Workshop 1 – SEE - November 1, 2014, 9 AM

Workshop 2 – THINK - November 8, 2014, 9 AM

Workshop 3 – D0 - November 15, 2014, 9 AM

th inkInnovate And Prosper

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OBJECTIVE

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Learn To See Opportunity Hidden In Plain Sight

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Source: Giuseppe Colarusso

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INNOVATIONWHAT IT ISN’T | WHAT IT IS | WHY IT’S IMPORTANT

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Douglas

Engelbart,

(computer

scientist),

conceived

the mouse,

Source: The New Yorker | ANNALS OF BUSINESSCREATION MYTHXerox PARC, Apple, and the truth about innovation.BY MALCOLM GLADWELL | MAY 16, 2011

that Xerox PARC developed ..…and Apple

made it marketable.

Who Innovated The Mouse?

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innovation

invention

c r e a t i v i t y

problem solving

improvement

100% new

disruptive

technology

genius

innovate

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Innovation – innovare to make new

- creating value from existing things,

processes

- not just new things; they have to

be NEW Value

NEW VALUE FROM EXISTING

Joseph Schumpeter, Economist

Innovation is the

application of

better solutions

that meet new

requirements,

inarticulate

needs, or existing

market needs.Wikipedia

“Innovations Without Profits Are Just Ideas.”

“Innovation = invention + commercialization”

Innovation is the profitable implementation of ideas.

innovation is essentially the commercial exploitation of viable ideas.

Innovation is the process

of making changes to

something established

by introducing

something better.

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distinguishes between a leader and a follower

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INNOVATION

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innovation

skills and

habits of

mind that

can be

nurtured,

taught

and

learned.

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What Can Be Innovated

• Products

• Services

• Process

• Experiences

• Business Models

• Technology

Categories Of Innovation

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Why Innovate

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PROGRESSIONMILESTONES | DIRECTION | FRAMEWORK

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Innovation Process

completeS T R U C T U R E D

COMPLEX

front end

of innovationCommercialization

New Product

Development

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Do SayThinkSee

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Observing

Connecting

Combining

Exploring Experimenting

Transforming

Testing

Prototyping

Refining

Positioning

Messaging

ConveyingDiscovering

InterpretingTranslating

Ideating

EvolvingDefining

Redefining

Identify

Investigate

Ideate

Iterate

SEEPERIPHERALLY, MENTALLY, EMPATHETICALLY

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What do you

see?

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VirtualPhysical Focus (MATTER)

Sight Structure

Near

Far

Domain (SPACE)

Future

Past

Thoughts (TIME)

Their eyes

Your mind’s eye

Your eyes

Perception

(PERSPECTIVE)22

Look See

It’s not what you look at that

matters, it’s what you see.

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Saper Vedere“knowing how to see”

thinking strategy

Leonardo da Vinci

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S

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Similarities

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What’s Your Problem

See What Matters Most

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Trends

Patterns

Themes

Connections

Associations

Relationships

Similarities

Friction

Frustration

Friction to Fortune | Problem to Profit

rub

irritation

nuisance

pain

discomfort

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Lead Users

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(Un)der , Over Served(Un)der Served

Over Served

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How To Look

innovationobservation

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Biomimicry

.

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Innovation Inspired by Nature

Stealth Bomber(Northrop B-2 Spirit)

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“THERE IS NO GOOD IDEA THAT

CAN’T BE IMPROVED ON”

M i c h a e l E i s n e r

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Stealth Bomber

(Northrop B-2 Spirit)

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Duck

Rabbit

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Source: Giuseppe ColarussoSource: Giuseppe Colarusso

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This is the most dangerous animal

in the world. It is responsible for

THOUSANDS of deaths every year.

a great white shark

swims

peacefully.

By its side,

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You don’t see what you’re looking at,

You see what you’re looking for.50

VirtualPhysical Focus (MATTER)

Sight Structure

Near

Far

Domain (SPACE)

Future

Past

Thoughts (TIME)

Their eyes

Your mind’s eye

Your eyes

Perception

(PERSPECTIVE)51

NOWHERE

MANSLAUGHTER

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vulcanized

rubber, metal,

wood, graphite,

paint

wooden

pencil

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stars

stripes

rectangles

democracy

freedom

opportunity

The

American

Flag

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Philo Farnsworth

invented television by

getting an idea from

looking at the rows of

neatly spaced crops on

his farm. He applied the

spacing concept to

creating rows of light

and dark spots on a

cathode ray tube to create images.

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A simple cyclone separator

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What’s Your Problem

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Remove three sticks to leave four.

Change “100” to “CAT” by moving just two lines.

Source: Martin Gardner.

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We’re used to looking at information one

way. To solve the problem, you have to

change the way you look at it by turning

it upside down, with the squarish zeros to

the left and the one to the right.

Then take the rightmost line from the

first zero and move it to the top of the

one to form a T. In the middle zero,

raise the bottom line to form an A.

Now you have CAT.

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Take-Aways

• More than one way to solve a problem – keep your mind open.

• We’re all from different planets.

• Looking is not the same as seeing.

• Find the similarities between differences and across domains.

• Find inspiration everywhere, and connect seemingly unrelated

things by finding the commonalities, similarities, resemblance.

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Every block of stone has a statue inside it, and it is the task of the sculptor to discover it. Michelangelo

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