N I C H E T O U R I S MS E C - Y E A R 9

N I C H E T O U R I S M

• Niche tourism is a specific form of travelling.

• It might be a holiday or even work related travel.

• Niche tourism appeals to a small number of people rather than a group of tourists travelling together.

• Over the years different destinations have discovered established their niche product or activity.

• Malta, through the Malta Tourism authority and other stakeholders has also established its niche products.

• From being promoted solely for its ‘Sun, sea and sand’, it is now being promoted for various niche products.

N I C H E T O U R I S M I N M A LTA

• Leisure - visiting natural attractions, cruise holidays, festivals (such as MTV), beaches etc

• Cultural Heritage - Sightseeing of historical places

• Education - learning english

• Business - Conferences and corporate meetings

• Sports and adventures - diving, rock climbing etc

• Religious - Good Friday and Easter processions

D I F F E R E N T N E C E S S I T I E S A R E R E Q U I R E D F O R E V E RY N I C H E M A R K E T

• Leisure - SPA, outdoor pool …

• Weddings - wedding coordinator, catering facilities …

• Business - meeting rooms, business centre facilities …

• Sports and adventures - transport facilities and special dietary requirements …