SEA Summit2013 Program Book Web

7/30/2019 SEA Summit2013 Program Book Web

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may 1922, 2013

minneapolis, mn

conerenceprogram & guide


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2

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Table o ConTenTs

Our Schedule At a Glance

Welcome Letter

Where Weve Been and Where Were Going

Theres More To the Summit Than the Summit

Building Blocks of the Social Enterprise Economy

Plenary Keynotes and Panels

Plenary Speakers

Pre-Conference and Ainity Sessions

Enterprises, Enterprises, and More Enterprises

Breakthrough Sessions

Bringing People Together, Building Communities

Thanks and Acknowledgments

Notes

5

6

7

8

12

14

17

22

26

28

42

44

46

m, m 19-22, 2013

Use this link to get access to the Summit schedule

on your mobile or desktop:

http://bit.ly/SEASummit13

Network: Marriott_Conf Password: TechSoup.

Find us online

Wi-Fi sponsored by

@SEAalliance

#SEASummit13


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many Thanks to our sponsors

Presented By summit leader

program & amenity sponsors

summit supporters summit riend

summit allies

summit partner


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our sChedule at a glance

May 19th , 2013

sunday

May 20th , 2013

monday

May 21st, 2013

tuesday

May 22nd , 2013

wednesday

8:30am Plenary Panel: Building An Economy On Purpose

10:15am Break

9:00am Tours and Afinity Sessions

10:45am Breakthrough Sessions, Round 1

2:00pm Breakthrough Sessions, Round 2

4:00pm Breakthrough Sessions, Round 3

3:15pm Break

8:30am Breakthrough Sessions, Round 4

12:00pm Lunch Around The Town

5:15pm Free Time, Rest, and Local Dining

5:30pm Twin Cities Social Enterprise Marketplace and Reception

1:00pm Opening Keynote: Van Jones on Rebuilding The Dream

3:15pm Opening Plenary: The New Face of Social Enterprise

7:30pm Local Dinearounds

2:15pm Great Break with Serious Networking

7:30pm Desserts and Party!

5:30pm SEA Annual Member Meeting (members only)

1:30pm Chapter Leaders Gathering

Social Enterprise EssentialsLessons from Leading Practitioners

5:30pm Chapter Leaders Happy Hour Reception

6:00pm Enjoy The Town

8:00am Continental Breakfast



10:00am Closing Keynote: Strength To Your Sword Arm and Honey To Your

HeartKevin Lynch

11:15am Closing Light Buet Lunch and Final Networking

12:15pm Tours

1:00pm SEA National Board Meeting

12:15pm Keynote: Debbie Alvarez-Rodriguez on Transformational Leadership

1:00pm Lunch Around The Town


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welcome to summiT 2013!

dear kindred spiriTs -

It is good to be with you all in Minneapolis. We gather for the 13th Annual Social Enterprise Summit with a simple,

common mission: To produce massive social impact through successful social enterprises.

Aer piloting our Regional Summit strategy in 2012 in the Western, Mid-Atlantic and Southeastern regions, it

feels like a reunion to bring our members, partners and stakeholders together again for a National Summit that

celebrates and advances the entirety of the powerful social enterprise movement.

We hope youre well-rested coming into the Summit, because we intend to keep you busy and stimulated for the

next four days. Weve done our very best to create the kind of Summit experience youve told us you want, and

to cra an event that truly advances the eld. Well be anxious to know what you think of some of the new things

were trying.

Summit 2013 comes at a time of great opportunity for Social Enterprise Alliance. At our last national Summit

in 2011, we committed to stabilizing SEAs operations, improving member value, revitalizing partnerships and

relationships, and expanding our chapter structure. As youll hear and see, a great deal of progress has been

made in all of these areas. Membership has grown by nearly 50%, weve added four new chapters and a new buzz

has taken hold about SEA.

The theme of Summit 2013 is Building An Economy On Purpose. But its not just a theme, its our vision for SEA

going forward (described more fully on the next page). Supporting this vision is our theory of change around the

Building Blocks of a social enterprise economy. This analysis is the organizing principle for the content and ow

of Summit 2013. It will drive SEAs work for years to come, and were excited to test-drive it with you this week. Let

us know what you think and how we can make this a more powerful construct for change.

Now get ready to dive in, all together, and build an economy on purpose. Tune into our powerful Plenary

speakers, the in-depth Pre-conference andAfinity sessions, the social enterprise Tours, or the social enterpriseMarketplace. Connect deeply with old and new colleagues in the structured and unstructured networking

opportunities. Choose wisely between over two dozen Breakthrough sessions. And enjoy Minneapolis, the most

everything city in America.

Thank you for joining us at this years Summit. We know an event like this is an investment of time and money.

Our commitment is to make it worth every second and every dime.

Forward!

k lc,

p & c ex o

s e a

J sc,

c, sea B d


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From its initial stirrings in the late 1800s, the social enterprise

eld had been fragmented and few of its practitioners knew

each other. That began to change when six veterans in the

eld met in Seattle on August 13, 1997, to design the rst na -

tional gathering for social entrepreneurs. The event took place

15 months later in Colorado Springs, attended by 182 people,

including representatives from 92 nonprots and 47 manage-

ment assistance providers.

Weve come a long way since then. Today, Social Enterprise

Alliance (SEA) sits at the focal point of the social enterprise

movement with over 1,000 members, a regional network of

15 chapters and a growing reputation for leadership in a eld

that is absolutely exploding. Social enterprise is emerging

as the missing middle. At its best, it addresses seemingly

intractable social concerns more eiciently than traditional

government programs, more sustainably than traditional-

ly-funded nonprots, and more selessly than typical busi-

nesses.

Fifteen years after our founding, were getting ready to

change things up at SEA. Building An Economy On Purpose is

a vision for a v2.0 of SEA that can move us from the some-

what inward-looking vantage of a traditional membership

association, to the more externally-focused viewpoint of a

movement builder.

Our desire is nothing less than to change the world. We

envision a world in which the most vexing social, environ-

mental and human concerns are overcome. We believe social

enterprise is the single most hopeful vehicle for overcoming

them. We celebrate the enterprises that are directly creating

that impact.

And we know that there is much that must be done for social

enterprises, individually and collectively, to realize their

potential. We see our role as the convener, aggregator andvoice that works tirelessly to create the conditions in which

they can thrive. Thus, our focus on the Building Blocks of a

social enterprise economy: Capital, Markets, Talent, Knowl-

edge, Policy and Spirit, all held together by Communities

and Networks.

Positioning ourselves to Build An Economy On Purpose will re-

quire a massive community and constituency, with all sectors

represented, including big players, little players, emerging

players, and everyone in between. Well be lowering the bar-

riers to entry to SEA, leveraging our local footprint, re-engi-

neering our online community and investing in our content

strategy. Perhaps most importantly, well be capitalizing on

the hidden asset in our nameAllianceas the driver for

endless partnerships with those who are working to advance

the eld within our expansive denition of social enterprise as

business whose primary purpose is the common good.

Many elements of the v2.0 vision for SEA will be foreshad-owed at Summit 2013, most notably in the Building Blocks

content strategy. More will revealed later in 2013 and in

2014. Stay tuned, and double down ... weve got a movement

to build together!

where weve been , and where were going


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Summit 13 oers over 75 speakers, more than three dozen

sessions, social enterprise tours, a marketplace of social en-

terprise ideas and deep networking opportunitiesbut theres

even more. We hope our content will get your mental synapses

tripping, but our goal is to reach you on all wavelengths. These

extras will drive deeper connections with the sector, the com-

munity, and other attendees.

soCial enTerprise essenTials:

Lessons for Leading Practitioners

Pre-suMMit session

Ready for boot camp? This fast-paced pre-conference session

will cover all of the essential elements required to launch a

social enterprise. Whether you are launching your rst ventureor you are a serial social entrepreneur looking for your next

opportunity, the interactive session will arm you with tools

to help you identify the best social enterprise opportunity for

your organization, understand the pros and cons of various

legal structures, and systematically think through all aspects of

your business model. The concepts will be taught by seasoned

practitioners who will share candid advice on each topic based

on their own successes and lessons learned. Participants will

engage in a dialogue about the concepts, and will leave with

new ideas and frameworks to take back to their organizations.

Led by Diana Peacock of Community Wealth Partners, Chris

Carlisle of Gray Plant Mooty, and a panel of experts.

sunday, May 19, 1:3 04:3 0PM

Pre-registration required, register and pay onsite at the

registration table!

