Embed Size (px)
Citation preview
L I V E T R A V E L D I S C O V E R
MEDIA KIT
2945 TownsgaTe Road, suiTe 200, wesTlake Village, Ca 91361 I ADvErtISIng AnD SALES: 805.807.sClM (7256) or [email protected] I soCallifeMag.CoMSoUthErn CALIFornIA LIFE MAgAzInE IS pUBLIShED By elysian Media gRoup, llC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
Southern California Life Magazineis a multi-platform lifestyle and destination guide celebrat-ing the culture, lifestyle, people and destinations exclusiveto Southern California.1 From the shores of Santa Barbara to the sands of
San Diego, Southern California Life Magazine is the
voice of Southern California, offering in-depth local
and travel news coverage, comprehensive arts, cul-
ture, food and entertainment stories, presented in a
sleek design for the adventurous and upscale popu-
lation traveling and residing in the Southland.
Unlike other regional publications focusing on one
particular city, Southern California Life is the first
publication targeting the entire So Cal region giving
readers the information they need to explore the
entire area.
Integrate your brand into Southern California Life
Magazine, through our print edition, online advertis-
ing, and social networking. Extend your reach to
connect your brand and business with our readers
who are affluent, educated, upscale business and
leisure travelers and So Cal residents.
OUR BRAND
2945 TownsgaTe Road, suiTe 200, wesTlake Village, Ca 91361 I ADvErtISIng AnD SALES: 805.807.sClM (7256) or [email protected] I soCallifeMag.CoMSoUthErn CALIFornIA LIFE MAgAzInE IS pUBLIShED By elysian Media gRoup, llC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
With over 215million domes-tic visitors toCalifornia and15 million internationalvisitors annu-ally, SouthernCalifornia ismore than justone of the topdestinations inthe world, it’salso a reveredlifestyle.
2
tourism generated $109.6 BILLIONin spending in California in 2013
there were 215.06 millionperson-trips to and throughCalifornia in 2012, 80%were for leisure purposes.
SECONDLARGESTTRAVELMARKETIN THENATION
Southern California is one of the biggest influences in the world on entertain-ment, design, and fashion
southern California is home to someof the world’s biggest extreme sportsfrom surfing, skateboarding, snow-boarding, skiing, sailing and more.
Los Angeles County leads thenation as #1 entertainmentcapital, the #1 manufacturingcapital, and #1 internationaltrade capital of America.
L.A. County has the nation’s #1 ranked seaport and thebusiest origin and destinationairport (LAX).
orange County has
42 milesof sparkling beaches
SO CAL REGION
California has the8th largesteconomy in the world
San Diego County has world class attractions suchas the San Diego zoo, Sea World San Diego, andLegoland to mention a few. San Diego has 40 mu-seums, 6,400 restaurants, and 92 golf courses.
Santa Barbara isoften called theAmerican Rivierafor the expensivehomes, lifestyles,and wineries thatreside in the area.
