Introduction:n"orporated in 1%% as the 3arth4s Bi,,est Bookstore
that"hara"terised the -aun"h o6 internet "ommer"e he "ompany has
itsnitia- Pub-i" 7erin, on 9ay 15 1%% he "ompany e;pand its
operation6rom retai- bookstore into an on-ine superstore oerin,
books< musi" to = 15 in by year end 2000< the number o6
"ustomer and revenues"ontinued to rise
Key Issues Identication and Analysis:
1. o! did the Amazon.com business model e"ol"e from thecompany#s
launch in 1$$% to early &''1(he evo-ution 6rom a narro*-y
de?ned business mode- to an e;panded