ColleCTive CreaTion: a visuaL

record of the suMMit exPerience

Lets make some art together! Send us a photo that tells us why

you care so much about this work. Snap a photo of anything

that particularly inspires you or catches your attention over the

next 4 days. No phone/camera? No problem! You can also send

along a word or two that sums up your experienceor take a

seat at the artist tables and stamp or draw your own impression

of the Summit.

Our artist team from Juxtaposition Arts will add your photos

to the public art installation in the atrium, which will be

illuminated throughout the conference.

Send photos and impressions to our artist team at SummitArt@

se-alliance.org or #SEASummitArt.

Juxtaposition Arts is a social enterprise visual art center in

Minneapolis, Minnesota. They work to engage youth in artistic

community collaborations, studio classes and workshops, public

mural programs, and art exhibitions.

ChapTer leaders gaTheringPre-suMMit session

One of the most exciting developments in SEAs position as

convener, aggregator and voice of social enterprise in North

America is the rapid development of our chapter network

now numbering 13 chapters in 11 states, plus 2 new provi-

sional chapters. This special pre-conference session for our

chapter leadership will focus on our state and local public

Theres more to the summiT

policy initiatives and a discussion of SEA strategy and chap-

ter sustainability. Followed by a chapter leader reception!

This session is for current chapter leaders AND those inter-

ested in starting chapters!

sunday, May 19, 1 :305: 30PM

This session is free of charge.

build your oWn neTWork

Meet your fellow attendees with this networking puzzle!

At registration, you received 6 puzzle pieces to construct a

social enterprise building block. Each piece of your puzzle is

printed with one of the six building blocks of social enterprise:

Capital, Markets, Knowledge, Talent, Spirit, and Policy.

Your challenge, should you choose to accept it , is to trade

puzzle pieces with fellow attendees in an attempt to construct


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geT soCial, geT Famous

Smileyoure on camera! Keep an eye out for our roaming

videographers from Le Brain/Right Brain Productions. They

will be grabbing quick shots of the people, sessions, and extras

that make Summit 13 special. Stay tuned for wrap footage at

the conclusion of each day of programming!

shout it out!

Excited about the Summit? Shout it out! Tweet about the

Summit at #SEASummit13.

Take The greaT soCial enTer prise

Census

Grow your enterprise. Grow your voice. Change our world. SEA

is partnering deeply with our friends at Pacic Community

Ventures on the Great Social Enterprise Census.

In just 60 seconds, ll out this quick survey to tell us about your

organization. Help us reach the goal of every Summit attendee

becoming a part of it! Your entry will be published in an online

directory. The data in the directory will be leveraged, from Wall

Street to the White House, to help inform and substantiate

decisions that are good for our enterprises.

By being a part of this census, you help to establish social

enterprise as a force to be reckoned with!

httP://sociaLenterPrisecensus.org/

than the summiT

Prizes from

womens Bean

Project

Puzzles sPonsored by

social imPact

architects

1 block that includes all 6 colors and all 6 building block

names. The first 10 attendees to submit a completed block

to the registration desk will receive a fabulous prize from

Womens Bean Project.

soCial enTerprise Week

The Social Enterprise Alliance is proclaiming the week

of May 20th as Social Enterprise Week. Over the last two

months, SEA members and chapters took initiative and filedwith local government for official proclamations across the

country. Social Enterprise Week proclamations help educate

policymakers, garner media attention, and ultimately allow us

to tell the story of social enterprise and build out the field.

View Social Enterprise Week proclamations on display in the

exhibit area!

soCial enTerprise sTories

One of our most important jobs at SEA is to tell the stories of

both the human and social impact we are producing together.

Were making a special eort this year to stay in touch with what

drives us, by taking a moment at the beginning of our plenary

sessions as a collective reminder of why we do this work.


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meeT up around ToWn

Get out and explore Minneapolis! Sign up for a dinearound

at a local restaurant with a group of people that share your

interests. Whether its an area of impact, geography or business

model, youre sure to nd a group that appeals to you.

Dont see what youre interested in listed? Propose your own

dinearound group at one of our suggested restaurants! Sign up

at the message board near the registration area.

sea annual member meeTing

(memBers only)

Each year at the Summit, SEAs members come together to

weigh in on what weve been doing and where were going, and

do the business of a membership organization.

tuesday, 5:30 -6:30 PM

The (live!) arT oF soCialenTerprise

Make sure the Summit stimulates all your senses. Look for

a variety of performing artists and entertainers in the common

areas during our breaks.

breakFasT ConneCTio ns

Meet your colleagues, old and new, from near and far, at our

morning breakfasts, graciously sponsored by our friends at

NISH and Gray Plant Mooty.

Work hard, parTy harder

Aer your Tuesday dinner, come back for a great dessert, then

shake it to Davina & The Vagabonds, the hardest working dance

band around.

Theres more to the summiT

sea TWin CiTies markeTplaCe

proJeCT

A well-lubricated marketplace is one of the building blocks of

social enterprise, and we all know its importance. But what can

we do in practice?

The Twin Cities Chapter has a good answer. It is launching

an e-commerce site called the Marketplace to promote the

products and services of local social enterprises. In beta test,

they are seeking input from social enterprises, buyers, and the

broader community to build a dynamic, high-impact site.

This asset will be presented to purchasers of products and

services, and the chapter has already made connections with

local Minnesota state government procurement oicials as wellas large corporate partners.

The Twin Cities chapter is laying the foundation for a local

economy on purpose here in the Twin Cities. Check out their

showcase in the exhibit area and the Social Enterprise Market-

place (Monday evening, 5:307:30pm) and discuss the project

with a chapter representative!

seas knoWledge CenTer

As an SEA member, enjoy access to SEAs online Knowledge

Centerpowered by our partners at seToolbelt. Our Knowledge

Center lets you browse and download 1500+ free social

enterprise case studies, research articles, tip sheets, business

plans and other resources.

book signing

Stick around following our opening keynote by Van Jones. His

books will be available for sale and signing! sPonsored by

nish

and

Gray Plant mooty


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than the summiT

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Marriott City Center

Summit 2013 Location

Food OptionsLeeAnn ChinBaja Sol Tortilla GrillGreek Grill

Au Bon Pain

5

50 S 6th StreetFood OptionsBrothers DeliChipotle

Macys

700 Nicollet MallFood OptionsSky RoomLeeAnn ChinMarket Place Cafeteria

Gaviidae Food Court

651 Nicollet MallFood OptionsBayou Cajun CuisineMcDonaldsSubwayManchu WokAndrea Pizza

Great Steak and PotatoNicols DeliKabobs

IDS Tower

80 S 8th StreetFood Options123 SushiPotbelly Sandwiches

601 MarquetteFood OptionsIpotli Indian GrillZen BoxTaco JohnsMy BurgerErbert and Gerberts

US Bank Plaza200 S 6th StreetFood OptionsMamas PizzaSubwayAsian MaxWhich WichD Brians Deli

Need to grab a quick bite to eat? Here aresome quick places to eat within a 3-5 minute

walk of Summit 2013. Happy lunching!


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knoWledge, i nFormaTion,

& besT praCTiCes

Do more by getting bigger; get bigger by doing better; do better by beingsmarter. Gathering and spreading collective wisdom, resources and data

is fundamental to success.

markeTplaCes For soCial enTerpriseSocial enterprises are businesses, and they deliver more results when

their businesses grow. We must expand and lubricate markets for social

enterprise through alliances, education and awareness.

supporTive publiC poliCyMuch can be done in the public environmentat the state, local and

federal levelsto accelerate social enterprise success. Public procure-

ment policies, SBA policy and new corporate forms are all areas we can

inuence to build the For-Purpose Economy.

Commu n iTy & neTWork

BuildinG Blocksof the soCial

enTerprise eConomy


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FloW oF CapiTal To The seCTorMoney, money, money makes the world go round, and it is certainly

the fuel that powers social enterprises to go to scale. Improving ac-cess to capital by working with funders and investors and eliminating

structural barriers is foundational.

The change we seek to create in the world is directly produced by social enterprises of every shape and size, many of

whom are part of the Social Enterprise Alliance. Our role at SEA is to support and advance that remarkable work by

inuencing and supporting an ecosystem in which more and bigger enterprises can create impact.

How do we build that For-Purpose Economy? Our theory of change posits that six essential Building Blocks must be

set in place, then mortared by the communities and networks we create through SEA. These Building Blocks serve

as the organizing principle for Summit content. Watch for the icons throughout the program book to direct you to

sessions and speakers of interest.

