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Kirill Eremenko: This is episode number 339 with Professional Coach
Ivor Lok.
Kirill Eremenko: Welcome to the SuperDataScience Podcast. My name
is Kirill Eremenko, Data Science Coach and Lifestyle
Entrepreneur, and each week we bring you inspiring
people and ideas to help you build your successful
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Kirill Eremenko: Welcome back to the SuperDataScience Podcast
everybody. Super excited to have you back here on the
show. Today is a very special episode. Today, we're
going to take a little break from data science and all
the analytics related things. We're going to talk about
life, and we're going to talk specifically about coaching.
So for this episode, I've been waiting to record this
episode for probably over a year or so. I've been
wanting to record this, and finally I convinced my
coach, Ivor Lok, to come join me on the
SuperDataScience Podcast.
Kirill Eremenko: I've known Ivor for several years now and he's been my
coach ever since. And, it's been amazing. He's had a
massive impact on my personal growth and my
professional growth on my business, on my
relationships, on pretty much all aspects of my life.
Whenever I have a question during the week, I catch
up with him over Skype two or three times per month,
and whenever I have a question that is I'm breaking
my head over, I don't know how to answer due to lack
of experience or lack of knowledge, lack of wisdom,
lack of whatever else, or the way I'm stuck in my own
perspective or, as you'll hear us talk on the podcast, in
my own belief system and I need a wise advice, I go to
Ivor with that question. He gives me always something
very interesting to think about.
Kirill Eremenko: So finally, Ivor is here on the podcast. This is the
episode and here is what we're going to be talking
about today. We talked about emotions, belief systems
and being aware, raising kids. What is coaching,
coaching for careers, coaching for business, mindset
over skillset, what do I want and how to figure that
out. A dream list of 100 items, taking responsibility for
your life, reticular activating system, getting what you
want and thoughts, feelings, actions and results. Quite
a lot of topics and that's just a fast summary, and
probably not even everything that we covered on. So,
we're going to dive into quite a lot of things. This will
actually feel like a proper coaching conversation
similar to the conversations we have with him, they're
usually a bit shorter, about 30 minutes that we chat
with him once per week, but it's going to be similar
and we're going to dive in.
Kirill Eremenko: Especially, I really like that part where we're going to
go into a bit of depth, and that'll happen about 30 or
40 minutes into the podcast. We're going to go quite
deep into some feelings and responsibility about your
life and things like that. I'm sure you're going to enjoy
this episode and if you do like listening to Ivor, make
sure to listen to the end because he's got a very special
surprise available for you, one for specifically listeners
of the SuperDataScience Podcast, how he can help you
with your questions and one that is going to be
available worldwide once this episode is live. It's going
to be very cool. And on that note, let's dive straight
into it. I bring to you without further adieu, my
personal coach, and a very experienced professional
coach, Ivor Lok.
Kirill Eremenko: Welcome back to the SuperDataScience Podcast,
everybody. Super excited to have you on the show and
today's guest is a very dear friend of mine and my
coach Ivor Lok. Ivor, how are you going today?
Ivor Lok: I'm amazing, Kirill. How are you going today, my
friend?
Kirill Eremenko: Amazing too. Actually, it's interesting because I
recorded an episode, a short one a few weeks ago
talking about this amazing and how it changed my life
just to reply amazing, and it actually comes from you.
It's really cool.
Ivor Lok: Thank you.
Kirill Eremenko: What made you start saying amazing when people ask
you how you going?
Ivor Lok: I think it's an involvement ultimately because when we
actually started actually learning NLP, we actually
learned that the words that we use actually have the
biggest impact on our lives in a way. So, when we use
words like it's not bad, it's not great, or it's good or-
Kirill Eremenko: Not too bad.
Ivor Lok: ... or not too bad, it's a little bit weak. When people
say, "It's not bad," it simply means it's really bad
ultimately in a way. So, I learned this really early on
when I did NLP, neuro-linguistic programming, and
from that time I started using words like amazing,
fantastic, it's brilliant, and I think one of the words
that just stuck in my vocab at the time was, "It's
amazing." Because, life is amazing. Because,
everywhere that we go, we're amazed. It's fantastical.
So, when we lose sight of the fact that life is amazing, I
think sometimes we just lose track of what life really
is. Be amazing is for me just like that whole thing is
almost like Tony Robbin's going, "Live passionately" in
a way or live with passion.
Ivor Lok: But, it wasn't curated as much. It was something that
just came naturally and somebody said one day, "You
know something? You use be amazing a lot." That's
how it stayed.
Kirill Eremenko: Yeah, you even sign off on your emails, "Be amazing."
Ivor Lok: Well, before I used to sign off, "Live passionately", and
then I said, "But, I never use the words live
passionately so why do I use those?" That when I
changed it to be amazing.
Kirill Eremenko: It's really impacted my life profoundly. I was even
sitting today eating breakfast and looking at the food. I
prepared myself muesli from the night before with
some berries. I was really looking forward to it and I
was eating it, and at that moment I thought to myself,
"Hmm, it was okay. Not too bad." But then I caught
myself. I was like, "What am I complaining about?" It's
all because of expectations, right? If I stopped my
expectations, I had muesli with berries with cashew
yogurt. How amazing is that? My breakfast was
amazing. It's just the expectations that make me feel
differently for some reason.
Ivor Lok: 100%, and again, one of our main pillars, which is
Tony Robbins, he always says, "Change expectations
to appreciation." And, when we change our
expectations to appreciation, it's so amazing in a way.
Kirill Eremenko: That's so true. That's so true. But expectations are
hard to change to appreciation often. They're just so
ingrained. Where does this even come from? Why do
we as humans have so many expectations all the time?
Ivor Lok: Well, I think as human beings we bolt to achieve, so
we want more, and we look at the rest of the world.
The one thing that I remember so distinctly was a
lesson that I learned when one of our mentors, she
said to me, "Ivor, you can not be me right now."
Because, I think expectations come from when people
say, "Well, I want to be Tony Robins", Or, "I want to be
Kirill," or "I want to be Ivor." It comes from those
expectations where people are not and have not done
the work just yet in a way. So, you view a Formula
One driver and you're still racing go carts, there's no
way that you're going to be a Alain Prost or a Senna, or
whoever it is right now in Formula One. But, the big
thing about it is that expectations are always there,
but it can be a driver and the standards that we have
for ourselves we need to expect, but I think we also
need to appreciate as well. It's a fine line that we walk
along.
Kirill Eremenko: Sorry, a question. What about not just standards for
yourself. What about standards for others? In
relationships, we often have expectations that, "Oh
well, you hurt my feelings and I want you to be this
way and you're not that way. That's my expectation
that you do things in a certain manner. Why are you
not like that?"
Ivor Lok: Sure, absolutely. Well look, again, we can't control
anybody. I mean, I can't control you. I can't control my
wife. I can't control my children. I have a four year old
and a seven year old. I wish I could control them. I
can't. In reality, it's when we have expectations about
somebody else, it's almost like us saying to that other
person we are going to control you. Just by the way,
nobody can hurt your feelings.
Kirill Eremenko: That's true. That's true. How would you explain that
then?
