Web 2.0 TrendsLooking into the face of PR’s future

Ed Schipuleschipul@schipul.com www.schipul.com // www.brandtobedetermined.com

Presented to Texas School Public Relations Association (TSPRA) March 18th, 2008

Harnessing the chaos to encourage collaboration and engagement

Will YOUR school look like this in 20 years?EduNation - English class in Second Life (http://blog-efl.blogspot.com/)

What we’ll talk about

• Old vs. New Media - making our way to Web 2.0

• The new PR tools

• How Web 2.0 is changing your world

It’s not the technology, it’s the people!

Traditional (old) Media

Social (new) Media

Feel overwhelmed?(me too)

Find your happy place

Social Media is a conversation...

... and people you know are already participating!

But how do they do it?

User Generated Content rocks!

• Users create their own content

• PR pros relinquish control

• Real, everyday people:- Share- Collaborate- Influence- Publish- Connect- Communicate- Grow- Change the world

Welcome to the Blogosphere

• Interactive

• Conversational

• Cost-effective

• Powerful connectors

Social Media Tools

Easy as:

Edublogs - Online Blogging teacher networkhttp://www.edublogs.org

A high school English teacher’s musingshttp://lamppost.ca/Blog

What does the Blogosphere say about you?

Google Trends search: www.google.com/trends

Technorati search: www.technorati.com

Podcasts - How an iPod makes you smartSocial Media Tools

http://www.flickr.com/photos/ollyhart/123420044/

• Low-tech recorded online ‘radio shows’

• Amazing knowledge sharing

• Easy to create and add for faculty, parents or students

Find your inspiration:- www.epnweb.org

- http://recap.lotd.uk/podcasting - http://johnmerrow.blogspot.com

RSS - Maintaining your brillianceSocial Media Tools

How does it all work?

Online video - beyond stupid pet tricks

www.youtube.com/user/DukeUniversityImprov

Social Media Tools

Duke University improv campus club performances

Practical K-12 teaching resources for teachers and students

www.teachertube.com

Gallaudet Univ. speaks to their true audience

http://news.gallaudet.edu/?id=12505http://www.youtube.com/watch?v=GjgNY4bppE8

Alumni newsletter on YouTube School president semester update on Web site

Who is your audience and what can you share with them?

Attract eyeballs with shared online photoswww.flickr.com // www.picasaweb.google.com

Everyone likes pictures

Library of Congress teaches onlinehttp://www.flickr.com/photos/library_of_congress

www.creativecommons.org

"While not originally developed as an education

tool, Flickr, and other social networking

technologies have the ability to play an

important part in student motivation, retention

and learning...”http://www.techlearning.com/story/showArticle.php?articleID=172302903

Social NetworksSocial Media Tools

http://teachers.yahoo.com Up and coming teacher and

curriculum collaborative network

http://nextgen.ning.com Educators devoted to using

new online technologies

Second Life = Virtual Classrooms!

Online school collaboration in a virtual space: www.skoolaborate.com

Social Bookmarking - Sharing the love

• Organized and accessible spot for all of your favorite links

• Share links with people that have similar topics of interest

• Get great brain candy in return

• Easy automatic Blog posts!

Social Media Tools

www.edutaagger.com K-12 focused social

bookmarking community

http://del.icio.us Popular bookmarking

community

http://www.ma.gnolia.com Found is the new search

Social Powerpoint-ing with Slideshare

• Share

• Learn

• Be famous

• Find other brains like you

www.slideshare.net Find Ed’s presentation at

www.slideshare.net/eschipul

BE HEARD!!!

Grow your brain

Empower those around you

Thanks for participating today!

Ed Schipul

CEO, Schipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567

Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul

Find my slides on Slideshare: www.slideshare.net/eschipul

Extra resources

• Books to read:- Naked Conversations - Scoble / Israel

• TED with Sir Ken Robinson Do Schools Kill Creativity?http://www.youtube.com/watch?v=iG9CE55wbtY

• Blogs to read: - www.zephoria.org/thoughts - http://artichoke.typepad.com

• Educators using Social Bookmarking:- http://deli.cio.us/noon - http://del.icio.us/cbonner - http://del.icio.us/gcps

• Flickr for educators resources:- www.jakesonline.org/flickrsites.htm - http://k12online.wm.edu/usingflickr/usingflickr.html