The besT TalenTConditions have never been better to bring the best and brightest

people to the eld, as more and more good doers want to also be

do gooders, whether as employees, mentors or pro bono teams.

And who can blame them?

Care For The mind, body, & spiriT

oF soCial enTerprisersThe work is hard but incredibly rewarding. As social enterprisers, we

need to remember that were in this for the long haul, and learn how to

take care of ourselves accordingly. Not an easy thing to do, is it?

This is why SEA was created in the rst place: To connect us together to share

strength, wisdom and hope. Whether its through events like the Summit, our

growing chapter strategy, or online communities, communities and networks are

indeed the mortar that create structural strength for the For-Purpose Economy.


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4

meeT your emCees

WelCome remarks

plenary keynoTes and panels

jim

fruchterman

ceo, B

mark ritchies s, m

tamra ryanceo, w B pj

jon

camPBellex v p,

w & c

emcee

welcomer

emcee

welcomer

Our goal at Summit 2013 is to deliver you a seamlessly craed

experience that sends you on your way wiser, better-connected andmore excited about your work than when you came. To help weave

the Summit experience together for you, weve selected these two

fabulous emcees to be with you from the opening buzzer to the

closing bell. We hope youll like this dynamic duo, because youll be

seeing a lot of them!

We are delighted to be bringing Summit 2013 to Minneapolis, the new

home of Social Enterprise Alliance since 2011. Mark Ritchie, the Secre-

tary of State of Minnesota and a public leader who truly gets social

enterprise (in fact, in a previous life, he was involved in starting one!)

will oicially welcome us to Minnesota.

Summit 2013 would not be possible without the generosity of a long

list of sponsors. At the top of that list is Wells Fargo, with strong roots

in Minnesota, a national footprint, and a real appreciation for what

social enterprise does to build strong communities. With great appre-

ciation for their role as Presenting Sponsor for Summit 2013, join us in

welcoming Jon Campbell to the stage.

Presented by:

wells farGo


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Opening Keynote:Van Jones on Rebuilding The Dream

Our theme for Summit 2013 is Building An Economy on

Purpose, reecting our passionate belief in social enterprise

as perhaps the most hopeful vehicle for creating a thriving

economy that works for all and serves the common good.

Who better to kick o Summit 2013 than the dynamic Van

JonesCNN Contributor, two-time New York Times Best-

selling Author, President and Co-Founder of Rebuild The

Dream and former Special Advisor to the Obama White

House.

Opening Plenary: The New Face of Social Enterprise

Since SEAs humble beginnings in 1998, our understanding

of the potential impact of social enterprise has expanded

exponentially. Once dened solely as the earned income or

employment generation activity of non-prots, the social

enterprise space now includes any business whose primary

purpose is the common good. SEA is rapidly evolving its

structure and oerings to become the big tent for the

space. In this spirit, we are delighted to present The New

Face of Social Enterprise. Moderated by SEAs Board Chair,

Jim Schorr, of UC Berkeleys Haas School of Business, the

panel will feature ve incredibly diverse practitioners who

are leading enterprises the founders of SEA could likely

never have imagined 13 years ago: Priya HajiFounder of

World of Good and now SaveUp; Rebecca MasisakCEO of

mondayMay 20th , 2013, 1 :00PM 2:15 PM

mondayMay 20 th , 2013, 3:15PM 5:15PM

Van j ones

cnn c

ny t B a

s a ob

w h

p c-, rb

d

keynote

TechSoup Global; Marc SpencerCEO of Juma Ventures;

Je DykstraCEO of Partners in Food Solutions; and Rafael

AlvarezFounder and CEO of GenesysWorks.

jim schorr

s s

e, uc B,

h s B

jeff dykstra

c ex o,

p i s

reBecca masisak

ceo, ts gb

rafael a lVarez

& ceo, g

w

Priya haj i

ceo c-,

su, i.

marc sPencer

c ex o, J

moderator

Panelist

Panelist

Panelist

Panelist

Panelist

Plenary Panel: Building An Economy on Purpose

How do we build the For-Purpose Economy? Our theory of

change posits that six essential building blocks must be setin place, then mortared by the communities and networks we

create through SEA. On Tuesday, we kick o an intense, con-

tent-packed day with an opening plenary featuring an expert

on each of these six building blocks: eicient access to Cap-

ital (Tim Freundlich); well-lubricated Marketplaces for social

enterprise products and services (Carolyn Roby); supportive

public Policy (Mark Ritchie); a supply of the best Talent to

tuesdayMay 21st, 2013, 8:30aM10:15aM


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6

plenary keynoTes and panels

carla jaVits

p, red

tim freundlich

c-, s c

m (socap)

keVin lynch

p & c ex

o, s e

a

carolyn roBy

s v p

w c

r

eric dawson

p & c-,

p

aaron hurst

p & , t

mark ritchie

s s, m

moderator

Panelist

Panelist

Panelist

Panelist

Panelist

Panelist

Keynote: Transformational Leadership:

Moving Beyond Ourselves

As social entrepreneurs we grapple with the issues of impact

and eectiveness on a daily basis. We seek solutions to

some of the worlds most daunting social, economic and

political challenges. We must be outstanding managers, run

protable businesses, and be brilliant strategists. So why is

it that sometimes the things we do best become our biggest

obstacles to change? Together, we will consider our leader-

ship experiences and frameworks.

Closing Keynote: Strength To Your Sword Arm And Honey

To Your Heart

SEAs President & CEO will string the beads of our 72 hours

together and send us on our way with collective vision for

the For-Purpose Economy we are building together.

tuesdayMay 21st, 2013, 12:15PM 1:00PM

wednesdayMay 21 st, 2013, 12:15PM 1:00PM

deBBie alVarez-

rodriGuez

ceo, g s ,

s m & m c

keVin lynch

p & c ex o,

s e a

keynote

keynote

the eld (Aaron Hurst); easily disseminated Knowledge and

best practices (Kevin Lynch); and care for the mind, body and

Spirit of social enterprisers (Eric Dawson). Pay close atten-

tion, because the Summit lineup of Breakthrough Sessions is

organized by these same six building blocks!

sPonsored by:

salesforce

sPonsored by:

mosaic


17/48

plenary speakers

Jim Fruchterman is a leading social entrepreneur and CEO of

Benetech, a nonprot technology company based in Palo Alto,

California. He is a former rocket scientist who creates technol-

ogy social enterprises that target underserved communities.

In 1989, Fruchterman founded Benetech, a nonprot social

enterprise, to produce reading machines for people who are

blind. Benetech now creates new technology for people with

disabilities as well as the human rights and environmental

movements. Fruchterman has received a MacArthur Fellowship

and the Skoll Award for Social Entrepreneurship. He believes

that technology can be the ultimate leveler, allowing disadvan-

taged people to achieve more equality in society.

Tamra Ryan draws from more than 20 years of marketing and

sales experience as the CEO of the Womens Bean Project,

bringing a business-savvy side to the nationally-recognized

social enterprise. Using a hands-on approach, she has success-

fully built a culture that caters to women attempting to break

the cycle of chronic unemployment and poverty. She is the re-

cipient of numerous awards, including the Judith M. Kaufmann

award for Civic Entrepreneurship, presented by The Denver

Foundation; Women Who Rock, presented at CampExperience

2010; Regis Universitys Social Entrepreneurship Award; and

Outstanding Alumnus, presented by the Colorado Leadership

Alliance in 2006. In 2012 she was named one of Colorados up

and coming most inuential women by The Denver Post. Ms.

Ryan is also the board chair for the Colorado Chapter of the

Social Enterprise Alliance.

jim fruchtermanceo, B

.b./

tamra ryanceo, w B pj

emcee

emcee

Executive Vice President Jon Campbell is director of Govern-

ment and Community Relations for Wells Fargo & Company.

