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Agenda
Today’s discussion will cover:
• About Youth 2 Youth: Partners 4 Peace.
• Y2Y Website and Toolkit.
• Preparing for Y2Y Week (Sept. 14 –18).
What’s the problem?
The Good News Is …
Y2Y Can Help You
Infographic, Posters, Flier and Pledge 4 Peace
Tips, Resources and Checklists
Templates
Y2Y Week:September 14–
18
• Talk about it.• Share your story.• Hold meetings.• Spread the word.
Y2Y Week
• Collect ideas.
• Sample ideas: -Peace march-Panel discussions
about violence-prevention
-Hosting a local partner for an anti-violence presentation
-Essay contest
• Pick one and set a timeline to keep progress in check.
Y2Y Week:Plan an Event
• Look at “Y2Y Anti-Violence Resource Links” in the online toolkit.
• These resources can teach you and your fellow students about violence-prevention tools.
• Local organizations may want to get involved in your Y2Y Week efforts–could be potential sponsors or organizers.
Y2Y Week: Local Resources and Potential
Partners
• Meet with elected officials and prominent community members–your mayor, city council and law enforcement, first responders, and your local chamber of commerce.
• Share your story with them. Do they have experience with violence among youths?
• Invite them to join you for Y2Y Week.
• Share your progress as Y2Y grows at your center.
• Your staff will help!
Y2Y Week:Involve the Community
Involve the Media
• Get with a staff member to pick the outlets that make sense to pursue. Local newspapers and TV are the best options.
• Find general contact information for each outlet–phone number and e-mail address. You can find all of this information by visiting their websites.
• For TV stations, you can use general e-mail addresses that might look like [email protected].
• For newspapers, you can look for a general news editor or an education reporter to use as the contact.
• It’s possible that your staff has already built one of these lists.
Build a Media List
• Use template provided.
• Focus on why it might be interesting to a reporter. Is it an event in town? Are there community members involved?
• Use stats from the infographic. Make it enticing!
• Include all necessary details: date, place, time, etc.
• Get it proofread and approved by the appropriate staff members, including your center director.
www.JobCorpsY2Y.com
Write a Press Release
• About 5 to 7 days before your event, send your release to everyone on your media list.
• Your e-mail should read something like this:Good morning,
My name is X, and I’m a student at X Job Corps Center in town. I wanted to let you know about X event coming up. The event is part of a nationwide, student-led campaign to end violence among youth called Youth 2 Youth: Partners 4 Peace. Details are in the release below. I’m happy to answer any questions you have.
Thanks,Your name
PASTE RELEASE HERE
Distribute!
• Two days after you send your press release, you should make follow-up calls to each outlet (unless they’ve already responded).
• Here are some basic talking points for that phone call:
Hi, my name is X, and I’m just calling to follow up on a release that I sent you 2 days ago about X event put on by me and other Job Corps students.
I just wanted to make sure you got the release. We’re excited about the event next week. Job Corps students across the country have started an anti-violence initiative called Youth 2 Youth, and our event is part of the national Y2Y Week, which is September 14-18.
I didn’t know if you had any interest in the story or any questions about it that I can answer.
• Act natural. Get to the point of the call, but don’t read from a script. Act like you would in any other conversation.
Follow Up!
• Remind them of the day of your event.
• Look for them when they arrive. Introduce yourself and thank them for being there.
• Tell them more about the event in person. They’ll be interested to know that it’s entirely student-led, so feel free to tell them how it all started.
If They’re Interested …
• If they don’t want to come to the event, that doesn’t mean they won’t cover the story.
• Take pictures at the event. Remember our photo tips on the “share your story” tip sheet!
• Resend the release after the fact. Include photos and captions.
If They’re Not Interested …
• The Department of Labor Office of Public Affairs handles media inquiries for the Department of Labor and, in turn, Job Corps.
• “OPA” is here to help, and your Center Director will likely be checking in with them to provide an update on your Y2Y Week media plans.
• If you are asked to comment on issues aside from your Y2Y Week activities, specifically safety-related incidents at other Job Corps centers, direct those inquiries to OPA.
• It’s OK to say something as simple as, “I’m not the best person for you to speak with about that. Call our Office of Public Affairs at (202) 693-4676.”
The Office of Public Affairs
OPA: (202) 693-4676
• Week 1 (Aug. 24–28): Build media list
• Week 2 (Aug. 31–Sept. 4): Draft release. Have it approved.
• Week 3 (Sept. 7–11): Finalize release. Distribute it and follow up!
-Remember, when you distribute it will depend on when exactly your event is.
• After Y2Y Week, send photos and release if they didn’t cover it. If they did, write a thank-you note.
Media Timeline
• Y2Y Week is the beginning.
• Tell friends and family about how Y2Y Week went.
• Stay in touch with community members.
• Continue to talk about violence on your center.
• Establish Y2Y as a lasting presence on your center.
What’s Next?
Questions?Website: JobCorpsY2Y.com
E-mail:[email protected]: 615-259-4000 (ask for a Y2Y con-
tact)
#JobCorpsY2Y