Ivor Lok: Well, again, when it comes down to emotions,
emotions are something that we create. So a lot of
people say, "You make me angry." People don't make
you angry. You make yourself angry. It's the one
learning that we get that any emotion that we actually
create in our world is created by ourselves. It's not
created by anybody else in a way. So, when we say
that somebody has made us angry, there's something
about our belief system or our expectations that we're
angry that they've not actually done for us. And, one of
the greatest things as well is that whole thing about
when we take true responsibility about the way that
we feel, we control our world.
Kirill Eremenko: Exactly. By saying the words that you made me feel
that way, or she made me angry, or he made me
frustrated or annoyed or hurt my feelings, you're
effectively giving control over your life to someone else.
Ivor Lok: Exactly. But not only that, you're trying to control it in
a way, and also by actually doing that, actually you're
losing control. And, the biggest thing I think is as an
achiever, you want to have control, and the best way
that you can have control as an achiever is knowing
that you can control your emotions. I know that for me
it was a game changer to know that actually my
emotions, I can control truly. The way that I feel
consistently is my choice, is whatever I decide that I
want to feel. If I want to feel happy, I can feel happy
right now. I actually had a situation where my
daughter just last night actually, she said, "Daddy,
daddy, daddy, I'm thinking about all these things
about this situation that's making me feel bad." I said,
"Well, actually stop feeling bad." I said, "Start thinking
about situations that are going to make you feel good
in a way."
Ivor Lok: Then, I took her through some of the things that she
already likes and I said, "What about thinking about
this person? How does it make you feel? How about
thinking about this person? How does that make you
feel?" And then, as I walked out the door, "And, how
about this person?" I started making a giggly dance
out the door. She started laughing and I said, "How
about just thinking about Daddy all night long doing a
giggly dance out the door." She started laughing and it
wasn't a problem.
Kirill Eremenko: Nice, nice. But, does that mean that we can never feel
angry?
Ivor Lok: No, no, no. Remember, anger is something that
number one, we can control. Most people have no idea
how to control it yet. I certainly didn't when I started
... Actually, before I did personal development. I
already suffered from anger issues really badly. I'm
known as being the angry, arrogant asshole in a way. I
typically say that because all those words, that's what
I was. I was really, really angry. I was carrying around
so much baggage from my past, from lessons learnt or
from blaming the world the reason why I am the way I
am, or doing what I'm doing is because the rest of the
world's at fault in a way. I was always angry. But, I
was angry because of different situations, and those
situations didn't make me feel good so I kept having
anger. And, then of course, I also learned it from my
father, which was a very angry person. He only learned
to control his anger much later on in his life, but I
thought, "Well, the best way to be is to be angry."
Ivor Lok: If you're angry, then you're going to get a response. I
think that's what people do. Anger is actually used as
a controlling mechanism rather as something that
actually people feel because they inherently want to
feel it. Think about somebody actually standing up
and going, "I'm angry." How much attention, how
much significance, how much control they have of
their environment when they're actually angry.
Kirill Eremenko: That's true. Yeah. They, in a way, intimidate others
and also get them to silence and listen to their needs
and thoughts, but does that mean you can control
anger, but ultimately is the ultimate goal never to
actually even feel anger or is it something that it's okay
to feel, but as long as you know how to deal with it?
Ivor Lok: When I feel angry about anything, it would be because
it's a good reason to feel angry about in a way. So, if
somebody harmed my daughter or somebody harmed
my family, I'm going to feel angry and I'm going to
come in and I'm going to come in in fighting mode, and
I'm going to probably do something that I probably
shouldn't do. However, the thing is it's about how do
you control it so you can still go from a place of anger
to a place of calmness, and in that place of calmness
still present anger. I think it's uncontrollable anger
that actually creates all the violence that we have in
the world, and it's the conflict of belief systems that
create the violence that we have in the world is when
people say, "It's this way. This is the only way, so
therefore you are wrong." That's what actually creates
conflict.
Kirill Eremenko: Gotcha. Interesting. You spoke about belief systems a
few times already. What is a belief system?
Ivor Lok: A belief system is something which inherently is
something that you've actually learned from your past
life. So, a lot of people talk about a belief system as
being a paradigm, or in the Tony Robbins world, he
talks about it being a story. I quite like that word as
being a story because it's been created over time, not
just by ourselves, but sometimes by our family.
There's an interesting one I remember when Bob
Proctor was teaching all about paradigms and about
belief systems, and he talked about this time, he was
telling a story about a grandmother and a
granddaughter. The granddaughter was actually doing
this roast in the oven. The piece of meat was actually
too big for the roasting pan, so she cut off of it and ...
Or, actually no.
Ivor Lok: Sorry, she would cut off the piece of the roast, would
actually put into the pan, and what actually happened
was that her grandmother was there, and her
grandmother turned around and said to her, "Why did
you do that? Why did you cut a piece of the roast off
and put it into the pan?" Because, of course, the whole
piece of roast could actually fit into the pan that she
had because it was big enough. She said, "Well, the
reason why I did it is because mom taught me to do it
that way." Then, her mother walked in and then her
grandmother and said, "Why do you do it this way?"
She said, "Well, you taught me to do it that way. You
taught me to cut a piece of the meat off. Ultimately, I
thought that's what you needed to do."
Ivor Lok: Her grandmother and her mother looked at each other,
and her grandmother picked up laughing. Both of
them looked at her and said, "Well, why are you
laughing?" The grandmother said, "The only reason
why I cut a piece of the meat off was simply because it
couldn't fit in my pan." But, because she always had
that small pan and she had to use that small pan, she
always had to cut a piece of meat off to be able to put
it in, so her mother, or her daughter at the time,
thought that was what needed to be done.
Kirill Eremenko: She developed a belief system.
Ivor Lok: It's not a belief. It's unconscious. It's an unconscious
belief system. Everything that we do in life sometimes
comes unconsciously. So, think about even, Kirill,
about yourself. What do you do a little bit like your
father or a little bit like your mother? And, it's very
interesting.
Kirill Eremenko: Yeah. I guess one example that popped straight in my
head is when I got out the shower or to the shower, I
put the towel around my neck, let it hang down, and
that's something my mom actually told me I picked up
from my dad when I was five years old. I would want to
be like my dad so I'd just walk around with this huge
towel around my neck. I still do it unconsciously. I was
doing it yesterday.
Ivor Lok: Fantastic. And, when do you come out of the shower,
you just put it on and you just walk around the house
like that-
Kirill Eremenko: Sometimes.
Ivor Lok: Yes. But, it's so true. It's so true. I don't know where I
picked it up from, but I actually flick my fingers when I
drive and my wife said, "That's so irritating." I go, "I
know." I said, "That's from my father." He used to hold
the steering wheel and flick his fingers, and it's just
really interesting. The smallest things. We've got to be
so careful about what we actually do for our children
or show our children, because they pick up every
single thing.
Kirill Eremenko: Yeah. I can't even imagine, how do you raise kids
without messing them up? I don't know how to do it.
Ivor Lok: We do our best. There's no rule book. There's really no
rule book, but I think it's being aware, and I think the
first place is being aware of yourself. Being aware of
our language, be aware of our patterns, being aware of
our behavior because we can control all of those.
Kirill Eremenko: Okay, but do you use positive rewards or negative
rewards, for example? Very black and white question.
Do you reinforce kids when they are doing something
great and then ignore the bad things, or do you tell
them off when they're doing the bad things and the
good things are just a normal way of life?