Government and Community Relations operates as the link

between the company, stakeholders and the communities we

serve, focusing on stakeholder engagement, public policy ad-

vocacy, reputation management and corporate social respon-

sibility strategies and programs. Campbell is responsible for

teams that manage the companys federal and state govern-

ment relations, corporate philanthropy, environmental aairs,

community relations, diversity and inclusion, and Community

Reinvestment Act (CRA) risk management.

jon camPBellex v p, w &

c

welcomer

Minnesota Secretary of State Mark Ritchie partners with town-

ship, city, and county oicials to organize elections on behalf

of Minnesotas 3.7 million eligible voters. Ritchie also oversees

a wide range of services for Minnesota businesses provided by

the Oice of Secretary of State, including the archiving of oi-

cial documents. Secretary Ritchie serves on the State Executive

Council, the State Board of Investment, the Twin Cities Army

Community Advisory Board and on the Board of the Minne-sota Historical Society. He served as president of the National

Association of Secretaries of State during 2011 and has been

a member of the NASS executive board since 2010. Secretary

Ritchie has been a faculty member for election law seminars

conducted by the Minnesota Institute for Legal Education, the

Minnesota and Hennepin County Bar Associations, the Univer-

sity of Minnesota and William and Mar y Law School. Ritchie and

his wife Nancy live in Minneapolis.

mark ritchie

s s, m

.../

Panelist


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8

plenary speakers

Van Jones is president and co-founder of Rebuild the Dream,

a platform for bottom-up, people-powered innovations to help

x the U.S. economy. A Yale-educated attorney, Van has written

two New York Times Best Sellers: The Green Collar Economy,

the denitive book on green jobs, and Rebuild the Dream,

a roadmap for progressives in 2012 and beyond. In 2009, Van

worked as the green jobs advisor to the Obama White House.There, he helped run the inter-agency process that oversaw $80

billion in green energy recovery spending. Van is the founder

of Green For All, a national organization working to get green

jobs to disadvantaged communities. He was the main advocate

for the Green Jobs Act; signed into law by George W. Bush in

2007, the Act was the rst piece of federal legislation to codify

the term green jobs. Under the Obama administration, it has

resulted in $500 million for green job training nationally. While

best known as a pioneer in the environmental movement, Van

has been hard at work in social justice for nearly two decades,fashioning solutions to some of urban Americas toughest prob-

lems. He is the co-founder of two social justice organizations:

the Ella Baker Center for Human Rights and Color of Change.

Van j onescnn c

ny t B a

s a obw h

p c-, rb

d

.b./

keynote

Jim Schorr teaches Social Enterprise at UC Berkeleys Haas

School of Business, where he is Senior Fellow in Social Entre-

preneurship, and at Vanderbilt University, where he is Adjunct

Professor of Management. Prior to his teaching career, Jim was

CEO of Juma Ventures, one of the most successful and admired

nonprot social enterprises in the US. During his MBA years at

jim schorrs s e,

uc B, h s B

moderator

Named by Forbes Magazine as one of the worlds top 30 social

entrepreneurs, Rafael Alvarez is founder and CEO of Genesys

Works. Under Rafaels guidance and vision, Genesys Works has

grown from serving just 10 students in Houston in 2002,to serving

over 600 students in Houston, St. Paul, Minneapolis and Chicago,

in 2011. Genesys Works compounded annual growth rate is over

50 percent in spite of the economic downturn of the recent years.

Rafaels leadership and Genesys Works innovative model have

received wide recognition across America. Rafael has moti-

vated audiences across the country through keynote and other

speaking engagements. Rafael obtained a Bachelor of Science in

Mechanical Engineering from Texas A&M University and a Master

of Science in Engineering Management from the University of

Houston. A native of Mexico City, Rafael resides in Houston, Texas

with his wife, Stephanie, and their three daughters.

rafael alVare z & ceo, g w

../

Panelist

Northwestern University in 1993, he helped launch Net Impact,

which has since become the leading student movement fo-

cused on leveraging the power of business to foster social and

environmental sustainability in the world. In addition to SEA,Jim has served on the boards of Global Social Venture Compe-

tition, Juma Ventures, The Nature Conservancy, and he is Chair

Emeritus at Net Impact.


19/48

Je currently serves as the CEO of Partners in Food Solutions,

a consortium of leading global food companiesGeneral Mills,

Cargill and DSMwho are committed to improving food security

by sharing the knowledge and expertise of their employees with

small and growing food processors across Africa. Jes career

has included numerous business development, marketing and

communication roles at both large, global organizations as well

as at several smaller start-up ventures. Jes current work isshaped and informed by having spent half his career in business

and the other half in relief and development leading to a unique

and practical understanding of how both of these sectors can

benet from the other and accomplish more together than apart.

A Colorado native, Je is a graduate of Westmont College, Santa

Barbara, CA and currently resides in Edina, Minnesota, USA with

his wife, Molly and three childrenMackenzie, Clara & Bennett.

jeff dykstra

c ex o, p i

s

../

Panelist

Priya Haji is the CEO and co-founder of SaveUp, the nations

rst free rewards program that encourages Americans to save

money and pay down debt with the chance to win life-changing

prizes. Priya is a serial entrepreneur with a history of building

companies that use technology to create positive social change.

She co-founded and led World of Good to create an online and

in-store branded marketplace for fair trade and sustainable goods

made by women artisans from 55 developing countries, which be-

came part of eBay, Inc. in 2010. In 2007, Priya received the Social

Innovation Award from the Social Venture Network for her vision

to change the way the world does business, and in 2009 was

named a Young Global Leader by the World Economic Forum.

Priya ha jiceo c-, su, i.

s

../

Panelist

Rebecca Masisak, CEO of TechSoup Global, is responsible for

the international expansion of TechSoup Globals award-win-

ning social enterprise. Today TechSoup Globals suite of

programs serves an international NGO and philanthropic

audience in over 54 countries. Under Ms. Masisaks leadership,

the TechSoup product donation program has enabled nonprot

organizations to save more than US$3.75 billion in IT expenses;

while the NGOsource, NetSquared, and Guidestar Internationalprograms have harnessed the power of technology to acceler-

ate social impact.

reBecca masisakceo, ts gb

.b./

Panelist

Marc Spencer is CEO of Juma Ventures. He has 20 years of

experience in the nonprot management sector specializing

in fund and program development; contracts and compliance;

quality management; public-private joint ventures, and per-

formance management. Dr. Spencers guiding interests are the

development of programs and policies that promote socio-eco-

nomic and educational achievement as essential components

to sustain communities. His accomplishments include the

development of a San Francisco African American independent

school, the design and directorship of the nations rst Upward

Bound Visual and Performing Arts program, and CollegeSet.org

national matched college savings program. In addition to Juma

Marc sits on the boards of the National Youth Employment Co-

alition, Social Enterprise Alliance, Evergreen Lodge, City of San

Francisco Youth Council, Oakland Workforce Investment Board,

and the Museum of the African Diaspora.

marc sPencerc ex o, J

. j./

Panelist


20/48

20

plenary speakers

Carla Javits is the President of REDF, which provides equity-

like investments and business assistance to create and grow

double bottom line enterprises operated by non-prots that

create jobs in order to employ people who face high barriers

while earning income that makes the businesses sustainable.

Prior to joining REDF, Carla directed the California expansion of

the Corporation for Supportive Housing (CSH) and became CEO

of CSH, with oices in 10 states. She holds a Masters of PublicPolicy and a BA (Phi Beta Kappa) from the University of Califor-

nia, Berkeley and an AA in Hotel and Restaurant Management

from San Francisco City College, and serves on the Boards of Di-

rectors of The Melville Charitable Trust, and Northern California

Grantmakers, and as an Advisor to the Board of NISH.

Eric Dawson is the co-founder and President of Peace First, an

organization he helped launch when he was just 18. Peace First

has successfully taught the critical skills of peacemaking to

young people ages 314, providing training in 32 states and 23

countries. Working in areas as diverse as New York, Los Angeles,

Johannesburg and Fairbanks, Peace First has a powerful track-

record of reducing violence and promoting the social emotional

learning of young people by building the long-term capacity

of schools to teach basic skills of peacemaking. A native of the

Midwest, Eric was lured away by a college scholarship to Harvard

where he stayed on to get his M.Ed in Human Development Psy-

chology and an MDiv, focused on pastoral care and counseling.

He currently lives in Boston, MA with his wife and three children.

carla jaVits

p, red

../

eric dawson

p & c-, p

../

Panelist

moderator

tim freundlichc-, s c m

(socap)

../

Panelist

Tim is an innovator of nancial instruments for impact. Over the

last een years, he served in a number of capacities at Calvert

Social Investment Foundation, and conceived of and launched

the Giving Funda roughly $100 million impact investment-based

donor advised fund that has been spun out to a new organiza-

tion, ImpactAssets, for which he serves as President. He was

instrumental in building the $200+ million Calvert Community

Investment Note sourced from 12,000 investors. Additionally,he co-founded and serves as President of Good Capital, which

manages its Social Enterprise Expansion Fund LP, and has two

operating spin outs, the annual SOCAP Conferences, and Hub Bay

Area, a co-working, meeting and community space for 1,400 socia

innovators across two locations. He received a BA from Wesleyan

University, an MBA from the University of San Francisco, and lives

in San Francisco with his wife Julie and sons Milo and Gus.

