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Selected Works2013-2016
Architecture · Masterplanningwww.keeparchitecture.co.uk
Keep is an architectural practice who believe that a deeper understanding of project drivers leads to greater opportunity for better architecture.
We work closely with a variety of clients to achieve planning consents
and create high quality residential, commercial, retail and mixed-use
schemes.
What makes Keep unique is our ability to balance project value and
vision. Keep’s skill of understanding and adding value to each specific
task is balanced with creating outstanding project vision from inception
to completion.
We add value by resolving complex and challenging projects, increasing
project quantum, building efficiently and logically, listening to and
delivering client and stakeholder needs while understanding the
wider social, legislative, environmental and economic backdrop. We
create vision by producing solutions that go well beyond our clients’
expectations. We undertake striking and attractive, yet realistic, schemes
and we produce outstanding project imagery and information.
We have strong and clear lines of communication, engagement and
consultation. We recruit the best designers and technical staff and we
direct resources, promote debate and manage change effectively.
We are currently working with property developers, house builders, land
promoters, equity funds, listed property companies and private clients.
A selection of projects is showcased in this brochure, highlighting the
broad range of work undertaken in the last three years since Keep
started. While all are at different stages, each of these projects has a
specific character, reflecting the unique design skills that Keep offers.
Masterplanning 1
Residential 2
Mixed Use 3
Retail and Commercial 4
Consultations 5
Communication 6
GSPublisherVersion 0.0.100.100
Scale
Revision number
DR CH Date
Project
Drawing
Drawing number
RevNotes
Original drawing size A1
Keep Architecture Limited,
1.3 Temple Studios,
Bristol, BS1 6QA
t: 0117 325 0359
w: keeparchitecture.co.uk
twitter: @keeparchitect
NOTES
© Keep 2015
This drawing has been produced for PM Asset
Management for the proposed development at
Staplegrove, Taunton and is not intended for use by
any other person or for any other purpose.
Responsibility is not accepted for errors made by
others in scaling from this drawing.
All construction information should be taken from
figured dimensions only.
All omissions and discrepancies to be reported to Keep
immediately.
1005 Staplegrove East
1005.P.001
Illustrative Masterplan
BS
N
1005.P.001 Illustrative Masterplan 1:5000@A1 0 100 200 300 400m20 40 60 80
1:5000 @ A1
B
General Issue NS - 151109 -
Staplegrove West Amended NS - 151120 APlanning Issue NS - 151213 B
Site boundary
Other land in ownership boundary
Residential development parcels
Shared surface urban spaces
Indicative active frontages
Existing trees to be retained
Existing hedgerows to be retained
Open space
Strategic northern tree belt - bat mitigation
and visual screening
Proposed orchard planting
Proposed shrub planting
Proposed hedgerow
New tree planting
Attenuation ponds
Proposed allotments
Equipped areas of play / youth activity areas
Proposed playing pitches
Spine road
Proposed strategic pedestrians routes
Pedestrian/ Cycle Route Along Spine Road
Existing Public Rights of Way (PROW)
Existing power lines
Existing pylons
Power lines grounded
Existing Buildings and Features
1 Okehills
2 Pyrland Estate
3 King's Hall School
4 Taunton Academy
5 Wellsprings Leisure Centre
6 Wellsprings Primary School
7 Taunton Vale Sports Club
8 Sports Fields
9 Allotments
10 Play Area
1 Masterplanning
CASE STUDY
Staplegrove East Urban Extension, Taunton
This ‘landscape-led’ masterplan proposes much needed homes to a sensitive site. By working with the
land promoter, landowners (including the National Trust) and the local authority, a ‘Framework Plan and
Development Brief Document’ was produced and endorsed by Taunton Deane Borough Council. Successful
public consultations, place branding and stakeholder engagement has been undertaken to help achieve a
masterplan that addresses multiple site constraints. The content of the outline planning application includes 915
homes, a primary school, a local centre, employment, and an expansive green infrastructure strategy.
At Keep, we understand the importance of positive integration into existing communities, while
promoting sustainable patterns of development that address the current need for housing in the UK.
By understanding the requirements of multiple stakeholders such as developers, local authorities,
housebuilders and landowners, we ensure that our masterplans deliver the best solution for the site.
