Second Harvest Food Bank Santa Cruz CountyAn introduction…

Updated: 2.19.14

This guidebook..what to expect

• This is meant as a reference tool.• It is a learning and experiential process to fully

understand the Second Harvest Food Bank Santa Cruz County…this is but a small part of that journey.

• Upon review of the material, you should understand our goals, who we are, how we operate and how YOU can fit in…

• At the end, we hope you will share our vision and decide to share a bit of you with our cause.

Our Second Harvest Mission:To end hunger and malnutrition by educating and involving the community

Our Vision and Goals:Santa Cruz County will be a healthy community where no one goes hungry or has their life opportunities limited due to malnutrition.

• By 2022, we will eliminate childhood hunger and instill lifelong healthy eating habits to ensure a bright future.

• By 2022, we will reduce obesity by 10% in Santa Cruz County through access to good nutrition and education.

Our Values:Food banking demands a lot from the people committed to it. These are the organizational values we prize

most highly to achieve our mission:

• Empathy and respect• Opportunity and justice for all • Community engagement and empowerment • Teamwork and collaboration• Trust and accountability

What we stand for…

Our strategy:

We leverage our network of 200 agencies, programs and their 3000+ volunteers to provide over 500 nutrition classes per year and to distribute over 8 million pounds of food annually to working poor families, children and seniors.

Our strategy has been successful. We:

– Provide 4 meals for every dollar donated– Distribute over 6 million meals a year to families in need– Help feed 55,000 people a month, half of whom are kids– Distribute 5 million pounds of fresh fruits and vegetables to

improve the diets of our clients

Second Harvest provides food to 200 agencies and programs

The Second Harvest Network

feeds 55,000 people monthly

Feed hope in our

community. 

www.thefoodbank.org

After-School Programs

Big Brothers Big SistersCasa Pacific SCCCCChild Evangelism FellowshipCity of Watsonville Parks & RecreationCounty of Santa Cruz Parks and Recreation Lutheran CommunitySanta Cruz County Department of Education-Alternative EducationSouth County Property ManagementWatsonville Wetlands WatchCamps, Shelters, Soup Kitchens

All Saints Episcopal ChurchAntioch ChurchCamp OpportunityChurch of the NazareneThe Circle Church Soup KitchenFeeding the SpiritFirst United Methodist WatsonvilleHomeless Services CenterLoaves & FishesNew Life CenterPajaro Rescue MissionPajaro Valley ShelterRiver Street ShelterSaint Francis Soup KitchenSaint Philip’s PantrySalvation Army WatsonvilleWomen's Crisis SupportYMCA Camp CampbellChild Care & Senior Centers

Aptos Christian Childcare CenterChildren’s Center of San Lorenzo ValleyCommunity Bridges ChildcareDiscoverylandGlen Arbor SchoolMid-County Children's CenterPajaro Valley Children's CenterRedwood Mountain State PreschoolSanta Cruz Head StartSimcha PreschoolWatsonville Senior CenterWatsonville YMCAYWCA Day CareEmergency Food Assistance Programs

Ben LomondDavenportMid-CountyOutreach Food for WorkSanta CruzWatsonville

Food Bank Distributions

Cesar Chavez Snack ProgramDominican Hospital ProjectErrington PantryFood Bank Outreach ProgramStarlight Snack ProgramStarlight Parent Nutrition EducationFood For Children

Alianza SchoolAmesti SchoolAnn Soldo SchoolArtspace Tannery LoftBranciforte Head StartCalabasas SchoolCasa del AlfareroCorralitos CreekEmerald Bay/Villa San CarlosEmerald HillEvergreen ApartmentsFreedom SchoolGault SchoolGreen Valley Christian ChurchLa Casita Head StartLincoln Square ApartmentsLive Oak Resource CenterLoaves & FishesLutheran Community ChurchMartinelli Head StartMurphy's CampNatural Bridges Head StartNazarene ChurchNorthgate ApartmentsNueva Vista ApartmentsParkhurst TerraceRadcliff SchoolRedwood Mountain State PreschoolRolling Hills Head StartSalud Para La GenteSan Andreas Housing ComplexSea Pines ApartmentsSeacliff HighlandsStarlight SchoolStone Creek ApartmentsSunny MeadowsSycamore CommonsTerry J. Head StartThe FarmTierra LindaUCSC Family Student HousingUnited Methodist ChurchValley Churches UnitedVeterans of Foreign WarsVilla La PosadaVillas del Paraiso Vista Verde TownhousesWatsonville Seventh-Day AdventistWIC Watsonville

