Competitive Intelligence Seminars

“The ACI series of training

sessions were the most

informative, interactive

and effective courses I have

ever attended!”

Matt Barham, Cisco Systems

“Great education

on how to view and

analyze industries.”

Naren Patel,

GlaxoSmithKline

“ACI uses memorable

and interactive methods

to instill skills needed to

be more effective in the CI

field. The training is well

worth the investment.”

Alysse Nockels, McAfee

“Almost

overwhelming in

its intensity!” Gene Palmer, AstraZeneca

Amsterdam March 31–April 4, 2014 • Boston June 9–20, 2014 • Boston October 20–31, 2014

1.LIVE Workshops

New! You now have 2 training options

2.DISTANCE Learning

“My boss told me: ‘You

will learn more in 2 weeks

at the Academy than in all

your time in the university.’

I now know he was right.”

Marco Scafi, ABB Asea Brown Boveri Ltd

Register at www.academyci.com or call 888.732.6812 (Outside U.S. +1.630.983.5530)

The First Global CI Professional Certification Program

Faculty Founders All SCIP Meritorious

Award WinnersCompetitive Intelligence Professional

(CIP™-I, Master of CI CIP™-lI) Certification

The Only CI Program authorized by

IACET to offer CEUs

Educators in CI for over 30 years

SCIP CIP™ Certification Conferred by ACI

SCIP CIP™ Certification Conferred by ACI

“The most relevant, dynamic

and complete instruction

on the intelligence discipline

by the best in the industry.”

Jason Gad, Intel Corp

“ACI is a career development

must for anyone looking to

advance into an executive

position, whether it is

strategy, finance, M&A, or a

lead intelligence role.”

Nan Bulger, SCIP

The Gold Standard in CI Training for over 30 Years

Intelligence Sources & Collection Techniques .7 CEU CreditUnique exercises in Human Source Collection Amsterdam March 31 Boston June 9, October 20

Competitive Benchmarking & Tactical Analysis .7 CEU Credit

Analyze a rival’s true capabilities, cost of operations and immediate future actions Amsterdam April 1 Boston June 10, October 21

Competitive Blindspots .7 CEU CreditPinpoint competitors’ soft spots, blind spots, and strategic vulnerabilities Amsterdam April 2 Boston June 11, October 22

Cross-Competitor Analysis .7 CEU Credit Simplify predictions of competitors’ moves and counter moves when multiple competitors are involved Amsterdam April 3 Boston June 12, October 23

Creating and Running a World Class Intelligence Operation .7 CEU CreditLearn how to build a professional intelligence process used by successful CI organizations worldwide Amsterdam April 4 Boston June 13, October 24

War Gaming Theory and Practice 1.4 CEU Credits Understand and practice all the steps needed to organize and play effective war games Boston June 16–17, October 27–28

Value Chain Analysis .7 CEU CreditUnderstand a rival’s value of its strategic differentiation – and the threats to your own company’s position Boston June 18, October 29

Anticipating Disruptions – Scenario Analysis Tools and Techniques 1.4 CEU Credits Mitigate uncertainty by anticipating shifts in strategic drivers and their early warning indicators, and by generating alternative scenarios and strategies for navigating the future competitive landscape Boston June 19–20, October 30–31

CIP™-I Core Certification Courses

(Evening enrichment courses are not included in certification program)

2014 Competitive Intelligence Seminars

SCIP CIP™ Certification Conferred by ACI

CI 101®

CI 202®

CI 301

CI 302

CI 303

CI 401

CI 402

CI 403

CI 101® and CI 202® are registered trademarks of Fuld & Company

Social Networking: Best-in-Class CI Techniques .3 CEU CreditLearn how to leverage social media to enhance your understanding of competitors (Light dinner served)Boston June 9, October 20

Ethical Boundaries .15 CEU CreditA Harvard Law School professor will analyze the ethical challenges any manager or intelligence function must deal with on a daily basis Boston June 10, October 21

Communicating CI to Senior Management .3 CEU CreditLearn how to present your analysis with poise, confidence and impact (Light dinner served) Boston June 11, October 22

CI: Pragmatic Lessons as Management’s Decision Partner .15 CEU Credit Taught by Cliff Kalb, former global intelligence head at Merck & Co. Boston June 12, October 23

Profit Pool Analysis .3 CEU CreditFind the sources of profitability in an industry’s value chain (Highly recommended prior to Disruptions course) Boston June 18, October 29

Master of CI CIP™-II Certification CoursesWar Gaming

Advanced Analytics

Basic Skills

Management

Basic Analytic Skills

War Gaming Enrichment Evening Courses

Register for courses at www.academyci.com

Go to www.academyci.com for details on everything you see here,

from course descriptions to faculty

Powerful Statistics9,000 Graduates worldwide

(see website for list of companies!)

