.
2. To develop understanding among student regarding role of different
agencies in promotion of Adult Education
3. To develop understanding regarding the priority programmes in Adult
education
4. To sensitize students to the needs and interests of the Adult learners and
the power of media in catering to the needs and interests.
5. To make students understand obstacles and programmes of life long
learning.
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I GOVERNMENT PROGRMMES TO COMBAT
ILLITERACY
20%
1.1 Distance education
1.2 National Literacy Mission
1.3 Total Literacy campaign
1.4 national Adult Education Programme
1.5 Continuing education
1.6 Farmer's functional literacy project.
1.7 Rural functional literacy project.
1.8 The gram sikshanmohim
1.9 Non formal education for youth.
UNIT II ROLE OF DIFFERENT AGENCIES IN
PROMOTION OF ADULT EDUCATION
15%
2.1 Role of JanshikshanNilayams
2.2 Role of schools in Adult education
2.3 Role of Universities in Adult Education
2.4 Role of agencies in adult education.
UNIT III PRIORITY AREAS FOR PROGRAMMES IN ADULT
EDUCATION
20%
3.1 Functional Literacy and skill development
programmes
3.2 Workers education for occupational Health and safety.
39
3.3 Education for women's empowerment
3.4 Vocational education and training
3.5 Leadership development
3.6 Environmental, Health and Population Education for
sustainable development.
UNIT IV ROLE OF COMMUNICATION IN ADULT
EDUCATION
10%
4.1 Teaching/Learning materials for Adult Education
4.2 Folk media and Adult Education
4.3 Mass Media in Adult Education
UNIT V OBSTACLES, ISSUES AND PROBLEMS OF ADULT
EDUCATION
10%
5.1 Administrative
5.2 Personnel
5.3 Facilities and services
LEARNING EXPERIENCES :
1. Lectures by course teacher
2. Special talk by experts from the field of
Adult/Continuing education
3. Development of self learning materials for adult
learners.
4. Preparation of teaching learning materials.
5. The students is expected to observe one centre for a
week and submit a
developmental report of the same.
6. To study and prepare a report on selected on going adult
education programme and make a presentation in class.
REFFERENCES
1. 1. British Deputy High Commission, British Council Devision( 1993) : Indo-
British workshop on women, Literacy and Development, Madurai, India.
2. Directorate of Adult Education, Govt. of India , New Delhi : Evaluation of
Literacy Campaign in India Report of Expert group Capter 1, Adult Education
in India, National Literacy Mission.
3. Finnegan R.( 1994) : Literacy and Quality, Oxford Blackwell London
4. Kindervalter Suzanne ( 1990) : Non formal education as on Empowering
process, Centre for International Education, 285, Hills House South Amherst,
university of Massachuselts, USA
5. . Levin K. ( 1988) : The social context of Literacy , London
6. McGivney V. and Murray F. : Adult education in Development, Methods and
Approaches by changing societies, Montfort Street Leicester LE 1.7 GE U.K.
National Institute of Adult and Continuing education
7. Ministry of Human Resource Development Govt. of India, New Delhi ( 1987) :
40
Technology Mission for education of literacy
8. Modi Bella ( 1991) : Designing Messages for development, SAGE Pub., New
Delhi
9. Nair K.S. and White S.A.( 1993) : Perspectives on Development
communication. SAGE Pub. New Delhi
10. Pillai K.S. ( 1993) : Perspectives on development Communication, Sage Pub.,
New Delhi
11. Rogers Alan ( 1991) : Adult Learning for Development , Casell Pub. In
Association with Education for development Westwood RourTlehurst Reading
RG3 6LT, U.K. Woodmans
12. Roy Aruna ( 1989) : Education of out of school children : Case Studies from
India Marlborough House, Pali Mall, London, SW, Y5 HX, U.K
13. . Singhal A. and Verett M.R. ( 1989) : India's Information Revolution, Sage
Pub., New Delhi
41
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M. Sc.
Year 1 CORE / Elective /Foundation
Course title: MEDIA PRODUCTION II - EXC 2304
Credits 2
(1+1)
Semester 3 Hours 4
Objectives 1. To develop, understanding regarding the process of producing
educational video
films.
