School of Business€¦ · School of Business Program Assessment / Quality Indicators 21 Course Level Assessment In-house tests, such as pre-tests and posttests are being implemented

School of Business Program Assessment / Quality Indicators Western New Mexico University Undergraduate and Graduate Programs

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Contents Constant Assessment ....................................................................................................................... 2

Peregrine Academic Services ........................................................................................................... 2

Table 1. Common Areas of Instruction-Peregrine Outbound Test/Region 6 Comparison/Total Students School of Business....................................................................................................... 11

Business Simulation ....................................................................................................................... 11

Course Level Assessment ............................................................................................................... 21

Table 2 Program Learning Outcomes and Emphasis by Class .................................................... 21

School of Business Statistics .......................................................................................................... 23

Student Enrollment by Degree Program .................................................................................... 23

Delivery Methods ....................................................................................................................... 24

Retention, Graduation and Enrollments .................................................................................... 25

Degree Completion Time ........................................................................................................... 27

Stakeholder Input........................................................................................................................... 29

Business Survey Results ............................................................................................................. 29

Student Satisfaction ....................................................................................................................... 31

Survey Results ............................................................................................................................ 31

Program Learning Outcomes by Degree and Assessment Tools.................................................... 35

Faculty Qualifications-School of Business ...................................................................................... 37

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School of Business Programs Assessment / Quality Indicators Western New Mexico University

The three main assessment tools for the School of Business are: Peregrine Academic Services Outbound Exam, Business Simulation, and Course Level Assessment (New).

Peregrine Academic Services The School of Business (SB) relies on program exit exams provided by Peregrine Academics to measure the student learning outcomes (undergraduate level). Students in their final semester before graduation take the exam at the end of each academic semester and the results are benchmarked with the other schools and business programs within Region 6 (Southwest) that are accredited by the Accreditation Council of Business Schools and Programs (ACBSP).

In addition to benchmarking with Region 6, the School of Business has established a goal of an average of 70 for the Peregrine outbound exam.

Constant Assessment The School of Business

performs assessment on

a continuous basis. The

assessments are at the

school, program and

course level.

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Peregrine outbound exam assesses students in 12 common core areas of instruction (See page 11, Table 1). This third-party provider allows the SB to compare performance at the school level (benchmark) and department level (programs).

The graphs 1 to 10 shows the total average scores and departmental average scores compared to the goal of 70, as well as the comparison with the averages by areas of instruction.

67.14 60.85 83.57

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Graph 1. Accounting Majors Final Average Score Peregrine

Outbound Exam

Final Score Benchmark (70 average)

53.21 52.85 60.95

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Graph 2. Business Management Majors Final Average ScorePeregrine Outbound Exam


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61.42 56.43

74.08

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Graph 3. General Business Majors Final Average Score Peregrine

Outbound Exam


40.47

58.57

24.28

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Graph 4. Marketing Majors Final Average Score Peregrine Outbound

Exam


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55.35 56.20

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Graph 5. All Majors Total Average Score Peregrine Outbound Exam


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Graph 6. Accounting Students Peregrine Outbound Exam

Spring 2016 Fall 2016 Spring 2017 Benchmark (70 grade)

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Graph 7. Business Management StudentsPeregrine Outbound Exam


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Graph 8. General Business Students Peregrine Outbound Exam


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Graph 9. Marketing StudentsPeregrine Outbound Exam


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Graph 10. Total Students (SB) Average Score Peregrine Outbound Exam

Spring 2016 Fall 2016 Spring 2017 Goal

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Table 1. Common Areas of Instruction-Peregrine Outbound Test/Region 6 Comparison/Total Students School of Business

The School of Business has been increasingly improving in all areas of instruction. All areas in 2017 were above the Region 6 average and most of them were above the goal established by the School of Business.

Business Simulation The undergraduate students as well as the graduate students (MBA) participate in a business simulation, provided by McGraw Hill Education. This simulation allows for students to compete at the national level with other schools and universities. The undergraduate students are required to compete in the Business Strategy Game as part of their capstone class (BSAD 497). The graduate students are also required to compete in the Glo-Bus Business Simulation as part of their capstone class (BSAD 597). The learning assurance reports from both simulations provide data on the business skills and decision making capabilities of the participants.

