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EMILY GIPSON / EXECUTIVE [email protected]
CAITLIN MCFARLAND / EXECUTIVE [email protected]
NOT YOUR AVERAGE FESTIVAL... BE PART OF SOMETHING DIFFERENT.
A TELEVISION EXPERIENCE
SEASON 4JUNE 4-7, 2015AUSTIN, TX
The first AT X T E L E V I S I O N F E S T I VA L took place June 1-3, 2012 with over 700 attendees gathering in Austin, TX to watch television on the big screen, relive favorite series, discover new ones, get inspired, and discuss what’s to come in the the most influential pop culture medium.
S E A S O N S 2 & 3 O F AT X T E L E V I S I O N F E S T I VA L occurred the following years and grew not only by an additional day of festivities but also increased attendance and represented series by 30% each year with attending panelists nearly doubling.
W H AT E X A C T LY I S AT X T E L E V I S I O N F E S T I VA L?ATX is a place for television fans to come together with the creators, casts, and crew of their favorite series to experience the TV medium in a way that’s never been done before. We call it TV Camp for grown-ups.
Festivals create community, and so does television. Whether a series lasts 10 episodes or 10 years, it establishes a long-standing and loyal following. At ATX, we are celebrating television, creating opportunities for fans and industry alike to experience their favorite series (or discover a new one) as one community— ultimately taking the “water cooler” conversation public. With screenings, panels, parties, premieres, and more TV than you can imagine, ATX has become a must-do on every TV-lover’s list, whether they be press, industry, or fan.
“THERE’S NO OTHER FESTIVAL LIKE THIS.” -R O B C O R D D R Y
14 D AY S 5 V E N U E S
OVER 30 S H O W S
OVER 1250 T V N E R D S
1 5 0 T V C A S T . C R E ATO R S . C R E W.
U N F O R G E T TA B L E E X P E R I E N C E
S E R I E S B R E A K D OW N : 3 1
G E N D E R B R E A K D OW N
68% Female
T I C K E T HO L D E R BY L O CAT I O N
Industry Hopeful: 11%
E D U CAT I O NW H Y D I D YO U C O M E
2014 STATISTICS & DEMOGRAPHICS
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Pilots: 2
Past Favorites: 6Web Series: 2
Premieres: 7Current Series: 14
AG E B R E A K D OW N
18-25: 22%
36-50: 30%26-35: 35%
Over 50: 13%
Ultimate TV Fan: 55%Mix (Fan/Hopeful) : 32%
32% Male
50% Texas20% East14% California8% North/Midwest8% Out of US (Canada, Australia, UK, Norway)
College: 65%Grad School: 28%High School: 6%
TOTAL ATTENDANCEBADGEHOLDERS
PANELISTSPRESS
VOLUNTEERSSTAFF
125085015010010050
Our panels take place at the Stephen F. Austin Intercontinental Hotel and range from breakout topics on the future of the industry to technology, series reunions, conversations with television leaders, and spotlights on networks’ upcoming lineups.
2014 PA N E L S I N C LU D E DRatings, Recaps, Reviews; Evolution of the TV Drama; Casting Director’s Production presented by CSA; Beyond Bullying presented by GLAAD; An Assistant’s Tale; Remake, Reboot, Reimagine; What is an Adult Swim?; Actors POV: the Pilot Process; #SpoilerAlert presented by Netflix; Reality Check; Pairing Off: a look at co-creating and writing partners; Are You Listening?: Fine-tuning the Television Soundtrack.
“I THINK PEOPLE SHOULD GET TOGETHER AND WATCH TV LIKE THIS ALL THE TIME.”
SCREENINGSAt ATX you have the opportunity to watch your favorite TV show and discover something new on the big screen at Austin’s acclaimed Alamo Drafthouse theater. We screen past favorites, cancelled-too-soon series, current hits, and episodes/pilots you’ve never seen all followed by Q&A’s from cast/crew.
2014 S C R E E N I N G S I N C LU D E DOrange Is The New Black, Legends, The Strain, Fargo, The Goldbergs, Revenge, Enlisted, Parenthood, About a Boy, Roswell, Hey Dude, My Generation, Witches of East End, Dallas, Franklin & Bash, Review, Rectify, Justified, Bates Motel, Everwood, Gang Related, Mulaney, Red Band Society, Men of a Certain Age, Orphan Black, Reckless, The Night Shift, Hemlock Grove, Sullivan & Son.
PANELS
Over 150 of TV’s elite came to Austin for the Third Season of ATX Television Festival, including network executives, creators, writers, and cast & crew, as well as music supervisors, casting directors, musicians, and editors.
2014 PA N E L I S T S I N C LU D E DGraham Yost, Carlton Cuse, Henry Winkler, Ray Romano, David Madden, Bryan Seabury, Kyle Killen, Alan Sepinwall, Matthew Zoller Seitz, Warren Littlefield, Lauren Graham, Peter Krause, Jason Katims, Greg Berlanti, David Hudgins, Jordan Levin, Mark Johnson, Andy Daly, H. Jon Benjamin, Beau Willimon, Tim Goodman, Liz Tigelaar, Jen Euston, Nick Wechsler, Uzo Aduba, Blake Neely, Dan Lauria, Peter Billinglsey, Doug Robinson, Graeme Manson, John Fawcett, John Mulaney, Wendi McLendon-Covey.
