7 Marketing Secrets

Consumer BehaviorSeptember 2013

People buy from emotional reasons then rationalize their purchase with logic

People lie to researchers

• They under report their alcohol consumption

• In one study participant’s were told a fluid they drank would make them sick– 80% felt sick

As much as 95% of consumer’s thinking occurs in the subconscious mind

Consumers don’t think in words. In fact, “though” neurons light up before “verbal” neurons

The secret to increased sale is to understand your customer’s “hidden” motivation

Most consumers would pay a 20% to 25% premium to their favorite brands

You no longer control your brand’s positioning. The consumer does.

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