Graphs 11 to 16 show the results for the undergraduate and graduate programs. The goal at the undergraduate and graduate levels is to perform above the average score of 50 on each of the 9 skills assessed by the business simulation. Performance is measured at the individual and group

Common Areas of Instruction Spring 2015

Fall 2015 Spring 2016

Fall 2016 Spring 2017

Region 6 Goal

Accounting 45.42 53.64 65.00 63.08 70.59 53.54 70.00

Business Finance 40.42 50.00 51.67 50.38 71.18 44.76 70.00

Business Integration and Strategic Management 57.08 60.91 62.50 59.23 82.94 56.43 70.00

Economics 52.92 57.27 45.83 55.38 60.00 48.46 70.00

Economics: Macroeconomics 50.00 50.91 36.67 51.54 58.82 46.72 70.00

Economics: Microeconomics 55.83 63.64 55.00 59.23 61.18 50.28 70.00

Legal Environment of Business 42.92 54.55 53.33 49.62 73.53 53.71 70.00

Management 50.00 57.27 49.17 60.00 76.47 54.18 70.00

Management: Human Resource Management 60.26 59.46 50.00 55.17 73.33 57.47 70.00

Management: Operations/Production Management 40.24 61.76 38.46 60.92 77.78 49.57 70.00

Management: Organizational Behavior 50.00 51.28 58.97 63.95 78.57 57.22 70.00

Marketing 47.50 49.09 60.00 55.77 70.59 48.49 70.00

Total (average) 48.04 54.68 55.36 56.21 72.18 50.90 70.00

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levels. A comprehensive exam is completed by the undergraduate level students and a report of their comprehensive skills assessment is generated. These comprehensive results are shown on graphs 17 and 18. The Business Simulation provide assessment information at the department and program levels.

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Graph 11. Business Simulation Learning Assurance Report, U.S. Benchmark (all

undergraduate students Capstone Class)

Spring 2016 Average Fall 2016 Average

Spring 2017 Average Linear (Spring 2017 Average)

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Graph 12. Accounting Undergraduate Students Business Simulation Learning

Assurance Report


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Graph 13. Business Management Undergraduate Students Business

Simulation Learning Assurance Report


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Graph 14. General Business Undergraduate Students Business Simulation Learning

Assurance Report


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Graph 15. Marketing Undergraduate Students Business Simulation Learning Assurance

Report


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FINANCIALANALYSIS

FINANCIALMANAGEMENT

OPERATIONSMANAGEMENT

MARKETINGMANAGEMENT

HUMANRESOURCES

MANAGEMENT

CORPORATESOCIAL

RESPONSIBILITY

Graph 16. Graduate Students Business Simulation Learning Assurance Report

Spring 2016 Summer 2016 Fall 2016 Spring 2017 Goal

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Graph 17. Comprehensive Skills Assessment Undergraduate Students Business

Simulation (BSAD 497)

Spring 2014 Average Spring 2015 Average Spring 2016 Average

Spring 2017 Average Goal

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The comprehensive exam report provides insight to student comprehension of the strategy related aspects of the business simulation. Student proficiency is measured in six areas.

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Graph 18. Comprehensive Exam Capstone Class, Undergraduate Students Business

Simulation Average Scores

Class Average Spring 2017 Class Average Fall 2016 Class Average Spring 2016 Goal

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Course Level Assessment In-house tests, such as pre-tests and post-tests are being implemented at the course level. The course level assessment tools help to identify the introduction, practice and assessment of program learning outcomes approved by the School of Business in Fall 2016. Table 2 shows the distribution of classes by level of assessment and program learning outcomes.

