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THAI RICE: ITS IDENTITY, QUALITY, AND INNOVATION It is not by chance that Thailand has been given the name the Kitchen of the World”. A famous ancient stone inscription, there is rice in the fields, fish in the water, portrays Thailand as an abundant land. Blessed with geographical and climatic conditions suitable for agriculture, rice cultivation has been a principal occupation of more than half of the country’s population. For Thais, it is not an overstatement to say that rice and Thai culture are deeply intertwined, as reflected by a common greeting “kin khao laew young?” or “Have you eaten rice yet?”. The home of more than 20,000 strains of rice, Thailand has taken advantage of such diversity to develop new rice varieties through cross-breeding which has been made possible by technological advancement. In recent years, innovation has also played an increasingly important role in the Thai rice industry. It has revealed the many facets of Thai rice, which is no longer limited solely in the realm of food products. Today, it is also used for producing other non-food products such as medical supplies and cosmetics. In effect, this means that Thai rice industry can be more responsive to consumers’ demand and their behavioral changes, and with astonishing innovations, it is now more appealing than ever! THAI TRADE CENTER LOS ANGELES 611 N. Larchmont Blvd, 3rd Fl, Los Angeles, CA 90004 (323) 466-9645 | [email protected], [email protected] THAI TRADE CENTER NEW YORK Rockefeller Center, 630 Fifth Ave., Suite 1960, New York, NY 10111 (212) 482-0077 | [email protected] THAI TRADE CENTER MIAMI 6100 Blue Lagoon Drive, Suite 100 Miami, FL 33126 (786) 388-7888 | [email protected] THAI TRADE CENTER CHICAGO 700 N. Rush Street, 2nd Fl, Chicago, IL 60611 (312) 787-3388 | [email protected] www.ThaiTradeUSA.com @thaitradeusa @thaitrade_usa SEE YOU AT THAILAND PAVILION Natural Products Expo West 2019 North Hall, Level 2, N1830-1831 Anaheim Convention Center, Anaheim, CA March 6 - March 8, 2019 The Department of International Trade Promotion (DITP) Ministry of Commerce, Royal Thai Government www.ditp.go.th

SEE YOU AT THAILAND PAVILION...@thaitradeusa @thaitrade_usa SEE YOU AT THAILAND PAVILION Natural Products Expo West 2019 North Hall, Level 2, N1830-1831 Anaheim Convention Center,

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Page 1: SEE YOU AT THAILAND PAVILION...@thaitradeusa @thaitrade_usa SEE YOU AT THAILAND PAVILION Natural Products Expo West 2019 North Hall, Level 2, N1830-1831 Anaheim Convention Center,

THAI RICE: ITS IDENTITY, QUALITY, AND INNOVATION

It is not by chance that Thailand has been given the name “the Kitchen of the World”. A famous a n c i e n t s t o n e inscription, “there is rice in the fields, fish in the

water”, portrays Thailand as an abundant land. Blessed with geographical and climatic conditions suitable for agriculture, rice cultivation has been a principal occupation of more than half of the country’s population. For Thais, it is not an overstatement to say that rice and Thai culture are deeply intertwined, as reflected by a common greeting “kin khao laew young?” or “Have you eaten rice yet?”.

The home of more than 20,000 strains of rice, Tha i l and ha s t a ken a d v a n t a g e o f s u c h diversity to develop new rice varieties through cross-breeding which has been made possible by technological advancement.

In recent years, innovation has also played an increasingly important role in the Thai rice industry. It has revealed the many facets of Thai rice, which is no longer limited solely in the realm of food products. Today, it is also used for producing other non-food products such as medical supplies and cosmetics.

In effect, this means that Thai rice industry can be more respons ive to consumers’ demand and their behavioral changes, and with astonishing innovations, it is now more appealing than ever!

T H A I T R A D E C E N T E R L O S A N G E L E S 611 N. Larchmont Blvd, 3rd Fl, Los Angeles, CA 90004

(323) 466-9645 | [email protected], [email protected]

T H A I T R A D E C E N T E R N E W Y O R K Rockefeller Center, 630 Fifth Ave., Suite 1960, New York, NY 10111

(212) 482-0077 | [email protected]

T H A I T R A D E C E N T E R M I A M I 6100 Blue Lagoon Drive, Suite 100 Miami, FL 33126

(786) 388-7888 | [email protected]

T H A I T R A D E C E N T E R C H I C A G O 700 N. Rush Street, 2nd Fl, Chicago, IL 60611 (312) 787-3388 | [email protected]

www.ThaiTradeUSA.com

@thaitradeusa @thaitrade_usa

S E E YO U AT THAILAND PAVILION Natural Products Expo West 2019

North Hall, Level 2, N1830-1831 Anaheim Convention Center, Anaheim, CA March 6 - March 8, 2019

The Department of International Trade Promotion (DITP) Ministry of Commerce, Royal Thai Government www.ditp.go.th

Page 2: SEE YOU AT THAILAND PAVILION...@thaitradeusa @thaitrade_usa SEE YOU AT THAILAND PAVILION Natural Products Expo West 2019 North Hall, Level 2, N1830-1831 Anaheim Convention Center,

