Season of AudiRetail Display Guide

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Overview Bring the Audi brand to your customers this season! To enhance your customers shopping experience, seasonal retail displays are key. Presented in this guide are retail display recommendations which are in keeping with the Season of Audi and follow effective visual merchandising principles.

1. Audi collection

All collection products are sourced from the Audi collection site and represent premium seasonal Audi branded goods.

Display product by category to ensure the customer shopping experience is enjoyable.

Place collection retail displays near customer lounges and cafes to ensure visibility and maximize sales.

2. Audi Genuine Accessory

Display your top selling dealer installed accessories alongside seasonally relevant accessories .

Use sign holders to individually sign all displayed accessories.

3. Lifestyle Showroom Display

Collaborate with sales department to accessorize a showroom vehicle with seasonally relevant accessories.

Incorporate seasonal props such as evergreen trees and winter sports equipment to enhance your lifestyle display.

Incorporate Thule accessories.

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Season of AudiTo capture the Season of Audi display theme and holiday spirit utilize evergreen trees and seasonal gifting displays. Add wrapped packages for a festive touch and deck the halls with winter collection apparel. Check out suggested products and categories to display below.

Suggested Audi Accessories:

Base Carrier Bars with Cargo Box

Thule Step Up Wheel Step

All-weather floor mats and cargo liner

First aid kit and customer assistance kit

Transport Accessories

Rear Seat Entertainment

Sport & Design make for excellent gifts, such as carbon fiber spoilers, mirror caps, wheels, etc.

Pet Accessories and Car Care Bundles

Suggested Audi collection Items:

Winter apparel (e.g. T-shirts with layering jacket or sweater, heavy-weight coats, knit beanie hats, sweaters)

Travel duffel bag or backpack

Drinkware/Mugs

Check out Page 4 for top holiday gifts that every Audi customer will enjoy!

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Seasonal Retail Best Practice: Create and market bundled accessories and collection items. Reach out to your regional Retail Accessories Specialist for tools and

recommendations.

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Seasonal Sell Down StrategyTo maximize selling opportunities and profit potential for Audi collection items, it is important to keep a steady stream of new apparel items on your shelves, and make room for new additions as they are introduced into the catalog. Dealers who have been especially good at turning merchandise quickly have employed a sell down strategy.

Suggested Methodologies:

Spend and Save: Spend past a certain threshold, get a pre-determined amount off

Buy One, Get One: Buy one item, get a second item at a percentage off

Discount Percentage: Mark all items down by a flat percentage

Using the DIA Sales Tool located in Aftersales IQ to track profitability based on markup percentage, dealers can ensure that their strategy remains lucrative.

Seasonal Launch: Tentative Launch Date:

Suggested Sell-Down Dates:

Winter 2020 Launched Following Holiday: January - February

Spring 2021 March May

Summer 2021 May – June End of July - August

Fall 2021 September End of October

Seasonal Retail Best Practice: For maximum effectiveness, Retail Accessories Specialists recommend that any

seasonal promotions should be deployed 4 to 8 weeks before the launch of new apparel items.

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Seasonal Display CatalogShowroom Lifestyle Display

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Display Elements: Artificial Trees and Gift BoxesMannequins: Available on the Audi collection site > Merchandising Aids. Male (ACMD901); Female (ACMD902); Youth (ACMD903)Signage: Season of Audi Banner and Magic Pocket Clings available on the Audi Brand Store

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Seasonal Display CatalogAccessories and collection Merchandising

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Acrylic Sign Holders: Pricing solutions available on the Audi collection site > Merchandising Aids. Small (ACMD936); Medium (ACMD937)Pricing Templates: Created on the Audi Accessories Catalog. Consult with Regional Retail Specialist for assistance.

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Slatwall Attachments/Hooks: Available on the Audi collection site > Dealer Tools > Display Fixtures (Multiple Options)

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Sign Holder - Letter Size: Available on the Audi collection site > Dealer Tools > Display Fixtures to display point of sale and marketing templates (ACMD811)

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Price Cubes: Available on the Audi collection site > Dealer Tools (ACMD880)

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Mannequin Head Forms: Available on the Audi collection site > Merchandising Aids (ACMD908)

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Clothing Rack: Available on the Audi collection site > Merchandising Aids (ACMD934)

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Mannequin Forms: Available on the Audi collection site > Merchandising Aids. Female (ACMD905) Male (ACMD904)

Season of Audi�Retail Display Guide� �Slide Number 2Season of Audi�To capture the Season of Audi display theme and holiday spirit utilize evergreen trees and seasonal gifting displays. Add wrapped packages for a festive touch and deck the halls with winter collection apparel. Check out suggested products and categories to display below.��Seasonal Sell Down Strategy�To maximize selling opportunities and profit potential for Audi collection items, it is important to keep a steady stream of new apparel items on your shelves, and make room for new additions as they are introduced into the catalog. Dealers who have been especially good at turning merchandise quickly have employed a sell down strategy.Seasonal Display Catalog�Showroom Lifestyle DisplaySlide Number 6Slide Number 7Slide Number 8Slide Number 9Seasonal Display Catalog�Accessories and collection MerchandisingSlide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31