Secrets of Making LinkedIn Productive & Profitable

Kate Buck Jr

Twitter: @katebuckjr

KBJOnline, Social Media Management

Slides: KBJOnline.com/WonderWomen

Why Should I Use LinkedIn?

Highest Quality of Users and Interaction of all the Social Networks

The Highest Average Household Income per User

All Fortune 500 CEOs are represented

49% of Users have the Power to make Major Buying Decisions on behalf of their company.

Twitter, Facebook - don’t measure UP

Basic Profile Set Up

Branded Avatar

Complete Profile

Get Your Custom URL

Link to Twitter & Share Status Updates

Import Your RSS

Recommendations

Update your Status daily to stay Top

of Mind in the Newsfeed

Share updates to Groups

Get Connected

Upload Current Email Contacts

Personal

Business Database

Share Your Custom URL in Social Media

Email Current Customers

Put a Link on Your Blog/Website

Optimizing Your Keyword Rank

Add Keywords to 5 Main Sections of Your Profile

Headline

Current Work Experience

Past Work Experience

Summary Section

Specialties Section

TIP: If you’re trying to rank higher than

someone, do a search and add keywords,

number of connections, paid profile

Create a LinkedIn Group

You are Limited to 10 Groups

Logo

Name - Searchable!

Summary/Description - Searchable!

Use Group Rules to encourage new users

Import Your Blog RSS Feed for Auto-Posting and Discussion

Time-Saving TIP: Auto-Join & Open Group

Grow Your LinkedIn Group

Send Invitations to Connections

Can only Send 50 at a time

Location

Topic

Send a Personal Message

Use Custom Group Join Link

Send to Social Media Profiles

Link on Website

Email Signature, Newsletter list

Messaging Your LinkedIn Group

Use “Templates”

Create a Welcome Message

Automated!

Sent to Email Inbox - not LinkedIn Inbox

Build Your List

Link to Your Newsletter or Website

Give a Freebie to Sign Up!

How to Connect in Social Media

Messaging Your LinkedIn Group

Send Group Announcements

Up to Once Every 7 days

Goes to Member’s Email Inbox

Keep it Short

Include hyper-link http://

Always Test!

Once a quarter, remind them about Your Newsletter

LinkedIn Company Page

Basic Set Up

Website, RSS Feed

Let Employees Link

Add Your Products or Services

Images, Descriptions, Links

See Comparative Analytics

Promote Your Page - Grow Followers

LinkedIn: Jobs

Search Investor

Find 3 things to connect about

Use public profile info

LinkedIn Job Section

Use Jobs You Might Be Interested In

Group Job Listings

Find Shared Connections

Ask for the Introduction

LinkedIn: Next Level

Questions & Answers

Both ASK and ANSWER

Use private reply to engage directly

Events

Physical & Virtual

Reading List and other Applications

Add A Video using SlideShare

Paid Advertising

Secrets of Making LinkedIn Productive & Profitable Q & A

Kate Buck Jr

Twitter: @katebuckjr

Slides: KBJOnline.com/WonderWomen