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ScreenACT
INFORMATION SESSION
On the Agenda
• ACT Screen Development Fund• Cannes 2015• Screen Industry Pod
ACT SCREEN DEVELOPMENT FUND
Different Funds Available
• ACT Screen Development Fund– Development (not production)– Commercial outcome– 1 round a year
• ACT Screen Arts Fund– Artistic practice– No commercial outcome– 1 round a year (Oct deadline for 2014)
• ACT Screen Investment Fund – Production/Post Production– Commercial outcome– Market attachment (4 times a year)
ACT Screen Development Fund
• Why we have made changes– Because not enough local projects are
commercially viable and accessing the ACT Screen Investment Fund
• In order to get a project off the ground, you need to partner – – Writers with producers…– Games developers with producers…
What’s different?
• No longer a grant– Back into the pool – Paid back if that project goes production (timing different
depending on type) – If doesn’t go into production – not paid back.
• Not a set amount– $50,000 pool– No tranches – But no more than $15,000 in one lot.
• Targeted at commercial outcomes (that hasn’t changed!)
Matched funding
• Limited funding available for matched funding with broadcasters or distributors
• This would require a development deal to be signed with market
• Short term loan• Up to $10,000.
Teams
• Preference will be given to teams– Historically individuals have not had success in
getting to market. • To applications that show real research and
market knowledge for that project.
The Application • Project Details • Project Title * • Project Type * (e.g. Feature, doco, TV, game)• Amount Requested *• Project One Liner*• Supporting Statement • What is your Project? * Maximum Allowed: 250 words.• Who is the team?* Maximum Allowed 250 words • How do you intend to spend the money? * Maximum Allowed: 250 words. • How will this funding help you achieve a commercially focussed result that could
lead to your project being produced and distributed? * Maximum Allowed: 250 words.
• Include: • Who is the audience? *• How were similar projects marketed, funded and received in the market place?*
• What is the estimated production budget for this project?*
• What is the plan to get market interest (e.g. a distributor/broadcaster)*
• Milestones over the period to be met e.g. First draft script, script notes, rewrite, marketing plan etc.; game design screen shots, games slice, marketing plan
• How does this project culturally and economically benefit the ACT? * Maximum Allowed: 250 words
• Supporting Material (for uploading)• CV of Applicant * (preferably producer) • Key Personnel CV *• Letters of Interest • Attach development budget and financing
plan* • Statement of Copyright * • Option/ownership agreement (if applicable)
Script development application example
• Producer fees – We would expect in most cases the producer to be the applicant– They will be held accountable for meeting milestones
• Writing fees• Developer/outside advice (eg substantial script report)• Plan of action – what is really going to move your project
forward towards a commercial outcome – Who is the audience?– What is the market?– What are the realistic next steps for the project.
• Budget/finance plan for the development phase
Output – script and marketing plan
Games development application examples
• Games• Producer’s fees
– We would expect in most cases the producer to be the applicant– They will be held accountable for meeting milestones
• Developer’s fees• Plan of action – what is really going to move your project
forward towards a commercial outcome – Who is the audience?– What is the market?– What are the realistic next steps for the project.
• Budget/finance plan for the development phase
Output – vertical slice and marketing plan
Doco development application example
• Producer fees – We would expect in most cases the producer to be the applicant– They will be held accountable for meeting milestones
• Director fees• Plan of action – what is really going to move your project
forward towards a commercial outcome – Who is the audience?– What is the market?– What are the realistic next steps for the project.
• Budget/finance plan for the development phase
Output – teaser and marketing plan
Marketing
• Producer led (applicant)• Project in advanced stage of development• Marketing plan is very specific to the project• Travel can be included if it is part of a realistic
market plan to attach distribution etc.
Marketing application example
• Producer fee• Marketing collateral – eg website development,
DVDs of trailer, business cards, flyers etc. • Travel - reasonable expenses to a specific market.
Eg SPAA Mart, AIDC, or Cannes, Berlin etc. • You must include final script or final product to
market, marketing planOutput – real leads and possible international sales.
Supporting Evidence
• We will not accept anything that has not been uploaded
• Be judicious in what you send – is that link the best to show your work?
Assessment
• Always external– One paid external (outside ACT) industry professional– One local industry professional– One ACT Government representative
• ScreenACT are not assessors• Our job is to make sure you put in the best
application you can• We act as the secretariat – minutes, papers etc.
Lodgement
• Online only. No hard copies of anything• Do not be late… it will shut at 5.00pm. – If you have a tech issue, that is not our problem!
• Use the form as guide in the guidelines doc• Cut and paste• But once you submit, that’s it – you can’t save
or go back…
Assessor Feedback
• Lack of real understanding of audience • Not the right format (film vs TV)• No clear path to market• Trying to do too much • Not thinking global• Not commercial
Questions?
European Film Market Mission Cannes 2015
• Following on from successful Cannes 2013, Berlin 2014
• Watch this space!
Screen Industry Pod
• Output: writers and producers who understand the industry plus a well developed, audience/market focused project:– Minimum first draft polished script– Solid Budget, finance and marketing plan
• Over 18 months• Bringing together writers and producers and
developing in parallel - at the same time• 3 phases: Early, Mid and Late Development
Phase 1 – Early DevelopmentWriter
ExpectationsHow do work with a producer
How to take feedback
Market & AudienceNew Distribution models
Legals
Script – outline
Feedback Session 1 – external and internal
Writing – incorporating feedback
ProducerExpectations
How to lead developmentHow to give feedback
Market & AudienceNew Distribution models
Legals
Multi PlatformPositioning
Feedback Session 1 – external and internal
Development Funding - When, where and how
Phase 2 – Mid Development
Writer
Writing – first draft
Feedback 2 – internal
Feedback 3 – external
Writing – incorporating feedback
ProducerWork with writer – what can
you do to help?
Feedback 2 – internal getting ready for external feedback
Feedback 3 – external
Market assessment
Phase 3 – Late Stage
Writer
Writing continued
Marketing docs
Writing – final polish of first draft
ProducerPreliminary
budget/financing plan
Marketing – Pitch docs and marketing collateral
SPA 2015
Let’s talk!!
Does this work?Have we missed anything• Production Management• Show runnerSuggestions?