The key to successful masterplanning involves a detailed understanding of a multitude of factors
prior to commencing any design work. These include site-specific constraints such as topography
and ecological issues, as well as wider contextual factors such as economics and planning policy.
Understanding site constraints and opportunities ensures an efficient design process, while creating
a unique ‘sense of place’ and delivering maximum development value for the client. This thorough
understanding of the site supports the scheme through to planning consent.
Keep work on masterplans for developments of between 40 to 3000+ dwellings.
4
North West Cullompton SPD, Mid Devon
Keep produced the Supplementary Planning Document
(SPD) for North West Cullompton together with Mid
Devon District Council. The adopted SPD provides a
comprehensive masterplan that met with the vision
of the local authority as well as the land promoters
and land owners. Keep are now progressing an outline
planning application for part of the allocation to include
circa 400 new homes, a local centre, employment, an
informed green infrastructure strategy and a strategic
link road.
Supplementar y Planning Document
Februar y 2016
Innox Mills, Trowbridge
The former Bowyers site is a high profile, ten-acre site in central Trowbridge adjacent to the town’s train station.
Having been derelict for a number of years, it is essential that this site is positively developed given its central location
in the town. Keep has developed a scheme by delicately balancing commercial drivers and technical constraints while
understanding the local authority’s vision for the site. The resulting design provides an attractive place for a variety of
users, incorporating leisure, commercial and retail uses. The conversion of the listed mill buildings also forms part of
the development.
Elm Grove, Trowbridge
The site at Elm Grove, Trowbridge, presented the design team with challenging hydrological and ecological
constraints. By embracing these conditions, a design emerged that is efficient, appropriate, and housebuilder friendly.
Working closely with the local authority at an early stage has ensured that their various requirements are met. Keep
will submit the scheme for planning at the end of 2016.
6 7
GSPublisherVersion 0.0.100.24
Scale
Revision number
DR CH Date
Project
Drawing
Drawing number
RevNotes
Original drawing size A3
Keep Architecture Limited,1.3 Temple Studios,Bristol, BS1 6QAt: 0117 325 0359e: [email protected]: keeparchitecture.co.uktwitter: @keeparchitect
Langarth Housing
1149 - P - 013
Roof Plan - Phase 1 & 2 (A3)
NOTES© Keep 2016
This drawing has been produced for Inox Group forthe proposed development at Langarth, Truro and isnot intended for use by any other person or for anyother purpose.
Responsibility is not accepted for errors made byothers in scaling from this drawing.
All construction information should be taken fromfigured dimensions only.
All omissions and discrepancies to be reported toKeep immediately.
1:2500
HOUSING UNITSTotal Units: 513Total Affordable Units: 180Total Split Level: 79
NET AREASPhase 1: 8.30 hectares, 20.50 acresPhase 2: 5.17 hectares, 12.78 acresTOTAL: 13.47 hectares, 33.28 acres
A
Ecological Mitigation AreaHedgerow BuffersActivity Trail / FootpathExisting Public Right of WayProposed Public Right of WayShared Surface Mews RoadBus StopFrontageBin Location
Flats1-Bed: 202-Bed: 52
First Issue KA SC 24/112015
-
Boundary updated KA SC 07/012016
A
KEY
MIXHouses2-Bed: 703-Bed: 2594-Bed: 1085-Bed: 4
* House types with with asterisk (*) relate tocorner version of that house type.