Table 2 Program Learning Outcomes and Emphasis by Class

Introduction Practice Assessment

Acco

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1. Prepare professional accounting documents. ACCT 230, ACCT 231, BSAD 497, BSAD360, BSAD 361, ECON 425

ACCT 331, ACCT 333, ACCT 334

ACCT 430, ACCT 432, ACCT 433, ACCT 434,

ACCT 435

2. Analyze, interpret, and synthesize data to make accounting decisions.

ACCT 230, ACCT 231, MGMT 350, MGMT

451, BSAD 100, BSAD 360, BSAD 361, ECON

425

FINC 370, ACCT 331, ACCT 332, ACCT 333, ACCT 433, ACCT 434

ACCT 334, ACCT 430, ACCT 432, ACCT 435

3. Identify and apply accounting standards and global guidelines (GAAP/ IFRS).

ACCT 230, ACCT 231, ECON 201, ECON

202, BSAD 360, BSAD 361, ECON 350,

ECON 370

BSAD 497, ACCT 331, ACCT 332, ACCT 333, ACCT 334, ECON 425

ACCT 432, ACCT 433, ACCT 434, ACCT 435

4. Apply accounting ethics and corporate social responsibility, in the context of a diverse, global/multi-cultural business environment.

ACCT 230, ACCT 231, BSAD 100, BSAD 360, BSAD 361, ECON 350,

ECON 370

ACCT 331, ACCT 333, ACCT 334, ACCT 336, ACCT 432, ACCT 435, BSAD 497, ECON 425

ACCT 336, ACCT 432, ACCT 435

5. Exhibit effective oral and written communication skills related to accounting activities.

ACCT 230, ACCT 231, BSAD 100, ECON 201, ECON 202, BSAD 360,

BSAD 361

FINC 370, ACCT 331, ACCT 334, ACCT 433, ACCT 434, ECON 350,

ECON 370

BSAD 497, ACCT 333, ACCT 336, ACCT 432, ACCT 435, ECON 425

6. Demonstrate proficiency in the accounting process to include Financial, Managerial, Tax, Auditing, and Fraud Detection Accounting.

ACCT 230, ACCT 231, BSAD 497, BSAD 361 ACCT 331

ACCT 333, ACCT 334, ACCT 433, ACCT 434,

ACCT 435

Man

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1. Implement foundational concepts of management and explain management roles, i.e. setting goals, objectives, and strategies to accomplish a purpose.

ACCT 230, ACCT 231, MGMT 350, BSAD 100, MGMT 461, BSAD 486

BSAD 300, FINC 370, MGMT 451, BSAD 360, BSAD 361, MGMT 454, MGMT 452, FINC 471, ECON 350, ECON 370, ECON 425

BSAD 497, BSAD 441, FINC 471, BSAD 486, ECON 350, ECON 370, ECON 425

2. Analyze, interpret, and synthesize data to make managerial decisions.

ACCT 230, ACCT 231, MGMT 350, ECON 201, ECON 202, MGMT 461

BSAD 300, FINC 370, MGMT 451, BSAD 360, BSAD 361, MGMT 454, MGMT 452

BSAD 497, BSAD 441, FINC 471, BSAD 486, ECON 350, ECON 370, ECON 425

3. Synthesize information from applicable disciplines into management concepts.

ACCT 230, ACCT 231, MGMT 350, ECON 201, ECON 202, MGMT 461, ECON 350

BSAD 497, FINC 471, BSAD 486

BSAD 497, FINC 471, BSAD 486

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4. Apply management ethics and demonstrate understanding of corporate social responsibility, in the context of a diverse, global/multi-cultural business environment.

ACCT 230, ACCT 231, MGMT 350, BSAD 100, ECON 201, ECON 202, BSAD 360, BSAD 361, MGMT 461, ECON 350

BSAD 300, FINC 370, MGMT 451, MGMT 454, MGMT 452, FINC 471, ECON 370, ECON 425

BSAD 497, BSAD 441, BSAD 486

5. Exhibit effective oral and written communication skills related to management activities.

ACCT 230, ACCT 231, MGMT 350, BSAD 100, ECON 201, ECON 202, MGMT 461

BSAD 300, FINC 370, MGMT 451, MGMT 454, MGMT 452, BSAD 486

BSAD 497, BSAD 360, BSAD 361, BSAD 441, FINC 471, ECON 350, ECON 370, ECON 425

Mar

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1. Implement foundational concepts of marketing and explain marketing functions (1. Segmentation, 2. Marketing mix, 3. External environment)

