8/8/2019 SELASTURKIYE -Implementing a Social Media Strategy Step
by Isra Garcia
1/3
Implementing a Social Media Strategy Step-By-Step [DIAGRAM]
Social Media Strategy step-by-stepA. Objectives. Define your
goals, have a clear vision where you want to go and how youll
get there.
B. Analysis. Know your limits, take into account what can help
and what can hurt your
company, have a plan B, even a plan C. Make a plan, a plan for
success and of course, a
plan for failure.
C. Rethink step A and B, shake it and see what happens, have
some time to mature the
ideas and concepts. Are you willing to continue? nice, go
ahead!D. This is what I call the philosophical stage. Same as
strategy planning: let you feelings
go, paint what you want to represent, define your identity and
image vision , set up a
sense of purpose mission. Every platform, tool or action taken
should have is own
identity, features and goals. On the contrary, well be talking
about only a mainstream
platform. However, all platforms have to be aligned into one
workflow.
E. Once you have defined the key elements of your strategy from
analysis (competition,
external factors and inside-out approach) and brand identity put
ahead in every
platform, and visible, what makes you unique.
F. Time to get serious. Brainstorm all the ideas and take what
youre sure you can carry
on with the highest levels of accuracy: campaigns, tactics,
contributions, team,partnerships, tools, platforms, APPseverything
counts.
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8/8/2019 SELASTURKIYE -Implementing a Social Media Strategy Step
by Isra Garcia
2/3
G. Do some research about the audience you want to
achieve/represent (likes, habits,
needs, profile), competition, limitations, brand identity,
market, platforms,
singularitiesonce you get it, structure all the information and
resources, so you can
draw a map for your strategy. Study also how you plan to tangle
platforms and people,
because no need to mention that at this point you know that you
want to segment
communities in social platformsH. Integrate and implement this
map in your business model strategy. That is to say, find
key facts that can help you to create a consistent social media
structure. This is
structure is built as it follows:
1. Once you get the platforms, assemble them
2. Build the social media profiles, dont forget to fill in every
criterion
3. Dont publish it yet, make a draft draw it if you want first,
so management and to
board can see and approve it
4. Optimize the profiles: use tools, APPs, resources and tips
for giving the profiles a
competitive advantage. If is like every other, why should I buy
from you?
5.Link profiles: You post and it goes to Facebook, Twitter,
LinkedInYou know what it
means right?
6. Set up your blog at the end is what truly matters (WordPress
rocks) theme, plugins,
CSS and ready to roll on
7. How will perform your blog in the social media ecosystem
youve built? strategy-tactics
effect.
I. Set up a trial period for all the platforms before you the
launching and see how it works.
You can test it inside your company, with colleagues or even
with loyal customers. Get
feedback, correct, polish and improve it as much as you can.
J. How are you going to market your social media strategy? If
you dont say what you are
doing, how will the audience know about you?
K. In order to do step J allocate resources: people, calendar,
tools, actions and of course
budget this will help you to get better results Note: Its really
important that you
allocate resources not just in short-term, but mid/long-term
too.
L. Launching campaign. Do whatever it takes: guerrilla, offline,
beta for your customers,
offers, discounts, events, website, publicity, PR. Best results
are achieved when you cross
offline with online media.
M. Use optimization tools as: Posterous, Postling, TweetDeck,
Tagthe, bit.ly,
Workflowy, Storify, Curated.by, DropBox,MailChimp, Google
Wave, Del.ici.ous, Docs, Reader, Evernote- these are some Im
using now it will
help you to simplify the process and manage better your
time.
N. As long as your strategy is on the field and deal with it.
Consider seriously consider track, monitor and measure everything
what you do on the Social Web. Identify how you
can best meet your goals (step A) by assigning ROI measures. I
strongly recommend
that you tailor them depending on your goals.
O. Short-term. Dont worry too much for it. Ensure that all fit
in, your community is
growing, therefore interactions happening around. People is
talking about your brand, get
feedback, creating traffic to your blog/website, some
conversions
Q. Mid-term. Have it mind. Engagement, loyalty, brand reach,
sentiment, sales, effort vs
reward, opinion leaders
P. Long-term. What truly matters. Have you reached step A? If
not, try different
Note: Notice how I havent set up a timeline for the time
periods. Your mileage can vary:
it can go from 3-6 months to 3 years. It depends your
product/service and your goals, of
course.