Food Pantries

Aptos Christian FellowshipBible Missionary ChurchCalifornia Grey Bears Calvary EpiscopalCasa de la CulturaChristmas ProjectChurch of the NazareneClub DustCornerstone Food PantryDaily Bread/Word of LifeDavenport Resource CenterEl ComiteFamilia CenterFasting Prayer MountainGrace TempleGreen Valley ChristianHarbor FellowshipHarbor LightIglesia de DiosHoly CrossInner Light PantryLiuna Local 270Lighthouse Christian Loaves & FishesMid-Peninsula HousingMinisterio de ComidaNew Life CenterOratorio Don BoscoPan de VidaPeople's Pantry/Twin Lakes ChurchProgressive Baptist ChurchPuerta, Camino, y MetaResurrection Church PantrySalud Para La GenteSalvation Army Santa CruzSalvation Army WatsonvilleSan Augustine PantrySanta Cruz Agape MannaSanta Cruz AIDS ProjectSanta Cruz Bible ChurchSeventh Day Adventist Santa CruzStar of the SeaUCSC Family Student HousingUnited Presbyterian Church PantryValley Churches UnitedValley VineyardWalnut Avenue Women's CenterWatsonville Seventh Day Adventist Food PantryWatsonville United PresbyterianWatsonville Volunteer CenterGroup Homes

Above the Line Group HomeFoster Parent AssociationHalcyon House/Haven HopeNew Families, Inc.

Passion For Produce

Calabasas SchoolChurch of the NazareneCorralitos CreekDavenport Resource CenterDespensa Don BoscoPleasant AcresSeacliff HighlandsVista VerdePet Services

SPCARecovery Centers

Assisted Living ProjectGemmaJanus of Santa CruzLatin American InstituteMondanaro-BaskinMonterey Bay Teen ChallengeSanta Cruz Residential RecoverySi Se PuedeTransition House SCCCCTyler House SCCCCFresh Food For Families

Alianza SchoolCasa del AlfareroEast Cliff VillageElizabeth Oaks/Live OakEmerald BayEvergreen ApartmentsFamilia CenterLa ManzanaLincoln SquareNorthgatePacific TerracePadres UnidosParkhurst TerracePCM ChurchSalud Para La GenteSalvation Army Santa CruzStone Creek ApartmentsSunny MeadowsThe FarmTierra LindaVillas del ParaisoWatsonville Senior CenterWIC

 

Our Guiding Principles

Think Local – feed your neighbors

It’s about health and wellbeing

Teach as well as give: both time and donations

Respect everyone along the journey

Realize you make a difference

We are one team (“un equipo”) – our volunteers make our work possible.

Have fun!

Our FY13/14 Focus

Three key priorities:

• Healthy Food Distribution – Strong network of agency partners and programs– Diverse network of food suppliers and donors– Desired Outcome: Our community’s food assistance needs are satisfied.

• Nutrition Education – Expansive network of peer educators and health partners– Effective programs and activities that provide nutrition education– Clients engaged and empowered to improve their overall health and wellness– Desired Outcome: There is significant improvement in health indicators and health equity throughout Santa Cruz

County.

• High Performing Organization– Networked nonprofit focused on what we do best and collaborating with others for systemic change– Effective and efficient business processes, technology, and tools– Financial stability and prudent reserve funds – Effective leadership from board, committees, and staff– A dynamic network of current and future leaders and donors– Desired Outcome: Second Harvest is a highly effective sustainable, networked organization.

Our Campaigns at a “Glance”

Season Fall / Holiday SpringJuly - January February - June

Fundraising Goal

$1,800,000 $500,000

MessagingHFD: Acquire food Matching Campaign for kids

Holiday general: Food for hard winter months

Healthy food=success in school & in life

Activities

July Donor BBQ Annual Awards DinnerHoliday Kick Off Luncheon Spring Newsletter & Appeal

Holiday Food & Fund Drives Rotary/Letter Carrier Food DrivesNewsletters & Appeals Major donor cultivation

Major donor stewardship

How We Operate: 1. Our Board: Fifteen Trustees representing a broad cross-section of the community

who are responsible for shaping the mission and strategic direction, ensuring leadership and resources and as well as monitoring and improving performance. • There are five standing board committees: Audit, Board Development,

Development, Executive, and Finance. 2. Our Agencies: 2H provides food to 44 food pantries, 6 shelters, 13 soup kitchens and

2 camps; 7 child care, 2 senior centers, and 3 group homes, 8 recovery centers, 8 after-school programs, 2 adult care programs, and 1 pet services.