2. To develop understanding regarding the meaning and need for mass
media
appreciation
3. To develop understanding regarding the aspects of mass media
4. To develop ability in appreciating mass media
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I 1.1 VIDEO FILMS
1.1.1 Script writing
1.1.2 Preplanning for shooting
1.1.3 Procedure - from idea to shooting
1.1.4 Production
1.1.5 Editing procedure
1.1.6 Optical effects
1.1.7 Sound recording
1.1.8 Presentations
1.2 Recording process
1.2 .1 Home Videos
1.2.2 Radio Recording
1.3 Preparation of VCDs
30%
UNIT II CONCEPT OF MASS MEDIA APPRECIATION 5 %
2.1 Meaning
2.2 Difference between review, appreciation and criticism
3.3 Need for mass media appreciation
UNIT III APPRECIATION OF MASS MEDIA
DEVELOPMENT IN HISTORICAL PERSPECTIVES
5%
UNIT IV APPRECIATION OF VARIOUS ASPECTS OF MASS
MEDIA
10 %
4.1 Radio
4.1.1 Theme
4.1.2 Content
42
4.1.3 Script
4.1.4 Presentation of Idea
4.1.5 Dialogue delivery
4.1.6 Music
4.2 Films and Television
4.2.1 Theme
4.2.2 Content
4.2.3 Social relevance
4.2.4 Photography
4.2.5 Sound
4.2.6 Editing
4.2.7 Music
4.2.8 Lighting and special effects
4.2.9 Performance of actors
4.2.10 Sex, Violence, Obscenity
PRACTICALS:
1. Collecting/taping/listening to radio programmes and
appreciating them
2. Appreciating the selected films on television
programmes
3. Writing appreciation reports.
4. Writing programmes/Reviews and criticisms
50%
REFFERENCES
1. Berger ( 1991) : Script Writing for Radio and Television, Sage Pub. ,
New Delhi.
2. Selon M. ( 1964) : Films as an art and Film appreciation NCERT.
3. Marshal and Mast Gwalt( 1974) : Film theory and Criticism. Oxford
Uni. Press, New York
4. Linton and Jowett (1980) : Movies as Mass Communication. The Sage
Commu. Text series.New Delhi
5. Wisky and Conrey( 1994) : The Radio Handbook. Routledge London
and N.Y
43
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M. Sc.
Year 1 CORE / Elective /Foundation
Course title: COMMUNITY HEALTH &
RECREATION MANAGEMENT - EXC 2401
Credits 2
(2+0)
Semester 4 Hours 2
Objectives 1. To comprehend the meanings of the concepts of community health and
recreation
2. To develop understanding regarding the recreational needs of various
sections of the society.
3. To develop understanding about the role of communication in
community health and recreation.
4. To develop ability in planning and designing messages and strategies for
health and recreational programmes.
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I COMMUNITY HEALTH 25 %
1.1 Community as a social system
1.1.1 Meaning of community
1.1.2 Types and functions of community
1.2 Concepts in community health
1.2.1 Definition of health
1.2.2 Definition of positive health
1.2.3 Factors affecting health
1.2.4 Health - as a human right
1.2.5 Definition of community health
1.2.6 Concept of global health
1.3 Importance of community
UNIT II HEALTH AND DEVELOPMENT INDICES 10%
2.1 Health Indices in community health
2.2 Fertility indicators, demographic indicators, sex
indicators for social and mental health.
2.3 Human development Index
2.4 Reproductive health Index
UNIT III COMMUNITY HEALTH NEEDS AND PROBLEMS 15%
3.1 Health needs & problems related to - Sanitation
environment
3.2 Health needs of special groups
- infants
- children
44
- women
- elderly
- urban & rural poor
UNIT IV HEALTH CARE SERVICES AND THEIR
MANAGEMENT
20%
4.1 Health administrative setup
- Local
- State
- National levels
4.2 National health programme
- for children
- for women
- for elderly
4.3 National and International Health agencies
4.4 Health regulation and acts.
4.5 Evaluation of health services
UNIT V UNIT V : COMMUNITY RECREATION 30%
5.1 Meaning and Concept of recreation
5.2 Importance of recreation
5.3 Aims of community recreation
5.4 Functions of recreation
5.5 Characteristics of recreation
5.6 Agencies providing recreation
- Local level
- State level
- National level
5.7 Criteria for planning recreation
5.8 Media used for community recreation
5.9 Need for recreation for various groups
- Women
- Children
- Elderly
LEARNING EXPERIENCES :
1. Observing and recording health practices and services
of a community
2. Arranging exhibitions on communicable diseases
3. Referring articles regarding health programmes and
recreational activities
4. Planning and conducting health and recreational
programme in a community
45
REFFERENCES
1. Bharadhwaj R.K.(1974) : Urban development in India, National pub.
House, Delhi
2. Bijlani H.V. ( 1980) : Urban problems IIDA, New Delhi
3. Bose A. (1986) : India’s Urbanisation. Tata Mc-Graw Hill book Co.
New Delhi
4. Dutt P.R. ( 1993): Primary Health Care Vol.1-3 Gandhigram Institute
of rural health and family welfare trust, Ambalthurai.
