Real Living Seller’s GuideReal LivingSeller’s Guide

About Real LivingAbout Real Living

Real Living

Background

• Real Living was formed in 2002 after the merger among several successful real estate

companies with more than 50 years experience in the industry. • Real Living was ranked 23rd in Entrepreneur magazine’s Top 50 Best New Franchises. • Our shared values of family, innovation and results continue our success and growth.

• In 2008, Real Living was named “The Most Promising New National Brand” by the Swanepoel TRENDS Report.

Real Living

As part of the Real Living Network, we have:

• The power• The experience• The proven track record

…to best serve your needs.

About Me and My TeamAbout Me

Meghan Lynch has resided in Western Massachusetts for most of her life. She is a University of Massachusetts Alumni. In her spare time she enjoys cooking, golfing, and traveling. As a Realtor with Real Living Realty Professionals she services both buyer and seller clients in Hampden and Hampshire counties. Her biggest accomplishment is helping others achieve their real estate goals.

Credentials & Affiliations

• Full time Sales Associate

• 100% Customer Satisfaction Rating

• Premier Service Trained

• Member Massachusetts Association of Realtors

• Member National Association of Realtors

• Pioneer Valley Board of Realtors

•Member of Multiple Listing Service

Accomplishments

•2006 Western Massachusetts Debut Sales-Partner

•2007, 2008, 2009, 2010 Sapphire Medallion award

•Recipient of 2006, 2007, 2008, 2009, 2010 Presidents award

•2006, 2007, 2008, 2009, 2010 Premier Service Diamond Elite Award

What A Few Of My Customers Are Saying….

“We feel very fortunate to have had Meghan Lynch as our Sales Associate. Meghan was a pleasure to work with and did a terrific job attending to details of our purchase. Very, Very happy to have worked with her” -Howard Person

“Never have I experienced such dedication and professionalism. Meghan is an outstanding Real Estate agent. An asset to your company”-Debra Janik

“Never met an agent so professional and dedicated” -Germaine Field

“Meghan was great! It was wonderful working with her!”

“Meghan was extremely organized and well-prepared for every step of the process”

“We are impressed by Meghan Lynch’s thoroughness, enthusiasm, availability, enthusiasm, promptness and overall care taken throughout the whole process”-Alexandra Ottaway

Meghan made our home purchase a very memorable one. She made this as easy as possible. She went above and beyond our expectations. We tell everyone to call Meghan for selling or buying.

My Recently Sold PropertiesServing Hampden, Hampshire, & Franklin Counties

My Services Available

*Market research*Marketing plan*Advertising schedule *Home Warranty program*Mortgage services*Relocation assistance*Staging your home*Home presentation*Report market activity *Internet home search access*Negotiating strategies*Review documents*Contract to closing assistance*Relocation assistance*Buyer Representation

The Shift Online:A New Real Estate ConsumerThe Shift Online:A New Real Estate Consumer

Buyers using the Internet as a key source of information now dramatically outnumber those who don’t use the Internet.

Role of the Internet in Real Estate

Source: NAR’s Profile of Home Buyers & Sellers, All Buyers

Role of the Internet in Real Estate

The Internet is now a top information source for finding a home.

Digital Marketing

Digital marketing consists of:– online marketing– search engine optimization (SEO)– permission-based e-mail marketing

At Real Living, we know buyers are online. Therefore, we capture and drive interested buyers to your home fast through extensive online advertising that no one else can offer!

The Shift Online:Real Living’s AdvantageFully Integrated Marketing

Our Online Presence 24/7 advertising of your home

Multiple Listing ServiceThe Realtor database

MLS # 71074509 - ActiveSingle Family - Detached

79 Saint John St List Price: $214,900 OPEN HOUSE SUNDAY 12-2

Palmer, MA 01069-9851

Hampden County

Style: Colonial, Gambrel /Dutch

Color: Brown

Total Rooms: 7 Bedrooms: 3

Full/Half/Master Baths: 2/1/ Fireplaces: 1

Directions: Route 32 to Old Warren Rd. to Saint John

MULTIPLE PROPERTY PHOTOS

Remarks

Stunning colonial located on 1 3/4+ picturesque acres. Lots of character and charm throughout with gleaming southern pine floors, wood beamed ceilings, stone fireplace, custom kitchen cabinetry, log style wood siding. The well laid out master suite has a walk-in closet, full bath with whirlpool tub, attached sunroom with sliders out to a balcony. Other features include oversized garage, deck, 1st floor laundry, and so much more! Private yet close to major routes and points of interest.