Aaron (@aaron_hurst) is a globally recognized social innovator

and leading architect of the growing pro bono services move-

ment. Aarons career is dedicated to challenging and empow-

ering the public and private sectors as well as individuals and

organizations to drive our collective social, environmental and

economic progress. He is the founder of the Taproot Founda-

tiona nonprot organization building a national pro bono

marketplace and leading the global service movementand is

a creative force behind the conception of the national Billion +

Change initiative and the Service Enterprise model. Upon gradu-

ating, he worked in inner-city education in Chicago before land-

ing in Silicon Valley as an early employee at two venture-backed

aaron hurstp & , t

../

Panelist


21/48

Kevin Lynch is the President and CEO of Social Enterprise

Alliance. Lynch is, first and foremost, a social enterprise prac-titioner. From 2003 until mid-2011, he served as President of

Rebuild Resources, Inc., a nationally recognized non-profit so-

cial enterprise in St. Paul, Minnesota that exclusively employs

recovering ex-offenders. After starting and selling a direct mail

business in college, Lynch worked from 1980 to 2001 in the ad-

vertising industry, the last 14 years as founder and principal of

Lynch Jarvis Jones, a social enterprise ad agency whose mis-

sion was to create positive social change through the power

of advertising and marketing. Lynch is the primary co-author

of Mission, Inc., The Practitioners Guide To Social Enterprise,

a highly regarded, practical book that focuses on the day-to-

day challenges and opportunities faced by social enterprise

practitioners. He has keynoted across the United States and on

three continents.

Carolyn Roby, Wells Fargo Community Relations Senior Vice

President, is responsible for managing charitable giving and

volunteerism in Minnesota and throughout the Upper Midwest.

A 33-year veteran of Wells Fargo, Wells Fargo corporate-wide

giving has grown from $9.9 million in 1980 to $319 million in

keVin lynch

p & c ex o

s e a

.-.

carolyn roBy

s v p

w c r

keynote

Deborah Alvarez-Rodriguez, former CEO of Goodwill IndustriesSan Francisco, San Mateo & Marin Counties, has spent the

better part of her life as an advocate for social economic

justice. Born in Brooklyn, NY, the daughter of Puerto Rican

immigrants, she was educated at Harvard-Radcliffe College

for which she worked tirelessly to recruit and retain talented

students of color from this nations poorest communities. An

award-winning CEO, she is best known for her dynamic and

inclusive leadership style. She is well known for catalyzing

change within organizations that leads them toward greater

innovation, accountability and impact. Deeply committed to

civic community service, Deborah serves on several boards

including: The Independent Sector, East Bay Community

Foundation, Ron Cordes Family Foundation, and the

Harwood Institute for Public Innovation. As the daughter of

immigrant parents, Deborahs mother Aurelia defied the odds

and became a successful small business owner. Like many

immigrants, she taught her children the value of an education,

to show up with enthusiasm, to be of service to others and be

unafraid to challenge the status quo.

deBBie alVarez-

rodriGuez ceo, g s , s

m & m c

keynote

social venture companies. He has co-authored the childrens

book Mommy and Daddy Do It Pro Bono with his wife, Kara

Hurst (@karahurst). Aaron, Kara, and their two children live in

Park Slope, Brooklyn. His favorite root vegetable is the radish.

2012. Roby has a B.A. from Hanover College in Indiana and an

M.A. from Oklahoma State University, and is a native of Joliet,

Illinois. Carolyn is currently Chair of the Minneapolis Work-

force Council, and on the board of the Minnesota Council onFoundations.

Panelist


22/48

22

pre-ConFerenCe & aFFiniTy sessions

Chapter Leaders Gathering

One of the most exciting developments in SEAs position as

convener, aggregator and voice of social enterprise in North

America is the rapid development of our chapter network

now numbering 13 chapters in 11 states, plus 2 new provi-

sional chapters. This special pre-conference session for our

chapter leadership will focus on our state and local public

policy initiatives and a discussion of chapter sustainability

and growth strategies. Followed by a chapter Happy Hour!

Connecting the Dots to Scale Social Enterprise Impact

As a strategy to reduce chronic unemployment in America,

social enterprise oers a sustainable, scalable solution. Butthe social enterprise community remains disconnected.

Individual nonprot organizations rarely grow beyond their

communities. Philanthropy doesnt always know what type

of capital and support social enterprises need. The business

community doesnt believe social enterprises can deliver

quality products and services at a competitive price and stig-

matizes social enterprise employees. Government programs

Social Enterprise EssentialsLessons from Leading

Practitioners

Ready for boot camp? This fast-paced pre-conference session

will cover all of the essential elements required to launch a

social enterprise. Whether you are launching your rst ven-

ture or you are a serial social entrepreneur looking for your

next opportunity, the interactive session will arm you with

tools to help you identify the best social enterprise opportu-

nity for your organization, understand the pros and cons of

various legal structures, and systematically think through all

aspects of your business model. The concepts will be taught by

seasoned practitioners who will share candid advice on each

topic based on their own successes and lessons learned. Par-

sundayMay 19th , 2013, 1 :30PM4:30 PM

mondayMay 20th , 2013, 9:00aM12:00PM

PeGGy hoffman

p, m

m

suzanne smith

m

d, s i

a

keVin lynch

p & c ex

o

s e a

sPeaker

sPeaker

sPeaker

ticipants will engage in a dialogue about the concepts, and will

leave with new ideas and frameworks to take back to their orga-

nizations. Led by Diana Peacock of Community Wealth Partners,

Chris Carlisle of Gray Plant Mooty, and a panel of experts.

Note: This session requires a separate fee of $89.

jennifer

reedstrom BishoP

p, g p m

keVin r. mcdonald

, p & ceo,

trosa

jeff tollefson

ex d, g

wt c

chris carlisle

p, g p m

diana Peacock

d, c w

p

eric weinheimer

p ceo, t c

p

sPeaker

sPeaker

sPeaker

sPeaker

sPeaker

sPeaker


23/48

see inserT or roomassignments and last minute changes

Scaling Makeover

This is a very special session for high performing social enter-

prises and wannabes who are ready to take their organization

to ever-elusive scale. Scaling guru Richard Kohl will present

key scaling concepts in tandem with Catalyst Kitchens David

Carleton, winner of the 2012 Social Impact Exchange business

plan competition for scaling. Then, one or two enterprises,

pre-selected by application, will get a live scaling makeover

by Richard. This is sure to be as valuable for the spectators as

the subjects themselves. Richard Kohl will also be available, by

appointment, for individual scale coaching sessions throughout

the Summit.

daVid carleton

d, c k

dr. richard kohl

p, l & l

l s c

sPeaker sPeaker

dannielle camPos

s v p

n p d,

B a cb

carla jaVits

p, red

rhett linke

ex d n

B d, nish

alex cole

v p, h

c

ron lee

g m, c

Q s

jason trimiew

m d, red

sPeaker

sPeaker

sPeaker

sPeaker

sPeaker

sPeaker

and policies rarely provide any distinct advantage to social

enterprises despite their focus on employing individuals

who, without social enterprise employment, are likely to

require costly, ineective government services. REDF formed

the SE4Jobs Working Group as part of the broader SEA

community to connect the dots between social enterprises

and the ecosystem in which they operate. SE4Jobs includes

individuals from nonprots, philanthropy, business, and

government who are all motivated to take social enterprise

impact to scale. In this third face-to-face SE4Jobs working

session, hear from national leaders in each of these sectors

and participate in an interactive workshop to develop some

common language to promote a more coherent denition

and vision for social enterprise impact at scale.

Engage your constituents to maximize impact.

AccelerateYour Mission

Contact 1-800-NOSOFTWARE today.www.salesforcefoundation.org

The Salesorce.com Foundation leverages salesorce.coms

people, products and resources to help improve communities

around the world. Our resources, combined with the programs

and expertise o thousands o nonproft

organizations, allow us to create positive

change in the world.

We partner with thousands o nonprofts

globally that are harnessing the power o

technology to expand their impact. They are blasting

through undraising goals, revolutionizing the way they run their

organizations and reeing up more time to spend with constituents.