Ivor Lok: Yeah, I think it's a tough one because you want to
always acknowledge the great, but sometimes kids will
really push you. As I've said, I've got two beautiful
daughters. They're four and seven, and they're
incredibly, incredibly gifted children. And, when I say
gifted, it's not like they're super intelligent but they
really, really understand how to engage and negotiate
in a way. My four year old is probably the toughest
negotiator that I ever knew.
Kirill Eremenko: At four years old, what does she negotiate?
Ivor Lok: Most people would say that she's stubborn, but she
just knows what she wants, and when she wants that,
there is no black and white. She's very, what I call,
analog. It's either this way or that way. There's no in
between. Our seven year old, we can change a little bit.
We can get her to sway our way a little bit because she
wants to be with us, but with our four year old, she's
very, very strong minded. It shows up actually in
daycare as well where even the daycare really struggles
with her sometimes. It's going to be a gift for her 100%
because it gives immense focus, and as long as she
understands that what she does is going to be for the
greater good of all, then she's going to be amazing at it
in a way. But, she's very strong willed and very strong
minded, as well.
Kirill Eremenko: Really cool. What I like about you, Ivor, is you can give
great ideas and thoughts pretty much on any topic. We
haven't spoken about the kids before but you have
some fantastic ideas on that. Actually, how long have
we known each other for now?
Ivor Lok: I think this must be going on five years now, isn't it?
Kirill Eremenko: Wow, I would say maybe ... We started in 2017 so
maybe going onto three years.
Ivor Lok: Oh, three years. It sounds like five.
Kirill Eremenko: Yeah, feels like it. The topics we normally cover over,
quite often we talk about maybe some personal growth
issues that I have or challenges that I want to get
better at them, but we also talk quite a lot about
business topics and things like that. I really value the
advice you provide, and I think having a coach has
been fantastic for me. For the listeners who are a bit
apprehensive about coaching, or in general maybe
don't even believe in mentorships, what is the value of
having a coach?
Ivor Lok: Sure, absolutely. Well, it's not that I want to pitch
coaching because I never got into coaching because I
wanted to become a coach. Let me start off with that. I
started off in 2004, and my first mentor was Bob
Proctor. I took to Bob because of what I'd actually
learnt, and how he changed my world. When I started
studying a lot of my personal development was at the
age of 30 and that made a big phenomenal change in
my world to understanding my belief systems, it saved
my marriage. It took away that whole thing about
being an angry, arrogant asshole to making me now as
you know just calm and relaxed and a nice person to
be around in a way.
Ivor Lok: But, I think from a perspective of coaching, one of the
things that I found was that when I delivered courses,
because I actually do a lot of workshops, people used
to come out of the workshop and go, "I'm super
excited. I'm going to get this done and I'm going to
make it work." And, just walk out, high five me, and I
used go, "Brilliant. I look so forward to seeing the
results." I followed them up 30 days, 60 days, 90 days
later and say, "So, what have you done?" And, to my
surprise at the time was nothing. I had all these great
ideas. I had all these great energy coming out of the
workshop, and they did nothing with it. So, for me it
was like that was really strange because I used to go to
workshops and do something, because isn't that what
you go to workshops for?
Ivor Lok: Then, I started looking at it and going, "Well, some
people actually can do self-help, and sometimes people
do shelf-help in a way."
Kirill Eremenko: What's shelf-help?
Ivor Lok: Well, shelf-help is when you go to a workshop. You
take the book and you put it on the shelf, in a way.
That's shelf-help ultimately. I think there's a lot of
people out there that have ever done a workshop that
they will know what I'm talking about. They get home,
they get back into their lives and they never touch the
books again. They've got great intentions to do it, but
they never do. So, I said this to one of my colleagues at
the time. And he said, "Well, Ivor, if that's the case,
you really need to do some coaching with them." So I
said, "What is coaching?" He goes, "Well, coaching is
this thing that you work with somebody one-on-one."
Little did I know that the industry only started in the
2000s, like with Tony. Tony popularized coaching 20
years ago.
Kirill Eremenko: He didn't even like that term originally, and he still
doesn't I think.
Ivor Lok: No. Absolutely. For a [inaudible 00:29:04] perspective
even with coaching in its present time, I didn't know
that coaching ... I remember actually having a
conversation with Bob Proctor and saying to Bob,
"What do you think about this whole coaching thing?"
He goes, "Coaching? Why would you want to do that?
What's this whole coaching thing?" He said, "Well,
you've got my programs. You can run it and you can
deliver it." He said, "Why would you want the
coaching?" I said okay, and I steered away from it, and
then I did NLP. I did the NLP training, became a
master NLP practitioner and I started incorporating
coaching with my workshops, and I started working
with people. So, I think in the early 2000s, coaching
wasn't popular. I used to go out and I could say to
people, "I'm a life coach," and people used to look at
me going, "What? What's a life coach? Why do I need
that?"
Ivor Lok: Coaching has only really come about, Kirill, in the last
five years. It's become incredibly more popular. It had
a better uptake in the US. I would say in Australia at
the moment, it's probably only been the last three to
five years where people have really gone in and said,
"Hey, you know something? Having somebody there to
help me along the way is great." But, I think the big
thing about a coach is somebody that is actually ... If
you're looking for a great coach, it's somebody that's
actually done the work before. Somebody that's
transformed their lives that really have a broad
spectrum of experiences, and then they've actually
really understood actually the struggles of what life is
all about in a way.
Ivor Lok: So a lot of the times, when I look at ... There's some
coaches actually that are very new into the industry
and some people now get into coaching simply because
it's a career option, and there's nothing wrong with
that, but just remember that you can not be a great
coach until you've actually done the work. I remember
actually coaching somebody that had actually done a
diploma of coaching, and I said to the person, "So,
what are your goals?" I said, "I shouldn't be teaching
you how to set a goal. You should be teaching me how
to set a goal because you're a coach." They said, "Well,
I don't know how to do that." But I said, "You're
studying to do a diploma of coaching. How can you not
understand how to set a goal?" It's strange.
Ivor Lok: So, anybody actually confused about the coaching
industry, I think it's really about being able to look at
not only just the coach, but also look at what are their
experiences, their age, what have they done, and I
think coaching is now becoming a little bit more
specialized into different spectrums in a way. Say
you're a runner or you're a sprinter, or you're a javelin
thrower, you don't go to the athletics coach and say,
"Well, I want to be an athletics coach." If you want to
be a great sprinter, you go to a sprint coach. If you
want to be a great javelin thrower, you go to a javelin
coach. I think coaching is coming into that space at
the moment, it's maturing into what do you want to
become? What do you need help in?
Ivor Lok: I think this is the part of my work at the moment, and
I'm actually part of setting up with Jeffrey Hayzlett and
the C-Suite Network where we actually set up the C-
Suite Network Guild. Coaches Guild.
Kirill Eremenko: Nice [crosstalk 00:33:07].
Ivor Lok: An actual coaches guild. The coaches guild is really-
Kirill Eremenko: Like the councils they have there, right?