A 390
109.5m
108.4m
2A2A
2B
2B*PA
25PA
25PA
25c
PA25c
PA25
PA25
PA25
c
PA25c
PB33AA
22AA
22AA
22c*
AA22c*
AA22
c
AA22
AA22c*
AA22
c*
AA22c
AA22
AA22
AA22c*
AA22c
PC33c
AA22
AA22
AA22
c
AA22c*
AA22
AA22
AA22
cAA22c*
PA25
c
AA22
AA22
2B
AA22
cPC
33c
2B
2C
5A
PC33
m
PC33m
3Bs3Bs 3Bs3B
s
PA49*
PA49
AA22
AA22
c
AA22c
PA25c
2B
AA22c
2A
2B
5A 4DPA25c
PA49m
PA25
c
2A
5A
3Bs 3Bs
5A
PA33
PA33c PA33
c
PA33
cPA33cPA33
PA33c PA33
c PA48
PA33
PA33
AA22
AA22c
AA22c*
F04 m
F01
F05
PA411
4F m
F04 m
4F m
PA48
PA49
PA33c
PA33c
PB33
PB33*
PB33
PB33*
4F
PB33
AA22c*
AA22
c
PA33
c4F m
AA31
c
AA31c
AA31c
AA31c
4F
2B 2B
3E m
3E m
3B 3B
3C
3C
2B 2B*
3B
3B
3Cs
3Cs
3Cs
3Cs
3Cs*
3Cs
3Cs
3Cs
3Bs3Bs*
3Cs
3Cs
3Bs3Bs
3Bs3Bs
3Bs3Bs
3Bs3Bs
3Bs3Bs
3Bs3Bs
4Bs
4Bs
4Cs
3Bs 3Bs
3E
3E
4C
4C 4C 4B
PC33PC33
4F
2B*
2B
4A
2B 2B
2B 2B
2B 2B
2B 2B
2B 2B
4B*
4A
4Cs4A
4B*
4Cs 4Bs
4As 4As
4Cs 4Bs
PB33
*PB33
3E3E
3E
3E
F01
F01 m
F06
4A
4B*
4As m4As m
4Cs*
4Cs 4Bs 4Bs
4Cs
PB33
*
PB33
PA33c
PA33c
PA33c
PA33c
PA33
c
PA44c
PA44
c
PA411
3C
3C*
AA41
c
PB33c
PB33
cPA33
c
PA33c*
PA33cPA33c*
PA33c
PA33c*
PA33
c*
PA33c
PA33c*
PA33cPB33c
PB33c
PA411PA411
PA48
PA44
c
PA48PA44*
PA44PA44c
PA44c
PA48
PT36
PA49
PA49*PA49*
PA411
PA33
c
PA48
PA48
AA41c
PA44c
PA44
c
PA44c
PA33c PA33
c
PA33c PA33
c
PA48PA48 PA48
PA48
PA44
c
PA44c
PA44
PA44
PA44
PA44
*
PA44c
PA44
c
PA33c
PA33c
AA41
c
AA41c*
PB33*
PB33*
PB33c
PB33c
PA48
PA33c
PA33
c
PA33c
PA33
c
PA33c
PA33
c*
PA33c
AA31
c
AA31c
3C
3C*
3Cs
3Cs
3Bs3Bs
3Cs
3Cs
3Bs3Bs
PB33
*PB33
AA41c
3C
3C AA31
cAA31c
AA31
cAA31c AA31
cAA31c
3Bs
3Bs
3Bs
3Bs
3Bs
3Bs
3Bs
3Bs3Bs3Bs3Bs
PA48
AA31c
AA31c
3C
3C
AA31c
AA31
c
3Bs
3Bs
3Bs
3C
3C
AA41c
PA33c
PA33c
PA33c
PA33
c
4B*
4APA33
c
PA33c
4A
4B
PA44
c
PA44c
PA33c
PA33c
PA33c
PA33c
PA33c
PA33c
PA33c
PA33c
PA33c
PA33c
PA33c
PA33
c
3Bs3Bs
PA33
c PA33c
PA33
c PA33c
PA44
c
PA44c
4C
AA22
AA22
c
AA22c*
PA33
PA33
c
PA33c
PA33
4C
3A3B 3B
4B*
4A PA33PA33c
PA33c
PA33
PA33
PA33c
PA33
cPA33
PA33
c
PA33c*
PA33
c*
PA33c
PA33c
PA33
c
PA44*
PA44
PA33c
PA33
c*
PA33
PA33
c
PA33c
PA33
c
PA33c
PA33
c
PA33c
PB33
c
PB33c
PA33c*
PA33
c
PB33c
PB33c
PA33
c
PA33c
PA33
c*
PA33c
PA33
PA33c
PA33
c
PA33
PA33c
PA33
c
PA44c
PA44c
PA44
AA31
AA31c
AA31c
F01
F05
F03
F01
PA33
c
PA33c
PA33
PA33c*
F02
PA33
c PA33c
PA33
F06
Mixed Use
Mixed Use
Possible future connectionto West Langarth
NAR Extension to
West Langarth
Parking courtyard if
NAR extended
CASE STUDY
Langarth, Truro
Keep inherited this flagship masterplan for 1500 new homes in 2015, and has since obtained detailed planning
consent for 494 dwellings for the first two phases. Working with challenging topography and ecological
constraints, a successful reserved matters application was prepared that met the criteria of a standard
‘housebuilder product’. By delicately balancing the site constraints, the expectations of the local authority
and the requirements of the housebuilders, Keep has prepared a scheme that successfully meets the various
demands of the project.
