Science vs Spirit

Science vs Spirit Trends in Consumer Attitudes to Natural Environment Annimac Futurist & Trend Forecaster

www.annimac.com.au

Trends

2006annimac consultants www.annimac.com.au

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An Overview of Trends

More info :

www.annimac.com.au

Presentations


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Trends impacting attitudes

Big Picture 21st century global shifts

Climate change

Rural WA

Changing attitudes to land

Generational differences


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Exponential Rate of change

Change we have in 1 day

Grandmother had in 1 year

Younger means faster


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Are you

comfortable

with

Parallel

Universes ?


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Driving all Change : Technology

By 2020

70 % of job types new

because


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Driving all Change : Technology

by 2020 80 % technology then

not imagined yet


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Likely jobs in next 10 years :• Director of Emerging Thought• Robotics Ethicist• Creative Undertaker• Biotech Thought Jockey• Chief Science Imagination Officer• Hacker Relations Manager• Valuer of Intangible Assets *• Human Interface Manager * * Exists 2003


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Japanese Robanoid 2006


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21st Century


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21st Century

Three key drivers of change

global trade power shift

knowledge driven values shift

consumer driven economy


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21st Century

Three attitudinal key words

passion

responsibility

dignity


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21st Century






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Global Power Shift

World economic power


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From North Atlantic nations


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To Western Pacific nations


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Global power shift

World cultural influence


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From Christianity values base


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To Confucian & Islam values base


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21st Century






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21st C Three drivers

Knowledge Values Shift

20th Century - Economic Rationalism

Masculine Paradigm - left brain

Materialist tangible external values

Profits before people & planet “get enough wealth & we can solve the world’s problems

“


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Knowledge Values Shift

21st Century Cooperative Capitalism

Feminine Paradigm - right brain Profit + Environment + People + Culture

Confucian & Indigenous influence :

“it’s what you do on the journey that matters”


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21st Century






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Consumer driven economy

from Product Driven 18th-20th C Industrial Economy focus on tangibles

to Consumer Driven 21st C Knowledge Economy Focus on relationships

because Consumer awareness changing Globalism Internet


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Albany Highway Williams Western Australia


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Changing Attitudes to Land


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20th C : Scientific View shifting to 21st C : Traditional View

Nature is wild savage wasteland

Nature is holy sacred alive

Man needs to dominate Man is spiritually within nature

Land is property to be commercially divided

Land is origin and unity of life


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Nature source of exploitable commodities Man responsible for harmony of nature

Man extracts all unilaterally Man reciprocates – gives back to land

Violations made vague/uncertain by science Man’s violations of nature serious

Universe as mostly static physical objects Universe interplay of natural forces


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Science will explain all eventually Nature not knowable by rational mind

Language is aggressive & manipulative Language is gentle & accommodating

Sense of separateness from other life forms Kinship & empathy with all life forms

Sense of superiority over other life forms Each species has rich gifts & powers



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Religious beliefs above nature Religious beliefs within & level with n

Knowledge ignores experience Knowledge from long life experience

Scientists agree on truths of natural world Natural world determines truths.

Adapted from David Suzuki & Canadian First Nations elders



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Climate Change


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Trends of Climate Change Forecasters disagree re long term

agreement

Global warming is happening

Some big changes inevitable

Aus second most arid continent

Aus climate highly vulnerable


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Trends of Climate Change WA ecosystems vulnerable to change

hi risk : coral reefs mangrove wetlands tropical forests natural grasslands deserts

WA climate cyclical - shorter cycles temperatures & rainfall changing


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Trends in Rural W A


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Trends in Rural WA Farming communities downsizing Family farms corporatising Urban encroachment Soil degradation, salinity Ageing farm population Succession issues : youth issues Women as farm biz managers Slow uptake of technology


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Age Generational Differences


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Generational Differences

Baby Boomers b 1945 – 60 age 45 - 60

Hippies

Generation X 1960 – 75 30 – 45 Clones

DotComs 1975 – 90 15 – 30 Wired

Ferals 1990 – 05 0 - 15 No

Limits


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Four generations : Three worlds

Baby Boomers 45 – 60 yrs Materialism

economic rationalists - profit material values : tangibles science as religion : rational

reigns

Generation X 30 – 45 yrs clones of Boomers : materialists

or copying younger : sustainability


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DotComs 15 - 30 yrs Sustainability

global identity co opitalism relationships holistic win - win – win

Cluetrain Manifesto “ The marketplace is a

conversation ” www.cluetrainmanifesto.com


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Chinese Technology CentreChinese Technology Centre


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Ferals 0 – 15 yrs Virtual

no limits

no boundaries parallel universes quantum everything inventing their world beyond our imagining

New Kids


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Creating the future :


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thank you www. annimac.com.au

Documents

Science vs Spirit