SELF-DEVELOPMENT AND COMMUNICATION

INTRODUCTION

• An effective business communication reflects the self behind. In social psychology the term ‘self’ is used for an individuals' awareness of his/her abilities, personality traits and ways of doing things.

Concept of self-development and communication

‘The totality of the qualities of a person is the combination of a person’s physical ,intellectual, materialistic and spiritual qualities. Consequently, Self-development refers to the development of all the above mentioned qualities of an individual.’

Objective of Self-development

1. Development of Harmonious Personality.2. Development of positive Attitude.3. Development of self-esteem.4. Development of Rationality.5. Development of knowledge.6. Development of Self-Confidence.7. Development of Cultural Harmony.8. Development of Totality.9. Development of Good habits.10.Development of Organizational Ability.

Interdependence between Self-Development and Communication

Self-development stimulates communication to become more effective and dynamic. On the othehand,effective communication plays an important role for sustainable self-development.

How does Self-development Improve Communication?o Self-Development Improves communication Skills.o Self-Development Improves Analytical powers.o Self-Development Widens the Vision .o Self-Development builds Critical Skillso Self-Development enhances Ability.

How does Communication Lead to Self-Development

o Non-verbal Communication and Self- Development.

o Oral Communication and Self-Development.o Written Communication and Self-

Development.

Development of Positive Personal Attitudes

What is an attitude ? It is a mental process of evaluating particular

person ,group,things, action or idea.Definition:-‘An attitude is a tendency to respond either positively

or negatively to certain persons, objects or situations. Attitudes have a feeling component ,a cognitive component and an action component.’

C.T.Morgan and R.A.Icing

Nature of attitude

Attitudes

(Cognitive Information)(Opinion)

(Affective Information) (Feeling)

(Behaviourial Information )(Actions)

(Master ourEnvironment)(Knowledge Function)

(Express our Identity )(Value Expressive Function)

(Because they helps us to)

(Evaluation of the objects on the following basis)

How is a Personal Positive attitude Developed

• A personal attitude can be developed through persuasion. Here the term persuasion means, ‘The process of forming,reinforcing or changing attitude by communication.’

• Types of Persuasion:-

Superficial Systematic

Steps involved in systematic processing of persuasive communication:-

1. Attending to the message 2. Comprehending the message 3. Reacting to message content4. Accepting the message

SWOT ANALYSISSwot analysis is an analysis undertaken by business

firms to understand their external and internal environment. The term SWOT consist of four words:-

S-Strength W-WeaknessO-OpportunitiesT-Threats

Basic Elements of SWOT Analysis

INTERNAL

EXTERNAL

Strength Weakness

Opportunities Threats

Strength

Components of SWOT Analysis

Environmenta) External Environmentb) Internal Environment Strength Weaknesses Opportunities Threats

MODEL OF INTERDEPENDENCE

• What is interdependence?

Interdependence is the sharing of common experience and a common fate

Types of Interdependence

1. Collective or Minimal Interdependence2. Face to Face Groups or Maximizing Interdependence a) Social Interdependence b) Task Interdependence

Whole Communication

• The concept of whole communication refers to that communication which is all comprehensive. It includes not only the facts of the message but also the feeling, values and opinions of the sender which is inherent in the message.

• Channels of Whole CommunicationFacts FeelingValuesOpinions

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