الـمــعــرض الــفـــــــاخــرThe Luxury Exhibition

L A M M E H

S e a s o n 4 | 2 0 1 7 P O ST- S H O W R E P O RT

w w w.l a m m e h . a e

“We do not only empower women, but we empower the whole

community through women.” His Highness Sheikh Mohammed Bin Rashid Al Maktoum

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T H E LU X U RY E X H I B I T I O N

“Lammeh” is defined as a collection, assemblage, or compilation of everything that is luxurious and stylish. Since its launch in 2014, the exhibition has secured its position as the leading go-to shopping event of the season.

Strategically planned one month prior to Ramadan and Eid, when women are usually preparing for the upcoming celebrations. A season that hosts many social events.

For visitors, this means an opportunity to purchase exclusive designs to be worn for upcoming special occasions. For exhibitors, this means a chance for regional designers to showcase their exclusive collections.

Each year, Absolute Events strives to expand their reach, to support young women and business owners, in order to highlight the potential for creativity and entrepreneurship in the region.

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A B O U T T H E O RG A N I Z E R

Lammeh is organized by Absolute Events, a leading luxury event management firm based in Dubai, with first-hand experience in planning opulent events in the region. Absolute Events organize each and every element; including concept design, detailed planning, and overseeing the executing for entire events.

Services offered include social events, product launches, exhibitions, conferences, weddings, art and culture events, live productions, gala dinners, musical and interactive entertainment, and hospitality and concierge services.

C L I E N T I N C LU D E S :

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5,000

2018( projected )

Annual growth in number of visitors to Lammeh. Age groups of visitors to Lammeh.

V I S I TO R S’ STAT I ST I C S

Lammeh’s audience has seen significant growth since its launch, with continued efforts to expand its audience and promote the exhibition to new markets and expanding its offerings. The most recent exhibition attracted over 4,000 visitors from the United Arab Emirates and the neighboring countries, an objectively impressive number for an exhibition that had only been established two years prior.

The show’s reputation has also been boosted by recommendation of visitors, who provided great feedback, and requested extending the dates of the event.

1,035

2014

1,528

2015

2,556

2016

4,200

2017

1 ,000

3,000

2,000

4,000

5,000

21 % 15 – 25 67 % 26 – 35 12 % 36 +

7% “Other” (Qatar, Lebanon, Oman, India)

6% Saudi Arabia 3% Kuwait

83% United Arab Emirates

Following the success of the 2017 edition of Lammeh, the brand was solidified as a luxury exhibition for ladies, with an attempt to diversify future exhibitions. Current customers include males, with a new market for children featured last year as well. Currently, the audience nationality breakdown is as follows:

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E X H I B I TO R S’ STAT I ST I C S

Since its first exhibition, Lammeh has expanded, growing the number of participants annually, with 2017 having more than triple the number of exhibitors of the launch event in 2014. Lammeh primarily hosts well-received, established local and regional brands, but also serves as a launching pad for many start-ups. With the promise of a high-caliber clientele, all exhibitors are aware of the value of being seen at Lammeh, and the guaranteed return on investment of participating. A majority of the brands are founded by female entrepreneurs, further solidifying Lammeh’s stance for empowering young women as creative forces and economic powerhouses.

60 % Fashion / Clothing 24 % Abayas 08 % Jewelry / Accessories 04 % Kids 02 % Homeware 02 % Beauty

152014

252015

502016

692017

1 0 3 02 0 4 0 7 05 0 6 0

90% of businesses were founded by and / or operated by women from the region, signfiying the emergence of female entrepreneurs.

An overwhelming percentage of exhibitors represent the abaya and clothing industries, indicating the need to diversify by representing other luxury items.

Lammeh has seen a consistent grown in exhibitors since its launch in 2014.

8 0

2018 ( projected ) 75

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C U STO M E R S AT I S FAC T I O N

Both visitors and exhibitors have reported a high degree of satisfaction with Lammeh, with a majority expressing a willingness to return, and to recommend the exhibition to fellow businesses and friends.

would return to exhibit in future editions

were happy with the standard of the exhibiton

achieved target sales anticipated for event

stayed at the event for 3+ hours

were satisfied with daily visitor traffic

E X H I B I TO R S V I S I TO R S

would recommend Lammeh to friends and acquaintances

had their shopping expectations met

would attend future editions of Lammeh

spent more than 5,000 aed at the event

were satisfied with the location / venue layout

100%

100%

78%87%

100%

95%

82%95%

98%

98%

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“Amazing organizing. Very good floor plan. Customer high category. Beautiful sound effect background.”

— Fatma Wilisho | Owner, Beyanki | Dubai, United Arab Emirates

T E ST I M O N I A L S

“Lammeh was great on all three days. I got to meet many new clients and I hope to take part next year as well.”

— Faissal El Malak | Owner, Faissal El Malak | Dubai, United Arab Emirates

“This is our third year joining Lammeh Luxury Expo and we’ve been constantly improving with the clientele & commitment to excellence. Thank you so much!”

— Lamia & Reem | Owner, Lamb & Lu | Riyadh, Saudi Arabia

“Overall, we had a good experience at Lammeh, nice atmosphere. You can find what you need for Ramadan. We wish Absolute Events all the best for their future events.”

— Fatima Ali Al Dhaheri | Owner, Ruwaya Jewellery | Abu Dhabi, United Arab Emirates

“Prestigious, organized and executed to the highest standard as testified by customers ad myself. Well done Lammeh and see you next year! Lots of love & appreciation.”

