SCRATCH YOUR OWN ITCH Then scratch theirs

Colin Bodell, Chief Technology Officer & EVP Time Inc.

WHAT’S OUR APPROACH?

FOUR THINGS 1. Scratch Our Itch First

FOUR THINGS 1. Scratch Our Itch First

2. Make it Easy For Our Own People

FOUR THINGS 1. Scratch Our Itch First

2. Make it Easy For Our Own People

3. Find Others With The Same Itch

FOUR THINGS 1. Scratch Our Itch First

2. Make it Easy For Our Own People

3. Find Others With The Same Itch

4. Scratch Theirs

• 80 brands worldwide • 120 million print and 155 million web

unique customers every month • Significantly growing our digital global

presence • Editorial & Engineering partnership

TIME INC. WORLDWIDE

FEBRUARY TWO THOUSAND & FOURTEEN 5 Global Data Centers including the Time & Life Building

SCRATCHING OUR OWN ITCH:

We should not be in the Data Center Business

WE MOVED WEB, MOBILE & CORPORATE APPS TO THE CLOUD • 100% of UK brands on AWS • Hosting costs dropped 53%

• 76% of US brands on AWS • Time-to-traffic ~15 mins

• Built Virtual Enterprise Data Center on AWS

SCRATCHING THEIR ITCH:

By moving to the cloud our engineers worldwide can exit the commodity service business

THE MOBILE ITCH:

• All websites: responsive design BUT… • $200,000+ & 6 Months for each

iOS & Android native application

SCRATCHING OUR OWN ITCH:

We must significantly drive down the cost of new, native mobile application development

WE BUILT OUR OWN MOBILE PLATFORM: TORO • Content-feed-based reading app for

iOS and Android. • ~1 week development cycle • Per site cost is minimal

WE BUILT OUR OWN MOBILE PLATFORM: TORO • Deployed Apple Watch solution in a

weekend; Time magazine mobile app in a fortnight

• Enables rapid, iterative prototyping • Effort concentrated on platform

SCRATCHING THEIR ITCH:

Instant ignition of new Native Apps on iOS and Android for Time Inc. and partner brands

PARTNER: ASN

“Under the deal, Time

Inc. will provide the

infrastructure

technology for the SI

networks’ websites and

mobile apps.”

SCRATCH YOUR OWN ITCH Then scratch theirs

• Big Data • Information security • Digital asset and rights management • Video • Ad blocking; relevant ad serving

SCRATCH YOUR OWN ITCH Then scratch theirs

Colin Bodell, Chief Technology Officer & EVP Time Inc. colin.bodell@timeinc.com