the nine greater PalmSprings desert commu-nities offer unforgettable attractions and activitiesfrom natural springs, worldclass gold courses, casinos,spas, preserved mid-centurymodern architecture, Joshuatree park, and more
California has thelargest marketshare of domestictravel among all50 states
2945 TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA 91361 I ADVERTISING AND SALES: 805.807.SCLM (7256) OR [email protected] I SOCALLIFEMAG.COMSOUTHERN CALIFORNIA LIFE MAGAZINE IS PUBLISHED BY ELYSIAN MEDIA GROUP, LLC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
3 TERRITORIES
Anaheim•
Arrowhead•
Beverly Hills•
Big Bear•
Brentwood•
Burbank•
Calabasas•
Capistrano•
Carlsbad•
Carpinteria•
Catalina•
Chinatown•
Coronado•
Costa Mesa•
Culver City•
Dana Point•
Hermosa Beach•
Hollywood•
Huntington Beach•
Irvine•
Laguna Beach•
Laguna Niguel•
La Jolla•
Long Beach•
Los Angeles•
Malibu•
Manhattan Beach•
Marina Del Rey•
Mission Viejo•
Montecito•
Newbury Park•
Newport Beach•
Oceanside•
Ojai•
Oxnard•
Pacific Palisades•
Palm Desert•
Palm Springs•
Palos Verdes•
Pasadena•
Port Hueneme•
Redondo Beach•
San Clemente•
San Juan•
San Marino•
San Marcos•
Santa Ana•
Santa Barbara•
San Diego•
Santa Fe Springs•
Santa Monica•
Seal Beach•
Sherman Oaks•
South Pasadena•
Studio City•
Thousand Oaks•
Venice•
Ventura•
Westlake Village•
Westwood•
Woodland Hills•
And more …
2945 TownsgaTe Road, suiTe 200, wesTlake Village, Ca 91361 I ADvErtISIng AnD SALES: 805.807.sClM (7256) or [email protected] I soCallifeMag.CoMSoUthErn CALIFornIA LIFE MAgAzInE IS pUBLIShED By elysian Media gRoup, llC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
spend more than one hour reading electronicissues of magazines each week73%
Soure: gfk MRi fall 2011; ipda 2012; Biginsight Media Behavior & influence survey 12/11; aBC; neilsen 2012; gfk MRi ipanel feb 12; fanpagelist.com; Mpa mapps database; gfk MRi starch 2011; Marketing evolution 2011
of U.S. adultsread magazines92% of tablet owners
have purchased a digital magazine41%
61%of tablet userswant to buydirectly fromads in digitalmagazines
70%Consumers spendmore than $300million eachmonth buying maga-zines at newsstands.
MAGAZINESDRIVE WEBSEARCHMORE THANAN OTHERMEDIUM.More thaninternet ad-vertising andtwice that ofsocial media.
Consumers connect withmagazines on all plat-forms. 1,700 magazineapps … 1,000 Twitterfeeds … 2,000+ Facebookpages … and counting.
Maga-zine adsrank #1of allmedia indrivingpur-chases.
Digital magazine
rising exponentially
of readers took action as a resultof a magazine ad
$
MAGAZINE INDUSTRY
4
subscriptions are
TOP 10 “TWEETABLE” FACTS
2945 TownsgaTe Road, suiTe 200, wesTlake Village, Ca 91361 I ADvErtISIng AnD SALES: 805.807.sClM (7256) or [email protected] I soCallifeMag.CoMSoUthErn CALIFornIA LIFE MAgAzInE IS pUBLIShED By elysian Media gRoup, llC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
5 READERSHIP
Target Demographics
HHI OF $100K+
WEALTHY ACHIEVER
RESIDENTS, BUSINESS AND LEISURE TRAVELERS age 35 – 54
through age 65Our target consumersare affluent and up-scale Southern Califor-nia residents andbusiness and leisuretravelers age 35 – 54.They are innovatorsand actualizers whotake action, explore,and experience.
Our readers will be affluent witha projected HHI of $100k+.
We will also reach the wealthyachiever through age 65. Thislifestyle segment is known fortheir lavish spending style,business and leisure travel,high-end catalog shoppingand reading publications. Ourdigital edition and content willbring in a younger demo-graphic (ages 25-54).
YOUNGER DEMOGRAPHIC ageS 25-54
$
2945 TownsgaTe Road, suiTe 200, wesTlake Village, Ca 91361 I ADvErtISIng AnD SALES: 805.807.sClM (7256) or [email protected] I soCallifeMag.CoMSoUthErn CALIFornIA LIFE MAgAzInE IS pUBLIShED By elysian Media gRoup, llC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
6 REACH
DistributionSouthern California Life targets readers where they shop,play, live and work. More than 300,000 copies are distributedannually with 50,000 issues printed bi-monthly. Distributionchannels to include*:
* Locations and distribution channels subject to change
hudson Newsstands at •airports across the uS
Blue Star Jets on flights•originating from So Cal
restaurants•
Luxury hotels across•Southern California
Spas and Salons•
entertainment Venues•
Fitness Centers•
grocery & retail•
Medical offices•
Subscriptions•
Digital Downloads•available online
2945 TownsgaTe Road, suiTe 200, wesTlake Village, Ca 91361 I ADvErtISIng AnD SALES: 805.807.sClM (7256) or [email protected] I soCallifeMag.CoMSoUthErn CALIFornIA LIFE MAgAzInE IS pUBLIShED By elysian Media gRoup, llC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
Ongoing Columns (print)
7 EDITORIALCALENDAR
To Do List (activities / day trips /
fun / Recreation)
The Gourmand(Restaurants, chefs,
food, etc.)