They are becoming socially connected. And they are using

Salesorce to achieve their missions. Imagine i you could too.sPonsored by:

redf


24/48

24

pre-ConFerenCe & aFFiniTy sessions

Social Enterprise and Local Economic Development

How do we create enterprises, work, and ultimately an

economic system that builds a healthy economy: one that

cultivates local entrepreneurship, attracts businesses tolocate and remain, provides enough wealth, and nurtures

a resilience that allows it to withstand extremes caused by

manipulation and excess? The Creating Good WorkBuilding

Healthy Economies session is a collaborative interaction

workshop that brings together social enterprise and local

economic development leaders. This session will be an

excellent chance for SEA chapters, as representatives of

their local social enterprise communities, and EDCs to

engage in meaningful discourse. It will foster continued

collaboration between EDCs and SEA Chapters to maketangible contributions to their communitys economic

health. It is designed to explore solutions as to how we can

bring meaning and purpose into the workplace (establish

work that serves others), build an economy that has a

ron schultz

p,

e4c

claudia Viek

ceo, cameo

sPeakersPeaker

positive impact on all sectors within a community, and

allows all those who participate to generate enough wealth.

This is not something we dream into existence. We build it.

With Ron Schultz, who conceived and edited the recently

released book, Creating Good WorkThe Worlds Leading

Social Entrepreneurs Show How to Build a Healthy Economy,

and Claudia Viek, CEO of California Association for Micro

Enterprise Opportunity (CAMEO).

A PROFESSIONAL CORPORAT I ON

Legal and fnancial advocates or thesocial enterprise and the impact investor

In the heart of Chicagos financial district

Visit us at www.MarcJLane.com


25/48

Large Member Roundtable

Private session by invitation onLy

This special session is designed for SEAs largest members

as part of our ongoing commitment to making the Summit

relevant for these larger, later stage members who may

already know (and oen teach) many of the fundamentals of

social enterprise.

This years roundtable will focus on a deep conversation

around issues of access to capital and impact investing. The

session will be led by one of the most formidable thinkers

in the eld, Tim Freundlich, co-founder of Social Capital

Markets (SOCAP), and President of Impact Assets. The format

will be very much an interactive popcorn discussion

designed to help SEA identify how it can best be of service to

our large members around their capital needs.

Funders Session

Private session by invitation onLy

tim freundlich

c-, s c

m (socap)

drew tulchin

m p, s

e a

rolfe larson

p, r l

a

sPeaker

sPeaker

sPeaker


The nonproft legal e

at Gray Plant Moo

help you reach your

through creative pr

solving and genuine solu

Visit us at www.gpmlaw

W E S E E S O L U T

MINNEAPOLIS612.632.3000 | ST. CLOUD 320.252.4414 | WASHINGTON, DC 202.2


26/48

26

enTerprises, enTerprises

sociaL enterPrise MarketPLace

Minneapolis has topped so many lists in the last ve years that

weve dubbed it The Most Everything City in America. And if

there were an award for Best City for Social Enterprise, Minne-

apolis might win that, too. Its home to dozens of top-notch so-

cial ventures, many of which will be featured in our Twin Cities

Social Enterprise Marketplace and Reception, with sumptuous

appetizers and plenty of libations. This years Marketplace has

a new and important twist. In addition to conference attend-

ees, were inviting a wide swath of corporate and governmental

procurement and purchasing managers to see the breadth and

depth of products and services oered by social enterprises. All

part of our belief that well-lubricated markets for social enter-

prise are a key building block of the eld.

sPonsored by:

Greater twin

citie s unite d way

Are you the kind who learns by example? Get exclusive access to

high-performing social enterprises and nd out how they bal-

ance mission and business. On Monday morning and Wednesday

aernoon, experience leading social enterprises from the inside

on our signature multi-site tours.

To join a tour, you must be pre-registered. If you have not regis-

tered prior to the Summit, you can purchase a tour at the regis-

tration area! Note: In order to keep the action-packed Summit

running on time, tours will leave promptly at designated times.

Please be in the hotel lobby 15 minutes early. The Tour Coordina-

tor will have a sign with your tours name on it. We are unable to

oer refunds to late arrivals!

Wake uP and Listen!

One of the most ubiquitous forms of social enterprise is the com-

munity and public radio sector, with some of its deepest roots in

Minnesota. Minnesota Public Radio is a premier public radio sta-

tion producing programming for radio, online and live audiences.

With its three servicesMPR News, Classical MPR and 89.3 The

Currentoperating a 43-station regional radio network and serv-

ing a regional population of 5 million people, MPR has 127,150

members and one million listeners each week and has earned

over 1000 major broadcasting and journalism awards. American

Public Media, Minnesota Public Radios parent organization, is

the nations second-largest producer and distributor of national

public radio programsincluding A Prairie Home Companion

and Marketplacereaching 15 million listeners nationwide each

week. It is the largest producer and distributor of classical music

programming in the country. Learn more about American Public

Media. Minnesota Public Radios 1,058-seat Fitzgerald Theater

and 100-seat UBS Forum provide venues for live remote broad-

casts, discussion forums, political debates, cultural programming

and more.

This unique tour begins with a stop and tour at Peace Coee,

Minnesotas international coee importer and roastery enterprise

borne from the Institute of Agriculture and Trade Policy, then

heads to St. Paul for the MPR tour.

At the conclusion of the MPR tour, MPR leadership has invited

our guests to join them for a listening circle to help MPR better

understand the social enterprise movement and how it can be

helpful. A rare opportunity for us to tell our story!

Bus departs Marriott Monday, May 20 at 8:45am, returns

12:30pm. Box lunch served en route.

PedaLing sociaL enterPrise

Bike your way to social enterprises in Minneapolis neighbor-

hoods. Grab a bicycle from one of Minneapolis crown jewel social

enterprises, Nice Ride Minnesota, then take a four-mile, one-way

ride from the hotel to social enterprises. Learn about how Youth

Farm and Market Project is working with inner-city youth to grow

food, prepare food and also market food. Tour the Neighborhood

Development Centers social enterprise Midtown Global Market

where small entrepreneurs learn business skills and have anincubation space to sell their products. Then have lunch at this

multicultural indoor public market for emerging entrepreneurs.

Bicycle, helmet and lunch voucher included.

Plan on rain or shine! Departs Marriott Monday, May 20 at

9:00am, returns at noon.

social enterPrise tours


27/48

and more enTerprises!

exhibitors

Be sure to check out social enterprises, partners, and allies at the

exhibit tables in the atrium open whenever there is programming

at Summit 13. Take a look, grab some literature, and chat with

representatives from some of our favorite organizations!

arts in Motion

Enjoy a walking tour of downtown Minneapolis to the Mill Dis-

trict. Start from the hotel and walk to the world-renowned Guth-

rie Theater to receive a behind-the-scenes look at how shows are

taken from script to its signature thrust and proscenium stages.

The tour will then head over to MacPhail Center for Music,

a nonprot organization providing life-changing music learning

experiences to people of all ages and backgrounds.

Plan on rain or shinesince you will be walking, think about

bringing rain gear or an umbrella! This tour covers 1.5 miles;

please wear comfortable shoes and clothing.

Plan on rain or shine! Departs Marriott Monday, May 20 at

9:00am, returns noon.

reuse eco tour

Come learn about social enterprises that are demonstrating how

used goods can still hold value and these innovative organiza-

tions are running enterprises on market opportunities. Integrating

employment services and retail partnerships, the tour will visit

three innovative organizations: Partnership Resources Inc.(PRI)

serves adults with disabilities in a number of eco-partnerships,

including a few with an entire health system for campus-wide

recycling and junk mail reduction projects, and a visual and per-forming arts programs with the worlds largest lm festival focus-

ing disabilities, ReelAbilities; Momentum Enterprises with a focus

on their deconstruction and recycling of mattresses business, of

which there are only two other mattress recycling programs in the

United States; and Arcs Value Village Thri Store and personal

shopper program that uses innovative retail services to turn annu-

ally more than 3 million pounds of donations into community

support. Tour attendees will receive a 20% store coupon! All of

these ventures have created earned revenue for these organiza-

tions and enabled them to more fully achieve their missions.

Bus departs Marriott Wednesday, May 22 at 12:15pm,

returns 4:00pm.

cataLysts for change

Learn how strong economic development centers are social

enterprises in communities that help New Americans and small

business owners to thrive. Tours will share how each group

serves unique cultural needs and provides nancial and business

planning skills for their communities. Tour stops will include the

African Development Center, the Latino Economic Development

Center, and the Neighborhood Development Center.


returns 4:00pm.

youth in sociaL enterPrise

Social entrepreneurship knows no boundaries, including age. Join

us on a traveling tour in the Metro area highlighting the drive, in-

novation, and spirit of young entrepreneurs. These students arent

just tomorrows leaders: theyre pursuing a double and triple

bottom-line approach in their work today. Tour will include: Jux-taposition Arts that engages and employs young urban artists in

hands-on education initiatives; Youth Expresss Express Bike Shop

and Express Yourself Clothing which are traditional businesses

with youth learning entrepreneurial labs; and refreshments

from Cookie Cart, a community nonprot bakery and CityKid Java,

an LLC owned by Urban Ventures that supports youth programs,

including mentorship and tutoring. Come and get inspired!


returns 4:00pm.

noW boarding

On your way to the airport, take a quick tour of the Animal Hu-

mane Societys ailiate Now Boarding, a social enterprise that

operates a state-of the-art, 24-7 pet boarding facility located

adjacent to the Minneapolis/St. Paul (MSP) International Airport,

oering parking and airport transportation service. Then well

drop you right o at the main terminal for your ight home!