61Alumni countries represented 81% Percentage of alumni returning

for additional courses

750 CIP Certificates awarded

8,000 CEUs granted

“I’ve gained a different and invaluable perspective on the impact I can make on strategic decisions – I’m more motivated to “preach” the CI culture at my own company.” Eden Wells, Novartis

“Essential method for unraveling complex markets and multiple players.”

Nat Brooks, Procter & Gamble

“Amazing energy and interaction in the class.” Bernard Lin, Lockheed Martin

“High impact. High value.”Luciano Oviedo, Intel

The Academy Presents You with a Complete CI Library*

• Detailed workbooks• Harvard Business School and other case exercises • Best-selling CI books by Leonard Fuld, Ben Gilad,

and SCIP professionals. *Available to live workshop participants only

Jan HerringBen GiladLeonard Fuld

Our faculty leaders have appeared in The Wall Street Journal, Harvard Business Review, The Economist, Business Week, Time, Newsweek, Bloomberg, CIO, Chief Executive, Fast Company, Forbes, Fortune. Our nearly dozen faculty have also taught at Harvard, Wharton, Caltech, MIT.

You Can Receive Both Certification & Global CEUs

Our new SCIP CIP™ Certification Conferred by ACI

Program has two levels, accommodating the different needs of our student body.

CIP™-I Core CertificationThis certification level requires you to complete all five core courses and pass the CIP™-I exam. This level is suitable for starting CI analysts and managers with part time responsibility for CI in their jobs. Evening courses are not part of the CIP™ Certification program.

Master of CI CIP™-II CertificationIn order to receive Master of CI Certification, you must be CIP™-I certified, take the three Advanced courses and pass the CIP™-II exam. This level is a necessary requirement today for those choosing a career in CI. Evening courses are not part of the CIP™ Certification program.

Only Training to Grant Global CEUs!The Academy is the only program to grant CEUs in the field of competitive intelligence accredited by the standard setting external body, the International Association for Continuing Education and Training (IACET).

Faculty Leaders All SCIP Meritorious Award Recipients

Live Workshops

In addition to benefiting from small-class sessions and

lively Q&A with expert faculty, you will learn practical lessons and tools. Joint exercises and lively classroom discussions all add up to an unmatched CI learning environment. Work in teams to solve challenging case exercises. Feel the momentum build as you complete each course and network with other attendees who are from all over the world.

Distance Learning

If you cannot attend a live course, you can now gain

access to a video streaming version of the same program. With the distance learning option, you get training on demand 24/7, you receive access to the web streaming videos for six months and details for downloading materials for each of the courses (e.g. Harvard Business School cases) which you can print out at your leisure.

You Now Have Two Training Options

Live Workshops Distance Learning

“As a CPA, CPCU, MBA, CIP, each designation helped me in my career. I hold the CIP designation in the same status as all of the others, but in many respects it

was the most practical and applicable. ... used what I learned to implement a successful competitive intelligence

practice for that company – which... had a huge impact on its profitability…” Peter Shaw, CIP™ (2006), Consultant, SCIP Board Member, Former CFO,

Midwest Insurance Company

“I’ve gained a different and invaluable perspective on the impact I can make

on strategic decisions – I’m more motivated to “preach” the CI culture at my own

company.” Eden Wells, Novartis

25 First Street, Suite 301Cambridge, Massachusetts 02141Tel: 888.732.6812 Fax: 888.969.3317

www.academyci.com email: info@academyci.comOutside U.S. Tel: +1 630.983.5530 Fax: +1 630.983.3317

The Gold Standard in CI Training®

3M CompanyABB Asea Brown Boveri Abbott LaboratoriesAccenture Acciona SA Adobe Systems Aetna US HealthcareAgilent Air Liquide AmericaAir Products & ChemicalsAlberta Energy Company Ltd. Alcatel-LucentALCOAAlcon Laboratories Allergan Alliant EnergyAlliedSignal Alstom Power AOLAmerican Century InvestmentsAmerican ExpressAmgen Amoco Chemical Amway Anheuser-Busch Apple ARCO Chemical ArmcoArmstrong World Industries Ashland Chemical AstraZeneca PharmaceuticalsAT&TATKBAE Systems Bandag Bank of AmericaBatesville Casket Battelle Memorial InstituteBausch & Lomb Baxter Healthcare Bayer BC Hydro Benjamin Moore BestfoodsBlue Cross Blue Shield Boehringer-Ingelheim

Boeing Bombardier Aerospace Bonneville Power AdministrationBooz Allen Hamilton Boston Scientific BP InternationalBristol-Myers SquibbBritish Nuclear Fuels p.l.c. C.R. Bard CalEnergy Company Campbell Soup CANAC Canam Manac Group Capital OneCarrier Castrol N.A.Caterpillar CEMEX CG Power Systems Chevron CGGVeritas Cia Siderurgica Bello Mineira CIBA Vision CIGNA Cinergy CiscoCMHC/SCHL Canada CNA InsuranceCoca-Cola Cognex Colonial Life & Accident InsuranceComEd/UnicomCopenhagen Airports ConAgra Constellation Energy GroupContinental CablevisionCoors Brewing Corning CPC InternationalCubist Pharmaceuticals Daniel Swarovski Dayton Power & Light Delphi Delco Electronics SystemsDept of Industry, Canada Discover Novus