Keep has an excellent understanding of residential design in the context of the UK housing market. By
balancing the best design practice with the needs of housebuilders, homeowners, and local authorities,
we are able to create an appropriate and valuable residential solution.
Whether a scheme calls for an efficient high density development with intelligent solutions for privacy
and car parking, or for large family homes dictated by land value and specific local needs, Keep will
produce well designed and attractive places.
Keep also understands that there are a number of drivers that could add significant value to a project
such as place branding, appropriate affordable housing, or a strong green infrastructure strategy. Keep
will have an open mind to every residential project and ensure value is added at each stage of the
design process.
2 Residential
8
House Types
Using the house designs from national housebuilders as a guide, Keep now has its own set of ‘standard house types’. These
designs are accurately 3D modelled in CAD, and can be adapted to meet specific project criteria as needed. Residential
schemes can therefore be designed efficiently and accurately, allowing the client to quickly understand the various options
and issues that a site presents. It also in turn helps to justify and explain a set of proposals to a wider audience, such as a
local authority, that is based on a realistic design.
10 11
GSPublisherVersion 0.0.100.100
Scale
Revision number
DR CH Date
Project
Drawing
Drawing number
RevNotes
Original drawing size A3
Keep Architecture Limited,1.3 Temple Studios,Bristol, BS1 6QAt: 0117 325 0359e: [email protected]: keeparchitecture.co.uktwitter: @keeparchitect
Langarth Housing
HT - 3B.TP - 102
3B.TP - Elevations
NOTES
© Keep 2015
This drawing has been produced for Inox Group for
the proposed development at Langarth, Truro and is
not intended for use by any other person or for any
other purpose.
Responsibility is not accepted for errors made by
others in scaling from this drawing.
All construction information should be taken from
figured dimensions only.
All omissions and discrepancies to be reported to
Keep immediately.
Front Elevation
Back Elevation 3D View1:100@A3
-
3B.TP - ELEVATIONSGSPublisherEngine 0.2.100.100
Scale
Revision number
DR CH Date
Project
Drawing
Drawing number
RevNotes
Original drawing size A3
Keep Architecture Limited,1.3 Temple Studios,Bristol, BS1 6QAt: 0117 325 0359e: [email protected]: keeparchitecture.co.uktwitter: @keeparchitect
Langarth Housing
GA.2
Diagram
NOTES
© Keep 2015
This drawing has been produced for Inox Group for
the proposed development at Langarth, Truro and is
not intended for use by any other person or for any
other purpose.
Responsibility is not accepted for errors made by
others in scaling from this drawing.
All construction information should be taken from
figured dimensions only.
All omissions and discrepancies to be reported to
Keep immediately.
6m
9.5m
5.7
m
5.5m11m
6m3.5m
GSPublisherEngine 0.4.100.100
Scale
Revision number
DR CH Date
Project
Drawing
Drawing number
RevNotes
Original drawing size A3
Keep Architecture Limited,1.3 Temple Studios,Bristol, BS1 6QAt: 0117 325 0359e: [email protected]: keeparchitecture.co.uktwitter: @keeparchitect
Langarth Housing
GA.2
Diagram
NOTES
© Keep 2015
This drawing has been produced for Inox Group for
the proposed development at Langarth, Truro and is
not intended for use by any other person or for any
other purpose.
Responsibility is not accepted for errors made by
others in scaling from this drawing.
All construction information should be taken from
figured dimensions only.
All omissions and discrepancies to be reported to
Keep immediately.
