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Scott M. Kelly 7764 Waring Avenue, Los Angeles, CA 90046
[email protected] 323.547.1039
EXPERIENCE
Independent Marketing Consultant Sep 2012 – present Key Clients: Los Angeles, CA • Iconic Outdoor Media – developed marketing materials, website, business
plan and key client pitch for launch of 3D projection mapping project. • Ringe Media – conducted web and print campaigns, and product
packing quality control for the new product launch of Ruby’s Rockets (all
natural fruit and veggie popsicles for children).
• CHANT Foundation – developed and executed local and international events to support the launch a non-profit music foundation. Helped write the business plan and investor/donor presentations; oversaw website
development; and liaised with architect and designers on new office. • Spark 44 – collaborated with executive producer on the launch of the
new Jaguar worldwide advertising campaign; worked directly with creative team and post-production partners and project managed on all facets of broadcast campaign.
HavasEdge Feb 2009 – Aug 2012 Senior Account Manager Los Angeles, CA • Managed all aspects of key client relationships for one of the largest
direct response agencies in the world; focused on direct response television (infomercials) and online marketing clients
• Liaised and coordinated with client, television producers, talent, agency
creative, post-editors, and marketing strategists • Project managed timelines, staffing, budgets, and status reports • Achieved on-time, on-budget, and high quality results for high profile
clients such as: St. Jude Children’s Research Hospital, LifeLock, Quicken, and Hooked on Phonics
Senior Account Director Jan 1996 – Jan 2009
Creative Ignition/ Festival Management, Inc. Los Angeles, CA • Directly responsible for over $1 million in sales for a small creative agency • Served as lead account manager; managed print and web group for Los
Angeles and San Francisco offices; mentored and trained new employees • Responsible for company marketing campaigns and sales pitches.
• Key clients included: MGM Home Video, Warner Home Video, Universal Home Video, Columbia TriStar Home Video
• Played key role in obtaining and managing 2 international film festival clients: Bangkok International Film Festival and Cancun International Film Festival; led all creative including key art, logo design, collateral, marketing materials, and web site design; liaised with festival partners, local vendors, and tourism authorities
Other Experience: Software Account Manager; Customer Service Director
Resume
EXPERTISE
• Integrated marketing campaigns
• Multi-channel marketing
• Direct response
• Web, print, and broadcast campaign management
• Content marketing
• New product launches for start-ups and small businesses
• Film festival management
• Event planning
• Account management
• Project management
PERSONAL TRAITS
• Responsible problem-solver
• Communicating with integrity
• Conscientious and diligent
• Long-term relationship builder
EDUCATION
• University of Puget Sound, Bachelor of Arts & Business Admin Tacoma, WA
• Netherlands School of International Business Nijenrode, Netherlands
• Certification – Social Media Content Marketing
REFERENCES
• Available upon request
