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Identify your competitive edge and sell smarter with immediate access to audience data.
Selling and proving impact for native advertising.
Streamline sales efforts and identify new opportunities. Create
a data-driven sales team to optimize sales efforts.
Understand what your strongest selling points are and how your audience’s attention can benefit
your clients.
Retain customers and keep them happy with transparent and accurate reporting on their
native ad programs.
Build proof into your sales cycle and make your pitch stick.
Parse.ly Analytics makes it easy for you to get the data you need to sell more.
Oath’s RYOT Studio offers customized in-house brand experiences through sponsored content and custom ad solutions on all HuffPost brands.
Challenge: Standing out and booking business with advertising teams evaluating native advertising from HuffPost.
Solution: Using data to create impactful sales pitches and to enable transparency with their clients.
Now RYOT uses Parse.ly to: • Build strong media kits to pitch to agencies and brands. • See what topics or distribution strategies have worked in
the past. • Quantify reach and engagement of campaigns.
Case study: How RYOT uses Parse.ly to enable sales and delight clients.
Your audience is what makes you stand out. With easy access to audience numbers in Parse.ly Analytics, you can prepare a knock-out media kit that puts you miles ahead of your competitors.
• Show off your loyal audience with the engaged time metric.
• Share the success of each of your content verticals with section data.
• Show the scope of your reach with new and returning visitor numbers.
• Easily keep track of specific sponsor data by using tags.
Impress prospects by showing off your audience.
Access the data you need quickly and with ease. With Parse.ly Analytics, you no longer need to wait for another team or an analyst to give you the numbers you need.
• Use the content dashboard and easily find the numbers you need to make your pitch stick.
• Utilize the reporting suite to set up recurring reports to get the numbers delivered directly to your inbox.
• Get your whole team on board. Define your competitive edge to help you close deals and arm your team with that data.
Get better RFPs out the door, faster.
Use your audience data to uncover hidden sales opportunities.
• Sell a premium sponsored content program based on loyalty and engagement.
• Uncover your most engaging section and pitch to your clients who value reader engagement.
• Tie social promotion and off-site distribution to on-site reader engagement with campaign tracking.
Identify new sales opportunities.
Retain clients with transparency and data-driven strategies.
Account managers and sales teams love using Parse.ly Analytics to access and share campaign data with customers.
With access to meaningful metrics in the content dashboard, live share URLs, and recurring reports, showing off campaign performance is simple.
“Our sales team goes out and pitches Slate’s loyal visitors and how much time they spend with our
content. Establishing a relationship between engaged time and revenue generation helps frame why
engaged time matters for more than only editorial.”
Director of Research, Slate
Who’s using Parse.ly?