ACCT 231, MKTG 340, BSAD 100, ECON 201, ECON 202

BSAD 300, BSAD 360, BSAD 361, MKTG 341, MKTG 346, MKTG 347, MKTG 348, MKTG 349, BSAD 441, ECON 370

BSAD 497, MKTG 445

2. Analyze, interpret, and synthesize data to make marketing decisions.

ACCT 230, ACCT 231, MKTG 340

BSAD 370, BSAD 497, MKTG 341, MKTG 346, MKTG 347, MKTG 348, MKTG 349

BSAD 360, BSAD 361, BSAD 441

3. Synthesize information from applicable disciples into marketing concepts.

ACCT 230, ACCT 231,MKTG 340, ECON 201, ECON 202, BSAD 486

BSAD 360, BSAD 361, MKTG 341, MKTG 346, MKTG 347, MKTG 348, MKTG 349, ECON 370, ECON 425

BSAD 497, BSAD 441, MKTG 445, ECON 350

4. Apply marketing ethics and demonstrate corporate social responsibility, in the context of a diverse, global/multi-cultural business environment.

ACCT 230, ACCT 231, MKTG 340, MGMT 350, MGMT 451, BSAD 100, ECON 202, ECON 202

BSAD 300, BSAD 370, BSAD 360, BSAD 361, MKTG 341, MKTG 346, MKTG 347, MKTG 348, MKTG 349, BSAD 486, ECON 350, ECON 370

BSAD 497, BSAD 441, MKTG 445

5. Exhibit effective oral and written communication skills related to marketing activities.

ACCT 230, ACCT 231, BSAD 300, MKTG 340, MGMT 451, BSAD 100, ECON 201, ECON 202

BSAD 370, MKTG 341, MKTG 346, MKTG 347, MKTG 348, MKTG 349, BSAD 486, ECON 370, ECON 425

BSAD 497, BSAD 360, BSAD 361, BSAD 441, MKTG 445, ECON 350

MBA

Pro

gram

Out

com

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1. Use analytical skills, synthesizing information from appropriate disciplines and applying business analysis, data management and diagnostic problem-solving skills to support business management decision-making.

BSAD 552, BSAD 510 ECON 512, BSAD 556, BSAD 586 BSAD 597,BSAD 556

2. Exhibit leadership and team membership skills needed for coordinating and participating in business management activities.

BSAD 550 BSAD 550, BSAD 552, BSAD 510, BSAD 556 BSAD 586, BSAD 597

3. Exhibit effective verbal and non-verbal communication skills at a graduate level. BSAD 556, BSAD 530 ECON 512 BSAD 586, BSAD 597

4. Evaluate and integrate business ethics and corporate social responsibility in the context of a diverse, global/multi-cultural business environment.

BSAD 510 BSAD 552, ECON 512, BSAD 586 BSAD 597, BSAD 556

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School of Business Statistics Student Enrollment by Degree Program Graph 19 shows a detailed count of the SB students per discipline (2015-2017).

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Graph 19. School of Business Majors (2015-2017)

Accounting Associate BA MBA General Business Business Management Marketing

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Delivery Methods The School of Business is diversifying its course delivery methods. At this time, only two degrees are offered completely online; General Business degree and Master of Business Administration.

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Fall 2015 Spring 2016 Summer2016


Fall 2017

Graph 20. Undergraduate Classes Delivery Methods SB (2015-2017)

Face to Face Online Hybrid

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Fall 2017

Graph 21. MBA Delivery Methods SB (2015-2017)

Face to Face Online

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Retention, Graduation and Enrollments

Graphs 22 to 25 show recent statistics at the School of Business.

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100%

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104%

Fall 2015 Spring 2016 Fall 2016 Spring 2017

Graph 22. Average SB Class Retention Rate

Day 1 until End of Term Census Day until End of Term Goal (100%)

86.2%

95.9%94.5%

97.3%95.8%

90.1%

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2010-11 2011-12 2012-13 2013-14 2014-15 2015-16

Graph 23. Total SB Graduation Applications Completed (Not Graduation Rate)

Total Goal (100%)

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Graph 24. School of Business Day #1 Fall Enrollments

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SP 11 SP 12 SP 13 SP 14 SP 15 SP 16 SP 17

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Graph 25. School of Business Day #1Spring Enrollments

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Degree Completion Time Graphs 26 to 28 shows the degree completion time at the School of Business. Time to graduate is defined with two semesters equivalent to one year of study. Graph 29 shows the total undergraduate credit hours transferred to the School of Business 2015-2017.