EXTENSIVEPROPERTYDETAILS

- MLS gets your property in front of ALL Real Estate Agents and their clients - Agents can email your property directly to their registered clients - Potential buyers can view property photos, virtual tours, property details and directions, scheduled open houses and much more!

OPENHOUSE

VIRTUALTOURS

#1 Visited Real Estate Website Realtor.com

My clients get the enhanced version of Realtor.com

Consumers can watch virtual tours, view photos, property information, Google mapping, see scheduled open houses, I can be contacted by email, text, or phone instantly to give the consumer more information or schedule a showing

My Web site is more than just a personal billboard. As your neighborhood expert, use my personal Web site as your one-stop resource for community information!

And..• Search my listings, my office listings or

all listings!• Information about my

qualifications

Personal Web Site

Our Company WebsiteRealLiving.com

The first and most important part of Real Living’s 360° Marketing Integration System is advertising your home on RealLiving.com.

Not only can I get your home on our Web site faster than anyone else, but I can also provide numerous enhancements!

Real Living goes the extra mile to ensure your home has all the enhancements a potentialbuyer needs to make a quick and informed decision!

The Features Of Real Living.com

- Property Photos - Virtual Tours- Property Details- Community Information- Mortgage Calculator- Open House Schedule- Google Mapping- Save & Share Options And Much More!

A consumer looking at Real Living.com can now reach me via email, text, or phone to instantly obtain information on your property or schedule a showing!

Real Living.comProperty URL’s

Real Living works hard to make marketing your listings easy!

If you list your home with me, your home will have its own URL address that will take the consumer directly to the property details page!

Your Home Will Appear On Over 40 Additional Websites

www.meghansellshomes.com

www.realliving.com

www.mlspin.com

www.realtor.com

www.rapv.com

www.masslive.com

www.massachusettsrealestate.com

www.mlshomefinder.com

www.facebook.com

and many more!

Website Tracking

I’ll provide you 24/7 updates of how many online consumers viewed your home.

Real Living strategically places online banner ads on key Web sites to drive traffic to our Web sites and your home!

Simply click on our banner ad to be taken to RealLiving.com!Our Web banner ads can be found on:

– Yahoo!RealEstate.com– Yahoo!Finance.com– HGTV.com– BizJournals.com– and many more!

Contextual Advertising

Real Living sends more than two million e-cards and e-newsletters a year to clients, family and friends. The end result – more potential buyers finding out about your home!

E-mail Marketing

360° Marketing Integration System

At Real Living we know that when we generate more exposure for your home it’s likely to sell faster!

Our 360° Marketing Integration System gives your home extensive advertising and enormous exposure!

Why would you ever list with anyone else?

Traditional Marketing Traditional Marketing

Traditional Marketing

What is Traditional Marketing?

The online marketing landscape has grown rapidly over the past few years, but Real Living values the importance of keeping a strong traditional marketing plan.

Real Living red stands out so our yard signs will get people to notice your house!

And my contact information will be on the yard sign so I can respond to interested buyers and schedule a showing

Yard Signs

We place print advertising in daily and community publications promoting your home.

• We use eye-catching listing ads• We reach traditional buyers through home

delivery print advertising• We reach thousands of homeowners

and renters each week

New to the market and Open House

Advertising in the local Sunday paper!

Print Advertising

• After listing your home we will immediately direct mail numerous “For Sale” postcards marketing your home that include photos, information and features.

• To sell your home fast we can target specific streets, zip codes and demographic information!

Direct Mail Advertising

ConclusionFrom Start to Finish

From Start to Finish

From Start to Finish

Life is complicated and busy. Work with me and I’ll provide you full service to make the selling process smoother and the results spectacular!

My Role

The Choice Is Clear

Why Choose me as your Realtor®?

• My knowledge• My services• My access to technology… all gives you outstanding results!

You can count on me for expert advice and a satisfying transaction. Once you sign a listing agreement, I will begin to market your home using the multitude of marketing tools and techniques available through Real Living.

Thank You!

Thank you for taking the time to view this presentation.I would love the opportunity to show you how I get my listings SOLD!

Meghan LynchReal Living Realty Professionals(C)413-374-3675(E) mlynch@wmasshomes.com(W) www.meghansellshomes.com