3. Our Programs: 2H also operates the following programs: • Food for Children (54 sites);• Fresh Food For Families (18 sites); • Emergency Food and other distributions (6 sites); • Passion for Produce (28 sites); and• School Produce Programs (20 schools)

4. Our volunteers: see further in our presentation materials5. Our campaigns: see further in our presentation.

BOARD CHAIR-Sets Board agenda

-Appoints Committee membersChair Board meetings, Executive Committee

and Annual Membership MeetingChair- Pat Wadors

AUDIT COMMITTEEChair – Tim Carl

DEVELOPMENT COMMITTEEChair – Bob Norton

FINANCE COMMITTEEChair – Dave DeBoer

EXECUTIVE COMMITTEEChair – Pat Wadors

BOARD DEVELOPMENT COMMITTEE

Vice Chair – Laurie Mireles

Board and Committee Structure

Our Support Infrastructure…. How do you fit in?

-Hire the Auditor-Review audit for completeness and accuracy-Manage audit function-Audit financial and fraud risk

-Support Board participation in fundraising-Develop strategic fund-raising & marketing plan-Donor stewardship & events-Cultivate gifts and bequests

-Develop annual budget for Board-Review monthly financials-Oversee investment policy-Long-term financial planning

-Annual executive review-Strategic planning-CEO succession planning-Appoint Committee Chairs-Assist in review of Board member renewal

-Committee recruitment & orientation-Cultivate new Trustees-Establish criteria for new Board members-Lead efforts in Board education & evaluation

Dieter RamaekersTrustee –

Fund Development

Lisa KirkTrustee –

Fund Development

Donna Mosich Trustee –

Fund Development

Jon SiskTrustee –

Fund Development

Joop RubensTrustee –

Fund Development

Ralph MalteseTrustee –

Vice-Chair Finance

Phil Dundas Board Vice-Chair

Board Development

Our Staff:Willy Elliott-McCrea – CEO

• Provided overall 2H leadership since 1988• Founding President of California Association of Food Banks 1995-1998• Started as warehouse manager/driver in 1978

Kathy MacLean – Executive Assistant• Provides administrative support for Chief Executive Officer and Senior Staff• Acts as staff liaison to Board of Trustees; staffs Governance Committee• Employed at 2H since February 2007

Jeanette Hager – Finance Director• Directs all accounting, donor tracking and acknowledgement systems• Previously worked at Bank of the West, San Jose Parks and Recreation, Mediware Information

Systems and West Marine Products• Employed at 2H since June 2006

Ernesto Nieves – Director of Warehouse and Facilities • Oversees warehouse operations• Manages facilities, fleet, and maintenance program• Ensures compliance with workplace and food safety regulations• Employed at 2H driver, warehouse, volunteer coordinator since 2000

Victor Kimura – Chief Financial and Administrative Officer• Serves as 2H’s controller and human resources director.• Employed at Second Harvest since 2005• Over 40 years at UC Santa Cruz supervising functions in accounting, business, purchasing, IT,

human resources, payroll and fiscal closing coordination, including 10 years as campus budget director.

Our Staff:Brooke Sampson – Chief Operations and Programs Officer

• Leads Operations and Programs Teams• Program development and evaluation• Loaves and Fishes Executive Director: 2006-2008; 2H AmeriCorps: 2005;

MS in Community Development from UC Davis: 2004

Grace Galvan – Director of Agency Network Services• Manages Food Acquisition and directs Agency Relations• Since 2003 at 2H: including HR, Volunteer Coordinator, & Agency Relations Mgr.• Previously worked in the local food processing industry

Joel Campos – Senior Manager- Outreach and Advocacy• Manages outreach programs and anti-hunger advocacy efforts• Chairs local, regional, and statewide anti-hunger policy advocacy groups• 2H nutrition education and CalFresh (SNAP) outreach since 2002