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Graph 26. School of Business Associate Degree Years to Graduate

Associate Degree Goal

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Graph 27. School of Business Bachelors Degree Years to Graduate

Bachelors Degree Goal

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Graph 28. School of Business Masters Degree Years to Graduate

Masters Degree Goal

2,699.50 2,617.50

618.87

2,409.87 2,365.00

882.88 510.5 500.5

92412 359.5

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Hours Fall 2015 Hours Spring2016

Hours Summer2016

Hours Fall 2016 Hours Spring2017

Hours Summer2017

Graph 29. Total UG Credit Hours Transferred 2015-2017

Total Credit Hours Transferred (UG)

Total Credit Hours Transferred from ACBSP Accredited institutions (UG)

Linear (Total Credit Hours Transferred from ACBSP Accredited institutions (UG))

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Stakeholder Input Business Survey Results

The School of Business, through its Business Advisory Board, collected information on the skills required by current business. Three out of seven Board Members provided information through an electronic survey. Marketing and Accounting are the top core disciplines on demand by surveyed employers.

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Which business-related abilities are important to your organization?(Check all the apply)

Graph 30. Business Related Abilities Important to Organizations in Town

Accounting Economics Finance Management Marketing

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Soft skills are very important in today’s workforce environment. Communication, critical thinking, and organization and time management are the top 3 skills in demand by employers.

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Which "soft' skills are important within yourorganization?

(Check all that apply)

Graph 31. Which Skills are Important Within The Organizations

Communication

Competent Writing

Information Literacy (ability tofind and use valid data)

Critical Thinking

Leadership

Teamwork

Ethics

Social Responsibility/Community Service

Quantitative Analysis

Organization & TimeManagement

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Student Satisfaction Survey Results Students at Western New Mexico University provide input on their satisfaction with the curriculum, support services and overall institution (Graph 32). Students majoring in Business provide the SB with valuable feedback in the areas of advising (Graphs 33-39).

From Performance Effectiveness Report: November 2016 NM Council

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Graph 32. WNMU Student Satisfaction Survey

Satisfied or very satisfied Curriculum and instruction

Satisfied or very satisfied Student support

Satisfied or very satisfied Overall Institution

Satisfied or very satisfied Goal

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Graph 33. My Advisor Is Knowledgable About The Requirements For My Major And/Or

Minor

Strongly Disagree Diasagree Neutral Agree Strongly Agree Do not Know

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Graph 34. My Advisor is AccessibleStrongly Disagree Diasagree Neutral Agree Strongly Agree Do not Know

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Graph 35. My Advisor Is Knowledgable About General Education Requirements


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Graph 36. My Advisor Knows What My Educational And Carreer Goals Are


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Graph 37. My Advisor Refers Me To Student Support Services, When Appropriate


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AdvisorStrongly Disagree Diasagree Neutral Agree Strongly Agree Do not Know

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Graph 39. My Advisor Lets Me Make Decisions But Gives Me Adequate Guidance


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Program Learning Outcomes by Degree and Assessment Tools

Degree: Accounting

1. Prepare Professional Accounting Documents. Practice Sets Principles of Accounting Classes.

2. Analyze, Interpret, And Synthesize Data To Make Accounting Decisions.

Business Simulation- Financial Analysis- Accounting Students

3. Identify and Apply Accounting Standards and Global Guidelines (GAAP/ IFRS).

Peregrine Outbound Exam - Accounting Score- Accounting Students

4. Apply Accounting Ethics And Corporate Social Responsibility, In The Context Of A Diverse, Global/Multi-Cultural Business Environment.

Business Simulation- Corporate Social Responsibility- Accounting Students

5. Exhibit Effective Oral And Written Communication Skills Related To Accounting Activities.

Business Simulation- Strategic Analysis & Planning- Accounting Students

6. Demonstrate Proficiency In The Accounting Process To Include Financial, Managerial, Tax, Auditing, And Fraud Detection Accounting.

Peregrine Outbound Exam-Total Score Accounting Students

Degree: General Business 1. Implement Foundational Concepts Of General Business To Include Accounting, Legal Environment, Management, Marketing, Economics, And Finance.