6m
7.1
25m
5.5m
9.6m
GSPublisherEngine 0.4.100.100
Scale
Revision number
DR CH Date
Project
Drawing
Drawing number
RevNotes
Original drawing size A3
Keep Architecture Limited,1.3 Temple Studios,Bristol, BS1 6QAt: 0117 325 0359e: [email protected]: keeparchitecture.co.uktwitter: @keeparchitect
Langarth Housing
GA.2
Diagram
NOTES
© Keep 2015
This drawing has been produced for Inox Group for
the proposed development at Langarth, Truro and is
not intended for use by any other person or for any
other purpose.
Responsibility is not accepted for errors made by
others in scaling from this drawing.
All construction information should be taken from
figured dimensions only.
All omissions and discrepancies to be reported to
Keep immediately.
7m
5.7
m
4.5m11m
9.6m
GSPublisherEngine 0.5.100.100
Scale
Revision number
DR CH Date
Project
Drawing
Drawing number
RevNotes
Original drawing size A3
Keep Architecture Limited,1.3 Temple Studios,Bristol, BS1 6QAt: 0117 325 0359e: [email protected]: keeparchitecture.co.uktwitter: @keeparchitect
Langarth Housing
GA.2
Diagram
NOTES
© Keep 2015
This drawing has been produced for Inox Group for
the proposed development at Langarth, Truro and is
not intended for use by any other person or for any
other purpose.
Responsibility is not accepted for errors made by
others in scaling from this drawing.
All construction information should be taken from
figured dimensions only.
All omissions and discrepancies to be reported to
Keep immediately.
9m
10.5m
5.7
m
3.5m
16.5m
5.6m
GSPublisherVersion 0.0.100.100
Scale
Revision number
DR CH Date
Project
Drawing
Drawing number
RevNotes
Original drawing size A3
Keep Architecture Limited,1.3 Temple Studios,Bristol, BS1 6QAt: 0117 325 0359e: [email protected]: keeparchitecture.co.uktwitter: @keeparchitect
Langarth Housing
HT - 3A.CG - 102
3A.CG - Elevations
NOTES
© Keep 2015
This drawing has been produced for Inox Group for
the proposed development at Langarth, Truro and is
not intended for use by any other person or for any
other purpose.
Responsibility is not accepted for errors made by
others in scaling from this drawing.
All construction information should be taken from
figured dimensions only.
All omissions and discrepancies to be reported to
Keep immediately.
1:100@A3
-
Front Elevation
Back Elevation 3D View
3A.CG - ELEVATIONS
Side Elevation
GSPublisherVersion 0.0.100.100
Scale
Revision number
DR CH Date
Project
Drawing
Drawing number
RevNotes
Original drawing size A3
Keep Architecture Limited,1.3 Temple Studios,Bristol, BS1 6QAt: 0117 325 0359e: [email protected]: keeparchitecture.co.uktwitter: @keeparchitect
Langarth Housing
1149 - P - HT - 206
3As - Elevations
NOTES
© Keep 2015
This drawing has been produced for Inox Group for
the proposed development at Langarth, Truro and is
not intended for use by any other person or for any
other purpose.
Responsibility is not accepted for errors made by
others in scaling from this drawing.
All construction information should be taken from
figured dimensions only.
All omissions and discrepancies to be reported to
Keep immediately.
Front Elevation
Back Elevation 3D View
1:100@A3
-
Split-Level House - 3As
First Issue KA SC 12/112015
-
Westbury Hospital Redevelopment
To assist with the government’s aim to deliver more housing on public sector land in the UK, Keep have worked with NHS
Properties Limited to provide much needed new homes on this redundant hospital site near the centre of Westbury. Keep
have prepared a housebuilder friendly layout that meets with local needs to ensure easy dispersal following a planning
consent.
Riparian House, Bath
Keep delivered these exclusive apartments in Bath for
Swinhay, having inherited the planning consent. The
highest quality details were achieved through a process of
close collaboration with the developer and contractor. All
the apartments on this high profile site were sold above
market value during the early stages of construction.
Timsbury Private Housing
Keep worked within the constraints of a central village
location in a Conservation Area to deliver high value
proposals for detached family homes with integrated
garages. Close collaboration with the client and the local
authority ensured a valuable scheme was delivered
that had an appropriate urban design and architectural
response to the surrounding area. The houses were
completed in 2015.