ATTENDEES
- P E T E R K R AU S E
ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare access to both TV creatives and Studio decision-makers.
Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series and pitched in under a minute and a half. Those 10 FINALISTS then pitched for 3 minutes LIVE at the festival, where judges chose one (1) winner.
PITCH COMPETITION PRESENTED WITH FINAL DRAFT, INC.
From its inception, ATX has set out to honor impactful and insightful television programming, along with the cast members and creatives who shaped those series. In 2014, the festival presented its first individual achievement award to Henry Winkler, whose body of work encompasses the standards that make up ATX Television Festival: thought provoking, lasting, genuine, expansive, and ultimately, entertaining. The award was presented during the festival weekend followed by a moderated conversation with the icon himself.
ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD
2014 J U D G E SJulie PlecDavid SemelKyle KillenBryan Seabury
Paul ScheerKatie KrentzDina HillierJordan Levin
2014 F I N A L I S T S I N C LU D E D4 Drama, 5 Comedy, 1 Animated3 Texas, 3 California, 1 Illinois, 1 Ohio, 1 New Jersey, 1 New York6 Males, 4 Females8 Solo Pitchers, 2 were in pairs.
W I N N E R & P R I Z EAll 10 Finalists received badges to the festival and a copy of Final Draft. The winner received a mentor session with a Pitch Judge to help hone and develop her pitch, then the opportunity to pitch the finalized version to a Studio/Network partner of the festival.
201 VIDEO SUBMISSIONS were received and narrowed down to 25 SEMI-FINALISTS by a panel of screeners.
“AUSTIN: GOOD FOOD, THE BATS, & THIS INCREDIBLE FESTIVAL.” - H E N R Y W I N K L E R
“IT’S GREAT TO HAVE THIS TELEVISION FESTIVAL. IT’S VERY IMPORTANT TO US BECAUSE THE FANS ARE THE MOST IMPORTANT PART OF OUR TELEVISION SHOW.”
O P E N I N G N I G H T kicked off with a red carpet world premiere screening of TNT’s LEGENDS followed by an exclusive Q&A. The after party moved down 6th Street to Maggie Mae’s Gibson Lounge where ATX, TNT, Tito’s Handmade Vodka, Treaty Oak, Bulleit, Apothic Wine, and Miller/Coors hosted guests as they danced, laughed, and took a plethora of photos in our branded Smilebooth.
C LO S I N G N I G H T was hosted by FX Networks with a double feature including a premiere episode of FARGO with creator Noah Hawley, cast members Allison Tolman and Keith Carradine, and EP Warren Littlefield, followed by the world premiere of THE STRAIN with creator/showrunners Guillermo Del Toro and Carlton Cuse, and cast members Sean Astin, Corey Stoll, Kevin Durand, and Mia Maestro. An after-event followed on the rooftop of The Contemporary art gallery with music, premium food, branded Smilebooth, and beverages from Tito’s Handmade Vodka, Bulleit, Treaty Oak, Topo Chico, and Apothic Wine.
H A S B R O S T U D I O S P R E S E N T E D S AT U R D AY M O R N I N G C A R T O O N S capturing the hearts of a room full of 400 pajama-clad kids (big and small) during this free family friendly event. ATX sponsor KIND Healthy Snacks served cereal and provided silver dollar pancakes, while My Little Pony, The Littlest Pet Shop, and Transformers: Rescue Bots played. To complete the fun, families had the opportunity to dress up in our animated GIF Smilebooth and take home Hasbro themed toy giveaways.
T H E I N D U S T R Y R E C E P T I O N gave our panelists time to interact with each other and catch up with old friends at Hotel St. Cecilia. With sponsors Association of Texas Film Commissions, Tito’s Vodka, Treaty Oak Distilling, Bulleit, Topo Chico, and food provided by Top Chef Master Monica Pope, our friends from LA and New York had the perfect place to get to know Austin’s very own TV industry leaders and to learn how they, too, can film in Texas.
F R I D AY N I G H T L I G H T S C O M M U N I T Y O U T D O O R S C R E E N I N G brought out the cast and executive producer of Austin’s most beloved show. Armed with lawn chairs, over 500 fans came together at Hotel San Jose to listen to live music by Sara Watkins, Bob Guiney, and local Austin band Wiretree, before watching a fan-voted episode, while cheering in unison, “Clear eyes, full hearts, CAN’T LOSE!”
2014 SPECIAL EVENTS
- B R A D T U R N E R, E P
What’s the best way to reach a TV audience that has grown accustomed to fast-forwarding through commmercials? Be part of a TV lover’s dream weekend! Just as your favorite TV show becomes part of who you are, the brands associated with ATX Television Festival become part of our attendees’ Television memories.
W E B S I T EJoin us now and be where our viewers come for updates, videos, and schedules, as they anxiously await the next ATX Festival and year-round programming.
