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Securing Consumer Safety and Brand ReputationIn a Global Food Scenario
Salvatore RanchettiFerrero Group Quality Senior Director
May 14th 2019 - Amsterdam
This document must be disclosed only to authorized individuals. Any reproduction and/or disclosure must be subject to information Owner prior consent.
This document must be disclosed only to authorized individuals. Any reproduction and/or disclosure must be subject to information Owner prior consent.
The Quality Journey from Expected to Excellence
CONSUMER Safety
Legal COMPLIANCE
Product COMPLIANCE
CONSUMER Satisfaction
This document must be disclosed only to authorized individuals. Any reproduction and/or disclosure must be subject to information Owner prior consent.
Mystic importance of food
Intimate relationship with
food, which we assume
and assimilate in our body
This document must be disclosed only to authorized individuals. Any reproduction and/or disclosure must be subject to information Owner prior consent.
Leading Choco Confectionery Company
Being BIG means
being watched!
This document must be disclosed only to authorized individuals. Any reproduction and/or disclosure must be subject to information Owner prior consent.
Premium price Offering a high
value, in line with
price positioning
But offering a
high value
Asking for a
premium
price
This document must be disclosed only to authorized individuals. Any reproduction and/or disclosure must be subject to information Owner prior consent.
Rollout of Existing Products to a Global Scale
Leaving our comfort zone and
becoming a global player.
We were just speaking
to Valeria
Now also to
Jiaying, Saarah, Ishana, Akari, Alejandra
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Product innovation for mature, high
competitive markets
Fast Track to reduce Time To Market
Risk and Reward balance
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Portfolio enlargement to new categories
New category
New competitors,
New consumers,
New trade buyers,
New business model
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Acquisition of competitors
With their own brands, plants and cultures
This document must be disclosed only to authorized individuals. Any reproduction and/or disclosure must be subject to information Owner prior consent.
World is a small village
Opinions and information travel instantaneously
any physical distance, crossing any national border
This document must be disclosed only to authorized individuals. Any reproduction and/or disclosure must be subject to information Owner prior consent.
One Quality System homogenous across geographies and coherent along the value chain
Group Quality Department established in 2013
One Quality started in 2016
Direct Report to CEO from Sept. 2017
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Quality is never an Accident
It is always the result of Intelligent Effort
John Ruskin - 1894