5. Manelkar R.K. ( 1997) : A textbook of community health for Nurses,
Vora Medical Pub., Mumbai
6. Park J.E. ( 2000) : A textbook of preventive and social medicine - A
community health. Jabalpur.
7. Perk K. ( 2000) : Essentials of community Health Nursing, Jaipur
46
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M. Sc.
Year 1 CORE / Elective /Foundation
Course title: SEMINAR- II EXC 2402
Credits 2
(0+2)
Semester 4 Hours 4
Objectives 1. To develop an ability to make an oral presentation of master’s research at
two stages :
1.1 To be able to use appropriate audio-visual aids for oral presentations.
1.2 To be able to explain and define the research and to accept criticism
2. To prepare synopsis of oral presentation for distribution during seminars
3. To review and report literature and practice professional styles in writing
dissertation as a preparation for the requirement of submission of master’s
dissertation
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I First Research presentation to include the following parts
of master’s research.
- Objectives
- Assumptions
- Hypotheses
- Justifications
35%
UNIT II Discussion on literature related to master’s research
particularly in Extension & Communication department
and CASE libraries.
Emphasis on relatedness of literature to master’s research
in areas of major objectives, hypotheses and methods of
data collection (If possible, data
analysis also), findings and conclusions.
35%
UNIT III Second Research presentation to include the following
aspects of master’s research.
- Methods of data collection
- Findings
- Interpretations
- Conclusions
Uses of Epidiascope, Overhead projector, Slides and
Filmstrips projector, Charts,Graphs, Maps and Black
boards according to needs are required of the students, to
enrich their presentations. The teaching staff and Junior
M.Sc. students will also participate in the seminars.
30%
47
The Maharaja Sayajirao University Of Baroda
Faculty Of Family And Community Sciences
Department Of Extension And Communication
Fatehgunj, Vadodara
ACADEMIC
YEAR
2016-2017
M. Sc.
Year 1 CORE / Elective /Foundation
Course title: ENTREPRENEURSHIP
MANAGEMENT - EXC 2211
Credits 2
(2+0)
Semester 2 hours 2
Objectives 1. To develop an understanding regarding the concept of entrepreneurship.
2. To develop an understanding regarding entrepreneurial competencies.
3. To develop an understanding in identifying and implementing
entrepreneurship
opportunities.
4. To develop an understanding about the growth of enterprise.
COURSE CONTENT/ SYLLABUS- THEORY
UNIT I UNIT I : ENTREPRENEUR AND ENTREPRENEURSHIP 25%
1.1 ENTREPRENEUR : Meaning, Definition, concept
1.2 ENTREPRENEURSHIP : Meaning, Definition, concept
1.3 Motivation for Entrepreneurial Development
1.4 Competencies required for Entrepreneurship Development and
Management
1.5 Process of entrepreneurship development
UNIT II EFFORTS FOR ENTREPRENEURSHIP DEVELOPMENT
AND MANAGEMENT
25%
2.1 Government Programmes for Entrepreneurship Development
and Management
2.2 Organization working for Entrepreneurship Development and
Management
2.3 Role of National Banks for Entrepreneurship Development and
Management
UNIT III SETTING AN ENTERPRISE 20%
3.1 Environmental scanning, information source schemes of
assistance problem.
3.2 Enterprise selection, market assessment enterprise feasibility
study.
3.3 Resource mobilisation, finance, technology, raw material, site
and manpower.
3.4 Quality, control, costing and marketing management.
3.5 Feed back monitoring and evaluation.
3.6 Micro enterprises micro credit delivery system
UNIT IV EXPANSION OF ENTERPRISES 15%
4.1 Types of Growth 4.1.1 Internal Growth * Expansion * Diversification
48
4.1.2 External Growth * Joint Ventures * Mergers * Subcontracting
UNIT V NETWORKING FOR ENTREPRENEURSHIP DEVELOPMENT AND MANAGEMENT
15%
5.1 Networking skills required for Entrepreneurship Development and Management 5.2 Networking strategies for Entrepreneurship Development and Management
LEARNING EXPERIENCES :
1. Surveying and reporting on various types of enterprises
2. Visit to Institutions assisting entrepreneurship development.
3. Reporting on case study of any successful entrepreneurship.
4. Preparation of project proposal for entrepreneurship
REFFERENCES
17. 1. Akhauri MMP. ( 1990) : Entrepreneurship for women in India,
NIESBUD, New Delhi.