— Atika Al Abbas | Owner, Audrey & Grace | Dubai, United Arab Emirates

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S O C I A L M E D I A O U T R E AC H ( S E A S O N 4 )

Lammeh’s primary social media presence is via the Instagram platform, where the exhibition’s personal account has 10,000+ active followers. In addition to Lammeh’s followers, there is extended social media outreach via the exhibitors, visitors, and bloggers in attendance.

2.2MF O L L O W E R S

420KF O L L O W E R S

28.7KF O L L O W E R S

29.4KF O L L O W E R S

141KF O L L O W E R S

559KF O L L O W E R S

B LO G G E R S / I N F LU E N C E R S

FO UZ A L FA H A D M I N A A L S H E I K H LY

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E X H I B I TO R O U T R E AC H ( S E A S O N 4 )

Not only will we put our best efforts in marketing the event, but our hand selected exhibitors will have a hand in the success of of the event by their strong social media platforms

50.1KF O L L O W E R S

62 .6KF O L L O W E R S

88.5KF O L L O W E R S

566KF O L L O W E R S

239KF O L L O W E R S

204KF O L L O W E R S

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P RO M OT I O N A L AC T I V I T I E S A N D COV E R AG E

Lammeh has a multi-phase campaign surrounding the event, with a media strategy to promote itself to visitors and exhibitors alike.

1 PRE-EVENT

• Reaching out to 300 potential exhibitors in a pre-registration campaign.• Creating a buzz via social media (Instagram) with daily posts and count-down to

attract visitors and strengthen impact.• Coordinating with exhibitors to promote their attendance via their own social

media accounts.• SMS marketing and sending weekly updates to both exhibitors and visitors to

pique their interest and keep them in the loop.• Direct promotion to 2000+ individuals with a niche interest in fashion and

Ramadan shopping via social media network.• Sending VIP invitations to individuals whose presence will attract other visitors

through publicity and word of mouth.• Mention all participating sponsors on website and social media accounts.• Announce the attendance of bloggers Noha Nabil (@nohastyleicon) and

Fouz Al Fahad (@TheRealFouz), Latifa Al Shamsi (@latifalshamsi) all TBC

2 DURING EVENT

• Using a unified hashtag, allowing our team, exhibitors, and visitors to tag all posts, making them easily searchable and accessible to potential customers.

• Large outdoor ads placed around the venue drawing the interest of onlookers and potential attendees.

• Coordinating with the RTA to place signage on the street, facilitating the entrance to the venue.

• Interactively posting and re-posting live coverage of the event on social medi, including content captured by visitors and exhibitors.

• Live-blogging of the exhibition opening day by bloggers.

3 POST-EVENT

• Posting on social media and celebrating the success of the event.• Aggregating tagged posts and measuring engagement via social media.• Thank you campaign for all sponsors, exhibitors, visitors, and contributors.

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P L AT I N U M S P O N S O R S H I P A E D 1 5 0 , 0 0 0

Lammeh offers exclusive opportunities for Platinum Sponsorship.

1. Prominent location at the event, booth size (6m x 6m) 2. Prominent Branding on all VIP invitations to be passed on to VIP clientele (800+invites). 3. Snapchat filter to include brand logo. 4. Brand exposure on Instagram ads. 5. Email marketing via newsletter. 6. Full Page ad in Newsletter in collaboration with local artists (given out at the entrance). 7. Branding at Dubai World Trade Center a. Brand Logo to be placed on Video Wall b. Brand Logo on Grid Banner c. Brand Logo on Front of house package d. Brand Logo on Colum Cladding 8. Database marketing – access to event-generated database for direct mailing 9. Full coverage by bloggers at allocated booth for the brand. 10. Introducing sponsors to the regional celebrities attending the Lammeh exhibition, providing an opportunity to create contacts and build a professional relationship. 11. Gaining maximum visibility through our high-potential target market of young entrepreneurs and luxury shoppers. 12. Help establish Lammeh as the premier luxurious pre-Ramadan exhibition in the United Arab Emirates, and the Gulf region, to compete at the highest level. 13. Support a non-profit event with the goal of boosting young businessmen and businesswomen in the region.

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S I LV E R S P O N S O R S H I P A E D 7 5 , 0 0 0

By choosing to sponsor Lammeh, there are many benefits to be gained:

1. Prominent location at the event, booth size (3m x 6m) 2. Branding on all VIP invitations to be passed on to VIP clientele (800+invites). 3. Half Page ad in Newsletter in collaboration with local artists (given out at the entrance). 4. Branding at Dubai World Trade Center a. Brand Logo to be placed on Video Wall b. Brand Logo on Grid Banner c. Brand Logo on Colum Cladding 5. Full coverage by bloggers at allocated booth for the brand. 6. Introducing sponsors to the regional celebrities attending the Lammeh exhibition, providing an opportunity to create contacts and build a professional relationship. 7. Gaining maximum visibility through our high-potential target market of young entrepreneurs and luxury shoppers. 8. Help establish Lammeh as the premier luxurious pre-Ramadan exhibition in the United Arab Emirates, and the Gulf region, to compete at the highest level. 9. Support a non-profit event with the goal of boosting young businessmen and businesswomen in the region.

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E X H I B I T I O N V I S UA L S

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E X H I B I T I O N V I S UA L S

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