Affairs to Remember (Charity events /
fundraisers)
The Sports Page (so Cal sports
world)
Who’s Who (influencers / Celebrities
/ Humanitarians)
Off the Beaten Path(unique places around so Cal)
The Hood (one neighborhood
spotlighted per issue)
So Cal Signatures (inside stories about
landmarks)
Bubbles & Brews(wines, Beers, Coffee &
Tea, Juice Bars)
So Cal Culture (arts & Culture)
Fab Finds (product Review)
The Escape (weekend getaway
ideas, hotel spotlights,spas)
Trending Talk (Tips, social media, etc.)
On The Calendar(noteworthy
upcoming events)
2945 TownsgaTe Road, suiTe 200, wesTlake Village, Ca 91361 I ADvErtISIng AnD SALES: 805.807.sClM (7256) or [email protected] I soCallifeMag.CoMSoUthErn CALIFornIA LIFE MAgAzInE IS pUBLIShED By elysian Media gRoup, llC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
Ongoing Columns (digital)
8 EDITORIALCALENDAR
Must Do(Recreation, day trips,entertainment and funactivities in Southern
California)
Must Discover(The landmarks andcool places of So Caland the inside stories
about them)
Must Attend(Upcoming events
throughout the So Calregion that are not to
be missed)
Must Eat(The best food, restau-rants, chefs, farmersmarkets and where to
find them)
Must Drink(Wines, beers, juicesand where to drink
them)
Must Perform(Arts and culture in the southern region of the Golden State)
Must Play(Happenings and features about thesports world in
Southern California)
Must Meet(Get acquainted withthe humanitarians,
celebrities and promi-nent people in So Cal)
2945 TownsgaTe Road, suiTe 200, wesTlake Village, Ca 91361 I ADvErtISIng AnD SALES: 805.807.sClM (7256) or [email protected] I soCallifeMag.CoMSoUthErn CALIFornIA LIFE MAgAzInE IS pUBLIShED By elysian Media gRoup, llC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
Special Sections
9 EDITORIALCALENDAR
January/FebruaryPalm Springs Special edition• Covers arts and culture, food,
landmarks, real estate, andevents and attractions
Fitness• new year, new you
March/AprilSouth Bay & Long Beach Special edition
Wedding Special• highlights different wedding
locations, celebrity weddingplanners, florists, and more
May/JuneSo Cal Summer travel guide
Spa retreat• Where to get pampered
in So Cal
July/AugustSanta Barbara Special edition
September/OctoberSan Diego Special edition
So Cal Foodie• the ultimate guide of the top 20
places to eat in So Cal
November/DecemberLos angeles Special edition
holiday gift guide
2945 TownsgaTe Road, suiTe 200, wesTlake Village, Ca 91361 I ADvErtISIng AnD SALES: 805.807.sClM (7256) or [email protected] I soCallifeMag.CoMSoUthErn CALIFornIA LIFE MAgAzInE IS pUBLIShED By elysian Media gRoup, llC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
Southern California Life Magazineis a multi-platform reading experience with stories and eventsupdated daily online at SoCalLifeMag.com. Our seasoned writerscreate unique content to give viewers the most up-to-date infor-mation they need to know about So Cal.
1O
our site engages readers
to share our passion for
the Southern California
way of life and become
the source for all South-
ern California content for
those “on the go.”
