Nowadays, the isolated logo doesn’t make much of a difference for an organization. What really helps is when the logo is a starting point for a much broader language. The logo for that is for once a charity created b y Bono Vox i ncludes parenthesis that m eans the word i s always open to partnerships because i t gets associated w ith others inside t his situation. The i dea of t he b rand being the start o f a conversation is what matters to us, because there is a possibility for bigger impact. The brands we have done so far thrive for a much wider presence rather than just a corporative signature.http://abcdesign.com.br/por-area/branding/criatividade-brasileira-no-comando-da-wolff

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