18. Basotia G.R., Sharma K.K. ( 1999) : Handbook of Entrepreneurship ,
Malgaldeeep Pub., Jaiur
19. Batra G.S. ( 1999) : Entrepreneurship and small scale Industries, Deep
&Deeep pub., New Delhi
20. Crisp ( 1992) : Entrepreneurship development , tataMcgraw Hill Pub. ,
New Delhi
21. David . ( 1998) : Entrepreneurship New venture creation, Prentice Hill
of India, New Delhi
22. Harper Malcon( 1998) : Impact of small enterprise, Oxford IBH Pub.
Co., New Delhi
23. Hisrich R.D. & Brush C.G. ( 1986) : The women entrepreneurs, D.C.
Theanh&Co.Toranto
24. Kulshrestha( 1999) : Successful Entrepreneurship , Kanishka Pub. Co. ,
New Delhi.
25. Mathew j. ( 1999) : Entrepreneurship theory at the crosswords,
Wheeler Pub., New Delhi.
26. Mathew P.M. ( 1999) : Small enterprise and regional development,
Kanishka Pub. Co. , New Delhi
27. Meredith G.C. ( 1982) : Practice of Entrepreneurship , ILO, Geneva.
28. Mital R.K. ( 1999) : Entrepreneurial management, rajat Pub., New
Delhi.
29. Patel V.C. ( 1987) : Women Entrepreneurship , Enlneforeneuship
development Institute, Ahmedabad
30. Pratik ( 1999) : Self employment& successful entrepreneurship,
Kanishka Pub. Co. , New Delhi.
49
31. Shah H. & Pathak C. (1999) : Group entrepreneurship for rural women,
ICECD, Ahmadabad
32. Shah H. & Pathak C. ( 1998) : Entrepreneurship development, ICECD
50
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic Year
2016-2017
M.Sc.
Year Core/Elective/Foundation
Course title:: MEDIA APPRECIATION
EXC 2306
Credits 2 (1+1)
Semester 3 Hours 2
Objectives 1. To develop understanding amongst the students regarding various
media and their role in the society.
2. To develop ability amongst the students in the selection and use of
various media for imparting development messages.
3. To develop understanding amongst the students regarding the concept
and needs for mass media appreciation.
4. To develop the ability amongst the students in appreciating mass
media.
COURSE CONTENT /SYLLABUS – Theory
UNIT I UNIT I : MASS MEDIA SYSTEMS 20%
1.1 Various types of mass media systems
1.2 Functions of mass media in society
1.3 Media scenario in India – present context
1.4 Contemporary issues in Media
New media and its Social Implications /
Impact
UNIT II MASS MEDIA APPRECIATION 10%
2.1 Concept
2.2 Difference between review appreciation
and criticism
2.3 Need for mass media appreciation
UNIT III APPRECIATION OF VARIOUS
ASPECTS OF MASS MEDIA
20%
3.1 Radio
Theme
Content
Script
Music
Dialogues and its delivery
Programme
51
3.2 Television and Films
Idea of the pregramme/films
Content
Social relevance
Story board
Treatment
Direction – sound/light/music/special
effects
PRACTICALS 50%
1. Analysis the roles of various mass
media in society.
2. Designing communication strategies
for imparting developmental
messages and critically analyzing
them.
3. Writing film reviews.
4. Writing appreciation reports.
5. Scripting programmes for radio and
television.
Analyzing the various reviews and critical
analysis done by experts on selected
films/TV/radio programmes.
REFERENCES
1. Berger (1991) : Script writing for radio and television, Sage
publication, New Delhi.
2. Cook David(1981) : A history of narrative film, Norton and company
3. Kolker Robert (2002) : Film, form and culture, McGraw Hill.
4. Linton & Jowett (1980) : Movies as Mass Communication , the sage
communication Text Series, New Delhi.
5. Ravindra R.K.(2000) : Film and Society
6. SklarRaobert (2000) Film an International History of the Medium
Prentice Hall
7. Wisky and Comey (1994) : The radio Handbook. Rutledge London
and New York.
8. Stanley J. Baran (2007), Introduction to Mass Communication :
Media Literacy & Culture, MaGraw-Hill Education, India
9. Alan Wells (1997), Mass Media & Society, Ablex Publishing
Corporation, U.K