Danny Robles – Volunteer Services Manager

• Recruits, involves, and acknowledges our dedicated volunteers-more than 3,500 youth and adults

• Coordinates Saturday Food Sorts twice a month • Started at second Harvest in 2007

Ana Melgoza – Agency Relations Coordinator• Liaison to our network of over 100 member agencies• Recruits, supports, and monitors member agencies to ensure food safety & quality• Provides customer service and training to member agency representatives

Our Staff:

Bly Morales – Senior Manager-Food Drives and Events• Coordinates volunteers and oversees all Second Harvest events and food drives• Drives events including Chefs Dinner, Holiday Food Drive Kick-Off Luncheon, and Awards Dinner

Steve Bennett – Development Director• Cultivates business and other donor relationships• Works closely with print and electronic media for coverage • Print Media Marketing and Sales Management (10 years)

Lisa Allyn– Senior Development Analyst• Responsible for donor research and analysis• Provides event support• Assists Department Manager

Bryn Calderon – Marketing Manager• Creates and manages marketing materials• Oversees direct mail marketing production and implementation• Oversees website and social media marketing

Suzanne Willis– Development & Marketing Officer• Leads the Development department• Works closely CEO/Board to guide towards goals• Builds relationships with other community organizations and leaders.

Care to join our team?

Best way to understand what we are all about and how best you can fit in while feeding your “soul”… go through our mini-orientation. Get to know our team,

our agencies, the programs and our campaigns.

Where to start? Here is a recommended 120 day assimilation plan…to get you going. 1. Meet with Willy our CEO and do the tour of the food bank within the first 2 weeks.2. Sit down with your Mentor (board mentor or committee mentor) to review the Orientation

packet – they will:• answer questions, show you the website, the blog, how to navigate to get information,

and discuss ways to get involved

3. Visit two agencies in the first 90 days4. Volunteer in a program in the first 90 -120 days5. Meet with COO Brooke to walk through operations process from receiving to distribution.

• Brooke and her staff could also assist in scheduling visit to two agencies in first 90 days and volunteering in a program in first 90 days such as Food For Children

6. At the end of the 120 days – report back to your Mentor on your observations and how we can improve our on-boarding/ assimilation processes.

Our Board/Committee Calendar at a “Glance”

Board Meetings, Third Thursdays 7:30-10am (even months)• 2014 Schedule – Feb 20, Friday,Jun 20, Aug 21, Oct 16, Dec 4*

(*DEC = First Thurs)

• Annual Board Retreat, Friday 3/14/14, 7:30-1pm, Seascape Clubhouse

Annual Board/Leadership Luncheon• September 24, 2014, 11:30-1pm, Plantronics

Board Committees• Fund Development Comm., Third Wednesdays, 2-3:30pm, (10X/year)• Finance Committee, Thursdays, 11:30-1pm, (8X/year)• Executive Committee, odd months, last Wed, 3:15-5pm• Board Development Comm., odd months, last Wed, 2-3:15pm• Audit Committee, meets twice a year: March & November

Board Events Coming Up….• Annual Food Donor of Year & Membership Luncheon, 10/21/13, 11:30am

• Hosted by Twin Lakes Church, also Annual Nutrition Summit, 9-11am• Holiday Food Drive Kick-Off Luncheon, 11/12/13, 11:30am, Cocoanut Grove• Annual Awards Dinner, 3/12/14, Hotel Paradox , 5pm Reception/6pm Dinner• Santa Cruz Chefs Dinner, 9/18/14, 6pm, Holy Cross Annex

Thefoodbank.org | Second Harvest Food Bank Santa Cruz County

With nearly 1 in 4 children struggling with hunger across Santa Cruz County, Second Harvest Food Bank needs the entire community’s support:

How to Volunteer1. Saturday Sorts: Danny Robles = Danny@thefoodbank.org or x205.

2. Food Pantry or Soup Kitchen: Ana Melgoza = Ana@thefoodbank.org or x212.

3. Food For Children and Nutrition Ambassador: Teresa Moran = Teresa@thefoodbank.org or x209.

4. Events, Tabling, Parades: Bly Morales = Bly@thefoodbank.org or x226.

Please go to www.thefoodbank.org for more information about how to volunteer, how to make a gift or how to organize a food drive.

How and When to Connect