Lexmark International Liberty Mutual Insurance LifeSpanLindie GasLockheed Martin Lyonnaise Des Eaux Mallinckrodt Manulife Financial Marakon Associates Mars McGraw-Hill McKinsey Mead Mead Johnson Nutritionals Medtronic Mercer Management Consulting Merck MetLifeMichelin Microsoft Milliken Millipore Minute Maid Molson Breweries Monsanto Motorola Mutual of OmahaNabisco National Bank of Canada National Semiconductor Nationwide Insurance NEC America Nestle USANew York TimesNortel Northeast Utilities Service Northern States Power Northern Trust Northrop Grumman Northwestern Mutual NOVA Chemicals Nova Scotia Power Novartis International AG Novo Nordisk Olin

Ontario Power Generation Ortho-McNeil PharmaceuticalOtis Elevator Owens-Corning Pacific Gas & Electric PacifiCare Health Systems Pasteur Merieux Connaught PerkinElmer Perot Systems PetrobrasPetro-Canada Pfizer PGG Fiber Glass Europe Philips Healthcare Pitney-Bowes PNC Bank PPLPratt & WhitneyPrice Waterhouse CoopersProcter & Gamble Providian FinancialPublic Service Electric & Gas Putnam InvestmentsR.R. Donnelley & SonsRalston Purina Raytheon Reebok Retevision Rhone-Poulenc Rorer Ricoh Rio Tinto Diamonds Roche Rockwell CollinsRohm and Haas Royal Insurance Canada S.C. Johnson SABIC Industrial Complex Sandia National LaboratoriesSanofi-Aventis SAP AmericaSara LeeSasol Chemical Industries SBC Communications Searle de Mexico, S.A. de C.V Shell

Harvard Pilgrim Health CareHDI-GerlingHeidelberg USA Helene Curtis Hewitt Associates Hewlett-Packard Hitachi Honeywell HSBC Finance Corp. Husky Injection Molding Systems Ltd. Hydro Agri Europe IBM ICP Portugese Comunications Institute Imasco Ltd. Imperial Oil Ltd. Industry Canada IndyMac BankIngram Barge Inland Steel Industries Instituto Mexicano del Petroleo Intel International Paper Jabil J.D. Edwards John Hancock Johnson & Johnson Johnson Controls Kaiser PermanenteKeane Kellogg Kemper Insurance Kent Ridge Digital Labs, Singapore Keyspan EnergyKimberly-ClarkKinetic Concepts Koch IndustriesKPMG Kraft FoodsLabatt Brewing Ltd. Lear Level 3Lundbeck A/S Lexis-Nexis

Dow Chemical Dow Corning Dow Jones DuPont PharmaceuticalsDuke EnergyEADS Eastman Chemical Eastman Kodak ECI Telecom Ltd., Israel Economic Development Board, Singapore Ecopetrol EG&G El Paso Electric Electronic Data Systems Eli Lilly Embraer EMC Energizer Enterprise Ireland Enterprise Rent A CarEpson America Ernst & YoungE-Systems Ethicon EndosurgeryEveready BatteryExcelergyExxonMobil Fannie MaeFarmland Foods FedEx Fidelity InvestmentsFord Motor Freddie MacFujitsu Research Institute, JapanGATX Genentech General Dynamics General Motors Genzyme Georgia-Pacific GlaxoSmithKlineGoodyear Tire & Rubber Gruenthal Halliburton Hartford Life Insurance

sShire Pharmaceuticals Siemens Energy & Automation Simplex Time Recorder Singapore PolytechnicSKF Aerospace Sobey’s Sonoco Sprint CommunicationsState Farm Insurance CompanyState Street Corp.Statoil Sterling CommerceSun Life FinancialSun Microsystems SymantecSyniverse Technologies TargetTelcordia TetraPak Texas Instruments Textron Systems Thermo Fisher ScientificThomson & ThomsonTimken Toshiba America Toys “R” UsTrans Alta Utilities Transamerica Asset ManagementTranspower NZ LimitedTrojan Technologies TRW UCB Pharmaceuticals Union Carbide Union Gas Ltd. United Parcel ServiceUSAA ValassisVale Oil & Gas Verizon Vertex Pharmaceuticals Volvo VSNL International CanadaXL Insurance Limited

OUR ALUMNI CAN TELL YOU WHY WE’RE BEST IN CLASS PARTIAL LIST OF GLOBAL CORPORATE ALUMNI

Competitive Intelligence Seminars

Register at www.academyci.com or call 888.732.6812 (Outside U.S. +1.630.983.5530)

Educators in CI for over 30 years

SCIP CIP™ Certification Conferred by ACI