Ivor Lok: It's not like the councils, but it's called the C-Suite
Network International Coaches Guild, and what it is is
really for coaches that already are experienced at what
they do. Because, when I spoke to Jeffrey Hayzlett
about this, he actually said, "You know something,
Ivor? How do my members know what are good
coaches and what are bad coaches?" I said, "Well, why
don't we actually set up a guild that your members will
know what they are in a way?" It's really something
really powerful at the moment that's actually going to
take off. We just launched it in San Francisco in June
last year, and we're getting the ball rolling now into
December. In 2020, we're going to make it big
ultimately.
Kirill Eremenko: Okay, awesome. I really like that. I wanted to ask you,
coaching, because a lot of the questions we discuss
and a lot of question that come to you are business
related questions when I have a dilemma or I just don't
understand due to lack of experience how to do a
certain thing, or scale a business, or hire somebody,
fire somebody, or just expand into a certain niche,
undertake a project. Lots of different questions. Is
coaching only useful to business people that are
running businesses or own businesses? Or, do people
who are building a career ... For instance, a lot of our
listeners, most of our listeners are data scientists and
analysts who are building a career in a certain place.
How could they benefit from coaching?
Ivor Lok: Sure, absolutely. Well, before I started actually getting
into coaching, I think the big thing about it is really
the coaching, what the coaching does, it's the glue that
holds and puts everything together. So, a lot of the
times we go off and learn different things. We read
different books, we do different workshops. But, what
coaching actually does, it solidifies and is essential to
put everything together in a way. So, what actually
happens is that if you're in a career, you still need to
learn how to manage your emotional state. You still
need to understand that being a team player is one of
the most amazing things that you can possibly be, but
most people are not. Being collaborative is more
powerful than being competitive [crosstalk 00:35:46].
Everybody's looking at how do I bolt to the next level
and it's not necessarily climbing the next corporate
level.
Ivor Lok: It's doing what you truly love. Because when you do
what you truly love, that's when you climb. When
you're good at what you do and you love what you do,
nobody will actually stop you from exceeding and
becoming better at it in a way. One of the things that
when I first got into personal development, I didn't get
into personal development because I said I want to
become a coach or I'm going to become a presenter. I
got into this because I wanted to learn how to sell well.
I got into this because I want it to be one of the best
sales people ever, and that is what actually happened.
I did the work, and I actually did 200% of my budget
in my rookie year of sales.
Kirill Eremenko: Wow.
Ivor Lok: Which was unheard of. People looked at me and they
went, "That's not possible. You can never have done
that." Well, I just did, and I did that simply because it
was mindset over skillset. And, a lot of people talk
about that and said, "How can your mindset generate
so much more power than your skillset?" Because
truly, I wasn't a great sales person at the time, but I
learned how to become one.
Kirill Eremenko: That's a very powerful concept. Can you talk a bit
more about that? Mindset over skillset? I feel that
could be very useful to our audience because in data
science, there's a ton of tools. Thousands. R, Python,
Tableau, Qlik Sense, SQL. You can just keep going
forever all the tools that you need to know and all the
skills, and within each tool there's also these packages
and frameworks and models that you need to know
and build and so on. People get carried away learning
all these skillsets and all these tools and techniques,
which is very admirable, but I feel that if you add even
a little bit of mindset on top of that, what you're
talking about, mindset over skillset, that can create
immense power. How would you advise our audience
to create immense power with mindset over skillset?
Ivor Lok: Yeah, I think the big thing is it's proven through
science already 100%, and if people want to go read up
about it, The Happiness Advantage by Shawn Achor.
Shawn Achor did a lot of research about what he calls
the happiness advantage, and what he proved
conclusively was that 100% that when you can
increase your happiness level, you increase your
productivity in a way. That's just changing mindset
when you think about it, because we're changing our
happiness level. But, the thing is when you're starting
to actually tap into what we call mindset, you actually
start tapping into what we call creativity. And, when
you're in engineering or in doing anything that's
creative, and a lot of people think that being in data
science isn't being creative, but it's incredibly creative.
We're tapping into something that has never been done
before in a way.
Ivor Lok: It's like engineering and finding a solution for a
problem. It's how do you find that solution, and that
solution that you find is not done through just
knowing what must be done and can be done now. It's
knowing that actually how do we tap into that
creativity, and mindset allows you to tap into that
creativity in a way.
Kirill Eremenko: So, how do you change your mindset?
Ivor Lok: Well, pretty much it's as simple as thinking differently.
When we think differently, we change what our actions
are going to be. So, you know something that actually
is really easy is that whatever you think about, you're
going to feel. Whatever you feel, you're going to then
take action on, and whatever you take action on is
going to give you a result. So, our thoughts lead to our
feelings lead to our actions lead to our results.
Kirill Eremenko: Interesting.
Ivor Lok: But generally what actually happens is most people
are looking at their results and their thoughts about
how bad my life is, so therefore, they think my life is
really bad. They feel really bad. They don't take any
action because they think their life is crap so they get
worse results. So, now they're looking and they go,
"Well, I was right. You see my life really sucks. I was
right." They go back and they keep thinking, "Well, my
life really sucks." And, they feel really sucky. They take
zero action towards improving it. Their life even gets
more suckier, and then eventually yes, they truly have
a sucky life.
Kirill Eremenko: So, what's the first step getting out of this vicious
cycle?
Ivor Lok: Well, the one thing is to first ignore the results that
you're currently getting. That's the first step, okay?
Because whenever you start something, it's like
growing something out of the ground. When you plant
the seed, you have a gestation period of how long that
seed is going to take to get on the ground. True?
Kirill Eremenko: Mm-hmm (affirmative).
Ivor Lok: In a way. Okay, but most people expect to plant the
seed and have the harvest the next day, so it comes
back to that expectation again. You can not have that
expectation, so you've got to change that expectation.
So you've got to change and think about, "Okay,
whatever my world is right now, ignore it because the
current result will never be the future result." We
always go through, when you go through and you do
investments, they always say, "Past performances
don't equal future performances." Well, that's true
about life. Your past performance doesn't equal your
future performance.
Kirill Eremenko: Unless, you want it to. Unless that's what you're stuck
in.
Ivor Lok: Unless you're stuck in it. If you want to break out of
all of this, all you got to do is say, "Actually, you know
something? What do I truly want?" I think that's the
big key is what do I truly want?
Kirill Eremenko: How do you determine that, what do I want? It's such
a difficult question, especially I don't know ... I thought
about myself that in my childhood, I just don't know
how to answer this question at all because as much as
I love and respect my parents, how they brought me
up, it's often been about what they wanted. They
wanted me to play piano, they wanted me to study
really hard, be the first in class. They wanted me to
play chess. They wanted me to do these things, and I
enjoyed them. I delivered on them, but at the same
time I forgot, or never learned, how to understand
what is it that I want. How does one go about
answering that question?
Ivor Lok: Okay, so it's quite true because a lot of the times we
try to shape our children into what we want them to be
in a way. And, I was exactly the same. I did electrical
engineering, became an electrical engineer, and why
did I become it? Because my father wanted me to
become it in a way. Now, I don't blame him for it
because as far as I'm concerned, it improved my life
phenomenally. However, when you're actually starting
to look at, "So, what do you want?", it actually comes
down to if you're listening to this and you really truly
want to know what do I want? It's something that I
always encourage all of my clients to do, and that's to
do a dream list.