Southern California Life is
also on Instagram, Face-book, and Twitter. We post
daily articles, comments,
and photos across all our
accounts. We share behind-
the-scenes shots from our
photo shoots with talent,
teasers and links to our digi-
tal stories, the latest events
and happenings, our week-
end picks, and more.
We are creating an active
social audience who are
eager to learn more about
companies, businesses,
events, activities, restau-
rants, and hotels in So Cal.
Join the conversation with
Southern California Life on-
line and reach your target
audience.
DIGITAL
2945 TownsgaTe Road, suiTe 200, wesTlake Village, Ca 91361 I ADvErtISIng AnD SALES: 805.807.sClM (7256) or [email protected] I soCallifeMag.CoMSoUthErn CALIFornIA LIFE MAgAzInE IS pUBLIShED By elysian Media gRoup, llC.
L I V E T R A V E L D I S C O V E R
MEDIA KIT
ADVERTISING SPECIFICATIONS& GUIDELINES
AD SIZE FINAL TRIM SIZE NON-BLEED SIZE BLEED SIZE
two-Page Spread 16.75”x 10.875” 16.25” x 10.375” 17” x 11.125”
Full Page 8.375” x 10.875” 7.875” x 10.375” 8.625” x 11.125”
1/2 Page horizontal 8.375” x 5.325” 7.875” x 5.075” 8.625” x 5.575”
1/2 Page Vertical 4.0625” x 10.875” 3.59” x 10.375” 4.325” x 11.125”
1/4 Page Vertical 3.59” x 4.84” N/a N/a
BLEED: Extend bleed 1⁄8” on all sides, include crop marks outside of print area.
LIVE AREA: keep all live matter at least 1⁄4” from final trim size on all sides.
(refer to non-Bleed Size.)
GUTTER SAFETY: keep all critical matter at least 1⁄2” from the gutter.
PRINTING PROCESS: Four-color process (CMyk). Direct to plate. Web offset. perfect Bound.
SCREENS: 150-line preferred. total printing tone value should not exceed 280 percent.
1/4 PageVertICaL
1/2 PagehorIZoNtaL
1/2 PageVertICaL
FuLL Page 2-Page SPreaD
GENERAL GUIDELINES• Build document to ad size.• Be sure to extend bleed by 1⁄8” on all sides, and allow at least 1⁄4” on all sides
for live area, as trimming of ad content may occur otherwise.• Include crop marks with bleed ads only. Do not include any printer’s marks
in image or bleed area.• Images and graphics should be 300 dpi at 100%, or no less than 266 dpi.• no rgB images. no Spot or pAntonE colors. All colors should be
four-color process (CMyk). never use the color “registration” built incolor palettes.
• All images should be converted to CMyk.• All image files should be tIF, Jpg or EpS. pICt and gIF files are
low-resolution web files not suitable for printing.• perfect alignment of type or design across gutter of two facing pages
cannot be guaranteed.• Advertisers are responsible for the content of their ads or materials.
FONTS• Convert all fonts to outline; or• Include a copy of all fonts used in your files. If EpS images are linked, be
sure to include all linked fonts as well. Be sure to include both printer fontsand screen fonts for your files.
• Some fonts may be restricted from being embedded in a pdf file. pleasechoose another font, or supply all working files and fonts used.
• pC fonts cannot be accepted.
ACCEPTED FILE FORMATS• Camera-ready ads may be submitted in the following formats:
pDF, tIFF, JpEg or EpS at 300 DpI in CMyk.
FILE DELIVERY METHOD• EMAIL: [email protected]
Questions? Contact Antoni pham, Advertising Design & production:[email protected].
Uploaded ads need to be clearly marked with the advertiser’s business name. Account Ex-ecutives will email a digital proof.
Southern California Life reserves the right to reject any camera ready ad because of its con-tent or design. In that event, our production staff may create a new version that meets themagazine’s quality standards and fulfills the advertiser’s needs.
12
souTHeRn CalifoRnia life Magazine HeadQuaRTeRs
2945 TownsgaTe Road wesTlake Village, Ca 91361
(805) 807-7256