Bus departs Marriott Wednesday, May 22 at 1:00pm and

drops you at MSP by 3:00pm.


28/48

28

Housing Works first Thrift shop opened in 1991 to

support Housing Works mission to end AIDS and

homelessness. Twenty years later, the business had

grown to twelve Thrift shops across New York City

and Brooklyn and an online store, generating $15

million revenue, employing 160 people and with a

well recognized and much loved brand.

This presentation will track the growth of HousingWorks Thrift Shops over this time, and how since

2011 the shops have grown the bottom line, in par-

ticular by: developing the next generation business

strategy; valuing people and building a stable, high

performance team; leveraging the brand to grow new

revenue; adjusting the Thrift model after the Great

Recession; and rigorously assessing the business to

find the highest profit pools.

Focusing on workforce development, this session

oers insights into innovative federal policy proposal

that will encourage innovation and grow what works.

Topics will include President Obamas proposals to

increase use of evidence in funding decisions, Pay for

Success models, and the Social Innovation Fund, as

well as proposals designed to specically advance

social enterprise. The session will feature the America

Forward workforce task force agenda, developed in

collaboration with the America Forward Coalition,

We oen associate social enterprises with some fairly

traditional lines of business such as manufacturing,

food service, retail and on site services. But the range

of how social enterprise can deliver the common

good is endless. Several unique Twin Cities social en-

terprises will be proled in this storytelling session.

breakThrough sessions

tuesday, round 1May 21 st, 2013, 10:45aM 12:00PM

Sustainable Growth: Tales of a New York City

Twenty-Something

Advancing Social Innovation through Policy

Cool Stories / New Markets

daVid raPerv p t r,

h w

sPeaker

Beth Parkhill

p, m p

jason edens

d, rb

e a

lee wallace

ceo, p cf

jacquie

BarGlund

ceo,

john estrem

ceo, h r,

i.

moderator

sPeaker

sPeaker

sPeaker

sPeaker

A coee roastery? A travel agency for people with

disabilities? Solar manufacuring? Whatll they think

of next? But of course ... beer!

sPonsored by:

left Brain riGht

Brain Productions

sPonsored by:

Verynice.co


29/48

Back in the day, the only viable sources of growth

capital for social enterprises were grants for non-prof-

its and garden variety debt and equity for for-prots.

No longer! Three experts in the realm of nancing

social impact join together for this interactive session

on new forms of capital. Bring your appetite as they

serve up a smorgasbord of nancing alternatives.

Nonprofit Finance Fund recently released the results

of its 2013 State of the Nonprofit Sector Survey,

which details the substantial changes that many

organizations are making after years of economic

stress. The fifth annual survey, supported by the

Bank of America Charitable Foundation, includes in-

formation on the finances, operations, and outlook

of 5,983 organizations across the country. Nonprof-

its are changing the way they do business because

they have to: government funding is not returning

to pre-recession levels, philanthropic dollars are

limited, and demand for critical services has climbed

dramatically, said Antony Bugg-Levine, CEO of

Nonprofit Finance Fund (NFF). At the same time, 56

percent of nonprofits plan to increase the number of

people served. That goal requires change and inno-

vationfor nonprofits, for those who fund them, and

for the broader systems we need to preserve and

expand economic opportunity and social progress.

The presentation will not only cover the trends and

high level findings from the survey but also how

enterprises are adapting their enterprises to meet

demand for services and programs.

New Capitalwith Tim Freundlich and colleagues

Nonprot Finance Fund: 2013 State of the Sector

Survey

shirley

saGawac n p, a

sPeaker


tim freundlich

c-, s c

m (socap)

keVin mcqueen

p, BwB s llc

rolfe larson

p, r l

a

sPeaker

sPeaker

sPeaker

dannielle camPos

s v p

n p d,

B a cb

daVid Greco

v p, n

(n)

sPeaker sPeaker

a network of over 50 innovative, impact-oriented or-

ganizations, working in more than 900 communities

nationwide, dedicated to driving systemic change.


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We all know that we are more than our resumes and

jobswe are a collection of histories, of stories, of

relationships. Yet too oen when we gather at con-

ferences we miss opportunities to connect around

our stories. At this session we will do just that: share

our stories of purpose, locating the meaning in our

life and work, and sharing powerful stories of why we

do what we do. This is a fully interactive session for

people who are interested in connecting with their

core purpose and connecting with others. We are all

called to do great thingscome and learn why.

What Moves You?with Eric Dawson

eric dawsonp & c-,

p

sPeaker

The social enterprise sector has a huge opportunity

to harness the brilliance and generosity of pro bono

skills-based volunteer services from businesses.

Three organizations that have been working closely

together to build this potent talent market come

together on this panel to describe the current state

of play. Taproot Foundation is a nonprofit orga-

nization that makes business talent available to

organizations working to improve society, engaging

the nations millions of business professionals in

pro bono services both through its award-winning

programs and by partnering with companies to de-velop their pro bono programs. Billion + Change has

gained nearly $2 billion in pro bono commitments

from businesses all across the land. And Deloitte

has made an unprecedented commitment of $110

million of pro bono services. Social enterprises need

to learn how to be good consumers of this brilliant

generosity, and this session will provide a good

primer. But only if you do your homework: Attendees

are asked to take a brief pro bono readiness ques-

tionnaire in advance of the session.

Building A Market For Amazing Pro Bono Talent

aaron hurst

p & ,

t

jill silliPhant

c cz l,

d

jennifer

lawson

ex d, a

B + c

sPeaker

sPeaker

sPeaker

Proud to support the

Social Enterprise Summit 2013

The Mosaic Villages Project, Guatemala

We help the world grow the food it n


31/48

Over the last 11 years, Taproot has gone from a spark

of an idea in Aaron Hursts bedroom oice into one of

the highest impact and well-managed nonprots in

the countrya model that is being replicated around

the world. To celebrate Taproots 11th anniversary,

Hurst will share 11 leadership and management

philosophies that have made Taproot what it is today.

These 11 philosophies range from talent acquisitionto how to fail, and are a useful backdrop as social

enterprises of all sizes consider how they might build

game-changing organizations.

tuesday, round 2May 21 st, 2013, 2:00PM 3:15PM

11 Secrets To Building A Game-Changing

Organizationwith Aaron Hurst


aaron hurstp & , t

sPeaker

To create more impact, social enterprises need to

win more business. There is a growing opportunity to

do this by working closely with much larger compa-

nies. This session will provide an overview of how to

position to win in partnerships with Prime Contrac-

tors. Topics will include business development needs,

teaming considerations and what the business envi-

ronment is like for Prime Contractors. Additionally,

highlights of the AbilityOne NISH Prime Contractor

Program will be shared.

NISH is a national nonprot agency that creates em-

ployment opportunities for people with signicant dis

abilities. It accomplishes this through a national net-

work of more than 550 nonprot agency partners to

fulll contracting needs for the Federal Government,

commercial businesses and government contractors.

NISH enhances and complements the capacity and

capability of community-based nonprot agencies so

more people with disabilities have jobs and the con-

tracting needs of our nation are achieved.

Prepping for Primes: Considerations for Partnering

with Prime Contractors

diane murray

a v p,

p c p,

nish

kate

rosenGreen

p, p

r g

sPeaker sPeaker

sPonsored by:

left Brain riGht

Brain Productions

sPonsored by:

Verynice.co


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Marc J. Lane, the author of Illinois L3C law and the

Chairman of the states Task Force on Social Innova-

tion, Entrepreneurship, and Enterprise, will chronicle

the steps he took to secure sponsorship for the L3C

legislation, shepherd it through the states Senate and

House (it passed unanimously in both chambers), and

secure the Governors approval. Marc will then describe

how he built on that success to organize and launch

the Task Forcethe Governors think tank, populate it,

and spearhead policy recommendations which are al-

ready driving positive social change. The Illinois experi-

ence is an instructive model for other states committedto becoming robust hubs of social innovation.