Ivor Lok: A dream list is everything that you want to be, do and
have. There's a couple criteria around it. The first
criteria, no limitations. The second criteria, no
judgment. And, the third criteria, your list must have
100 items on it.
Kirill Eremenko: Whoa.
Ivor Lok: So, your dream list is really there to create that desire.
There's a great book, Think and Grow Rich by
Napoleon Hill, and the first step towards riches is all
about desire. There's not one person on this call today,
on this podcast, that can not say to me they do not
have any desire. The main reason for that is because
whatever you have in your world today is what you've
pull into your world today. In other words, you've
desired to have this.
Kirill Eremenko: Whether good or bad.
Ivor Lok: Whether good or bad. Now, some people can do the
negative a lot better than the positive. Some people
can do shitty better than great ultimately, but it's your
choice. And, it's a razors edge. It's a razors edge to be
able to choose what sort of life do you want? Kirill,
even though your parents said, "Okay, do this, do this,
do this, do this," maybe you had the acumen to do it. I
don't know. You have to go back and ask your parents
about it in a way. But, from a perspective where if
you're an adult right now and you have the choice,
stop thinking that you've got to please your parents.
Stop thinking that you've got to please society. Start
thinking about how can I please myself? And, it's not
about arrogance. It's not about being selfish. It's about
truly looking at self and saying, "So, what am I really
good at?"
Kirill Eremenko: That's a very interesting observation. What I found was
that once I stopped being around my parents, this was
very interesting to look back at and analyze further,
and a lot of the work with you helped me understand
this. And, a lot of other books I read and training I did.
But basically looking back, once I didn't have my
parents to please, again with no guilt attached, no
blaming ... I really loved my childhood, but once I
didn't have my parents to please anymore, instead of
looking how I can please myself, I started looking at,
"All right, who can I please next?" Inevitability, it
became the person I was with, my girlfriend. And, I fell
into this trap of always, "Okay, what do they want?
Let's prioritize their needs, their wants and desires."
That was another hole I had to get out of eventually. I
can see what you're saying. It has to be a conscious
effort to focus on what is it that I want.
Ivor Lok: 100%. 100%, and, when we take full responsibility for
everything that we have in our lives, whether it's good
or bad, that's when we can truly change our world.
That's when you can have the shifts. But, you have to
take that full responsibility. If things aren't working
out for you right now, you got to take responsibility
and say, "Things are working out right now. So, what
am I doing to make this and create this?" out for you
right now. You want to take responsibility can say
"F*ck, things aren't working out right now. So what am
I doing to make this and create this?" Now a lot of
people go, "I didn't create my situation." Yes, you did.
That's the unfortunate news that I have for people is
you created it. And I'm not saying that, because some
people say, "What happens if I got a disease?" Well,
that's still to be disputed, but a lot of the times, and I'll
go back to some work that I did with Bob Proctor ... He
says when somebody has disease, it's a body not at
ease.
Kirill Eremenko: Disease.
Ivor Lok: Disease. Yeah, not a body at ease. So a lot of the
times, we create our own feelings, so we can create our
own feelings therefore we can create our own disease.
And, there's work done by Dr. Joe Dispenza on this.
There's a number of different people that actually have
proven that actually the way that we think will
actually chemically create a different feeling and a
different sense in our body. That's why sometimes we
hear that people have been able to cure themselves
mentally through mindset. And, we go, "That can never
be done," because we only think the only cure is
through medicine in a way.
Kirill Eremenko: Yeah, even the example of Wim Hoff, the Iceman. He's
been able to withstand some crazy diseases that have
been injected into him, the viruses, and just through
mindset, by focusing on his breathing and mindset, he
was able to not even get a shiver or something like
that.
Ivor Lok: Yeah, it's crazy. I mean, there's some people that have
really been able to hone down on this, but the thing is
when we take full responsibility of what we react, we
can then actually affect the change. So, when I
accepted the fact that I was angry, that I was being an
asshole and I was arrogant, that's when I truly began
change in a way. And, I live life right now in that part
of amazement. It's not that every part of my life is
amazing. I have bad things happen in my life. This last
period of time, we needed to farewell a loved one. Now,
how do we cope with that? So, the thing is when we
can actually take that full responsibility and really
understand that actually the way that we think is
going to make us feel differently, the way that we feel
is going to change our actions, the way we react is
going to change our results, that's a game changer,
but knowing what you want is incredibly crucial.
Kirill Eremenko: Okay, well tell us a bit more then about this dream
list, the 100 items. All right, so the rules were no
limits?
Ivor Lok: No limitations.
Kirill Eremenko: No limitations, no judgment and 100 items on your
dream list. So, once I have that, what do I do?
Ivor Lok: Okay, so that's interesting. It sounds like, "Well once I
have it, it's out there." So, what actually happens, it
actually starts setting up, and whatever comes out, it's
not going to come out because it's just going to be
things that you saw. Sometimes it is, sometimes it's
worldly stuff that you want, but a lot of the times it
really, really pushes us to really find what's deeper
inside of what we want. But, what it does, it actually
starts setting up something in our psychology that
starts getting us to notice things in a way. And, it's
almost like an unconscious GPS. We call it your RAS,
your reticular activating system. A lot of the times ... I
don't know, when somebody's bought a car. Well, a lot
of the times, I've been to go buy car and I've gone,
"Well, this is the most unique car in the world because
this is the only color and this is the only look."
Ivor Lok: Then, you drive it out of show room and all you see is
that color car on the road. So, a lot of the times, even
when we got buy clothes, we think, "Well, this is the
most unique clothes that I'm wearing," and then you
go out and you go out into the world, and you see
somebody else wearing exactly the same clothes. So,
what actually happens, your reticular activating
system starts setting it up so if you desire something
strongly, you start noticing those things more. And, it's
not because they weren't there, it's just simply
because it's now actually lighting up that part of your
brain.
Kirill Eremenko: Yeah, and even from a data perspective, I was very
interested to learn that out of our five senses, our eyes
take in by far the most information by order of
magnitude. I think it's 10 megabytes per second of
information goes through our eyes, and there's no way
that that's how much information we consciously
process, so our brain just filters out a lot of stuff that
is unnecessary to our survival or to the task at hand.
So, I guess what the reticular activating system does is
it's like, "Okay, now your brain knows now I'm going to
pick out these red cars all the time because it's
something that's part of my life so it's got to be
important."
Ivor Lok: Yeah, and that particular shape, that particular model.
I see this even with my children. They go down the
road and they go, "Daddy, daddy, daddy, there's our
car." I say, "How can that be our car? We're driving in
it." "No, no, but that's our car." So, automatically they
know that that shape, that color is our car. It's not
because it's any different. It's they're used to driving in
this particular car. They can pick it out now outside in
the real world in a way. So, our reticular activating is
incredibly powerful, and I'll take you back to a time
when I was about 15 years old, Kirill. I didn't actually
know at the time what my sister was doing because
she did a degree in psychology. She was about 15
years older than me.
Ivor Lok: She said to me when I was about 15 years old, "What
do you want to achieve by the time you're 30?" Now,
she wasn't as descriptive as saying it's a dream list,
that no limitations, no judgment, or anything else. She
just said, "What do you want to be by the time that
you're 30?" And, write it down on a list. I did that. It's
actually quite interesting because actually I have
achieved every single item on that list, okay? It's
actually really interesting because I only found
personal development at the age of 30.