12 13
St. George’s Works, Trowbridge
By working closely with the landowner and within
the challenges of the Conservation Area, a high
quality and attractive residential development has
been prepared for this urban site in the centre of
Trowbridge. A variety of accommodation has been
provided including mews houses, new apartments
and the conversion of historic buildings.
Housing, South Bristol
Keep has successfully resolved complex urban design
and topographical issues on this proposal for 62 new
homes in Bristol. Bristol City Council have been very
supportive of the design for this high density mix of
new homes, including town houses and apartments.
PRS Bristol
Keep are working on a number of high profile sites to provide PRS (Private Rented
Sector) schemes with 150-400 units in Central Bristol. Due to changes in home ownership,
PRS has become a significant growth sector in the UK.
14 15
CASE STUDY
Milford Haven Port Regeneration
By working closely with the Milford Haven Port Authority, a planning consent was achieved in 2015 for this
large scale, mixed use development. The project included 200 new homes, a variety of retail, a hotel, a pub and a
new HQ for Milford Haven Port Authority.
At Keep we believe that mixed use schemes should be encouraged to ensure sustainable development
is achieved. The desire for mixed use developments, however, has to be underpinned by a robust
appraisal that understands the commercial characteristics unique to the site. Bringing together
complimentary land uses and a mix of higher value building types contributes positively to a scheme,
creating a development whose value is greater than the sum of the parts.
3 Mixed Use
16
Narbeth Town Centre
Keep were shortlisted for this mixed use
scheme on a high profile site. The scheme
included a convenience store, offices, small
retail units, town houses and apartments.
The complex site had ‘four frontages’ and
therefore, a clever servicing solution was
balanced against a well organised and
appropriate urban form.
West Langarth District Centre, Truro
Outline planning consent was granted in 2015 for a new district centre, sports facilities, and circa 100 new homes. The
proposed development acts as an enabling project to help fund the new Stadium for Cornwall, located at the centre of
the wider masterplan for Langarth.
Temple Gate, Bristol
A well balanced, high density, mixed use scheme has been provided for this city centre site at the entrance to Temple
Meads Station. An 80 bed hotel, apartments, a variety of offices, a convenience store, secure parking and a range of
food and beverage units was provided for Exemplar as a part of their bid for the site in 2013.
18 19
CASE STUDY
Bodmin Retail Development
Keep inherited this scheme after planning and developed the detailed proposals for construction with the design
team and national retailer. A robust and cost effective solution was prepared that met the needs of the client and
retailer. The building was delivered on time and within budget in Summer 2016.
Keep understands the rapidly changing face of the retail, commercial and industrial sectors in the UK.
Moreover, the needs of different occupiers and brands are often detailed, specific and complex. By
embracing these aspects and working closely with tenants and developers, we ensure that appropriate
schemes are proposed. A thorough understanding of the retail and commercial sector also benefits our
work in preparing mixed use layouts and masterplans.
4 Retail and Commercial
20
Keep works with a number of
developers and retailers across
the South West and South Wales.
We understand the changing
requirements for national operators
and successfully balance these
needs with legislation to obtain
planning consents. Keep have
prepared schemes for food store
operators including Waitrose, Lidl,
Aldi and Sainsbury’s. We also work
with non-food retailers, leisure
and hotel operators, and food and
beverage occupiers.
West Langarth Retail Park
Keep have prepared a coordinated layout that meets the detailed needs of national retailers. A mix of retail units
has been proposed that is efficient, commercially attractive, and provides a successful solution for our client.
22 23
CASE STUDY
Hassocks Golf Club Redevelopment
Keep undertook successful public consultation and engaged with the Neighborhood Plan to produce a
landscape-led design for 130 new homes in Hassocks, West Sussex. The scheme takes into account the
importance of long distance views and establishes a rural strategic gap. The site was one of two chosen for
allocation for housing from 20 competing sites.
Public consultations are a crucial step in the delivery of planning consents. By balancing a good
understanding of planning policies, local needs, and the client’s project drivers, Keep prepares high
quality presentations, displays and accompanying website media to help support planning applications.
Our consultation work has led to site allocations within local plans, the adoption of Supplementary
Planning Documents and planning application consents.