How Social Enterprise Policy Becomes Law: The

Illinois Experience

Join Kevin Flynn, Vice President of Recruitment for

national search firm Commongood Careers, for an

interactive session on what it takes to attract and

hire top talent. This session will provide hands-on

tips, tools, and best practices to help you do your

hiring right and ensure that you make high-impact

hires. We will break down the hiring process into

a few simple yet important steps, including planning,

recruiting, interviewing, and assessing candidates

all practical advice you can use right away.

sPeaker

Hire Smarter:A Road Map to High-Impact Hires forSocial Enterprises

marc j. lane, t l o

m J. l

sPeaker

keVin flynnv p r,

c c

Social entrepreneurs typically operate in the fuzzy

space between business and philanthropy. And this

creates unique challenges: How do I balance my

need for profit with my desire to have big impact?

How do I relate to investors? What about other

stakeholders like employees and suppliers? What do

I need to know and understand about social enter-

prise that makes it different from a regular busi-

ness or nonprofit? How do I stay true to my vision

when everything pulls me in a different direction?

I love my work, but it can be lonely, too, and most

of my friends really dont get it. These struggles areoften more internal than external. Come hear one

of Americas foremost practitioners talk about what

it really means to be a social entrepreneur. Explore

what success means to you, and how that affects

the choices you makeor dont make. Learn how to

find the help you need to achieve your goals.

This will be a non-technical, interactive session.

What It REALLY Means to Be a Social Entrepreneur

allen

BromBerGerp, p & p

sPeaker


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A common challenge faced by many non-prot organi-

zations is developing a system for assessing both new

ideas and existing activities. This session will provide

participants with tools to address this critical challenge.

Participants will learn about an approach to product

development that will help their organizations identify,

assess, screen, and plan products and services that

will grow their social enterprise portfolio. Strategies for

conducting portfolio reviews will also be introduced.

This session will be geared towards organizations that

are exploring new social enterprise activities as well as

those that are seeking to grow their existing portfolio.

Building your Social Enterprise Portfolio

alexandra

snelGroVes c, a

sPeaker

You know social enterprise has the power to transform

the world. And so do we! But, if were going to create

an eco-system that is conducive to social enterprise,

we need the world to know it too. And for that to hap-

pen, we need a better understanding of the size and

scope of a eld that is developing in so many dierent

ways, in dierent places, and through dierent cor-

porate forms, each with its own unique character and

needs. At long last, the picture of social enterprise in

the United States is coming into sharper focus, thanks

to initiatives like the Great Social Enterprise Census,

and Deloittes work on the solutions economy. In thissession we examine the new research and discuss the

importance of robust data in making the foundational

case for social enterprise as a large and fast-growing

sector of the economy; primed for increased attention

from consumers, investors, and policymakers.

Special Note: Summit attendees are encouraged to

take the Great Social Enterprise Census in real time

during the Summit!

Size, Structure and Solutions: What We Look Like

meGan

schumann

d r

Ben thornley

d, is, p

c v

sPeaker sPeaker

UNITED FRONTIS YOUR ONLINE SOURCEfor rich content, conversationsand collaboration.

THINK. Blogs oer a range o analysis, perspectives,

and ideas on nonproft industry

best practices, research and related topics.

TALK. Online conversations spark solutions to complex

problems in our community.

TAKE ACTION. Register and join United Fronts growing

nonproft network.

UNITED

FRONTUNITEDFRONTMN.ORG

THE POWER TO CONNECT

AND CHANGE LIVES


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Social enterprises scale their impact when their busi-

nesses grow. Thats why we nd it so exciting to see

social enterprises and tech companies align to power

the marketplaces for social enterprises to succeed at

sales and marketing of their products and services.

Were bringing together three tech platforms, includ-

ing Salesforce.com, Groupon, and the Social Impact

App to rst describe their individual successes in the

space. Then the moderatorRebecca Masisak,CEOof Tech Soup Globalwill lead a dialogue about why

social enterprise interests the panelists, how social

enterprisers can learn about and use these kinds of

opportunities, and what social enterprises want and

need from the technology community.

tuesday, round 3May 21st, 2013, 4:00PM 5:15PM

Tech-Enabled Social Enterprises

reBecca masisak

ceo, ts gb

daVid aVerill

e c

s m,

s.

Patty morissey

h s i,

g

moderator sPeaker

sPeaker

rolfe larson

p, r l

a

sPeaker

sPonsored by:

left Brain riGht

Brain Productions

All across the land, major corporations are realizing

that social enterprises can be great partners who

meet their business needs. And social enterprises are

becoming equally adept at understanding where they

can add real value. The result? Powerful, long-last-

ing, good faith relationships where social value and

business value are equally delivered. This will be a

lively dialogue between corporate leaders and savvy

practitioners on how to unlock mutual value.

Keys To Corporate Partnerships

chris lamBe

d s rb

ex d,

m

dannielle

camPos

s v p

n p

d, B a

cb

moderator sPeaker

eric weinheimer

p ceo, t c

p

sPeaker

dan hernandez

s g m, t

c

marc sPencer

c ex o,

J v

sPeaker sPeaker

sPonsored by:

Verynice.co


35/48


The movement as a whole, and your own social

enterprises, need political support to accelerate

growth. How can we make sure that policymakers

listening? Hear from a former lobbyist and a success-

ful social enterprise advocate about the secret to

influencing policymakers and crafting your message.

This session is guaranteed to leave you empowered

and ready to become a more successful advocate.

Can You Hear Me Now? How to Inuence

Policymakers and Advance Policy

wendy Baumann

p & cvo, w

w B i

c

suzanne smith

m

d, s i

a

sPeaker sPeaker

Growth capital is the scarce fuel that social enter-

prise needs if it is going to continue to grow in im-

pact. New ways of thinking about capital are helping

social enterprises grow more rapidly than could

once have been predicted. This panel presents three

interesting takes on capital. Bill Strathmann, CEO

of Network for Good, will discuss the challenges of

attracting social impact growth capital and how Net-

work for Good has grappled with these challenges,

seeking to marry social mission with market-rate

investor returns and a compelling vision of Gener-

osity Unleashed. Bill Dossett, Executive Director of

Nice Ride MN, Minnesotas rapidly growing bike share

system, will discuss the two P&L approach that has

resulted in a profoundly sound social enterprise busi-

ness model and a solid platform for growth capital.

And Dana Nelson, Executive Director of GiveMN, will

address how online giving can keep pace with social

enterprise marketplace growth.

Cool Capital

Brad Brown

p, s

dana nelson

ex d,

gmn

Bill

strathmann

ceo, n g

Bill dossett

ex d, n

r mn

moderator

sPeaker sPeaker

sPeaker

lbrbproductions.com


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Among multiple other careers over many years,

Jonathan C. Lewis is the Founder and Host of iOn-

Poverty. iOnPoverty.tv produces online videos about

social entrepreneurship careers. Candid, filmed con-

versations with accomplished social entrepreneurs

catalyze the best and brightest students and young

professionals by providing the information they

need to advance careers combating social and eco-

nomic injustice. Newly-released leadership develop-

ment videos from iOnPoverty will be previewed and

discussed. In YouTube-format, social entrepreneurs

speak about competing commitments to clients,

community and career. Popcorn not served.

Old Fart Millennial Insights

jonathan

lewis h, op

sPeaker

Take a moment to imagine your daily interactions ...

Your minute-by-minute, day-by-day communication

sets the tone for your own well-being and that of

your organization. The Art of Convening (AoC) is the

technology of relationships and can bring you the

next level of success! Convening delivers a practical

and essential 9-step methodology for transforming

any engagement from adequate to inspired, from

good to great.

More than another meeting modality, a convened

meeting maximizes personal and organizational

performance by strengthening buy-in, accountabil-

ity, and commitment to help people excel and be

successful in their work.

9 Steps to Transforming Your Meetings And

Conversations


Each participant will receive the AoC Convening

Wheel, The 9 Principles of Transformational Conver-

sations, and develop a real time case study.

craiG neal

c-, vh,

h i.

Patricia neal

c-, p,

h i.

sPeaker sPeaker

Obesity and hunger drain $237 billion from the US

economy annually. The solution isnt a question of

charity, but one of economics. Combining philan-

thropic investments and emerging market opportu-

nities, mission-driven social enterprises and non-

profits can engage local farmers through innovative

sourcing models to minimize costs, bolster food

sy

Documents

SEA Summit2013 Program Book Web