Kirill Eremenko: Wow, that's so cool. That's so cool.
Ivor Lok: It's interesting as well because I'd achieved everything
and I remember one of the highlights being because
I'm originally from South Africa, and one of my big
goals was to come live in Sydney, Australia. I
remember being in our apartment and sitting in our
apartment going, "Now what?" There was almost a
sense of nothingness. It was like what's next? It's
interesting because when I asked that question, "Now,
what?", my brain had started up again and asking,
"So, what do I truly want?' That's when I started
actually lighting it up and saying, "Okay, so what do I
truly want?" It's interesting how I started looking and
personal development came into my world, and when I
started actually doing personal development, I realized
that actually oh my goodness, that is what I do.
Ivor Lok: That's why I say everybody, even although they think
that they have no control of their life, they have 100%
control of their life. The thoughts that you emit all the
time about what you think is possible is what you're
going to be able to achieve. If you think you're not
going to be successful, guess what? You're not going to
be successful. If you think that you're stupid, you will
be stupid. If you think you're clever, you will become
clever. It's really interesting because part of my
psychology going back in time ... I wasn't an A grade
student by the way, Kirill. I struggled through school,
and one of the things that I thought I was, I thought I
was stupid. I didn't think I was intelligent in a way.
Actually, when I was in school, one of my teachers
actually said, "You're not going to achieve much in
your life." How wrong she was because I've achieved a
lot in my life in a way.
Kirill Eremenko: Yeah, wow. I have an example from my life. Very
interesting. So, it was I guess a similar list that I was
writing down a couple years ago. I was like, "Okay,
what is it that I really want?" This was for a
relationship. I was like, "All right, how am I going to
describe my perfect relationship? I want to meet a girl
that's going to be like this and this and this."
Basically, I just put all this list of things that ... More
about actual activities I would be doing if I think this
is a perfect relationship. One of them on that list was I
want to be walking down a beach in Greece, and be
with the person that I love. Funny enough, within 12
months, I find myself walking down a beach in Greece
with this person. So, it got that checkbox. It happened
because that's what I wanted for myself, but the way I
describe it, I was very materialistic about these things.
I was very shallow about how I described
relationships. I was describing the things I was doing
rather the feelings I was feeling.
Kirill Eremenko: And, it turns out A, it wasn't in the right time of the
year. I was walking down the beach in Greece in
winter. And, B, it was not with a person I loved. It was
just a relationship which I desired for myself. I was
doing all the things I wrote down in that relationship,
but I didn't write down any feelings and emotions. I
wrote down the wrong things. And so as you say, my
mind and my mindset got me where I wanted to go. It's
just that I wanted the wrong thing at the time.
Ivor Lok: Of course, of course. Part of it is the lessons that we've
got to learn along the way. A lot of the times I look at it
and I go, "Why did I become an electrical engineer?"
And when I think about it, it was to help me to become
a critical thinker and to find solutions in a way. And,
right now, I always think about it. I've got a little bit of
a phrase where I go, "I re-engineer your mind for
success," in a way because our mind is a super
computer. It is one of the best freaking computers out
in the world in a way. The greatest thing about it, it
has unlimited downloads. We can tap into what I call
infinite intelligence. If you're a data scientist and
you're somebody that really wants to push the
envelope and wants to be the next Elon Musk, then
really, truly really get to know who you are and really
get to actually push your mind so that you can
actually begin to tap in.
Ivor Lok: Because, when you can tap into infinite intelligence,
everything is possible. When you think about Steve
Jobs, how did Steve Jobs actually come up with the
iPhone? Hasn't that changed the world. We're now
living in the most beautiful time of our world as a
human race and a human species because I truly
believe that what we have today, our forefathers never
had this for themselves. I mean, even what we're doing
right now, you're using technology to have this
conversation and it's crystal clear, or almost crystal
clear, where we could be sitting down next to each
other in a pub or in a coffee shop in a way. Actually, I
think even when you're in a coffee shop it wouldn't be
as quite as this.
Kirill Eremenko: More importantly, so many people are able to tap into
this conversation and get takeaways that are valuable
for them.
Ivor Lok: 100%. Technology has enabled us to do so much more
in a way. There's got to be a lot of people that are
already frightened about technology and I think there's
a case to be frightened about it, as well, but I think it's
also the case of learn to embrace it, but also learn how
to safeguard yourself from it in a way, because I think
if you're going to be in that space, "Well, technology
will do what technology does," and you don't actually
think about how to be safe around it, well then you'll
just be a victim to it. But, right now, technology is
giving us the biggest edge that any humankind has
ever had ultimately. It's quite interesting the one day
when we sail a boat and we know how to sail, but we
had never sailed a Hobie Cat before. Went on holiday
and I remember walking past the guy and saying, "Can
we hire your Hobie Cat?" The guy said, "Have you
sailed one of these?" I said, "Yep."
Ivor Lok: And, I looked at my wife and she looked at me, "You've
never sailed a Hobie Cat." I said, "Yeah, but I'll learn." I
went back to the hotel room, picked up YouTube,
watched a couple of videos on YouTube and I said,
"Well, we know how to sail. We just need to know how
to use the Hobie Cat ultimately." We went out, we
hired the Hobie Cat, knew exactly what to do and that
was maybe 60 minutes of instruction from YouTube.
Okay? So, we can learn from technology. There's so
much that we can learn these days. It's very profound
in a way.
Kirill Eremenko: Yeah, no that's very cool. That makes me also think of
this recent thing that you're working on, which is very
exciting and I think a lot of our audience might be
intrigued by it. So, you've got these two cools things
coming up. You've got a podcast yourself that you're
going to be launching, which is I think an incredible
idea. I've been asking you to do that for ages. I think
it's amazing that you're doing that. And also, you've
got this $1 Coach. Tell us about those. Those I think
are phenomenal breakthroughs, and a lot of people
can get massive value.
Ivor Lok: Well, for a long time, I even asked myself the question
why didn't I get into podcasting three years ago? But,
everything has a gestation period and who knows,
maybe I wasn't right for it. Maybe I wasn't in the right
space. But now, I'm doing quite a quite a lot around it.
I'm doing something in business. I'm actually doing
something in relationship as well. Both of them are
with different business partners. I'm going to be
interviewing some great coaches as well, which is
pretty profound. But, the one big thing that's really
close to my heart is really coaching because I believe
coaching has been something that has helped not only
just my clients, but myself as well in a way.
Ivor Lok: However, the thing is with coaching, because of the
way that it's designed, it's a very one-on-one
experience, which is fantastic. But, coaching is very
expensive as well, so most people will go, "How much
does this coaching cost?" Well, it can range. Some
people charge $1000 an hour. Some people charge
$5000 and hour. Some people charge $10,000 a year.
Some people charge $250,000 a year. So, of course, a
lot of people say, "How do I ever get the advice that I
need? How do I actually get to learn what I need?" and
so forth. It's so easy. You can get onto YouTube and
watch different people, but I think the one thing that's
missing is this element of what we call the live
interaction. And, group coaching has been around for
a while, but even with group coaching, people have
actually charged quite a bit of money for it.
Ivor Lok: I love what I do. I've done over 15,000 coaching
sessions, and I look at it and I go, "That's something.