FOODLE NOODLE CO.,LTD  98/38 Moo2, Bueng Nam Rak, Thanyaburi, Pathumthani 12110 [email protected], [email protected] www.foodlenoodle.com Organic Rice Noodle, Organic Rice Vermicelli

Grace Bio CO.,LTD.  15th Floor, Sathorn Thani Building l, 90/40-41 North Sathorn Road, Silom, Bangrak, Bangkok 10500 [email protected] | www.gracebio.co.th Organic & Fairtrade Rice, Organic Rice Pasta, Organic Rice Congee, Organic Rice Flour

Jasberry Co., Ltd. 39/3 Soi Rajchadanivej Samsennok Huaikhwang, Bangkok 10310 [email protected] | www.jasberry.net Organic Jasberry Rice, Organic Super food Gluten-free Rice Pasta

K-Milk Products Co.,Ltd. 55/69 Moo15, Bangna-Trad, Km.23, Bangsaothong Sub-district, Bangsaothong District, Samutprakarn 10570 [email protected] |  www.kmilkproducts.com Cereal, Roasted Rice Coated with Peanut Butter or Coconut Powder and Tropical Fruits

KRU YU COTTAGE CO.,LTD. 4/30 Moo5, Dontago, Maung, Ratchaburi 70000 [email protected] | www.kruyu.com Fruits Chips (V-Bites), Gluten Free Biscuits (V Boost), Crispy Pearl Barley (Pop Barley), Dried Sweet Potato (Kru Yu)

Medifoods (Thailand) Co.,Ltd.  333 Moo7 Chongsammor, Kaeng Khro, Chaiyaphum 36150 [email protected] | www.medifoodsco.com Organic Rice Bran & Germ Oil, Organic Rice/Instant Rice/Rice Crumbs/Rice Milk Powder/Rice Cereal/Rice Flake, Organic Baby Food, Organic Fruit/Vegetable Powder, Plant Base Protein, Protein Spread/Flake

Sipso Tropical Drink Co.,Ltd.  77/65 Moo7, Klongyong, Phutthamonthon, Nakornpathom 73170 [email protected] | www.sipsothai.com Coconut Rice Pudding, Organic Streamed Rice, Sweeten Sticky Rice

Suwannaphum Rice Co.,Ltd.  1/2-3 Moo6, Srisachorakhae Yai Bangsaothong, Samutprakarn 10570 [email protected] | www.prime-rice.com Organic Rice, Ready to eat Organic Rice

THAI-NICHI INDUSTRIES CO.,LTD.  77 M.13, Makhua-Jae, Muang, Lamphun 51000 [email protected] | www.thai-nichi.com Japanese Rice Cracker (MIZUHO), Japanese Rice Cracker (Rice Balance)

Wabellas Enterprise Community Group 24 Moo1, Wangwa, Taphanhin, Phichit 66110 [email protected] Jasmine Rice Scrub & Cream, Riceberry Rice Scrub & Cream, The Treatment Serum

Wathoothorn Co.,Ltd.  46/154-7 Moo3, Banmai, Pakkred, Nonthaburi 11120 [email protected] | www.wathoothorn.com Jasmine Rice More Than Serum, Jasmine Rice Phyto Cell Revitalizing Cream, Jasmine Rice Phyto Cell Amino Soap

888 Organic Exporter Co.,Ltd.  127 Soi Jaransanitwong 96/1 Jaransanitwong Road, Bang-Or Bang-Plad, Bangkok 10700 [email protected] | www.auranic.org Certified Organic rice, vegetables, fruits and herbs Certified Organic raw materials

Blessed Products of Asia Co.,Ltd.  89/9 Moo2, Kaaerai, Kratumban, Samutsakorn 74110 [email protected] | www.znyaorganics.com Certified Organic Spa Product, Certified Organic Facial Care

BIOASIA Co.,Ltd.  100/104 Vongvanij Building B, 30th Floor, Rama 9 Road, Huaikhwang, Bangkok 10320 [email protected] | www.bioasia.co.th Organic Rice Cracker, Organic Rice Chip, Organic Rice Cake, Organic All-Purpose Rice Flour

Chita Organic Food Co.,Ltd.  299 M.7, Nakorn Chedi, Pasang, Lamphun 51120 [email protected] | www.chitaorganicfood.co.th Organic Rice Cakes, Organic Rice Cereal, Organic Rice Vinegar

Cosmos And Harmony Co.,Ltd.  73/4 Moo 6 Soi Suksawat 76 Bankchak, Phra Pradaeng, Samut Prakan 10130 [email protected] | www.cosmosandharmony.com Khao Thai Rice Soap Collection, Black Glutinous Rice Aromatic Series, Shea Butter Soap Collection, From Thai Kitchen Soap Collection, Ease Up with Styles Collection

Family Tree Foods Co.,Ltd.  83 Moo5, Maenumkhu, Pluakdaeng, Rayong 21140 [email protected] | [email protected] Organic Rice Pasta and Spaghetti, Organic Instant Rice Noodle, Organic Instant Rice Ramen, Organic Sushi Rice, Eco-Straw from Rice