5 Consultation
24
Staplegrove East Urban Extension Public Consultation
Due to the sensitive nature of developing large scale urban extensions, it was agreed that a number of public consultations
would be prepared at key stages of the design process prior to the submission of the planning application on this large site.
Extensive and widespread engagement was encouraged with multiple stakeholders to ensure local concerns were raised
and addressed appropriately. There was a strong reaction from the local community to the initial principle of development,
however by continued engagement a positive route forward was achieved for the scheme.
Westbury Hospital Redevelopment Public Consultation
The issues of transforming an empty hospital site to provide much needed housing was clearly communicated and
explained during the consultation period. The local community were keen to consider the options for redevelopment and
engage with the design process. Keep responded to the concerns of the local community and a robust and appropriate
solution was prepared for the site.
26 27
CASE STUDY
Riparian House Visualisation
Keep prepared high quality visualisations for the agent’s marketing brochure. The images represented the
design and finishes but also accurately showed the relationship of the proposal to the River Avon and the wider
landscape. The images were a key aspect in securing the asking price for all the properties.
Keep understands that clear and accurate communication is a key part of delivering a successful
scheme. This may include a high quality visualisation for a marketing report, or explaining a complex
set of issues that support a planning application. We ensure that excellent communication information
is produced at every stage.
We provide the following services:
• Visualisations
• Vision Documents
• Branding
• Website Design and Hosting
6 Communication
28
Cornwall Stadium Vision
Keep’s proposals for a new district centre in Truro acted as an
enabling project for a new stadium for The Cornish Pirates
as well as sports facilities for the wider community. To help
gain support, a complex set of commercial and political issues
needed to be clearly explained to the local community along
with explanation to the planning committee at a critical stage
of the project. Planning consent was granted in Summer 2015.
Innox Mills Branding and Website
Place branding can add significant value to sites and is crucial
to mixed use developments, especially in town centres. Keep
are working with the existing site in central Trowbridge and
its unique characteristics, while understanding and balancing
the commercial drivers and need for housing in this location.
Vision Documents
One of the most powerful tools for promoting a scheme is to create a strong project vision. At Keep, we understand how to
distill that distinctive character into a clear and appropriate vision document. Maximum value is added to each project by
promoting a strong and unique sense of place.
14
The proposals would utilise the existing woodland to provide a mature
landscape setting for the development and the corridor of green space
between the developed areas and the perimeter woodland provides an
exciting opportunity to create a linear park.
It is envisaged that the linear park will be used for informal recreation.
It may include a cyclepath linking the various zones of housing with
the existing public footpath which crosses the site. There may also
be opportunity for a series of linked swales, providing a sustainable
drainage solution, as well as seating areas. Planting could include small
blocks of native woodland to help assimilate the housing as well as
groups of specimen trees, under-planted with bulbs and a flower rich
seed mix.
A new belt of native woodland planted on mounding adjacent to the
motorway will seek to reduce the impact of the latter.
Elsewhere streets, cul-de-sacs and house frontages will be softened
with specimen trees, garden hedges and low maintenance shrub
and perennial plantings. The entrance to the site, off St George’s Hill
will be more densely planted to provide an attractive gateway to the
development.
Within the proposed housing areas, the public footpath provides
an excellent opportunity to create a ‘green corridor’ including a
cyclepath, linking the village of Easton-in-Gordano with the facilities
at Gordano Service Station. The landscape scheme will seek to
take advantage of both onsite and offsite nature conservation and
biodiversity opportunities, with the aim of creating sustainable green
infrastructure.
The proposed development will provide a sustainable and attractive
extension to Easton-in-Gordano. It will be an environmentally friendly
development, working with the existing grain of the landscape and
urban form to efficiently use the land and prevent further urban
sprawl, so that the countryside can be protected from wholesale
development.
The Vision
New Sustainable Homes in the Right Environment and in the Right Place
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Easton-in-Gordano illustrative 3D view
Suggested typical view of entrance to the development
Residential streets will be softened with tree and shrub plant
Planting may include swaths of trees under-planted with flowers
West Truro Shopping Park
We
st Truro
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hopping P
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A New Retail Destination for Cornwall
Illustrative Im
age
Cornish Stadium Vision
The New Future for Truro
December 2014
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0117 325 0359
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@keeparchitect
www.keeparchitecture.co.uk