Peregrine Outbound Exam-Total Score General Business Students

2. Analyze, Interpret, And Synthetize Data To Make General Business Decisions.

Business Simulation- Financial Analysis- General Business Students

3. Apply Business Ethics and Demonstrate Corporate Social Responsibility, In The Context of a Diverse, Global/Multi-Cultural Business Environment.

Business Simulation- Corporate Social Responsibility- General Business Students

4. Exhibit Effective Oral And Written Communication Skills Related To General Business Activities.

Business Simulation- Strategic Analysis & Planning- General Business Students

Degree: Business Management

1. Implement Foundational Concepts of Management and Explain Management Roles, I.E. Setting Goals, Objectives, And Strategies to Accomplish a Purpose.

Peregrine Outbound Exam-Total Score Business Management Students Program Learning Outcomes Assessment

2. Analyze, Interpret, And Synthesize Data To Make Managerial Decisions.

Business Simulation- Financial Analysis- Business Management Students Program Learning Outcomes Assessment

3. Synthesize Information From Applicable Disciplines Into Management Concepts.

Peregrine Outbound Exam- Business Integration and Strategic Management- Business Management Students Program Learning Outcomes Assessment

4. Apply Management Ethics And Demonstrate Understanding Of Corporate Social Responsibility, In

Business Simulation- Corporate Social Responsibility- Business Management Students

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The Context Of A Diverse, Global/Multi-Cultural Business Environment.

Program Learning Outcomes Assessment

5. Exhibit Effective Oral And Written Communication Skills Related To Management Activities.

Business Simulation- Strategic Analysis & Planning Business- Business Management Students Program Learning Outcomes Assessment

Degree: Marketing 1. Implement Foundational Concepts of Marketing and Explain Marketing Functions (1. Segmentation, 2. Marketing Mix, 3. External Environment)

Peregrine Outbound Exam-Total Score Marketing Students

2. Analyze, Interpret, And Synthesize Data To Make Marketing Decisions.

Business Simulation- Financial Analysis- Marketing Students

3. Synthesize Information From Applicable Disciples Into Marketing Concepts.

Peregrine Outbound Exam - Marketing Score- Marketing Students

4. Apply Marketing Ethics And Demonstrate Corporate Social Responsibility, In The Context Of A Diverse, Global/Multi-Cultural Business Environment.

Business Simulation- Corporate Social Responsibility- Marketing Students

5. Exhibit Effective Oral And Written Communication Skills Related To Marketing Activities.

Business Simulation- Strategic Analysis & Planning Business- Marketing Students

Degree: Master Of Business Administration 1. Use Analytical Skills, Synthesizing Information from Appropriate Disciplines and Applying Business Analysis, Data Management and Diagnostic Problem-Solving Skills to Support Business Management Decision-Making.

Business Simulation- Financial Management-MBA Students

2. Exhibit Leadership and Team Membership Skills Needed for Coordinating and Participating in Business Management Activities.

Business Simulation- Analysis, Planning And Corporate Social Responsibility Average-MBA Students

3. Exhibit Effective Verbal And Non-Verbal Communication Skills At A Graduate Level.

Business Simulation- Total Average-MBA Students

4. Evaluate and Integrate Business Ethics and Corporate Social Responsibility in The Context of a Diverse, Global/Multi-Cultural Business Environment.

Business Simulation- Corporate Social Responsibility- MBA Students

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Faculty Qualifications-School of Business

Faculty Member

Year of Appoint

ment

Highest Degree Earned Discipline

Other Professional

Qualifications

Number of years of

professional/management

experience directly

related to teaching discipline

Number of years of teaching

experience (Full Time)

Dr. Laurel Barfitt 2007 PhD Accounting Accounting CPA, CMA 15 19

Dr. Charles Campbell 2016

Doctor of Business

Administration Marketing MBA 21 1

Dr. Steven Chavez 2013

Doctor of Economic

Development Finance MS 15 16

Dr. Francisca Reyes 2015

Doctor of Economic

Development Economics MBA, MPA 8 2

Dr. David Scarborough 2016

PhD Management

and HR Management MBA, SCP 22 11

Dr. Miguel Vicens 2013

Doctor of Economic

Development Management MBA 13 5