What do I want to do? How do I want to impact this
world?" And, I looked at it and I said, "Well, if I
continue doing coaching the way that I'm doing, I'm
never going to have the impact that I want because
you can only realistically take ..." My client books, I
can realistically only take on about 100 to 120 clients
in a month.
Kirill Eremenko: Which, is a ridiculous-
Ivor Lok: It's ridiculous.
Kirill Eremenko: It's like 10 people per day.
Ivor Lok: Yeah, it's a lot. From a coaching perspective, I do a lot
of coaching. So, I thought to myself how do I got about
doing this? This all came about, as well, because I
went through and I said, "So, what is my impact that I
want to make?" I said, "I want to be audacious. I want
to go impact a billion people in a way."
Kirill Eremenko: No limitations, no judgment.
Ivor Lok: No judgment. No limitation, no judgment. And, I sat
with that for a while because I did it on a holiday. I
wrote it down on my sheet of what I want to achieve,
and I said, "This is my desire. I want to impact a
billion people." And, I sat there. I didn't sit there
because I was contemplating it. I was waiting. And, I
was waiting for the voice in my head that would say,
"Ivor, don't be stupid. Don't be foolish. Don't be
arrogant." All of those things that I thought would
come up, and I as I wrote it down and as I waited and I
waited, nothing came up. That's when I knew that I
was on track, and I said, "Okay well, how am I going to
do it?" And that's when I came up with okay, well I'm
going to go do podcasts and I'm going to write more
books. I'm going to do more networking. I'm going to
get out there more. I'm going to do more Facebook
Lives. I'm going to start doing all the things that I truly
wanted to do in a way.
Ivor Lok: Then, I thought about it. So, what would actually help
people? And, I said, "The help that I want, and a billion
people aren't going to come just from what I call
developed countries." Developed countries, like from
the US and from the UK, from Europe and maybe from
Australia. I said, "Okay, so a billion people. How do I
get those people?" I said, "Well, I'm going to create
something that's going to be affordable." And, what I
decided to do was to do what I call the $1.00 per week
group coaching in a way. The main reason why I'm
doing this, it's not because it's going to make me
wealthy. It's more for impact, and what's great about it
is that if you ever wanted to feel what coaching is
about, if you ever just wanted to be part of and ask
questions, well I'm going to make myself available.
Ivor Lok: Obviously, I'm going to set it up where I'm going to be
available every week. I might be available once a week,
I might be available five times a week. I haven't
decided on that yet, but all you'll pay is $1.00. Nothing
more, nothing less because I truly believe that it's
going to impact the world. Somewhere along the line, I
know that things will happen to change what it is, but
I'm not quite sure what that's going to be just yet. But
right now, I don't think there's anybody in this world
that can truly say I can not afford a dollar.
Kirill Eremenko: And, it's not even just like ... It doesn't even sound like
a payment. It's more like a demonstration of
commitment because if something is free, I'm going to
be like, "Okay, well I have it. I don't need to bother
about it." But, if I know that I'm investing something
into it, I have to sit down and I have to make the
decision, "Okay, I'm going to sign up for this thing. It's
ridiculously low priced, but I'm still going to need to go
through some hurdles to get it," then I'm going to
appreciate it more and actually commit.
Ivor Lok: 100%. I said, "Well, there's a lot of people doing things
for free, and I'm fine on that." But, then there's a lot of
what I call upsell. I think everybody's used to it. It's
like, "Come to my free event, so that I can sell you
another $100 value item." That's what I am 100% not
going to be doing in a way. You're going to do group
coaching, it's $1.00. That's it. I'm not going to charge
you anything ... There's nothing more I'm going to sell
you. I'm not going to upsell you. I'm not going to cross-
sell you. I'm not going to do anything else with you, in
a way. Does that make sense?
Kirill Eremenko: Yeah, that makes sense. That's the way to do ... You
want to build trust with your audience. When is this
starting? Because, I'm interested in that. In addition to
our coaching sessions, I'd go to this. Just sit on the
call, listen to what you have to say. It's similar to what
we had today, right?
Ivor Lok: Very, very similar. Very, very similar. The thing is
you're having the one-on-one experience. You can ask
me the questions. What I actually found is in a group
session, a lot of the times, people will ask a question
and everybody will benefit from it in a way. It's not like
you're not getting any value from it, either, but initially
when I thought about doing this, I thought about
doing it for free, and then saying, "How am I actually
going to make it work?" But, then I thought, that's
something I have to charge somebody. What's the
closest to being free? And, the closest to being free is
$1.00. I know there's a lot of people out there that say,
"Well, I'm the million dollar coach. I'm the trillion
dollar coach. I'm the hundred million dollar coach."
Well, I want to be known in this world as being the
$1.00 Coach. Okay?
Ivor Lok: The main reason for that is simply I do this because I
want to make impact. The reason why I started doing,
and started my journey and started actually doing
what I do today is not to make money. It's to make
impact, and that is still what I want to do. Now, it
doesn't mean that I haven't had the opportunity to
have a good living from it, and I do charge. If you want
to come work one-on-one with me, it's a higher charge
ultimately in a way. But, at the moment, I truly believe
the $1.00 group coaching is going to make so much
impact and it's going to be able to grow across the
world, it's just going to be truly amazing.
Kirill Eremenko: Fantastic. Where can people sign up for this?
Ivor Lok: If they go to OneDollarGroupCoaching.com.
Kirill Eremenko: OneDollarGroupCoaching.com. Okay, great. You'll see
me there. I'll be the first one to sign up.
Ivor Lok: Fantastic, fantastic. I would welcome that. And, the
funny thing about it, it's something that I've never
done before. It's not a proven model and is not ... I
mean, most people you sign up for $1.00, after three
months, they're going to charge you $9.00 or $10.00,
or $100. So, everything is into this whole thing about
stepping people into paying more and buying more. I
want to let people know I'm never going to charge you
more. It's never going to change.
Kirill Eremenko: Is it you have to pay for a whole year? Is there a lock
in contract or something like that?
Ivor Lok: No, no. Well, I'm going to give you a choice, okay? You
can pay $1.00, and some people go, "Well, I don't
really want to do $1.00 a week." I'll give you the option
to pay a year up front. But again, that option's there
just for you to choose.
Kirill Eremenko: For convenience.
Ivor Lok: For convenience. It's more an annual renewal, and I'm
putting myself in a little bit of strife because I'm saying
I'm committing myself to do 50 weeks in a year in a
way. But, the thing is I looked at it and I thought at
$1.00, the value that I can provide to people will
always be at least 10 times the value of that $1.00.
Kirill Eremenko: Gotcha. Okay, well there we go. So, whoever is
interested, OneDollarGroupCoaching.com. Check it
out. I'll wait for this to launch. When are you
launching?
Ivor Lok: We're going to be launching first of February.
Kirill Eremenko: Oh, February. Okay, so this podcast will be live after
you launch.
Ivor Lok: Okay, okay.
Kirill Eremenko: You're going to get a lot of data scientists coming in.
Ivor Lok: Well, I'll put it this way. It's going to be a lot of fun,
and I don't know how many people are going to come.
Whether it's one, whether it's a million, whether it's a
hundred, I don't really care as long as I can impact
people's lives. That's the main thing ultimately.
