1. Difference between Sales and Marketing

Marketing is about creating needs; whereas sales is about satisfying those created needs Marketing is many time relationship where u have to maintain ur relationship with ur customer after

sales also. where sales is one time relationship where once u sale ur product is finished. marketing is product centric. sales is customer centric Sales is part of Marketing. marketing starts from customer and sales starts from factory. in sales we mainly focus on numbers or profit but in marketing we focus on customer satisfaction as

well.

Selling is the process to meet the seller's need and marketing is to meet the customer satisfaction..... While marketing is aimed at longer terms, sales pertain to shorter goals.

2. DTDC, Delivering value3. Harshan Pandarathil – Asst. DTDC Manager, Kerala

Good market because Service Industry is more than 50% in India. The organised Courier Industry came in to existence in 1977. The Courier Industry gaining momentum in 1980’s. Industry is steadly growing @25% per year. India’s largest delivery network Handles 10 million parcels a month 13,000 people in operations 3,700 locations Serves 10,000 Pin codes 10 Regional offices and gateways 240 International destinations Special services to SAARC ISO9000 Certified Reliance (ADAG) large shareholder DTDC wons 2nd place in India. It has 18% market share. Blue Dart stands 1st. In International market, it has only 3% market share Web Based Tracking & Tracing of shipments Mobile / SMS Tracking facility Franchisee DTDC Courier and Cargo Ltd. is a national courier company with the largest network of delivery

destinations, with minimal branding and advertising effort, the company today has become a generic brand. The company today operates through its 176 own controlling Regional Offices and Branch Offices & over 5,000 Franchisee Offices spread across the length & breadth of the country under the control of its Corporate Office situated at Bangalore, the IT Capital of the country. Franchisee Advantages are as follows.

o Income from day oneo Regular monthly cash flowo 2-year Franchisee Agreement, renewable

DTDC’s current strategy in keeping with its Mission 1000 and Vision 2020 is to consolidate its current position and constantly introduce new services and products that are relevant to the needs of our consumers. We are not satisfied with just being the largest delivery network in the country. We wish to go deeper and triple our network within the country. To face competition, DTDC is heavily investing in technology, infrastructure, branding and network expansion.

Transparency in all transactions

Understanding that our service efficiency is a part of customers’ balance sheet.

Protecting the environment by minimizing pollution and reducing national wastage

4. Godrej Locks

a. Robin Joseph

Established in 1897.

1st product offered under Godrej Brand name is locks from the first spring-less lock in 1907 to the iconic 'NavTal' in 1954 to the Ultra range in 1995

to the revolutionary 3KS in 2007. From a state-of-the-art manufacturing facility in a suburb of Mumbai, Godrej Locks provides locking solutions that reach homes, offices, industries and the hearts of millions of people in India and around the world for whom ‘locks’ means Godrej.

Talk about Door Hinges (Vigagiri)

Tower Bolts

Door Stopper

Door Buffer

Door Viewer

Door Chain

Aldrop

Door Closer

Customer Relationship – Calculation

5. Hawkins Cooker – Rajan George – CEO RG Marketing Consultancy

Posted as sales Representative

Training in Mumbai

Posted in Kerala

Sales Rep of Kerala

Difficulties faced such as no means of Communication to top level Mgmt.

Pressure from Superior

Problems faced in Training Period (100 % Discount)[1% Discount for 1 dozen, 2% Discount for

2 dzn…..]

Rewards (Max. sales from Kerala)

Highest no: per order (VIP to Hawkins)

Basics about Sales

Hawkins VS Prestige

6. TIME

a. As a marketing mgmt of TIME, what should you do?

b. How to find solutions to the problems faced by TIME?

c. Triumphant Institution of Management Studies

7. ITC

a. ITC Greeting Cards Business has launched Classmate, a brand of notebooks, under its brand

Expressions Paperkraft.

b. priced between Rs 10 and Rs 40.