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Objectives Initiate the dialogue about underage drinking by minors with more and more parents of YO and give them keys to talk to their kids and not stay passive Involve the adults – teachers and parents, who have a guiding role to YO minors in one conversation about the risks of underage drinking and its prevention Initiate institutional cooperation to help Bulgarian school authorities in creating integrated and harmonized procedures to address the matter
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School for Parents: Parents Meetings in a Bar 2015-2016
APITSD Bulgaria, November 2015
History School Year 2013-2014*:
Pernod-Ricard Bulgaria opened the program by a press-conference and 3 workshops in Sofia
School Year 2014-2015: Pernod-Ricard Bulgaria carried out 13 meetings in bars
(Sofia only, with 22 teachers, 4 psychologists and over 200 parents involved.)
Supporting materials Teacher's guide and Parents handbooks: “Small Talks on Big Themes” www.predi18.org – a website for general information and advices on
the issue, meetings schedule and other Quantitative evaluation report was issued in July 2015
*School Year – September-May
Objectives 2015-2016
Initiate the dialogue about underage drinking by minors with more and more parents of 10-12 YO and give them keys to talk to their kids and not stay passive
Involve the adults – teachers and parents, who have a guiding role to 10-12 YO minors in one conversation about the risks of underage drinking and its prevention
Initiate institutional cooperation to help Bulgarian school authorities in creating integrated and harmonized procedures to address the matter
Target Group(s) 2015-2016
Primary: Parents of 10-12YO children, 600-1 000 contacts appr
Secondary: Teachers of 10-12YO children, 150-180 contacts appr
Tertiary: Institutions, responsible for children and their health
Campaign Execution vs Objective 1
Campaign: 25 parents meetings organised by APITSD for school year 2015-
2016* in 5 cities of Bulgaria: Sofia Bourgas Varna Plovdiv Vratsa
15 parent meetings organized by teachers themselves The first meeting is planned for w/c Oct 26, 2015
*School Year – September-May
Campaign Execution vs Objective 2
Campaign: 5 training seminars for teachers and school phycologists are to
happen between Oct 2015 and Mar 2016 Training is provided in 4 hours and includes:
Methodology for a parent meeting in a bar Scenario for a parent meeting in a bar Frequently asked questions Role games, discussions and examples Supporting video Presentation of the on-line platform
The online platform
http://predi18.org/ : Section for teachers to download all the materials needed
for a parent meeting Section for parents to draw information regarding
underage drinking and its prevention Menus: The campaign, Partners, Friends, Calendar Menus: Advices, News, Talk with a Phycologist Forum to discuss different topics about underage drinking
and harms to minors’ health
Campaign Execution vs Objective 2 1st training seminar for teachers was carried out in 32 primary
school of Sofia on October 14, 2015 Attendees: 29 teachers from 14 schools Duration: 4 hours with 1 break Campaign’s Angels:
Emil Jasim, Teacher
Yana Alexieva, Phsycologist
Drago Asenov, Journalist
1st Teachers’ Seminar in Sofia
Media Coverage Press-conference opened 2015-2016 campaign before the 1st seminar for
teachers in Sofia Media attended and coverage 14-15 Oct 2015:
bTV – national TV station – top 1 Prime time, in the News http://
btvnovinite.bg/article/bulgaria/obshtestvo/roditelski-sreshti-v-bar-shte-borjat-upotrebata-na-alkohol-pri-deca.html
Nova TV – national TV station – top 2 Prime time, in the News http
://novanews.novatv.bg/news/view/2015/10/14/127241/%D1%82%D1%80%D0%B5%D0%B2%D0%BE%D0%B6%D0%BD%D0%B8-%D0%B4%D0%B0%D0%BD%D0%BD%D0%B8-%D0%B4%D0%B5%D1%86%D0%B0%D1%82%D0%B0-%D0%B7%D0%B0%D0%BF%D0%BE%D1%87%D0%B2%D0%B0%D1%82-%D0%B4%D0%B0-%D0%BF%D0%B8%D1%8F%D1%82-%D0%B0%D0%BB%D0%BA%D0%BE%D1%85%D0%BE%D0%BB-%D0%B2%D1%81%D0%B5-%D0%BF%D0%BE-%D1%80%D0%B0%D0%BD%D0%BE
Monitor Newspaper http://www.monitor.bg/a/view/49680-%D0%A3%D1%87%D0%B8%D1%82%D0%B5%D0%BB
%D0%B8-%D0%B2%D0%BE%D0%B4%D1%8F%D1%82-%D1%80%D0%BE%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B8-%D0%BD%D0%B0-%D0%B1%D0%B0%D1%80
Online: http://www.dnevnik.bg/detski_dnevnik/2015/10/16/2629662_roditeli_i_uchiteli_se_sreshtat_v_barove_v_sofiia/ ; http://uchiteli.bg/news/nova-moda-roditelski-sreshti-v-bar/804 ; roditeli.bg, purvite7.bg, ogledai.se
Campaign Execution vs Objective No 3 Ensured institutional support by Bulgarian
Ministry of Education and Science Regional Education Inspectorates (5 cities)
Institution for enrollment of Ministry ordinances to Bulgarian schools all over the country
Bulgarian Agency for Child Protection A governmental organization, which develops and monitors the implementation
of national and regional programs for child protection at national level The National Network for Children
An alliance of NGO organizations and supporters, working with and for children and families across the whole country.
Sustainability of the program requires to begin its own life in the hands of Bulgarian teachers and in the Bulgarian school in 1 to 2 school years
Meetings Schedule 2015
Evaluation Aims to measure:
General awareness of underage drinking and its prevention Awareness and impact of Parent meetings in a bar program
among parents Awareness and impact of Parent meetings in a bar program
among teachers Behavior change of family and school
Timing: Baseline is established by questionnaires at each meeting Focus groups discussions are planned for June-July 2016, so
they are comparable with results from June-July 2015 Final report will be available in August 2016
Evaluation Evaluation approach:
Outcome and impact-based evaluation to measure awareness, look beyond immediate effect and identify longer-term behavior change, as well as any unintended or unanticipated outcomes.
Target group(s) for evaluation: Parents of 10-12 YO minors, their teachers and school
phycologists Sample size: 60-90 people
APITSD – BULGARIA ASOCIATION of PRODUCERS, IMPORTERS AND TRADERS of SPIRIT DRINKS
RALICA SCORCHEVA-SLAVOVA, President, [email protected] MIROSLAVA SIMOVA, APITSD CSR Manager, [email protected]
GERGANA GEVEZOVA-KOLEVA, Executive Secretary, [email protected]
Address: Fl.5, Intransmash Buildings, 40-Bratya Bakston Str, Sofia 1618Telephone: +359 2 956 6090 | Mobile: +359 878 641136 | www.apitsd.com
member of
THANK YOU!