Objective: J Edwards Diamonds approached Stanton Street to help obtain better internet visibility for www.jedwardsdiamonds.com, and consequently bring more customers into the J Edwards Diamonds brick and mortar stores.

J Edwards Diamonds is a local family company specializing in diamonds and diamond jewelry. Since 1929, the Silverman family has built a reputation for the highest integrity, for offering the finest quality in diamond s and jewelry and for providing the best value possible to their customers. They have three beautiful showrooms, two in El Paso and one in Albuquerque.

jedwardsdiamonds.com

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Search Engine Marketing: J Edwards Diamonds

Key Features:

Keyword Research Target Audience Analysis Campaign Geo-Targeting Dynamic Keyword Insertion in Ad Text Custom Landing Page for Adwords Traffic Customer Tracking Cookies Online Jewelry Warranty Registration Google Analytics Monitoring

Challenges: Not only did Stanton Street need to increase the visibility of www.jedwardsdiamonds.com on Google’s search engine results pages, but specifically develop new business from prospective local internet users while maintain current customer loyalty through brand reinforcement. Measuring the effectiveness of a pay-per-click campaign on the sales of an e-commerce site is relatively simple. To measuring the effectiveness of an internet pay-per-click campaign on brick and mortar store sales required a more creative approach.

Results: The Google Adwords campaign created for J Edwards Diamonds by Stanton Street increased internet visibility and much, much more. An elegant system of online jewelry warranty registration was created along with the campaign to track its effectiveness on in-store purchases. Tracking cookies were the key. The cookies identify a customer as coming to the website through a Google Ad, and will recognize the user upon returning to the website to register their product warranty. The warranty registration system also sends email reminders to customers requiring them to return to the store for periodic jewelry inspections and cleanings, thereby maintaining customer loyalty and satisfaction.