Kirill Eremenko: Fantastic, fantastic. Okay well, Ivor, we're running out
of time. I just wanted to say a huge thank you for
coming on the show today. It's been a massive
pleasure as always. Love talking to you. We catch up
twice, three times per month anyway, but I just really
wanted to share what you bring to this world with our
audience, and I hope a lot of people got value out of
this.
Ivor Lok: I hope so as well. And, anybody, if they have any
questions or anything else, please feel free to search
me up online and shoot me a question. Just find me.
I'm on LinkedIn, on Facebook. Just let them that
actually you listened to the podcast, so that would be
one of the prerequisites. If you ask me a question, just
say, "I heard you on Kirill or SuperDataScience
podcast, and I have this question." 100%, I'll respond
to you. No problem.
Kirill Eremenko: Fantastic. So just to clarify, what are the best places to
find you?
Ivor Lok: LinkedIn or Facebook.
Kirill Eremenko: Awesome. Fantastic. And before we finish up today,
one last question. What's a book that you can ... I
imagine you read a ton of books all the time. What's a
book that you'd say will help people get the biggest
impact?
Ivor Lok: I think one of the biggest books, and actually I don't
think I know. That's the difference. The book that will
help anybody in this world is Think and Grow Rich.
Kirill Eremenko: Napoleon Hill.
Ivor Lok: Napoleon Hill. Now, you go to most people, you go to
Tony Robbins, you go to Bob Proctor, you go to all the
great influential influencers in this world, and you say
to them what is the one book that has helped them
most? It has been Think and Grow Rich. Now, there's a
couple of chapters in the book that people might not
understand, and I want people to know that it isn't a
book, it isn't a novel, it isn't a philosophy. It's a case
study. So when you read it, actually acknowledge it,
that actually the words that you're reading, it's not a
story that you're reading, but it's actually a case study
that you're reading. Because when Napoleon Hill
actually went off and actually looked at it at how to
become successful, he went off and interviewed over
26,000 people to find 500 people that were the best of
the best at the time in a way.
Ivor Lok: So, what you have is a legitimate case study of
[inaudible 01:17:58] doing the PhD and the research of
what has made these people to become successful and
what has been the common thread that has helped
them to become successful?
Kirill Eremenko: I like that at the start of the book, he actually takes
some time to define that success is not just financial
success or accomplishment or achievements. He
actually gives 11 or something ... 10 or 11 ... success
... not criteria ... factors of success, including health
and relationship and good spirits, good body, physical
ability, and sports and things like that. Financial
success is at the very end of his list.
Ivor Lok: Yeah, absolutely. There's a lot of people that think
about wealth and riches as just being money. I always
look at money as being ... It's the tool. It's an enabler
in a way. But, I don't want to de-focus people as well
because a lot of the times people think that actually
money is not important, but money is incredibly
important, especially in today's age ultimately. The
main reason I say this, Kirill, is because in the past
when our parents were even growing up, and even
when my grandparents were alive, they could go to the
backyard and kill a chicken and eat him. They could
grow their own vegetables. How many people actually
can do that today? They can trade.
Ivor Lok: I had family that lived on a small holding and we'd go
out there ... and, no electricity. And, we'd have fresh
eggs from the chickens. When we came around, they
would actually kill a chicken and we'd eat the chicken
that same night ultimately in a way. But, today's age
where we live in this technology world which we have
supermarkets, having money is crucial for us to
survive and for us, it's our way to trade in a way. I
trade what I'm already good at. Somebody might be
great at doing a website or doing analytics. That's their
trade. But, do not actually get passed the fact that
actually you need money in today's world.
Kirill Eremenko: Yeah. Okay, well Think and Grow Rich, will teach you
all about the riches, whichever riches you need in your
life. It will help you attract them to your life.
Ivor Lok: And, definitely part of it is getting the money
consciousness right, as well. When we get our money
consciousness right, that's when we can also shift our
world, but part of shifting everything is shifting our
bodies, shifting our health, shifting our relationships,
shifting our money. It's all related, but a lot of the
times money seems to be one of the things that we
leave to the back burner, and that's something that I
really want to bring forward as being something that
we truly got to focus on as well in a way.
Kirill Eremenko: Interesting.
Ivor Lok: I'll bring that through there's a great lady that I know
by the name of Sharon Lechter. I don't even know
Sharon Lechter at all. She's the co-author of a book
called Rich Dad, Poor Dad. She co-authored that book
with Robert Kiyosaki, and she does a lot around
financial literacy. I think it's so powerful that people
really understand how to be financially literate in this
world as well.
Kirill Eremenko: Very cool, very good. Okay, Ivor, well thank you very
much for coming on the show today. I really appreciate
your time, and yeah, I look forward to chatting in
2020. Lots of thins to get done.
Ivor Lok: Ah, there's so much to be done and I'm so excited.
Kirill, thank you very much. It's a privilege for me to be
on this, and I hope your listeners have been able to get
some learnings from today and anything that they
want, please feel free to reach out to me.
Kirill Eremenko: So, there you have it everybody. I hope you enjoyed
this episode. I hope you loved the conversation. My
personal favorite part, and where I learned and felt
that we went deep was when we were talking about
taking responsibility for your life and how thoughts
affect your feelings, which affect your actions, which
affect the results you get, and if you keep thinking
about the results, if they're negative, you're just going
to get into a vicious cycle. So, the first step to get out
of that, ignore the results you're getting. Think good
thoughts. You can select the thoughts you're thinking.
How cool is that?
Kirill Eremenko: I always love talking to Ivor. He's always very inspiring
and helps provide the guidance I need in my life. So, I
am very pumped. I don't know about you. I don't know
how you feel about this, but I'm very pumped about
Ivor's podcast, so we'll definitely link it to the show
notes, if it's already available by the time this episode
is live. If it's not, we'll add it later. So, check back up
on that. And also, I'm very pumped about his $1.00 a
week coaching. I think it's totally a gift he's giving to
the world. Ultimately, he could be charging thousands
times more for that, but I'm personally going to sign
up for that, so as soon as the website is live, which
should be the start of February, I'm going to go there,
sign up and attend those sessions, and I highly
recommend doing that for you because you can always
find an hour a week to listen to some wisdom from
somebody who's done 15,000 hours of coaching, or
15,000 coaching sessions. That's what he said, 15,000
coaching session.
Kirill Eremenko: This is a person that knows what he's talking about,
and has something to share with the world. So, I'm
going to be on that list. Hope you will be, too, and as
usual, show notes are available at
SuperDataScience.com/339. That's
SuperDataScience.com/339. If you would like to
connect with Ivor, which I also recommend doing, the
links to his LinkedIn and Facebook are going to be
available there. Don't forget, if you ask him a question,
tell him that you heard about him on the
SuperDataScience podcast and then you are
guaranteed to get an answer.
Kirill Eremenko: On that note, thank you so much for being here. Make
sure to forward this episode to anybody who is maybe
struggling with a period in their life. Just send them
SuperDataScience.com/339, and maybe they will be
able to turn things around. Maybe you can actually
impact and help Ivor spread his impact. A billion
people is quite a big goal, but I think he'll get there
eventually, so you can help him out that way and help
somebody in maybe a tough period in their life.
Kirill Eremenko: On that note, once again, thanks for being here. I look
forward to seeing you back here next time, and until
then, happy analyzing.