B A D G E S & L A N YA R D SThese are the most important items our attendees get upon arrival at the festival. Required for all festival events, this is the perfect product placement as our attendees take pictures with their favorite TV stars.
R E G I S T R AT I O N B A G SEach attendee receives one, then carries it throughout the weekend (and the rest of the year); it’s not just our attendees that see your logo, but the rest of Austin who are inquiring about what they’re missing out on.
O F F I C I A L F E S T I VA L G U I D EAs attendees plan their day, the program helps them to decide what to watch, where to eat, or what they can’t leave Austin without. There’s not a better place to actively reach 1000+ avid TV fans.
S I G N A G EBanners, step & repeats, car magnets, posters, food/beverage tickets -- be everywhere ATX is! Whether it be at panels, screenings, or events, let your brand be as visible as the (TV) stars.
S C R E E N I N G S /PA N E L SEver wonder what your favorite TV show looks like on the big screen? “It’s epic,” one Vampire Diaries fan told us at last year’s festival. Now, imagine your company’s logo before the screening starts and projected during our Q&A’s and panels, capturing TV fans in their element.
O P E N I N G N I G H T & C LO S I N G N I G H T See your name in lights on the historic State Theatre’s marquis in the heart of downtown, behind our guests on the red carpet step & repeat, and on the big screen before and after a world premiere episode!
E V E N T S P O N S O RWhether it’s “come in your pj’s” Saturday Morning Cartoons, the Outdoor Community Screening, exclusive Industry Reception, branded Press Rooms, or late night happy hours, make sure your brand is associated with a good time. These small screen stars love to hang out with each other and their fans.
** Sponsorship Packages and Costs availabile upon request
SPONSORSHIP OPPORTUNITIES
- B R A D T U R N E R, E P
SEASON 3 | JUNE 5-8, 2014@atxfestival #season3
2014 MA JOR FESTIVAL SPONSORS
NETWORKS AND STUDIOS
“TO COME TO A TELEVISION FESTIVAL AND BE ABLE TO EXPERIENCE IT WITH PEOPLE WHO KNOW MORE ABOUT TV THAN I WILL EVER KNOW...IS PRETTY COOL.”
- S E A N A S T I N
S O C I A L M E D I A S TAT S
12 P R I N T *
TWITTER increased 40% during festival weekend.
FACEBOOK increased 20% during festival weekend.
KLOUT Score: 79.26Week of: 30,000 engagements on Social Media & a true reach of 250,000
2014 ATTENDING PRESS: 81 Outlets *S E L E C T R E P R E S E N TAT I O N
11 T E L E V I S O N *
8 R A D I O *
53 O N L I N E *
Within 24 hours of release, PARENTHOOD and REVENGE postings from ATX Television Festival were #1 and #3 viewed articles on TVGuide.com.ATX Television Festival Buzzfeed postings received a combined total of 600K hits.
“IT’S ABOUT TIME. IT’S REALLY IMPORTANT. I HOPE IT’S AROUND FOREVER.” -S C O T T W O L F
ADVISORY BOARD
Caitlin McFarland and Emily Gipson have been in the film and television industries for over a decade. Caitlin focused her time and energy working on the production side for directors Betty Thomas, Nora Ephron, and Mira Nair. She has worked on a number of pilots, series, and feature films. In addition, she has been involved on the festival and filmmaker sides of renowned festivals like Sundance, Tribeca, and Doha Tribeca. Her love of the industry and festivals have led her to create a similar experience for a medium with even more pop culture influence and an untapped potential for community-building. Emily Gipson has spent her years in the industry working on the studio and network side for Fox, TLC, Discovery, and Fox TV Studios. She has seen the ins and outs of the business side of the entertainment industry, and ATX Television Festival was the perfect place to apply her extensive experience and knowledge. And her passion for music makes her a perfect fit to develop a festival in Austin, the live music capital of the world.
PETER BILLINGSLEYProducer, Director, Actor
BEN BLACKERWriter, Nerdist Writers Panel
REGINA DIMARTINOFormer Executive Vice President of Marketing; TLC & Fox TV Studios
LEIGH EVANS Co-founder; Girl Around Town
BRANDY FONSFounder & Co-President; FonsPR
DAVID HUDGINSWriter, Executive Producer
DINA HILLIERFormer VP of Comedy Development; Sony Pictures Television
ARIELLE KEBBELActor
JULIA KEBBELMarketing & Promotions; Universal Studios
KYLE KILLENWriter, Creator
LAURA KINCAIDTexas Film Commission
BILL LAWRENCEWriter, Creator, Executive Producer
JORDAN LEVINExecutive Vice President; Xbox Entertainment Studios
RICHARD LINKLATERAustin Film Society, Writer, Director
TRICIA LINKLATER Technicolor Sound; Paramount
KRISTEN MULLARKEYMTV Networks
JULIE PLECWriter, Creator, Executive Producer
MICHAEL RAUCHWriter, Executive Producer
ROBYN ROSSStaff Editor; TVGuide.com
BRYAN SEABURYVice President of Drama Development; CBS
BETTY THOMASDirector, Actor, Third Vice President of the Director’s Guild of America
LIZ TIGELAARWriter, Creator, Executive Producer
WHO WE ARE
