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8/9/2019 Schipul Success Story
http://slidepdf.com/reader/full/schipul-success-story 1/1
Mobile Office CoordinationCustomer
Schipul,awebmarketingcompany,developedandbuilds
ontheTendenciWebmarketingapplication,apowerful
onlinetoolwithoverahalfmillionpeopleloggingin
duringthepastyearandmillionsofusersoverall.Schipul
isbasedinHouston,andprovidesmarketingserviceson
theInternettomorethan300organizationsfroma
varietyofserviceindustriesinlocal,nationaland
internationalmarkets.
“Yammerwasaninvaluabletoolduring
HurricaneIke.Itallowedourentire
companytocommunicatedetailsand
makesureeveryonewassafe.”
‐‐JenniferBrooks,ProgrammingDirector
Solution
AsacompanySchipulhasbeenthroughnumeroushurricanepreparationdrills.Katrinawasascare,Rita
wasanevacuationchallenge,butinSeptember2008HurricaneIkewasprimedtohitinHouston,where
theirmainheadquartersarelocated.However,thistimearoundemployeesusedYammerasacrisiscommunicationsolutiontocommunicatewiththerestoftheteam.ThefactthatYammernetworksare
automaticallypartitionedbasedonemaildomainmadeitreallyeasyforSchipultogetallofitsemployeesemployeesonYammer.SchipulemployeesthenusedtheBlackberryandiPhonemobileappsalongwith
theSMSintegrationtosendandreceivemessageswitheachother.ThefactthatYammerdoesnothaveacharacterlimitwasalsoviewedasapositiveattributebecausetheydidn’twanttohavetoworrynordid
theyhavetimetoshortenaURLorchangetheirsentencebecausetheyused150charactersinsteadof
140characters.
Results and Benefits
EmployeesusedYammerforCrisisCommunication,enablingthemtostayconnectedand
informedatalltimes.
Everyonereceivedalerts,asYammermessages,viaSMSsentfromeachoftheirmobiledevices.
Yammer’scentralplatformenabledcommunicationnomatterwhatdeviceeachemployeeutilized
Company Schipul
Industry MarketingandAdvertiseme
Employees 25
Location Houston,Texas
Founded 1997
Success Story